• Title/Summary/Keyword: 통합 커뮤니케이션

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A Study on the Strategy of Character Marketing Based Marketing PR (Marketing PR을 응용한 캐릭터마케팅전략 연구)

  • 임창윤
    • Archives of design research
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    • v.16 no.4
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    • pp.59-68
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    • 2003
  • Character industry which introduces marketing techniques into cultural level and recreational tendency owned by man and which develops them to industrial aspects is not simple sale of goods, but knowledge-intensive industry which asks consumers intangible symbolic elements. In other words, it is a field of soft business which concretizes and maximizes ideas, goods and services which can satisfy pleasure and recreational tendency internal to human mind. For Korean character industry, forms or expressions proper to character not only have weak character, meaning or values as goods from the stage at which they are developed, but the absence of strategies about media by which to develop these or integrative character marketing strategies and tactics makes a ripple effect of character or strategies of merchandising it relatively inferior compared to the advanced countries in character such as the United States, Japan, England and so on. 1 want to contribute to developing Korean character industry to the levels of developed countries by applying the strategies and tactics of MPR, the strategic marketing method which worldwide famous enterprises or brands are positively utilizing in the condition of the lad(Eng study on character marketing with character as the subject, to character marketing strategies by which they can be grafted directly into fields of character business.

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A Study on the Trend Analysis St Environment of Motion Graphic. -Focused on Historical Backgrounds of Motion Graphic Appearance- (모션그래픽의 환경과 경향분석에 관한 연구 -모션그래픽 출현의 역사적 배경을 중심으로 -)

  • Kim, Jae-Myoung
    • Archives of design research
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    • v.18 no.2 s.60
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    • pp.5-14
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    • 2005
  • Graphic Design is being developed as a unique genre and widely applied to movie, TV broadcasting, music video, computer an, web design, animation, and game. Some university added motion graphics in their curriculum recently. However Motion Graphic has not been defined clearly and pedagogy of motion graphics was not studied enough. Motion Graphic is not merely moving picture. Its typical purpose and concept are evolving because of the diversified application. Meta-synthesis between media and hybrid development based on diverse approach and composite presentational methods are also changing Motion Graphic. Various technology such as photograph, analytical engine, hypermedia, multimedia, digital composite picture, network and interface should be studied to understand Motion Graphic. This study reviews the historic background of Motion Graphic mainly related to its advent. A fundamental definition of Motion Graphic including the space and time is suggested and the international trend is introduced. Future Motion Graphic and possible development was also predicted.

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Seamless User Experience for Mobile User :Co-Design between Handset Manufacturer and Carrier Service Operator (모바일 사용자를 위한 휴대폰 제조회사와 이동통신사의 통합적 사용자 경험 디자인)

  • Pan, Young-Hwan;Jeon, Sun-Ju
    • 한국HCI학회:학술대회논문집
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    • 2006.02b
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    • pp.175-178
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    • 2006
  • 1990 년대부터 본격적으로 시작된 국내 휴대폰의 역사는 불과 10 년 사이에 전체 인구 중 3600 만명 이상의 가입자가 휴대폰을 사용하고 있는 모바일 강국으로 발전하였다. 국내 이동통신사들의 다양한 서비스 전략과 단말 제조사들의 다양한 기술의 발전으로 휴대폰은 단순한 전화기능만을 담당하는 커뮤니케이션 디바이스(Communication Device)에서 다양한 VOD, AOD 서비스들의 도입으로 엔터테인먼트 디바이스(Entertainment Device)로 발전했고, DMB, TV, MP3, 카메라 등 다양한 디바이스들이 결합된 컨버전스 기능성 기기(Functional Device)로 발전해 가고 있다. 이런 과정에서 사용자들은 휴대폰에서 다양한 경험을 하게 된다. 본 연구는 다양한 매체와 디바이스가 결합 된 모바일 환경 속에서 이동통신사와 제조사의 관점에서 분석한 자료를 바탕으로 하나의 통합된 경험을 사용자들에게 제공할 수 있는 방법을 고찰해 보고자 한다. 휴대폰을 만드는 제조업체가 수행하는 경험 디자인은 이동통신사에 상관없이, 자사의 경험 통일성(identity)을 강조하게 되고, 이동통신사는 제조업체와 상관없이 자사의 경험 통일성을 강조하게 된다. 통일성 뿐만 아니라 기능이나 직무(task)의 중요성도 다르기 때문에 경험 디자인을 위한 우선순위도 다르게 된다. 이것의 결과는 모두 사용자가 떠 앉게 된다. 즉 사용자의 경험이 복잡해지게 되고 이것은 장기적으로 제조업체 및 이동통신사 모두에게 불이익을 주게 된다. 본 논문에서는 제조사와 이통사를 위한 사용자 경험 모형을 세웠고, 각 요소별로 접근 방법의 차이에 대해 논의를 하였다. 사용자가 휴대폰 경험에서 혼돈을 적게 하기 위해서는 제조사와 이통사의 인터랙션은 서로 일관성이 있어야 하고, 스타일 부문에서는 서로간의 입장차이가 좁히기 쉽지 않으므로 둘 다 사용자의 선택의 폭을 넓혀주는 방향으로 진행을 한다. 기획단계에서 부터 협력을 함으로써 양사의 갭을 줄일 수 있다.

