• Asia-pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology
• /
• v.7 no.1
• /
• pp.35-44
• /
• 2017

In this paper, we attempt to investigate the moderating effect of brand power on the effect of in-flight service quality on customer satisfaction and recommendation in the aviation industry. The results were as follows. First, in the case of high brand power FSC(full service carriers), the cost-to-benefit ratio as well as all other flight service properties influence to customer satisfaction. However, in the case of low brand power FSC, the cost-to-benefit ratio showed a greater impact of customer satisfaction compared to other in-flight services. Second, as in the case of customer satisfaction, while the cost-to-benefit ratio more influence to customer recommendation than other in-flight services in low brand power FSC, the cost-to-benefit ratio as well as all other flight service properties influence to customer recommendation together in high brand power FSC. Therefore, low brand power FSC required tit-for-tat strategy against to LCC(low cost carriers) by pursuing disruptive innovation for price. And high brand power FSC required sustaining innovation strategy through improving flight services.

• The Journal of the Korea Contents Association
• /
• v.13 no.1
• /
• pp.73-82
• /
• 2013

The purpose of this study is to explore attributes of trusted blog product-reviews and to examine the weight of each attribute. First, the attributes of trusted blog product-reviews were collected through consumer interviews. Second, the trust attributes were examined in terms of their relative importance. The results are: 1) Thirty-five of trust attributes were discovered and categorized into 'popularity', 'presence', 'attractiveness', 'trustworthiness', and 'expertise'. 2) In general, attributes reflecting usefulness, trustworthiness and attractiveness seemed the most important trust factors. 3) 'presence', which have not been highlighted so far in trust research, was emerged as an important trust factor in the web blog context. Theoretical and practical implications were discussed.

• Journal of Korea Society of Industrial Information Systems
• /
• v.13 no.5
• /
• pp.7-21
• /
• 2008

Based on the perspective of power fundamentals and power process, this study empirically investigated the manufacturing strategy which provided competitive advantages for the manufacturing companies in Korea. To do so, this study conducted the survey to chief production officers in Incheon, Kyoungki, and other provinces, and the data was processed by using the SPSS statistical package. According to the study results, the concordance process had positive impacts on the power process and the power process had positive impacts on the organizational performance. This result can provide many implications for the manufacturing companies in Korea.

• Science of Emotion and Sensibility
• /
• v.10 no.1
• /
• pp.49-53
• /
• 2007

This study investigated how product attributes(aesthetics and function) and brand power influence consumers' product liking and quality evaluations. Results suggest that subjects evaluated higher no brand product than low brand product. Specifically brand power exhibits no significant influence in emotional product.

• Management & Information Systems Review
• /
• v.35 no.3
• /
• pp.57-79
• /
• 2016

It is required to derive various conclusions by identifying the type of power and the relationship between SCMs and presenting practical implications. Thus, we can identify the differential effects of each type of power on SCM performance. We can contribute to develop the practical implications at more sophisticated multi-dimension by comparing results of this study with various SCM theories. Through previous studies, the source of power is largely divided into binding power and non-binding power. Binding power is classified into behavior coercion, binding reward and relationship legitimacy. Non-binding power is classified into work expertise, information superiority and value compliance. Enterprises should fully understand and recognize partners within supply chains including understanding of the source of power, imbalance and results. Thus, we look into types of power and effects on trust and commitment, and identify a causal relationship leading to collaboration and SCM performance. Specific research results are as follows. First, the binding power did not give a significant effect to the trust. However, the binding power gave a positively(+) significant effect to the commitment. Second, non-binding power showed a significant effect on both trust and commitment. As a result of analysis on total effects, it was shown that non-binding power gave indirect effects to collaboration and SCM performance. Third, it was shown that both trust and commitment significantly affected collaboration. From the perspectives of social exchange theory and trading cost theory among inter-organizational relationship theory, it may lead to SCM performance of trust, commitment and collaboration. Moreover, it was found that association of each attribute of power led to the significant result. Fourth, it was shown that trust and collaboration significantly affected SCM performance. However, commitment did not directly affect SCM performance, but it indirectly significantly affected SCM performance through collaboration. Proper use of this power can firmly build partnerships between members of the supply chain and induce the improvement on supply chain performance and satisfaction of members.

• Management & Information Systems Review
• /
• v.38 no.2
• /
• pp.83-103
• /
• 2019

Supply chain management(SCM) requires efforts to search for methods for mutual growth with partner companies and to maintain continuous cooperative relations in order to gain a competitive edge. Because information competencies play a big role within the supply chain, it is essential to examine the relationship of information sharing and partnership quality that can affect information competency. In order to maintain continuous business relations between partner companies, it is necessary to identify the obstacles with partner companies resulting from the imbalance of power within a supply chain and to take on a strategic approach for effectively managing such obstacles. Therefore, there is a significant need to discuss strategic approach methods to enable the logic of mutual growth through the CSV that is worth learning from the partner company and the attributes of non-mediated power. CSV will be reviewed from various aspects as a new management paradigm in the future. This study aims at suggesting a continuous growth model for companies by solving social problems through the integration of CSV and the concept of non-mediated power to advance the information competencies of SCM. A total of 142 copies of survey forms for SCM Implementation Companies were using the PLS structural equation modeling for an analysis, and the following are the findings. Results of this study showed that both CSV and non-mediated power had significant impact on information sharing and partnership qualities, and the conclusion that it is possible to enhance information competency through information sharing and partnership quality. Based on this, this study proposes the implication that it is necessary to elevate awareness of CSV and non-mediated power as variables for the coexistence of SCM participating companies.

