• Proceedings of the Korea Contents Association Conference
• /
• 2019.05a
• /
• pp.97-98
• /
• 2019

최근 몇 년 동안, 레트로를 소재로 한 드라마가 다수 제작되고 있다. 레트로의 소재는 시청자의 과거의 기억을 상기시키면서, 감정에 호소한다. 바로 레트로 소재가 가지는 특징이자, 장점이기도 하다. 이에 연구자는 레트로를 소재로 한 텔레비전 드라마를 중심으로 분석하여 그 특성을 객관화하여 향후의 드라마 제작에 기여하고자 한다.

• The Journal of the Korea Contents Association
• /
• v.11 no.5
• /
• pp.185-193
• /
• 2011

Companies, to establish a proper brand image of it, and to appeal to consumers effectively, mobilize advertisement and other publicity means through various communication media. In terms of access rates and degrees of interest of viewers among broadcast media, television is higher than other important media such as radio, newspaper, magazine, and DMB, etc. Since consumers get access to much commercials on television, television commercial activities of companies ultimately have effect on their brand images. Thus, this study, focusing on the screen image expression types among all the expression types of television commercials, examined what brand images consumers favor, and sought to know what characteristics in television commercials in Korea works as important factors in the formation of brand images.

• The Journal of the Korea Contents Association
• /
• v.16 no.3
• /
• pp.403-414
• /
• 2016

The purpose of this study is to explore how South Korean TV news programs represent the image of North Korean defector through analyzing South Korean TV news contents portraying North Korean defector. In order to conduct this research, the study analyzes the main subjects of the South Korean TV news contents, the image of characters on the TV news contents, and frames which the TV news contents mainly used. According to the results of this study, the TV news programs represent the positive image of South Korean government whereas they criticize North Korean government while representing North Korean defector issues. However, the TV news programs showed no interest in real problems which the North Korean defectors are experiencing. Further, the findings of this study are very similar to the results of previous studies that were analyzing the representation of news media about minority groups including North Korean defectors. Most studies analyzing how news media represent minority groups show that the groups have been identified not by their own opinions and relations but predominant culture and lifestyles in the society, and they are also represented not by their own voice but predominant perspectives of the society.

• The Journal of the Korea Contents Association
• /
• v.11 no.7
• /
• pp.100-109
• /
• 2011

This thesis is a content analysis on whether the proportion of structural element and theme association of television news imagery is different, depending on the historical background, and on what it means, which can be the index of scene-based and realistic report. Most researches of television news are horizontal studies of the same period, making light of vertical studies reflecting the change of age. Therefore, This study analyzed 729 items composed of 11,945 shots extracted from MBC Newsdesk from 1987, to 2007, the samples of which were extracted by systematic random sampling with five years' interval. This content analysis found out that there was high proportion of scene-based and realistic report such as 'sound-bite', 'event footage', 'direct matching' in the year 1987, 2007, and high proportion of 'corroboration shot', 'file footage', 'indirect reference', 'literal matching only' in the year 1997, which revealed the fact that reality-based report had not been faithfully accomplished in 1997.

• The Journal of the Korea Contents Association
• /
• v.14 no.2
• /
• pp.60-71
• /
• 2014

Images of TV that crossed the reality & the virtual reality have been discussed for a long time, Then, With what feature can TV make messages of the reality & the virtual reality maintain to achieve such a target, and in which situation will the feature be exposed? One who answered first about these questions is a German critic, G$\ddot{u}$nter Anders. Anders called the reality confused with the reality and the confused world of the virtual reality Phantom, and thought human beings would live in the reproduced world created by media machine in the long run as a world that the Phantom created would be gloomy and confusing. The media, themselves, become images, and an image creates another image. Through this process, human beings became unaware of which image the reality was indeed. As TV often created these situations, we have been already seduced into the deep Phantom world before discussing right or wrong of the situation. Of course, the media reality & the reality can't be strictly distinguished. Because the means that help to form judgement of viewers is the media. The subject of practical judgement is the media reality not human beings.

