• Korean Journal of Culture and Social Issue
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• v.29 no.3
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• pp.275-304
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• 2023

This study aimed to examine the mechanisms underlying digital game usage behavior by applying the Theory of Planned Behavior and the Balance Theory. It investigated the influences of attitude, subjective norms, and perceived behavioral control on the intention to use digital games, as well as the differences in the application of the Theory of Planned Behavior model based on the balance state among individuals, significant others, and digital games. A total of 315 responses from adult PC game users were collected through an online survey conducted from October 21 to 25, 2021, and were analyzed using multiple regression analysis. The results revealed that attitude and perceived behavioral control had a significant positive impact on the intention to continue using digital games, while subjective norms did not exert a significant influence. By categorizing groups into balanced, unbalanced, and imbalance states based on the balance relationship, the application of the Theory of Planned Behavior model showed that in the unbalanced and imbalance groups, both perceived behavioral control and attitude had a positive impact on the intention to continue using digital games. However, in the balanced group, attitude only had a positive impact on the intention to continue game usage. This study contributes to understanding digital game users by examining both individual psychological factors and the influence of others on digital game usage behavior.

• Journal of the Korean Applied Science and Technology
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• v.40 no.2
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• pp.199-209
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• 2023

This study is a descriptive research to identify the factors that influence blood donation intentions of the middle-aged firefighters and prison officer based on Ajzen's (1991) planned behavior theory. The subjects of the study were 223 middle-aged firefighters and prison officer at a fire station and prison located in G City and District B. The Data were analyzed by descriptive statistics and t-test, one-way ANOVA, Pearson's correlation coefficient, Turkey, and multiple regression with the SPSS 21.0 program. There were statistically significant differences in blood donation intention according to the blood donation experience, attempted blood donation within a year, participate plan in blood donation within 3 months. The blood donation intention of middle aged showed significant positive correlations with attitude, subjective norms, and perceived behavioral control towards blood donation. Multiple regression analysis for blood donation intention revealed that the significant predictors were participate plan in blood donation within 3 months, perceived behavior control, subjective norms, attitude towards blood donation, and attempted blood donation within a year. These factors explained 69% of the variance. In order to enhance the middle aged's intention to blood donation, we need a program that can improve middle aged's attitude, subjective norms, perceived behavior control.

• Journal of Digital Convergence
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• v.20 no.3
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• pp.251-264
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• 2022

The purpose of this study is to present factors and strategies for successful rewarded-crowdfunding of companies. For this, rewarded-crowdfunding based on the extended theory of planned behavior(E-TPB) by adding individual innovation and risk preference as extended variables, in addition to the basic variables of the theory of planned behavior(TPB), including attitude, subjective norm, and perceived behavior control. In addition, the moderating effect of rewarded-crowdfunding experience was confirmed. In addition, the moderating effect of the rewarded-crowdfunding experience was confirmed, and exploratory factor analysis and multiple regression analysis were conducted for questionnaires who were aware of the concept of rewarded-crowdfunding. As a result of testing the hypothesis, it was found that attitude, subjective norm, perceived behavioral control, and risk preference affect the intention to invest in rewarded-crowdfunding. Also, we could find that perceived behavior control and risk preference were moderately influenced by investor who had experience in rewarded-crowdfunding. Based on the research results, it has academic and practical value by presenting the direction of enhancing the success of rewarded-crowdfunding that companies can use as a way to raise funds and boost sales.

• The Korean Journal of Woman Psychology
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• v.15 no.2
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• pp.259-283
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• 2010

The present study was conducted to examine the effect of attitude, subjective norm, and perceived behavior control in explaining multicultural receptive behavior intention as well as multicultural receptive behavior, i.e., test the theory of planned behavior(Ajzen, 1991), to investigate the role of Korean social identity in the prediction of multicultural receptive behavior, and to investigate the role of stereotype and prejudice(i.e. attitude about object) in the prediction of multicultural receptive behavior. A sample of 505 undergraduate participated in the survey. The results from stepwise regression analyses indicated that the multicultural receptive intention was explained 47.4% by the theory of planned behavior, while multicultural receptive behavior was explained 61.1% by this theory. When the Korean social identity, stereotype and prejudice were added into the stepwise regression analysis, the variance was increased to 51.8% for multicultural receptive intention and 65.9% for multicultural receptive behavior. Furthermore, the influence of the Korean social identity on multicultural receptive intention/behavior was weak, but the influence of the stereotype on multicultural receptive behavior was strong. Finally the implications and limitations of the present study as well as the future directions of this area were discussed.

