• Title/Summary/Keyword: 파워원천

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A Study on the Impacts of Manufacture's Sales Policy of Each Power Source on Sales Will by Agency (제조업체의 파워원천별 영업정책이 대리점의 판매의지에 미치는 영향에 관한 연구)

  • Lee, Han-Il;Park, Jong-Oh
    • Management & Information Systems Review
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    • v.29 no.3
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    • pp.23-50
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    • 2010
  • This study is that the manufacturer's sales policy power appeared on the source of local distributors through the sale willingness impact on research for coexistence between the manufacturer and dealer sales for developing policy. Dealers in terms of the sale of regional sales willingness says "manufacturers and retailers to connect to the regional distribution on the path to regional sales representative for manufacturers based on trust companies that supply products or products manufactured by local retailers for about a unilateral will sale whether the continued willingness and indicates the degree of business". This study topics are the results of this measure will sell a total of 24 entries are four factors. In variety sales policy of each power source, First, sales policy in Reward Power, compensatory power as the manager of promotion support, sales support and sales activities will significantly impact respectively. Second, sales policy of Coercive Power, reduction of credit limits act as an element of discontent and the sales will appear in the negative hypothesis of the influence was partially supported. Third, sales policy in Referent Power, the information trust, the most significantly impact of trade policy, respectively. Fourth, sales policy in Professional Power, delay time delivery of goods, sales of our product and sales knowledge will have a significantly effect appear to be related.

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e-러닝 코리아 2001 기조연설 - '시대가 원하는 인재상도 변하고 있다'

  • 허운나
    • Korea Information Communication Reporters Association
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    • s.6
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    • pp.16-16
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    • 2001
  • 21세기 새로운 파워엘리트 계급으로 등장한 디제라티(디지털(Digital)와 지식계급(Literati)의 합성어)의 경우 지식을 매개로 전 세계에 막강한 영향력을 행사하고 있는데, 이는 지식이 새로운 부와 경쟁력의 원천이 되고 있음을 증명해주는 단적인 예이기도 하다.

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A Study on building the KMS for development of the Leadership - Based on the Power Process Methord - (리더십 향상을 위한 지식경영시스템 구축방안 -POWER PROCESS를 중심으로)

  • Lee Byung-Ku;Lee Kyung-Hwan
    • Proceedings of the Korea Society for Industrial Systems Conference
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    • 2006.05a
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    • pp.351-367
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    • 2006
  • 리더십에 관한 연구는 리더십 특성요인연구, 리더십 contingency 연구, 특성이론적 접근, 행동적 접근, 상황이론적 접근 등이 있으나, 이러한 접근방법이 언제나 긍정적인 리더십을 유발하는 것은 아닌 것으로 나타나고 있다. 따라서, 긍정적이고 일관된 리더십을 만들어 내기 위해서는 리더십에 대한 새로운 접근이 요청된다. 리더십에 대한 연구는 매우 다양하게 나타나고 있으나, 문헌연구에서 볼 때 리더십은 파워라는 공통 요소를 가지고 있다. 파워는 사람으로 하여금 목적지향적인 행동을 유발하는 능력이며, 문헌에 나타난 리더십의 개념은 조직구성원으로 하여금 목적지향적인 행동을 하게하는 능력이다. 따라서, 리더십은 권력의 한 유형으로 볼 수 있다. 그러므로, 본 연구에서는 리더십을 power process에 기초한 권력순환적 관점에서 연구하고자 한다. Power process는 권력요소, 가치, 욕구, 환경, 관계의 다섯 가지 권력결정요소들의 상호작용 과정이다. 이러한 상호작용을 통해서 power process는 권력의 원천을 창출하는데 이 원천에 의한 권력행사는 긍정적인 결과를 유발한다(이경환, 2001). 앞에서 지적한 바와 같이 리더십은 권력의 한 유형이므로, power process에 의한 리더십 행사를 실증연구를 함으로서 지식경영시스템 구축을 위한 요인을 제시하고자 한다. 본 실증적 연구에서 리더는 자신의 권력요소(타고난 능력, 소질, 경험 등=경영자특성)와 욕구, 가치(경영철학) 관계성 및 환경과 같은 파워결정요소(리더십 결정요소)의 상호작용을 통해 자신의 리더십 원천을 창출할 때 즉, power process를 통해 리더십을 행사할 때 이러한 리더십은 경영성과에 긍정적인 결과를 유발하는 것으로 나타났다. 그러므로, 리더십 성과 향상을 위한 지식경영정보시스템은 파워결정요소적 측면에서 고려되어야 할 것이다. 모델과 독립성 모델에서는 시스템 등급에 영향을 준다. 향후에는 더욱 더 다양한 상호의존 모델들이 정량화될 필요성이 있다고 본다. 진행하였다. 줄여서 보다 더 정확하고, 지능적인 규칙구성요소 추출 방법론을 제시하고 구현하여 지식관리자의 규칙습득에 대한 부담을 줄여 주고자 한다. 도움을 받을 수 있게 되었다.을 거치도록 되어있다. 교통주제도는 국가의 교통정책결정과 관련분야의 기초자료로서 다양하게 활용되고 있으며, 특히 ITS 노드/링크 기본지도로 활용되는 등 교통 분야의 중요한 지리정보로서 구축되고 있다..20{\pm}0.37L$, 72시간에 $1.33{\pm}0.33L$로 유의한 차이를 보였으므로(F=6.153, P=0.004), 술 후 폐환기능 회복에 효과가 있다. 4) 실험군과 대조군의 수술 후 노력성 폐활량은 수술 후 72시간에서 실험군이 $1.90{\pm}0.61L$, 대조군이 $1.51{\pm}0.38L$로 유의한 차이를 보였다(t=2.620, P=0.013). 5) 실험군과 대조군의 수술 후 일초 노력성 호기량은 수술 후 24시간에서 $1.33{\pm}0.56L,\;1.00{\ge}0.28L$로 유의한 차이를 보였고(t=2.530, P=0.017), 술 후 72시간에서 $1.72{\pm}0.65L,\;1.33{\pm}0.3L$로 유의한 차이를 보였다(t=2.540, P=0.016). 6) 대상자의 술 후 폐환기능에 영향을 미치는 요인은 성별로 나타났다. 이에 따른 폐환기능의 차이를 보면, 실험군의 술 후 노력성 폐활량이 48시간에 남자($1.78{\pm}0.61L$)가 여자($1.27{\pm}0.45L$)보다 더 높게 나타났으며 (t=2.170, P=0.042),

