• 제목/요약/키워드: 특정집단

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Relationship between Psychological Characteristics of YouTube Viewers and Purchase Intention after Watching Videos: Effect of Product Type (유튜브 시청자의 심리적 특성과 영상 시청 후 구매 의도의 관계 : 제품 유형의 영향)

  • Go, Sa-Rang;Lee, Seul-Ah
    • The Journal of the Korea Contents Association
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    • v.22 no.4
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    • pp.273-283
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    • 2022
  • This study focused on the psychological characteristics of viewers watching the video, the effect of the variables of the viewer's self-control and impulsiveness level on the purchase intention was examined. In addition, the relationship between viewers' psychological characteristics and product types was also examined, reflecting that the factors that viewers consider in the purchase decision-making process may vary depending on the product type. As a result of conducting a survey of a total of 214 people, it was confirmed that the group with a low level of self-control or high impulsiveness had a higher purchase intention after watching YouTube videos on specific products than the group without. In addition, it was confirmed that the effect was same when utilitarian product purchase situation is given.

Judges' Perception of Public Opinion: Comparing Grounded Theory and Topic Modeling in Analyzing Focused Group Interview with Judges (사회여론에 대한 법관의 인식: 법관 대상 FGI에 대한 근거이론 분석과 토픽 모델링 비교)

  • Gahng, Taegyung
    • Korean Journal of Forensic Psychology
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    • v.13 no.1
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    • pp.23-52
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    • 2022
  • In this study, focused group interviews with 24 incumbent judges were conducted on how they conceptualize public opinion and what attitude they take toward it in relation to judicial trials. The contents of the interviews were analyzed through grounded theory and topic modeling (STM). According to the grounded theory results, judges distinguished concepts such as social rules, socially accepted ideas, legal emotion, and public mood from public opinion, and subdivided public opinion into temporary and emotional reactions to specific legal cases and consistent attitudes toward law and policies. In addition, it was found that judges' attitudes toward public opinion and social norms differed depending on the type of cases or legal issues. Topic modeling results significantly corresponded to the grounded theory results. In this model, the effects of the types of cases dedicated to participants on topical prevalence were statistically significant.

An Analysis of Science Academic Achievement and Chemistry Items for Multiple Culture and North Korean Migrant Students (다문화·탈북 가정 학생의 과학 학업성취도 특성 및 화학 문항 분석)

  • Kim, Hyun-Kyung
    • Journal of the Korean Chemical Society
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    • v.58 no.3
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    • pp.303-312
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    • 2014
  • In this study, we analyzed the characteristics of science academic achievement by multiple culture and North Korean migrant students types, percentage of correct answer and discrimination per items per groups, and contents domains using quantitative and qualitative method in the National Assessment of Educational Achievement (NAEA). As a results of analysis, the degree of science academic achievement of the students from multiple culture and North Korean is much lower than that of the general students. Also, the science academic achievement of the students from multiple culture and North Korean migrant is different from the general students. Especially, science academic achievement of the immigrated students and the North Korean migrant students was lowest. The analysis of items that the difference of the percentage of correct answer was large showed that the students from multiple culture and North Korean migrant were equally weak to it in all contents domains, but that the students from international marriage family born in country were weak in some areas. Therefore, the appropriate the teaching and learning method and the educational support is needed considering the group situation, so the educational implications are discussed.

The Effect of Electrical Stimulation Level on Autonomic Nerve System in Normal Adults (전기자극 수준이 정상 성인의 자율신경계에 미치는 영향)

  • Jin, Hee-Kyung;Cho, Sung-Hyoun
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.16 no.3
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    • pp.2029-2037
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    • 2015
  • The purpose of this study was to investigate the effect the interferential current (IFC) stimulation level according to autonomic nerve system (ANS) of healthy adults. IFC measured with adhesive 2-pole electrodes pad on T1~T4 spinal cord segment level that electrode stimulation of 20 min after. A total of 45 healthy adults participated in the study, who were randomly divided into three groups: 15 of sensory level stimulus group (100 bps, 10~12 mA), 15 of exercise level stimulus group (5 bps, 45~50 mA), 15 of noxious level stimulus group (100 bps, 80~90 mA). Measured items were sympathetic activity and parasympathetic activity. In order to identify the changes in measurement variables before electrode stimulation and after and 30 min stimulation. The comparison of sympathetic and parasympathetic activity in each group revealed that they was changes of after vs 30 min in after electrical stimulation time(p<.05).