• Journal of Service Research and Studies
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• v.14 no.3
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• pp.46-59
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• 2024

The purpose of this study is to understand how the image of a tourist destination perceived by potential tourists, who indirectly experience negative incidents through social media, affects their behavioral intentions. Based on the Theory of Planned Behavior, the relationship between image and behavioral intention is explained through attitudes toward the destination, subjective norms, and perceived behavioral control. Furthermore, the study analyzes whether the quality of the relationship with the tourist destination perceived by potential tourists moderates the relationship between the image of the destination and attitudes toward it when exposed to negative incidents. A scenario-based survey was conducted with 256 potential Chinese tourists. The results showed that the overall image of the destination had a positive effect (+) on attitudes toward the destination, subjective norms, and perceived control. In turn, attitudes toward the destination, subjective norms, and perceived control all positively (+) influenced behavioral intentions. Lastly, the moderating effect of relationship quality between overall image and attitudes toward the destination was verified. The implications of this study suggest that when negative incidents occur at a tourist destination, negative images can be perceived. Therefore, local governments should ensure thorough inspections and enforcement regarding pricing, services, and illegal operations to prevent such occurrences. Additionally, destination marketers should strive to enhance marketing management and promotion efforts, particularly working to establish positive relationship quality with tourists who have previously visited the destination.

• Journal of the Korean earth science society
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• v.23 no.7
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• pp.531-542
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• 2002

The experimental side of earth science contains a lot of variables that cannot be controlled in the classroom or in the laboratory. Therefore, as one method to overcome these difficulties, a learning program using 3D Virtual Reality technique has been developed. The program was used with 701 middle school students. The result showed that the program had a very positive effect on inducing interest and motivation through a sense of immersion, and it also showed to be a big help in the improvement of space perception ability.

• Proceedings of the Korea Information Processing Society Conference
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• 2024.05a
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• pp.760-763
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• 2024

실제 전투와 유사한 군사 훈련을 수행하기 위해서는 훈련 공간 확보, 악천후 극복, 실 사격 훈련, 민간인 통제 등 다양한 제약이 있다. 이러한 제약을 극복하기 위해 과학화 훈련이 도입되었으며, 현대전의 양상이 대규모 전투에서 소규모 교전으로 전환되면서 가상 훈련 시스템이 주목을 받고 있다. 가상 현실에서 적을 감지하기 위해 광선투사방식이 사용되지만, 이 방법은 인간의 시각 지각능력을 넘어서기 때문에 현실적인 훈련을 시뮬레이션 하는 데 한계가 있다. 본 논문은 가상 환경 내 가상자율군(Computer Generated Forces)이 현실적인 적 시뮬레이션을 달성하기 위하여 이미지 기반의 적 검출을 적용하여, 광선투사방식에 비해 인간 시각 지각에 더 가까운 결과를 얻었다.

• Journal of Korean Academy of Nursing
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• v.33 no.6
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• pp.784-791
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• 2003

Purpose: This study is to investigate the influencing factors in the consistent use of contraception methods by comparing consistent and inconsistent users on partner communication, contraceptive control perception, and sexual autonomy among married Korean women. Method: This study consists of 243 married women living in Korea. A convenient sampling technique was used and data were collected by self report questionnaires from September 14, 2000 to October 20, 2000. Result: Only 41.6% of women were using contraception methods consistently and the rest of them were using contraception methods inconsistently. Between the two groups, statistical significances were noted in sexual communication(t=-2.5, p=.01), perceived contraceptive control(t=-7.5, p=.00) and sexual autonomy(t=-3.1, p=.00). As for general communication, it was not statistically significant(t=-1.0, p=.31). Conclusion: Family planning program advisors should recognize that intervention programs for the promotion of consistent contraceptive behavior should focus on the sexual communication, perceived contraceptive control, and sexual autonomy.

• Journal of the Korean Home Economics Association
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• v.46 no.9
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• pp.47-60
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• 2008

The purpose of this study was to analyze relationships between mother's psychological controls, family strengths, and psychological well-beings as perceived by children. In total, 529 6th graders from Seoul and Buchon participated in the study, Results were as follows: Firstly, gender differences were observed in the awareness of psychological well-beings but not in perception of mother's psychological controls and family strengths. Secondly, the children's awareness of mother's psychological controls and family strengths were correlated with their psychological well-beings the more children were aware of their mother's psychological controls, the less likely they were to be aware of their family strengths and psychological well beings. Finally, children's awareness of family strengths had remarkable influence on their psychological well-being.

• Korean Journal of Child Studies
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• v.27 no.6
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• pp.149-165
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• 2006

This study examined the relationships of parental behavior control recognized by children and its effect on children's emotional intelligence and conflict resolution strategies in their peer friendships. Subjects were 521 $5^{th}$, $6^{th}$ grade elementary school Children in seoul. Data were analyzed by Pearson's correlation, multiple regression and path analysis. Result showed that parents' control of children's behavior affected children's conflict resolution strategies in peer friendships and affected their emotional intelligence. Path analysis showed that control by parents, demand for maturity and clarity of communication directly affected compromising-integrating strategies. Parental control was affected directly by dominating strategies. Controlling behavior by demand of maturity, clarity of communication and nurture influenced compromising-integrating, avoidance and concession strategies of children's emotional intelligence.