• Journal of Internet Computing and Services
• /
• v.11 no.4
• /
• pp.41-49
• /
• 2010

Faloustsos et al.[1,2] showed successfully that the power-laws describe the heavy-tailed distributions of the AS level Internet topology properties such as node degree. This result allows us to represent the characteristics of AS-level Internet topology using some power-law exponents with elegant and simple. In this paper, we obtained the power-law exponents of the domestic AS-level Internet topology properties - the node degree, the number of pairs within hops, and eigenvalues of the graph - based on the valley-free BGP routing policy. We used the real data sets from UCLA IRL laboratory, and showed that these power-laws fit the real data pretty well resulting in correlation coefficient of 90.7%, 96.5%, and 97%, respectively. In particular, rounding the effective diameter to three, approximately 91% of the pairs of nodes are within this distance; that is, we might conclude our topology is pretty well organized.

• Proceedings of the Korea Information Processing Society Conference
• /
• 2014.04a
• /
• pp.620-623
• /
• 2014

정보교육과정은 정보과학적 사고(Computational Thinking)의 향상을 목표로 하고 있다. 정보과학적 사고는 실생활의 다양한 문제를 컴퓨팅 파워를 이용하여 처리할 수 있는 형태로 추상화(Abstraction)하는 영역과 문제를 해결하기 위한 단계를 정의하는 자동화(Automation)하는 영역으로 구분할 수 있다. 정보 교육에서 추상화는 문제를 해결하기 위해서 데이터의 속성을 정의하고 구조화하거나 데이터들의 추상적인 관계와 의미를 분석하는 것으로 정보탐구 중심의 정보교육이라 할 수 있고, 자동화는 문제를 해결하는 절차 혹은 단계를 정의하고 이를 컴퓨팅 파워를 이용하여 자동적으로 처리할 수 있도록 하는 것으로 정보처리 중심의 정보교육이라고 할 수 있다. 본 연구는 정보교육의 두 가지 핵심영역에 따라 학습자가 인식하는 정보교육이 어떻게 다른지를 분석하고자 하는 목적으로 학습자의 정보교육에 대한 흥미, 가치, 자신감과 더불어 정보탐구와 정보처리 중심의 정보교육에 대한 인식의 차이를 분석하였다.

• Korean Journal of Culture and Social Issue
• /
• v.20 no.1
• /
• pp.45-65
• /
• 2014

This study was designed to look into whether there is any mediated effect of psychological well-being and empowerment on the path of the negative emotions of mothers from multi-cultural families turning into the life satisfaction and tried to demonstrate empirically factors to mitigate the decline in the life satisfaction due to negative emotions of mothers from multi-cultural families. In addition, we verified the differences of psychological factors according to the characteristics of the sociology of population of mothers from multi-cultural families. For this, the survey was conducted with 400 mothers from multi-cultural families across the nation. The results are as follows. First, in case of negative emotions, there were differences among groups depending on ages, years of marriage and educational background. In case of psychological well-being and empowerment, there were differences among groups with different age, years of marriage, their own or their spouse's educational background. Second, as a result of looking into the path through which negative emotions turned into life satisfaction, there were the path effects between negative emotions and empowerment, between negative emotions and life satisfaction, and between psychological well-being and life satisfaction. This means that dealing properly with negative emotions can have positive impacts on the three dimensions of psychological well-being, empowerment, and eventually the life satisfaction. This study is meaningful in that it took psychological factors of mothers from multi-cultural families into consideration and the results can be used as useful data to come up with political measures for mothers from multi-cultural families in the future.

• The Journal of the Korea Contents Association
• /
• v.13 no.9
• /
• pp.260-269
• /
• 2013

Gender role identity is a key subject toward adaptation in later life. In this paper, we tried to understand the specific types and characteristics of gender role identity in view of older men. The research collected and examined 40 representative descriptions representing gender role identity, including 20 for masculinity and 20 for femininity from 40 older men. We obtained four types of gender role identity of older men from this research. "Powerful-expressive type" is energetic and reveals his brave and dominant tendency when they are working. "Powerful-taciturn type" is strongly independent and has a firm conviction, but they do not express those characters and remain silent. "Powerful-paternal type" handles his work with a driving force, and has a tender character. "Paternal-caring type" finds his own worth in life by caring for his family and children, and considers others more than himself. Future research is needed to verify how the types of gender role identity are linked to psychosocial adaptive aspects, health behaviors, mental and physical health.