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Design and Implementation of Wireless Multicommunication Circuit Based On USN (USN 기반의 무선 멀티 커뮤니케이션 회로 설계 및 구현)

  • Sim, Gab-Sig;Jang, Jae-Hyuk
    • The Journal of the Korea Contents Association
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    • v.11 no.8
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    • pp.33-42
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    • 2011
  • In this paper we designed and implemented a wireless communication circuit which can control the remote devices integrating RFID and ZigBee. This system unifies transmit part and receive part. And this system recognizes RFID tag data, then the recognized information is controlled by MCU, and transmitted to a remote device through the ZigBee. This is operated on TinyOS. If this system is applied to a entrance security system, it can permit/deny one's entrance as well as control the personal computer or other electronic devices. Our experiment shows the result of the recognized data transmission is very different according to a opened playground and a closed place. The data transmission time is stable in the indoor and the data transmission distance is long in the outdoor. We anticipate that our system be applied the various office oriented domains by connecting to the Wired LAN or the WLAN of IEEE 802.11x category.

Analysis of multi-dimensional interaction among SNS users (Analysis of multi-dimensional interaction among SNS users)

  • Lee, Kyung-Min;Namgoong, Hyun;Kim, Eung-Hee;Lee, Kang-Yong;Kim, Hong-Gee
    • Journal of Internet Computing and Services
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    • v.12 no.2
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    • pp.113-122
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    • 2011
  • Social Network Service(SNS) has become a hot trend as a web service which helps users construct social relationships in the web and enables online communication. The information about user activities and behaviors obtained from the SNSs is expected to be an useful knowledge source for other services such as recommendation services. Most of previous researches on SNS rely on analyzing overall network topology and surveying the activities in a one-dimensional aspect. This paper propose a system for measuring multi-dimensional interaction through the activities in a SNS. The proposed system delivers an unified profile (consisting of profile and multi-dimension interaction) model from user-activities in Twitter.com. At the experimental section, some meaningful perspectives on a set of the unified profiles are described.

A Study on the Current State of Online Subject Guides in Academic Libraries (대학도서관 온라인 주제가이드의 현황과 개선방안에 관한 연구)

  • Kim, Soojung
    • Journal of the Korean Society for information Management
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    • v.29 no.4
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    • pp.165-189
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    • 2012
  • This study investigated the current state of online subject guides in Korean academic libraries and suggests improvement. Through the examination of 100 academic libraries' Web sites, only 14 online subject guides were identified, showing that the development of online subjects guides in Korea is still in infancy. The examined online subject guides were evaluated as high quality in terms of accessibility, integration of information resources, and format consistency, but low quality in the provision of specialized subjects, user instruction, and information retrieval systems. An online subject guide should be a one-stop service that provides fast access to information resources along with subject-specialized user instruction and effective communication with librarians.

Design and Implementation of Learning Evaluation Announce Systems using Mobile Learning Device (무선 학습 도구를 이용한 학습평가결과 안내시스템의 설계 및 구현)

  • Hyoung-Seok, Kim;Sun-Gwan, Han
    • The Journal of Korean Association of Computer Education
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    • v.9 no.1
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    • pp.81-88
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    • 2006
  • This study was about design and development of the 'Mobile Learning Evaluation Announced System'(MLEAS), which could operate the e-learning and send the result of that to the parents. From this, teachers and parents can communicate with each other dynamically. Especially, this system does not simply present results of students 'learning but provide the extra learning which can make up for students' wrong questions in the base of the evaluation standard. This paper suggests this total learning solution so that parents can perceive the state of their children's learning under the mobile learning environment.

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A Study on Repository Construction Scheme for Scholarly Communication (학술정보유통을 위한 레포지터리 적용 방안 연구)

  • Jang Kum-Yeoun
    • Journal of the Korean Society for Library and Information Science
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    • v.38 no.4
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    • pp.291-310
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    • 2004
  • Institutional Repository offers integrated capture, management. preservation and access intellectual asset of individual institution and is also considered as a strategy to disseminate and exchange intellectual output as part of global 'Knowledge Bank'. A case of Institutional Repository, 'dCollection,' was introduced in Korea Education & Research Information Service(KERIS) as an institutional repository solution. This paper drew related issues in order to apply institutional repository to domestic universities. The results will bring a paradigm shift in scholarly communications, as a guideline of institutional repositories in the university libraries.

A Study on Development of Scoring Campaign System (고객 스코어링 캠페인 시스템 개발에 대한 연구)

  • Han, Sang-Tae;Kang, Hyun-Cheol;Choi, Ho-Sik;Jang, Myung-Suk
    • The Korean Journal of Applied Statistics
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    • v.22 no.1
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    • pp.1-16
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    • 2009
  • Recently, most companies are speeding up the movement of modeling and strategically applying IDI (Integration Database Information). This is due to the fact that CRM (Customer Relationship Management) representing communication and relation maintenance with customers, has been raised one of the most important issues for companies. From this point of view, this study is to develop the scoring campaign system connect-ing customer scoring model to marketing layer through data mining techniques which are the core factor for CRM. This developed system makes users easily choose the target customers as well as easily obtain customer scoring results under GUI circumstances which helps users easily apply as a result.

Effects of Real Name Using on SNS User's Behavior and Continuous Use Intention (실명사용 SNS 사용자의 행태와 지속이용 의도의 영향)

  • Hwang, YeonHee;Kim, YoungBerm;Lee, SangHo
    • Journal of Korea Society of Industrial Information Systems
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    • v.25 no.3
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    • pp.83-97
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    • 2020
  • Unlike the feature of SNS, which strengthens two-way communication and promotes interaction through consistent on/off line identity management, passive use of Facebook to unilaterally accept other people's opinions is being strengthened, and more people tend to use Facebook anonymously or pseudonym to enjoy freedom of expression. To illustrate this transformative use behavior, this study suggests an integrated model including psychological and behavioral variables such as self-esteem, real name use, and opinion expression to explore the effect on social relationship value perception and satisfaction. Studies have shown that self-esteem affects the use of real names and self-exposure, and that the satisfaction and sustainability of relationships have increased as real-name users expose more information about themselves.