• The Journal of the Korea Contents Association
• /
• v.11 no.2
• /
• pp.251-258
• /
• 2011

Nowadays, 'fusion style' television programs are increasingly found in the production of television program. Originally such a trend has been developed with a purpose of changing tedious cultural program into entertaining style. Recently, however, it has also become as an alternative style of genre which is against from lasciviousness or lewdness of entertaining programs. This study is designed to analyse the characteristics of television production and theorize a producing process of the television genre-over program As a result of various aspects of research, it is found that recent producers who make genre-over program choose any kind of genre which is thought to be needed for their program, without any limitation in terms of methods or skills for specific genre. And with this change of concept for making programs, genre-over programs are newly defined as the entertaining programs, in which its entertaining function is widen and broaden, absorbing the informative function of cultural programs.

• The Journal of the Korea Contents Association
• /
• v.7 no.3
• /
• pp.87-92
• /
• 2007

This paper describes the personal video recorder-based approach to realise enhanced services for interactive programmes on digital television. So far it is very difficult that most of interactive programmes included the vast quantities of contents, whatsoever it is data-broadcasting or HD-ready, are broadcasted on digital television via the current set-top box. Furthermore it was not possible to envisage until IPTV has been appeared. Even though IPTV makes possible for streaming the interactive services via high-speed broadband, it is not easy to receive the tremendous contents with interactivity through the current set-top box in a single effort. In this paper it suggests the effective solution to resolve the download dilemma for providing the interactive services on digital television by employing the set-top box fitted with the personal video recorder.

• The Journal of the Korea Contents Association
• /
• v.11 no.12
• /
• pp.230-240
• /
• 2011

The personality types has been emphasized as one of the influential factors for the program selection by viewers in the multi-channel and multimedia era. However, there have been few empirical studies on this issue. The current study investigated how the audience personality influence the program preference. Specifically, this study focused on both need for cognition and sensation seeking which are related to the television viewing motivation. To examine the influence of personality on program preference, four types of drama and five types of entertainment programs were used. The results of the web survey showed that viewers personality type seem to have effect on their program preference. Indeed, it appeared that there was positive relationship between need for cognition and sensation seeking. The implications of this study's findings were discussed.

• The Journal of the Korea Contents Association
• /
• v.8 no.5
• /
• pp.176-183
• /
• 2008

The transition to digital television is a massive and complex undertaking, affecting virtually every segment of the television industry and all viewers who watch television. In this respect, consequences of digital conversion of broadcasting and its related industries are so tremendous that countermeasure establishment for activation of digital broadcasting and programming industry is required. This paper explores the current situation of digital broadcasting in terms of the channel operation and contents focusing on the cases of the U.S. and U.K. In doing so, this paper presents reasonable directions and policy suggestions that should be resolved to advance Korean digital broadcasting.

• The Journal of the Korea Contents Association
• /
• v.9 no.11
• /
• pp.175-183
• /
• 2009

This study is the full-scale research of a TV drama writer, who has been out of scholarly pursuits, examining the differentiality and tendency of the most popular TV drama writer, Su-Hyeon Kim. By focusing on her recent melodrama , this study shows that the writer used her own category grammar, 'pursuit of psychology' and 'reversal of dichotomy', which led her to convey the drama's message of the 'self-reflection' on love successfully. This analysis would be the good result of overcoming all the raised melodrama's negative elements in Koran TV such as conventionality, dichotomy, unreality, and excessive emotion. Also this paper presents that the writer showed an advanced tendency on the gender ideology, overthrowing the existing patriarchal gender ideology. This study proposes the further research to analyze what sort of influence is the writer's own category grammar. Also this study proposes the following research on that the writer's advanced tendency in melodrama could applicate the other genre drama of her's, stressing the necessity of sustaining research work on TV drama writer.