• 주류산업
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• v.29 no.4
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• pp.32-41
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• 2009

• Proceedings of the Korea Contents Association Conference
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• 2009.05a
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• pp.802-806
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• 2009

If I was proposed, and it combines with a module regarding modular an integrated communication existing communications of a system, supply of a product is possible, and a level more excellent quality of leading foreign company products such as MS, ADOBE, becomes expectation in performance of a product and quality so that securities and import substitution are effective against price competitive power to excel you in it to products developed by technology domestic purity

• Korean journal of communication and information
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• v.23
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• pp.113-151
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• 2003

The major goal of this study is to examine the relation between conflict management strategies and communication competences and the relation between communication competences and relational outcomes of actors in conflict communication situations. Some of the major findings are as follows; 1. The integrate strategy has some positive correlation with communication competences. But escape strategy has some negative correlations with them. It means that the actors who have integrate strategy seems to be evaluated their communication competences highly and the others who have escape strategy seems to be evaluated them lowly. 2. The communication competences have some positive correlations with the relational outcomes such as variables of intimacy, trust and relational satisfaction after conflict. This means the actors evaluate others' communication competences highly intend to have more intimacy, trust and relational satisfaction after conflicts. 3. The communication competence intermediate the conflict management strategy and relational outcomes after conflict. It means that relational outcomes after conflict depend on partners' recognitions of actors communication competence. In sort the present study demonstrates that it is important to improve communication competences in order to get some productive output in conflict interpersonal communication situation.

• The Journal of the Korea institute of electronic communication sciences
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• v.18 no.5
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• pp.885-894
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• 2023

This study investigates and analyzes various marketing models that can overcome the economic challenges and resource scarcity faced by solo entrepreneurs. Previous research primarily focused on the integrated marketing communication (IMC) model, resulting in a lack of comprehensive discussion. In this study, we emphasized the IT content marketing communication model, considering a holistic analysis and the changing roles over time. As a result, we were able to propose a new strategic approach by integrating the ICM community model into a convergent value chain, improving the IMC model and promoting brand growth and online presence enhancement. This has laid the foundation for effectively increasing brand awareness and provided specific guidelines to support the sustained growth of solo entrepreneurship.

• Archives of design research
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• v.19 no.5 s.67
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• pp.303-312
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• 2006

The purpose of this study is to suggest theoretical basis of touch point analysis model in terms of an integrated marketing communications using one specific case study. Results of previous studies have shown several weaknesses. However, this study was carried out to overcome such a weakness. In order to perform this case study, one specific MP3 player was chosen with a market situation analysis. Compared to previous practical situation, the results of this study should be improved in that this model suggested a theoretical basis dealing with synergy effects as well as a correct understanding in consumer's purchase process. Based on the outcome of this study, we hope to see other similar studies which can be of help to the practical efficiency in integrated marketing communication.

• Korean journal of communication and information
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• v.24
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• pp.119-150
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• 2004

1980년대 이후 미국에서 통합 마케팅 커뮤니케이션(Integrated Marketing Communications) 개념이 본격적으로 도입된 이래 IMC는 국내외적으로 실무에서 폭 넓게 활용되고 있으며, 1990년대 이래 학문적으로도 많은 연구들이 행해지고 있다. 그러나 IMC는 여전히 새로운 학문분야로서 아직도 학문적으로 많은 논쟁이 일어나고 있으며 체계적인 이론 정립이 미흡한 상황이다. 이러한 상황에서 본 논문은 지금까지의 국내외 IMC 관련 연구들을 체계적으로 고찰하여 IMC 연구의 전체 흐름을 이해하고, 쟁점은 무엇인지 파악하여, 이를 바탕으로 향후 연구방향을 탐색하였다. 본 논문은 지금까지의 IMC 관련 연구를 IMC의 개념 및 인식에 관한 연구, IMC 실행에 영향을 미치는 요인에 관한 연구, IMC 실행과정에 관한 연구, IMC 실행의 효과에 관한 연구 등 크게 네 가지 형태로 분류하여 각 분야 연구들의 논점들을 정리하였다. 분석결과 IMC 연구에 있어서 주요 쟁점으로 학문적 체계에 관한 문제, IMC 실행 수준의 측정 문제, 연구방법상 실무자를 대상으로 한 설문에 지나치게 의존하고 있는 문제 등이 부각되었다. 이러한 결과를 바탕으로 향후 IMC 연구방향으로 IMC 정의 및 개념의 통일, 객관적인 IMC 측정방법의 연구, 광고주나 대행사뿐만 아니라 소비자 측면에서의 연구, 광고주와 대행사의 협력에 관한 연구, 구체적인 통합의 범위와 정도 및 효과를 규명하는 연구들이 필요한 것으로 드러났다.

