• Journal of Global Scholars of Marketing Science
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• v.16 no.3
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• pp.143-167
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• 2006

Despite the popularity of e-commerce, the understanding of preferred product types for information searches and purchase on the internet are not sufficient. This paper studies the effect of risk perception on information search behavior through online only, offline only, and on-offline together. Specially, this study classifies product types into search goods, experience goods, and credence goods. The study attempts to determine how the relationship between the perceived risk and the information search is influenced by the product knowledge level. The results show that the higher the risk perceptions about experience goods and credence goods, the more the consumer searches information through online and offline together when the consumer's knowledge level is low. When the consumer's knowledge level is high, however, the higher the risk perception regarding search goods, the more the consumer searches information through online only.

• Journal of Korea Society of Industrial Information Systems
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• v.17 no.7
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• pp.187-198
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• 2012

Consumer innovativeness is a force that leads to innovative behavior of consumer and it is crucial for companies to understand the innovativeness in association with the new innovative product adoption. The purpose of this paper is to examines the influence of Consumer's inherent innovativeness, product involvement, and product expertise on consumers's vicarious and adoptive innovativeness. For this purpose, the model has been set and examined the influence of consumer innovativeness, product involvement and product expertise on vicarious and adoptive innovativeness. The results revealed that 1) consumer innovativeness would not influence vicarious and adoptive innovativeness, 2) vicarious innovativeness had affect on adoptive innovativeness 3) product involvement had a affect on both vicarious and adoptive innovativeness 4) product expertise had a affect on vicarious innovativeness and yet had no affect on adoptive innovativeness.

• Journal of Distribution Research
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• v.6 no.2
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• pp.109-133
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• 2002

This article examines how consumers in online environments depend on brand in making purchase decisions by product types. Previous research explains that the characteristics of online environments decrease the dependence on brand due to inexpensive search costs and affluent information quantity. But it is likely that in online environment, the dependence on brand will be differentiated by product types. We found that in search product, the availability of information decreased consumer's uncertainty, which, in turn, increased the dependence of brand. However, in experience products, the weakness of multi-sensory increased consumer's uncertainty, which resulted in the increase of the dependence of brand.

• Journal of Korea Entertainment Industry Association
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• v.13 no.7
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• pp.61-74
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• 2019

The purpose of this study is to examine women's propensity to consume cosmetics and to investigate the effects of the consumption propensity on product selection attributes and information search behaviors. The purpose of this study is to propose practical implications for corporate management and to provide useful information for setting the marketing direction in the cosmetics industry by identifying differentiated marketing strategy for the cosmetics market. The results of the study are as follows. When the factors of each variable are extracted, the shopping propensity was derived from trend pursuit, pleasure pursuit, show-off pursuit, and economic benefit pursuit propensities, while product selection attributes were derived from brand factor, service factor, marketing factor, and quality factor. To examine the relationship between variables, three hypotheses were set based on previous studies. As a result of the verification the followings were found; first, the consumption propensity has a partial effect on the product selection attributes. Second, consumption propensity has a partial effect on information search behavior. Product selection attributes were found to have a partial effect on information search behavior.

• Archives of design research
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• v.12 no.4
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• pp.119-128
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• 1999

Product opportunity analysis in product planning is to analyze the feasibility for success over the detail product concept, and to grasp the new possible market based on exploring the trends of market and product itself. Therefore, the correct analysis and insight with various data of product and market is needed for product opportunity analysis. As product environment changes rapidly, it is especially important to collect more plentiful informations, and to put these information to practical use pertinently. It is consequently indispensible to clarify the types of information to be needed and to construct product database. However, there has no meaning to gather simple information which is lying here and there. Product database has to be systematically organized and each product information is to be transformed into contextual one. This study clarifies a conceptual framework of product design database based on product attributes and develops prototype of product database for product planning. Case study of camera is exemplified for analyzing the product trends and exploring product opportunity with developed product database.