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Searching for the SCM Improvement Directions through the Power Attribute and Partnership (파워 유형과 파트너십 연계를 통한 공급사슬관리 개선방안 모색)

  • Jung, Dae-Hyun;Park, Kwang-O
    • Management & Information Systems Review
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    • v.35 no.3
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    • pp.57-79
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    • 2016
  • It is required to derive various conclusions by identifying the type of power and the relationship between SCMs and presenting practical implications. Thus, we can identify the differential effects of each type of power on SCM performance. We can contribute to develop the practical implications at more sophisticated multi-dimension by comparing results of this study with various SCM theories. Through previous studies, the source of power is largely divided into binding power and non-binding power. Binding power is classified into behavior coercion, binding reward and relationship legitimacy. Non-binding power is classified into work expertise, information superiority and value compliance. Enterprises should fully understand and recognize partners within supply chains including understanding of the source of power, imbalance and results. Thus, we look into types of power and effects on trust and commitment, and identify a causal relationship leading to collaboration and SCM performance. Specific research results are as follows. First, the binding power did not give a significant effect to the trust. However, the binding power gave a positively(+) significant effect to the commitment. Second, non-binding power showed a significant effect on both trust and commitment. As a result of analysis on total effects, it was shown that non-binding power gave indirect effects to collaboration and SCM performance. Third, it was shown that both trust and commitment significantly affected collaboration. From the perspectives of social exchange theory and trading cost theory among inter-organizational relationship theory, it may lead to SCM performance of trust, commitment and collaboration. Moreover, it was found that association of each attribute of power led to the significant result. Fourth, it was shown that trust and collaboration significantly affected SCM performance. However, commitment did not directly affect SCM performance, but it indirectly significantly affected SCM performance through collaboration. Proper use of this power can firmly build partnerships between members of the supply chain and induce the improvement on supply chain performance and satisfaction of members.

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Impact of Organizational Citizenship Behavior on Job Satisfaction through Empowerment (조직시민행동이 임파워먼트를 매개로 직무만족에 미치는 영향)