The Differentiation of Reproductions of Educational Capitals and the Formation of the Gated City (학력자본 재생산의 차별화와 빗장도시의 형성)

  • 최은영
    • Journal of the Korean Geographical Society
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    • v.39 no.3
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    • pp.374-390
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    • 2004
  • This research analyzes the differentiation of the reproduction of the educational capital according to the residential area which is determined by the socio-economic status of parents. The results of the research show that: the reproduction of the educational capital of the region where highly educated people are segregated is very different from that of other regions in terms of the quantity and quality. The fact that one resides in a certain special area tends to determine the future of his child, so the boundary between the social groups is being intensified through the geographic concentration of the affluence and poverty. Gangnam Gu where the different educational capital is reproduced through the better educational environment tends to become the gated city which has the invisible but strong socio-economic barriers through the sharp rise of the housing(apartment) value and the concentration of highly educated people. Through the exclusion of other classes by the high price of the housing, only the residents within the barrier have access to the good educational facilities and services.

신경망기법을 이용한 기업부실예측에 관한 연구

  • Jeong, Gi-Ung;Hong, Gwan-Su
    • The Korean Journal of Financial Management
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    • v.12 no.2
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    • pp.1-23
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    • 1995
  • 본 연구의 목적은 특정 금융기관의 주거래기업들에 대한 부실예측을 위해 주거래기업들을 잠식, 도산, 그리고 건전기업과 같이 세집단으로 구분하여 예측하고자 하며, 기업부실 예측력에 영향을 미치는 세 가지 요인으로서 표본구성, 투입 변수, 분석 기법의 관점에서 다음을 살펴보는 것이다. 첫째, 기업부실예측에서 전통적인 delta learning rule과 sigmoid함수를 사용한 역전파학습(신경망 I)과 이들의 변형형태인 normalized cumulative delta learning rule과 hyperbolic tangent함수를 사용한 역전파 학습(신경망 II)과의 예측력의 차이를 살펴보고 또한 이러한 두가지 신경망기법의 예측력을 MDA(다변량판별분석) 결과와 비교하여 신경망기법에 대한 예측력의 유용성을 살펴보고자 한다. 둘째, 세집단분류문제에서는 잠식, 도산, 건전기업의 구성비율이 위의 세가지 예측기법의 결과에 어떠한 영향을 미치는지를 살펴보고자 한다. 세째, 투입 변수선정은 기존연구 또는 이론을 바탕으로 연구자의 판단에 의해 선택하는 방법과 다수의 변수를 가지고 통계적기법에 의해 좋은 판별변수의 집합을 찾는 것이다. 본 연구에서는 이러한 방법들에 의해 선정된 투입변수들이 세가지 예측기법의 결과에 어떠한 영향을 미치는지를 살펴보고자 한다. 이러한 관점에서 본 연구의 실증분석 결과를 요약하면 다음과 같다. 1) 신경망기법이 두집단에서와 같이 세집단 분류문제에서도 MDA보다는 더 높은 예측력을 보였다. 2) 잠식과 도산기업의 수는 비슷하게 그리고 건전기업의 수는 잠식과 도산기업을 합한 수와 비슷하게 표본을 구성하는 것이 예측력을 향상하는데 도움이 된다고 할 수 있다. 3) 속성별로 고르게 투입변수로 선정한 경우가 그렇지 않은 경우보다 더 높은 예측력을 보였다. 4) 전통적인 delta learning rule과 sigmoid함수를 사용한 역전파학습 보다는 normalized cumulative delta learning rule과 hyperbolic tangent함수를 사용한 역전파 학습이 더 높은 예측력을 보였다. 이러한 현상은 두집단문제에서 보다 세집단문제에서 더 큰 차이를 나타내고 있다.

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The Ontology-based Web Navigation Guidance System (온톨로지 기반 웹 항해 안내 시스템)

  • Jung, Hyosook;Kim, Heejin;Min, Kyungsil;Park, Seongbin
    • The Journal of Korean Association of Computer Education
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    • v.12 no.5
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    • pp.95-103
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    • 2009
  • In this paper, we propose a Web navigation guidance system which automatically provides a user with semantically related links based on an ontology. The system associates each web page to a concept in the ontology and creates new links between web pages by considering relationships of the concepts defined in the ontology. It focuses on enhancing web navigation by offering semantic links based on an ontology. We experimented the proposed system with 5th grade students who were performing tasks by searching Web pages and found that the degree of disorientation, the ratio of revisits for Web pages, and time spent for completing tasks for students in the experimental group were smaller than those for students in the control group. In addition, the task performance ratio for students in the experimental group were higher than that for students in the control group. It is expected that the proposed system can help design a navigable web site that is important in Web-based education.

