• Journal of Distribution Research
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• v.6 no.1
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• pp.57-76
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• 2001

This study applies several concepts of customer orientation developed in 1980s and 1990s into the Korean telemarketing area. We in particular used two kinds of customer orientation - pure customer orientation and competitive customer orientation, and empirically analyzed the impact of customer orientation on the employee's satisfaction in terms of information, divers ity, completeness, salary). We surveyed 124 telemarketers in Korea.

• Proceedings of the Korean Information Science Society Conference
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• 2003.10c
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• pp.538-540
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• 2003

최근 금융 및 통신 산업 중심의 텔레마케팅 시스템이 증가하고 있는 가운데 아웃바운드 전문 콜센터 솔루션에 관한 관심이 증가되고 있다. 과거의 인바운드 위주의 마케팅에서 탈피하여 좀더 구체적이고 효율적인 마케팅전략이 필수적으로 아웃바운드 기반의 콜센타는 고객의 문의사항을 접수받아 해결하는 상담중심의 인바운드 모듈과 달리. 정보제공이나 상품판매를 위해 먼저 전화를 거는 텔레마케팅 운영방식으로, 본 논문에서는 Caller­ID를 활용하여 특히 소규모 콜센타 운영에 필수적인 인아웃바운드 모듈의 설계 및 구현에 관하여 논의하였다.

• Journal of Distribution Research
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• v.2 no.2
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• pp.45-62
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• 1997

• Journal of KIISE
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• v.44 no.7
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• pp.686-691
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• 2017

Telemarketing has become the center of marketing action of the industry in the information society. Recently, machine learning has emerged in many areas, especially, financial prediction. Financial data consists of lots of unlabeled data in most parts, and therefore, it is difficult for humans to perform their labeling. In this paper, we propose a fusion method of semi-supervised learning for automatic labeling of unlabeled data to predict telemarketing. Specifically, we integrate labeling results of label propagation and co-training with a decision tree. The data with lower reliabilities are removed, and the data are extracted that have consistent label from two labeling methods. After adding them to the training set, a decision tree is learned with all of them. To confirm the usefulness of the proposed method, we conduct the experiments with a real telemarketing dataset in a Portugal bank. Accuracy of the proposed method is 83.39%, which is 1.82% higher than that of the conventional method, and precision of the proposed method is 19.37%, which is 2.67% higher than that of the conventional method. As a result, we have shown that the proposed method has a better performance as assessed by the t-test.

• Journal of Service Research and Studies
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• v.12 no.3
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• pp.45-59
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• 2022

This study attempted to investigate how the transformational leadership perceived by flowers of telemarketing organizations. In particular, this study explored the moderating effect of followership in the relationship between transformational leadership and organizational performance. To verify the research model, 321 surveys collected from 10 domestic call centers were analyzed. Reliability, correlation, factor analysis, and hierarchical regression analysis were performed, and as a result of the analysis, it was found that the transformational leadership in the telemarketing organizations had a positive effect on organizational performance. In addition, it was confirmed that goal consistency, proactive participation, critical thinking, and team spirit, which are the four sub-variables of followership, all have a positive (+) effect on organizational performance, and both goal consistency and proactive participation moderate the relationship between transformational leadership and organizational performance. Considering the special working environment of telemarketing organizations, the results of this study suggest the need for a corporate educational role to increase transformational leadership and followership and the need to build environments by setting up an atmosphere for members to exercise follow-up, and opening up communication structures for members to follow.

• Journal of the Korea Computer Graphics Society
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• v.2 no.1
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• pp.86-92
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• 1996

Multimedia services through a network are getting more required according to the realization of B-ISDN construction globally. Business using the Internet will become popular, and so multimedia information systems including telemarketing systems will be developed competitively. VR (Virtual Reality) will help such systems make more realistic and valuable. ln this paper, we present an interactive VR authoring tool and a client/server based multimedia information service system. The VR authoring tool serves an interface with the system when developing its applications.

• Journal of the Korean Data and Information Science Society
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• v.20 no.4
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• pp.673-684
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• 2009

Lower Prices are offered through sales by telemarketing. This is to serve our customers by the fastest and most appropriate referral product that is most important to attract insurance. Therefore, Considering the time the customer's preferred products and preferred customer for screening and targeting, depending on what is the difference between the premiums. This study of the logistic regression model using datamining techniques, the life insurance companies in outbound telemarketing to support sales of the effect you want to validate. To join existing life insurance companies for the customer response and sales strategy based on the L segment and by age group, family-love insurance, accident insurance, and cancer insurance were in progress for the modeling. Set model based on the progress of the campaign to existing customers marketing methods and how to extract and run the model results has proven the superiority of the model. In addition, over time, depending on the aging model is set to a decline in operating profit to maximize the profits th update the model which was derived.

• Proceedings of the Korean Operations and Management Science Society Conference
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• 1998.10a
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• pp.369-373
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• 1998

본 연구는 A카드사에서 현재 실시하고 텔레마케팅 시스템에 데이터 마이닝을 적용하여 현실에서 어떻게 기업이 데이터마이닝을 이용하여 데이터베이스를 마케팅에 효과적으로 사용할 것인지에 대한 방향을 제시하고 있을 뿐만 아니라 현재와 미래에 대한 연구 방향을 제시하고 있다.

• 정보화사회
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• s.44
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• pp.44-50
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• 1991

• 정보화사회
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• s.44
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• pp.12-16
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• 1991