  • Moon, Jae-Young;Kim, Yong-Tae
    • Proceedings of the Korean Society of Computer Information Conference
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    • 2020.01a
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    • pp.107-108
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    • 2020
  • 오늘날 기업들은 경영환경의 변화와 미래에 대한 불확실성 때문에 어느 때보다 신속한 환경변화에 대한 대응과 위기관리 극복을 위한 노력이 한층 더 중요성을 부각되고 있다. 선행연구들을 통하여 구성원들의 태도가 기업의 효율적인 경영에 중요한 영향을 미친다는 것을 알 수 있다. 따라서 기업의 경영효율성을 높여주는 조직유효성의 요소들을 어떻게 긍정적인 방향으로 높여 줄지가 기업의 중요한 과제라고 할 수 있다. 의료서비스를 제공하는 의료기관들도 급변하는 의료시장의 변화에 맞추기 위하여 기존의 관료적 조직 운영방식에 한계를 느끼고 새로운 변화를 모색하고 있다. 또한 의료시장의 개방, 영리법인 도입 등으로 환경이 급변하고 있어, 의료기관의 경영도 효율성을 강조하고 있는 추세이다. 그러므로 의료기관은 변화에 대처하지 못하면 도태될 수밖에 없으며 살아남기 위한 경쟁력의 원천은 신뢰에 바탕을 둔 조직력이라 할 수 있다. 그러나 의료기관은 관리체계가 일원화 되어 있는 일반 기업과 달리 의료진에 의한 권한체계와 일반 관리자에 의한 이원적 권한체계가 공존하고 있어 효율적인 조직 운영에 어려움이 있다. 그러므로 의료기관에서도 환경변화에 대응하기 위한 대응력을 높이고, 조직 구성원들의 업무 효율성을 극대화시키기 위해 조직을 바르게 관리하기 위한 필요성이 높아지고 있다.

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A Study on the Service Mix Strategy of Manufacturing Firms - Based on the Power Process - (제조기업에서 서비스믹스 전략에 관한 연구 - 파워프로세스 접근을 중심으로 -)

  • Ahn, Hee-Jun;Lee, Kyung-Hwan
    • Korean Business Review
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    • v.20 no.2
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    • pp.61-85
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    • 2007
  • Competitiveness of a firm essentially depends on the value of the product or service the firm supply. Product or service of high value derives customer purchase activity. Service mix is the process which creates competitiveness by value creation for customers through optimal combination of physical characteristics of product and service. This research is to contribute competitiveness increase of Korean manufacture industry by study of the effect of service mix as to the business competitiveness. Usually competitiveness advantage approach relies on the industry structure competition theory and the resource-based approach. However, it is said that, while the industry structure competition theory helps finding attractive industry, it rarely helps finding which companies succeed or fail in the specific industry. The resource-based viewpoint approach is limited in that this cannot provide any theory or systematic frame for the analysis even though it has contributed a lot to the competitiveness increase. Power process approach is applied to this study in order to overcome this limit and to Increase the business competitiveness. Power process is the process to create the value, the source of power by interaction of power elements, value, needs, environment and relation, the five power determination elements. Power process is a process that creates value to satisfy the power objective for the attainment of the goals of the power subject. This study is to contribute for the manufacture industry by establishing service mix strategy from the power process viewpoint.

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The Effect of Consumers' Value Motives on the Perception of Blog Reviews Credibility: the Moderation Effect of Tie Strength (소비자의 가치 추구 동인이 블로그 리뷰의 신뢰성 지각에 미치는 영향: 유대강도에 따른 조절효과를 중심으로)

  • Chu, Wujin;Roh, Min Jung
    • Asia Marketing Journal
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    • v.13 no.4
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    • pp.159-189
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    • 2012
  • What attracts consumers to bloggers' reviews? Consumers would be attracted both by the Bloggers' expertise (i.e., knowledge and experience) and by his/her unbiased manner of delivering information. Expertise and trustworthiness are both virtues of information sources, particularly when there is uncertainty in decision-making. Noting this point, we postulate that consumers' motives determine the relative weights they place on expertise and trustworthiness. In addition, our hypotheses assume that tie strength moderates consumers' expectation on bloggers' expertise and trustworthiness: with expectation on expertise enhanced for power-blog user-group (weak-ties), and an expectation on trustworthiness elevated for personal-blog user-group (strong-ties). Finally, we theorize that the effect of credibility on willingness to accept a review is moderated by tie strength; the predictive power of credibility is more prominent for the personal-blog user-groups than for the power-blog user groups. To support these assumptions, we conducted a field survey with blog users, collecting retrospective self-report data. The "gourmet shop" was chosen as a target product category, and obtained data analyzed by structural equations modeling. Findings from these data provide empirical support for our theoretical predictions. First, we found that the purposive motive aimed at satisfying instrumental information needs increases reliance on bloggers' expertise, but interpersonal connectivity value for alleviating loneliness elevates reliance on bloggers' trustworthiness. Second, expertise-based credibility is more prominent for power-blog user-groups than for personal-blog user-groups. While strong ties attract consumers with trustworthiness based on close emotional bonds, weak ties gain consumers' attention with new, non-redundant information (Levin & Cross, 2004). Thus, when the existing knowledge system, used in strong ties, does not work as smoothly for addressing an impending problem, the weak-tie source can be utilized as a handy reference. Thus, we can anticipate that power bloggers secure credibility by virtue of their expertise while personal bloggers trade off on their trustworthiness. Our analysis demonstrates that power bloggers appeal more strongly to consumers than do personal bloggers in the area of expertise-based credibility. Finally, the effect of review credibility on willingness to accept a review is higher for the personal-blog user-group than for the power-blog user-group. Actually, the inference that review credibility is a potent predictor of assessing willingness to accept a review is grounded on the analogy that attitude is an effective indicator of purchase intention. However, if memory about established attitudes is blocked, the predictive power of attitude on purchase intention is considerably diminished. Likewise, the effect of credibility on willingness to accept a review can be affected by certain moderators. Inspired by this analogy, we introduced tie strength as a possible moderator and demonstrated that tie strength moderated the effect of credibility on willingness to accept a review. Previously, Levin and Cross (2004) showed that credibility mediates strong-ties through receipt of knowledge, but this credibility mediation is not observed for weak-ties, where a direct path to it is activated. Thus, the predictive power of credibility on behavioral intention - that is, willingness to accept a review - is expected to be higher for strong-ties.