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Numerical Analysis of Heterotrophic Bacterial Community in the Sudong Stream (수동천에서의 종속영양세균 군집에 대한 수리학적 분석)

  • 최성찬;김상종
    • Korean Journal of Microbiology
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    • v.25 no.4
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    • pp.318-327
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    • 1987
  • Taxonomic composition and diversity were wxamined by statistical analysis for bacterial communities in surface waters of the Sudong Stream, a tributary of North Han River. For total 282 isolates, Flavobacterium, Aeromonas and Enterobacteriaceae was identified by the deterministic schemes as a major group above 50% of total isolates in all sampling sites. Morphological, biochemical and physiological characteristics were numerically analyzed for bacterial isolates from each site and clustered into 15-28 groups. Not all statistically clustered groups were identical to the groups derived from deterministic identification. Especially, consistent relationship was not found in dendrograms for the groups with each a single strain which gas peculiar sugar-degrading activity. At a level of 80% similarity, bacterial diversity (H) was ranged as 2.37-3.14, and it was suggested that the research area was oligotrophic-mesotrophic status. Regional distribution of bacterial community was most heterogeneous at the site where large input of allochthonous materials or bacteria were occurred. And that was the significant factor for the compositions of bacterial communities in the Sudong stream.

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A Study on Continuous Intention of Use of Heavy VR Game Users -Focusing on comparison with light users- (VR 게임 중이용자의 지속적 이용 의도에 관한 연구 -경이용자와 비교 중심으로-)

  • Na, Jiyoung
    • Journal of Digital Convergence
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    • v.20 no.3
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    • pp.431-438
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    • 2022
  • With the technical development of fourth industrial revolution, VR game market is rapidly expanding. Meanwhile, heavy user group means the group consisting of people consuming certain media or contents more than others, which is the core constituency of the media industry, and there have been only a few studies on them. This study identified the factors that influenced the continuous intention of use of VR game heavy users and figured out their characteristics by verifying the difference in variables with the light user group. According to the results, the heavy user group showed higher behaviors than the light user group in terms of personal innovation, presence, and continuous intention of use variables. In addition to this, it was found that personal innovation, perceived quality, and presence had a significant influence on the continuous intention of use. This study is intended to empirically analyze the characteristics of heavy VR game users and influential factors, thereby preparing baseline data for VR game development and other relevant studies.

Investigating Topics of Incivility Related to COVID-19 on Twitter: Analysis of Targets and Keywords of Hate Speech (트위터에서의 COVID-19와 관련된 반시민성 주제 탐색: 혐오 대상 및 키워드 분석)

  • Kim, Kyuli;Oh, Chanhee;Zhu, Yongjun
    • Journal of the Korean Society for information Management
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    • v.39 no.1
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    • pp.331-350
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    • 2022
  • This study aims to understand topics of incivility related to COVID-19 from analyzing Twitter posts including COVID-19-related hate speech. To achieve the goal, a total of 63,802 tweets that were created between December 1st, 2019, and August 31st, 2021, covering three targets of hate speech including region and public facilities, groups of people, and religion were analyzed. Frequency analysis, dynamic topic modeling, and keyword co-occurrence network analysis were used to explore topics and keywords. 1) Results of frequency analysis revealed that hate against regions and public facilities showed a relatively increasing trend while hate against specific groups of people and religion showed a relatively decreasing trend. 2) Results of dynamic topic modeling analysis showed keywords of each of the three targets of hate speech. Keywords of the region and public facilities included "Daegu, Gyeongbuk local hate", "interregional hate", and "public facility hate"; groups of people included "China hate", "virus spreaders", and "outdoor activity sanctions"; and religion included "Shincheonji", "Christianity", "religious infection", "refusal of quarantine", and "places visited by confirmed cases". 3) Similarly, results of keyword co-occurrence network analysis revealed keywords of three targets: region and public facilities (Corona, Daegu, confirmed cases, Shincheonji, Gyeongbuk, region); specific groups of people (Coronavirus, Wuhan pneumonia, Wuhan, China, Chinese, People, Entry, Banned); and religion (Corona, Church, Daegu, confirmed cases, infection). This study attempted to grasp the public's anti-citizenship public opinion related to COVID-19 by identifying domestic COVID-19 hate targets and keywords using social media. In particular, it is meaningful to grasp public opinion on incivility topics and hate emotions expressed on social media using data mining techniques for hate-related to COVID-19, which has not been attempted in previous studies. In addition, the results of this study suggest practical implications in that they can be based on basic data for contributing to the establishment of systems and policies for cultural communication measures in preparation for the post-COVID-19 era.