• Archives of design research
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• v.12 no.4
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• pp.79-88
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• 1999

A AD communication strategy is a inregrated strategy of business group for the purpose of attaining certain goals with a series of activities, which are systematically planned, investigated, fomulated,performed, and evaluated. The ad communication strategy should be established on the result of researching and analyzing the conditions of a company. And it can has to be commonly applied to every strategy to heighten the mutual effect. The purpose of the thesis is to suggest direction of an effective ad communication strategy and to recognize the importance of prantical example of ADcommunication strategy. The object of this thesis is the general aspect of strategy than specific aspect. The first chapter explains in general terms the purpose of this study and communication strategy. The second chapter explains the analysis of the market for seasoning products. A thorough investigation has performed to determin the entire market enviornment. The third chapter suggests the communlcayion strategy based on the market analysis of the seasioning product. Which can be applicable to any other products. The fourth chapter explains the results of this study and evaluates the K.J Sampoo ad communication strategy and given for the future.

• Proceedings of the KAIS Fall Conference
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• 2010.11b
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• pp.700-703
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• 2010

통합학문을 구성해야 한다는 시대적 요구가 점차 많아지고 있다. 이러한 요구는 둘 이상의 학문이 융합하여 시너지의 효과를 발생하거나 창의적인 문제해결 혹은 그 이상의 새로운 결과물을 창출하는 목적을 가지고 있다. 이는 궁극적으로 합침을 통하여 전혀 다른 새로운 것을 지향하는 통섭을 목적으로 하고 있다고 볼 수 있다. 교수 학습은 교수자와 학습자의 커뮤니케이션 과정이며 교사와 학생간의 원활한 커뮤니케이션이 이루어지지 않고는 교육의 본질적 목표를 달성하기 어렵다. 교수 학습의 연결은 커뮤니케이션이며, 이를 효율적으로 실행 가능하게 해 주는 것이 매체라 할 수 있다. 교수자와 학습자의 관계를 이어주는 커뮤니케이션, 매체와 인간이 하나로 통섭되는 매체의 인간화, 매체를 통한 커뮤니케이션의 확장을 통하여 사용자와 매체, 사용자와 사용자, 매체와 매체의 상호작용이 이루어지게 된다. 본 연구에서는 이러한 측면에서 인간 매체 간 통섭적 커뮤니케이션에 근거한 유러닝을 전망해 봄으로써 학습자 중심의 교육을 실현하는 관점을 제시하고자 한다.

• The Journal of the Korea Contents Association
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• v.16 no.7
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• pp.1-18
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• 2016

Although previous studies show that organizational culture and organizational communication could be influential factors in knowledge management and organizational performance, the more integrated research to indicate relationships among all of the factors is still needed. By indicating the inter-relationships among the factors and the direction of the influence, this paper suggests various ways to develop an integrated approach to the improvement of organizational performance through knowledge management and other related factors. Thus, the purpose of this study is to investigate the relationships among national culture, organizational culture, organizational communication, knowledge management, and organizational performance. Based on a comprehensive review of extant literature on the relationships among these factors, the relationships are summarized in the conceptual model. According to the model, organizational performance is influenced by knowledge management, organizational communication, and organizational culture, and knowledge management is influenced by organizational communication and organizational culture. Based on the conceptual model, implications for human resource (HR) researchers and practitioners seeking to optimally improve organizational performance are presented.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2017.10a
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• pp.194-196
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• 2017

is a MOBA game developed by 2015 at the Tentent's Tianmei Studios. The operation of the game was very successful, ranking first in the global mobile gaming revenue list in May 2017. However, most of the discussion about this game are the moral critique of game addiction. In fact, a game's success is closely related to the Marketing strategy beyond the contents of the game. This research using a neutral point of view to see the communication modes of during the early, development and outbreak period, analyze the integrated marketing communication strategy (IMC) through the method of case study, and concluded that the key to the success of IMC is the flexible use of various communication methods to achieve a three-dimensional offensive according to the famous Synergy Theory. It is also hoped that this article will be helpful for practitioners to realize the importance of Publicity and promotion of other game products.