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IMC Strategy of Sinhan Card for Building the Strong Brand Equity (신한카드 브랜드구축을 위한 IMC전략)

  • Ahn, Kwang Ho;Yoo, Chang Jo;Park, Woon Yong
    • Asia Marketing Journal
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    • v.13 no.3
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    • pp.249-264
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    • 2011
  • Brand is the major enduring asset of a company and more valuable than the totality of specific products and facilities. Thus brands are powerful assets that must be carefully developed and managed. The company should design and implement marketing activities and marketing communication programs to build and grow the brand value. Strarbucks, Samsung Galaxy, and Nike brands get a price premium and generate strong customer loyalty. A power brand has high brand equity, which is the differential effect that brand knowledge has on consumer response to the marketing of that brand. Brand equity is created when brands have strong, favorable and unique brand associations with customers and high level of brand awareness. Therefore marketers in building a strong brand should ensure to develop the right type of customer experiences with products and effective integrated marketing communication(IMC) programs to create the brand equity. Since 2007 Sinhan card acquiring the LG card has developed the new brand identity and carefully managed the advertising campaign and other marketing communication mix tools to create the high brand awareness and differential brand image. In this case study we examine how Sinhan card with the goal of being No.1 brand in the credit card market has developed and implemented the IMC Strategy to build a high level of consumer brand awareness, unique brand image and strong customer relationship.

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A Review on IPP/Elastomer/Nanofiller Composites for the Possibility of Use as Power Cable Insulations (동일배열 폴리프로필렌/엘라스토머/나노충전제 복합체의 전력케이블 절연체로서의 사용 가능성에 대한 문헌적 고찰)

  • Pyun, Sun-Ho
    • Journal of the Korean Applied Science and Technology
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    • v.29 no.2
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    • pp.184-192
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    • 2012
  • For use as recyclable power cable insulations without dielectric oil, technology trends of IPP based thermoplastic polyolefin elastomer(TPO) nanocomposites were reviewed. In 2010 research results of IPP nanocomposite dielectrics for power capacitors showed promising high voltage properties except dielectric loss. Research of IPP based TPO nanocomposites for automotive exterior parts revealed considerable improvements of mechanical properties including impact strength, especially minimization of compatibilizer content, the origin of dielectric loss. A study on electrical properties of IPP based TPO nanocomposites containing a few weight percent of nanofillers for power cable insulations is suggested.

Brand License Effects on Consumer's Preception - Focus on Perceived Risk and Congruence between Product and Brand type - (브랜드 라이센싱이 소비자지각에 미치는 연구 - 상품유형과의 적합성이 지각된 위험에 미치는 영향을 중심으로 -)

  • Kim, Sang-Jo
    • Management & Information Systems Review
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    • v.34 no.2
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    • pp.79-95
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    • 2015
  • The purpose of this paper is to evaluate the effects of perceived risk and brand attitude on licensing brands comparing with non-licensed brands(virtual brand). Data was collected through a self-administered questionnaire in quasi-experimental design setting. I designed the experimental setting that there were two virtual companies to sell the luxury bags(symbolic goods) or cruise tour(experiential goods) and to launch their goods with own brand or licensed brand. The experimental groups were composed of women consumers who were familiar with consuming experiential goods and symbolic goods. Results from the experiment suggest that consumer's perceived risk on brands gives a negative impact on brand attitude. And congruence in goods types and licensed brand values leads to difference in the level of perceived risk. In experiential goods, brand licensing from famous and experiential brands can reduce perceived risk. But in symbolic goods, brand licensing effect which reduces the perceived risk is less effective than in experiential goods. This findings suggest that brand licensing may lower the level of consumer's perceived risk, but incongruity in goods type and brand value may result in strategic failure.

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