• Asia Marketing Journal
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• v.11 no.1
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• pp.93-112
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• 2009

The purpose of this study was to analyze the effects of explicit and implicit product warranties on consumers' attitudes toward the products, and particularly, the main effects of product types and level of manufacturers' business ethics on the relationship between warranty types and consumers' attitudes. For this purpose, relevant literature was reviewed and thereupon, a survey was conducted for an empirical analysis. As a result of empirically analyzing the relationship between warranty types and consumers' attitudes and the main effects of the product types (search goods vs. experience goods) and level of business ethics (high vs. low) on the relationship, it was found that consumers' attitudes toward the products were more positive when the product warranty was explicit than when it was implicit, and that such relationship was stronger for experience goods than for search goods one. And, the relationship was stronger when the level of business ethics perceived was lower. However, such moderating effects were not significant for consumers' attitudes, but significant for their purchasing intention.

• Product Safety
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• s.66
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• pp.53-61
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• 1998

• Proceedings of the Korean Society of Computer Information Conference
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• 2023.07a
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• pp.555-556
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• 2023

본 논문에서는 제조/물류 기업 등 제품(물품) 이동 작업 시 효율적인 경로 제공을 위한 경로 최적화 기법을 제안한다. 이 기법은 업무지원 시스템(MES, ERP, WMS 등)이 구축되어있는 기업을 대상으로 공간정보와 업무지원 시스템에 저장되는 제품 데이터를 기준 정보로 하며, 다익스트라(Dijkstra), 개미 집단 알고리즘(Ant Colony Algorithm, ACO)등 경로 탐색 알고리즘을 적용하여 문제를 해결하고자 한다. 공간정보는 공장(현장)의 레이아웃(Layout)과 제품이 적재/출하되는 렉(Rack) 등의 위치 정보가 포함되고, 업무지원 시스템에서 제품의 현재 위치, 공정 상태, 등록 시간, 제품 크기 등을 사용한다. 제안하는 기법은 상기 기준 정보를 경로 탐색 알고리즘에 적용하여 적재/출하, 공정 이동, 보관 장소 변경 등 제품의 위치가 변경되는 경우에 경로를 최적화할 수 있는 기법을 제안한다. 제품 이동 작업은 대부분 노동력에 의존하는 작업으로 경로 최적화 기법을 제안함으로써, 인력 비용 감소와 향후 로봇 기반의 제품 이동 작업에도 적용하여 자동화된 작업효과를 가져다 줄 것으로 기대한다.

• The Journal of Society for e-Business Studies
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• v.16 no.4
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• pp.283-299
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• 2011

In this paper, we draw upon Task-Technology Fit theory to investigate the fit attributes which impacted on customer preference over three virtual shopping channels which included TV home shopping, Internet shopping, and broadband applications, i.e. IPTV. The fit attributes also reflected the product category contingency, which is classified based on the degree of quality assessing difficulty on the web, such as quasi-commodity, look and feel goods, and look and feel with variable quality goods. Using the collected survey data, we employed stepwise regression analysis to validate the fit attributes in the context of performing virtual shopping task via those three distinctive media technologies. Furthermore, through ANOVA test with Duncan statistics, we reported comparative intensity of the valid fit attributes across the product categories and distinct media technologies. The results validated four critical fit attributes and significant distinctions among product categories and three virtual shopping channels. The findings provide practical insights in distribution channel design exploiting digital convergence technologies.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.9 no.1
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• pp.1-13
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• 2014

This study examines the relationship between firms' external search strategy and their innovation performance. In addition to revisiting the relationship between open search strategy and product innovation, we further extend the impact of use of external knowledge sources to process and organizational innovation. Using the 2010 Korean Innovation Survey (KIS) of manufacturing firms, we report that on average, venture firms search more widely (external search breadth) and deeply (external search depth) across a variety of external search channels than non-venture firms. We then further explore the impact of venture and non-venture firms' use of external search strategies on innovation performance. We find that both searching widely and deeply increase the likelihood of non-venture firm's successes in product, process and organizational innovation. Similar results can be found for the venture firm's success in organizational innovation. However, only searching deeply increases the likelihood of venture firms' success in product and process innovation.