• The Journal of the Korea Contents Association
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• v.17 no.10
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• pp.452-462
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• 2017

This study proposes community based web service for contents providers and web designers to provide user-centered approach on Wordpress theme search and customizstion process. The contents and structure of theme information is analyzed and online communities on programming and Wordpress are studied to development of community based, theme contents service scenario. As a result, I launched 'Themettack' web service, I took beta testing with 20 users for 2 weeks, and found that theme template image and ideal theme contest services are the most satisfactory experiences. Various community contents which tested in this study and user participation data provided proper directions of Wordpress theme service as open source platform.

• Proceedings of the Korea Contents Association Conference
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• 2014.11a
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• pp.303-304
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• 2014

테마파크가 다양해지면서 지역특성과 자원을 활용한 지역특화형과 같은 소규모 테마파크가 주목받고 있다. 이에 따라 소규모 테마파크는 그만의 차별성을 확보하고, 생존전략이 필요해졌다. 본 연구의 목적은 테마파크에서의 진입공간에서의 콘텐츠 제공을 위해 이동형 미디어 콘텐츠를 개발하는 데 있다. 안동지역의 '원이엄마 테마파크'를 대상으로 소규모 테마파크 진입 공간에서부터 방문객들이 테마의 확장을 경험하고, 몰입하며 흥미를 느낄 수 있는 하나의 방법으로써 이동형 인터랙티브 미디어 콘텐츠 개발에 대해 논의하였다.

• 한국HCI학회:학술대회논문집
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• 2006.02b
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• pp.602-607
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• 2006

80 년대 이후 국내 뮤지엄은 양적으로 많은 성장을 이루었고, 현재 전국에는 200 여 개의 뮤지엄이 개관 중이다. 이 중 많은 뮤지엄들이 기존의 역사나 자연사를 주제로 한 뮤지엄과는 다른, 다양한 주제와 내용을 다루는 '테마 뮤지엄' 을 표방하고 있지만 여러 면에서 외국의 선진 테마 뮤지엄에 비해 열악한 것이 사실이다. 이에 본 연구에서는 완성도 있는 테마뮤지엄을 위해서 테마뮤지엄의 구조를 내러티브 특성에 따른 고찰을 통해 구조적으로 이해하고자 하였다. 이에 본 연구에서는 테마뮤지엄의 속성을 규명한 후, 완성도 있는 테마뮤지엄의 실현을 위해서는 뮤지엄 내 내러티브성의 확립이 필수적이라는 가설을 검증하고자 하였다. 또한 이를 통해 테마뮤지엄의 기본 속성이 내러티브 구조에 있음을 논증하고 이러한 내러티브 구조가 명확히 드러나는 테마뮤지엄을 실현하기 위한 디자인 방법론적 접근으로써 테마뮤지엄의 내러티브구조 확립을 위한 방법틀을 제안하였다. 이 방법틀은 테마뮤지엄의 내러티브 구조, 내러티브 유형별 포지셔닝맵, 내러티브 체험과 재방문력 창출의 상관 정도를 제공함으로써 테마뮤지엄 디자이너의 내러티브 구조에 따른 디자인 개선책 도출을 도울 수 있을 것으로 사료된다. 또한 제안한 방법틀의 디자이너와 사용자 간 수용도를 알아보기 위해 사례연구를 실시하였는데, 그 대상으로 국내 뮤지엄 가운데 8 곳을 선정하였다. 이를 통해 내러티브 구조에 따른 디자인 계획이 관람객의 만족도에 큰 영향을 미침을 입증할 수 있었다. 이상의 연구는 국내 중소규모 테마뮤지엄의 질적 성장에 기여할 것이며, '테마'라는 특성을 가진 환경에 확대하여 적용할 수 있을 것으로 사료된다.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2016.10a
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• pp.738-740
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• 2016

오늘날 테마파크는 다양한 테마 적 요소들을 적용한 다양한 신기술로 무장되어있다. 사람들은 복잡한 현실 세계를 떠나 일탈을 꿈꾸며 재미와 감동, 스릴에 목마르다. 현실 세계에서는 느낄 수 없는 판타스틱한 재미와 경험은 현실 세계의 고달픔을 잠시나마 잊고 싶은 사람들의 발걸음을 테마파크로 이끌어 온다. 테마파크는 또 다른 세상(Another World)으로 사람들을 초대하는 현실 속 가상의 공간이다. 테마파크는 언제든지 찾아와 재미있는 경험을 해보고 몇 번을 찾아와도 지루하지 않은 누구나 꼭 한번 가보고 싶어 하는 매력적인 장소이다. 기존의 테마파크는 이러한 소비자의 니즈를 충족하기 위해 새롭고 신선하며 유희적인 테마를 적용한 파크를 끊임없이 개발하고 발전시켜야 한다. 본 논문은 테마파크 어트랙션발전에 유용한 장점을 가지고 있는 가상현실을 테마파크에 적용하는 방법을 제안한다.

• Journal of Digital Convergence
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• v.13 no.11
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• pp.399-408
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• 2015

Walt Disney World focused on Theme opened in 1955. Many Theme Parks such as Everland had opened in Korea. And also Public Theme Parks were established on purpose of finding cultural identity by province government. Most of the Public Theme Parks made special Theme Images to revive the image characteristics and be stronger public theme. But these creativities of the theme images are struggling by the lack technical ability as well. This study derived several problems from the existing research and current issues and found out the future direction sought. Thus, the public theme images are to lead marketing and operating of public theme park by using storytelling and high tech, and look forward to getting position of the window to the future. In future, we must pay attention to study for creation methods and marketing, and plugging in new technology on public theme images. Continuing studies will support to enlarge the identity and educate traditional history through public theme images and park.

• Journal of Applied Tourism Food and Beverage Management and Research
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• v.10
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• pp.83-89
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• 1999

1. 테마파크의 의미 2. 도심형 테마파크 3. 실내형 테마파크 4. 도심형 실내 테마파크의 사례 5. 수익성 제고의 필용성 6. 정부의 지원

• Cartoon and Animation Studies
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• s.51
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• pp.321-359
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• 2018

A theme park, in general, can be defined as a space that has both 'theme factor' and 'hands-on factor'. But theme parks in Korea are not recognized as having unity even though they provide diverse services, because they lack in a theme factor, which is the essence of a theme park. On the other side of the issue, themes and concepts that a theme park claims to stand for are not consistent, and they fail to provide representative themes as well. For this reason, although a business plan to invite overseas theme parks is pushed ahead, it causes a vicious circle to weaken the competitive edge of domestic theme park industry as well as capital outflow. Consequently, from a theoretical viewpoint, a theme park with no specific theme is in critical situation to be out of the limelight by failing to provide visitors with purposefulness and attract their attention. To overcome the limitations in domestic theme park industry, and to gain profitability and expanded customers lie in heightening their receptiveness through creating unique image of each theme park. With the awareness of the issue, this study aims to propose a theme-centered park which has culture contents in it and to suggest a viable alternative that helps to create hands-on theme parks that reflect customers' receptiveness.

• The Journal of the Korea Contents Association
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• v.17 no.3
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• pp.297-304
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• 2017

In this study, we have investigated the relationship between festivals evaluation and the theme of festivals programs by using 'AHP survey of experts' on two festivals in each highest and lowest evaluated festivals. As a result, the musical performance of the opening ceremony of Hwajun Festival, the experimental village program of hansung bakjae festival, the street parade of Itaewon and the prehistoric street parade of Gandong cultural festival were found to have the highest relations with the themes. The result reveals the fact that the representative program of festival has been selected, program name was closely related to festival theme, matrix type program and experiential type program where leads the direct participation of visitors were prerequisite, and the festivals with highly related to the theme were also highly evaluated. Therefore, in order for the festival to receive a good evaluation, the high theme-related programs should be focused as main programs of festivals, and the low theme-related programs should pay more attention on their themes for promoting and branding diverse, thematic festivals.

• The Journal of the Korea Contents Association
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• v.12 no.9
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• pp.146-155
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• 2012

I will analyze the current status and limit of domestic animation character theme parks as a new trend of Kids industry so that diagnose the future of performing arts specialized animation character theme parks through the examples of foreign ones such as , , , and . Revisiting ratio is the most important factor for the domestic animation character theme parks which are being built in downtown. Close interaction with visitors will be possible through great quality character shows. Top quality shows could make this possible so that visitors could be more familiar with the park and the revisiting ratio must be raised as well as the difference between the theme park and others would be emphasized.

• Cartoon and Animation Studies
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• s.28
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• pp.235-263
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• 2012

Regarding the theme park business as an area of cultural content business, this study focuses on the trend of pursuing indoor theme parks as a small-scale small capital strategy escaped from the existing approach oriented to large-scale outdoor complex theme parks. It is because although existing large-scale outdoor complex theme parks require the capital with the scale of hundreds of billion won and also high-level technique and the latest operational know-how that they have a great barrier for new entry as well as enormous risk, the rent indoor theme parks succeed in market entry with efficient risk management and flexible market strategies. Thereupon, this study examines the current status of the children's indoor theme park market with Korean characters as their theme as a new market among the indoor theme parks and also investigates the market strategies of this market in the two aspects of expansion: the expansion of Korean characters' property value and the expansion of the local theme park market. For that, this article reviewed the advanced researches on theme parks and divided the types of theme parks existing in Korea with the criteria of classification by space and theme or classification by main users. Also, among the children's indoor theme parks with Korean characters as their theme, this study visited five ones located in the capital area to examine the current status. And about two located in the capital area and also four in the local area, the current data were received from the persons in charge of the companies for analysis. Also, with the subjects of spectators visiting the 'DIBO VILLAGE, Cheonggye-cheon' newly opened on April 25th, 2012, the research on satisfaction was conducted for analysis. Through that, this study analyzed the structure of the existing children's indoor theme park business with Korean characters as their theme and suggested the ground to analyze the effectiveness of market strategies being implemented. It is expected that this study will establish the clues of systematic and profound discussion for the indoor theme park business that can be said to be the niche market of the theme park business and allow the small-scale areal indoor theme parks to be examined as a significant business model for the local theme park industry. In the aspect of character business as well, it is expected that this will give a chance to establish a new model of spatial storytelling expansion in terms of the property value of Korean animation characters.