• 지역과문화
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• v.7 no.2
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• pp.155-172
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• 2020

This study analyzed the factors to customer attitude on the goods and service introduced in UGC(User Generated Contents) and explored the difference between Korean and Chinese customers. For the first research question, the hypothetical factors were selected through literature review, the area of which are media consumption, social media and effect of advertising. In this study examined 4 independent variables: information, reliability, BJ attractiveness and customer innovation. Methodologies are confirmatory factor analysis, correlation analysis and multi regression. Result showed that reliability, BJ attractiveness and customer innovation are statistically significant. According to the β value, the biggest one is customer innovation, the second one is BJ attractiveness and the third one is reliability. The influence of information on customer attitude is not statistically significant. The result is well-aligned with the prior studies. The information factor's influence, however, is disputable because some prior studies shows that it is not significant when the research samples are recently developed channel such as mobile or social media commerce platforms. It is necessary to identify the root causes why the information factor is not significant in some research cases. For the second research question, this study used independent t-test between Korean and Chinese customers. The result shows that the difference in reliability, BJ attractiveness and attitude are stastically significant, and the ratings of Chinese customers are higher. This result caused by the difference of media commerce environment between Korea and China. Information and customer innovation didn't show significant difference.

• Journal of Digital Convergence
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• v.20 no.5
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• pp.281-289
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• 2022

As the aging of our society gradually deepens, the quality of the elderly care environment based on the elderly care model of the Silver Town space is gradually becoming the focus of everyone's attention. This study mainly studies and discusses the visual and behavioral characteristics of the elderly. In order to pay more attention to the special needs of the elderly in order to optimize the spatial environment, the design of visual experience design in the living environment of the elderly in Silver Town is designed. explore in depth Through this, the environment of the space is optimized so that the elderly can enjoy their old age in a comfortable environment. This study is based on visual psychology, environmental psychology, gerontology and other theories. Through the collection of related literature and field research on the elderly, the function and overall combination of the living environment of the elderly in Silver Town is studied, and the environment is organized. Based on the behavioral and visual needs of middle-aged and older people, a design method was proposed to strengthen the visual connection in space. In terms of visual experience, the lighting, colors, and materials of the environment are studied. Through a combination of theory and research and experiments, it is concluded that the elderly prefer plants with warm colors, high brightness colors, and geometric patterns. The design principle and design method of the visual experience in the Silver Town space are summarized.

• Journal of the Korean Society of Earth Science Education
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• v.15 no.2
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• pp.132-141
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• 2022

The purpose of this study is to investigate the effect of science classes using elementary school distance science classes on science academic achievement and creative personality. The research group and non-research group were selected for 6th grade elementary school students. After 10 weeks of experimental treatment, science classes were conducted with the contents of the elementary school science section, 'Changes of the seasons'. In the three domains of 'knowledge', 'inquiry', and 'attitude', which are sub-domains of science academic achievement, as a result of the pre-post test, there was a positive effect in 'inquiry' and 'attitude', which are sub-domains of science academic achievement. However, it was found that there was no positive effect in 'knowledge', a sub-domain of academic achievement. However, it was found that there was a positive effect in the overall test result of academic achievement. Therefore, it is interpreted that science classes using elementary school distance science classes had an effect on academic achievement. There was a significant effect in the sub-domains of the creative personality test, 'persistence/obsession', 'self-confidence', 'humor', 'imagination', 'openness', 'adventure', and 'independence'. However, it was found that there was no effect in the sub-domain 'curiosity'. The overall test results of the creative personality test showed a significant effect. Therefore, it is interpreted that science classes using elementary school distance science classes are effective in cultivating creative personality. Students' perceptions of science classes using elementary school distance science classes also showed positive responses.

• Design Convergence Study
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• v.16 no.4
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• pp.115-126
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• 2017

The intelligent product is a product in which interactive technologies are applied to an existing common product, called a mother product. This study focuses on interaction design of a hedonic intelligent product and investigates an efficient method of input control of hedonic intelligent products. The hedonic intelligent product is a product in which the hedonic attributes such as play and pleasure are added to the mother product. Utilitarian intelligent products enhance practical functions of mother products. The utilitarian intelligent product finds user behavior in the mother product to improve functional elements for a user experience design. On the other hand, hedonic intelligent products find various emotional values that impart hedonistic attributes and apply them to design. The input method studied through the case study is classified into the imitation input method and the transformation input method derived from the mother product. Based on this, two independent variables of intelligent pinwheels were designed, and its usability evaluation was conducted under the same output condition to investigate a more effective input method. As a result, the transformation input method was rated higher in originality than the imitation input method. This result implies that users had new experiences from the transformation input method, which leads to a higher intention of paying for new experiences.

• Korean Association for Visual Culture
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• v.19
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• pp.189-221
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• 2012

This thesis investigates the development of optical instruments in the 19th century, before the birth of the cinema, and the principle of the perception of moving images. For this purpose it traces the development stages of the optical instruments which demonstrated 'illusion of movement' from 1820s when the 'persistence of vision' had begun to be researched by scientists. Then, it examines the theory of the 'persistence of vision' or 'afterimage effect' known as the principle in the perception of illusion of movement produced from moving images. The optical instruments in the 19th century that presented the illusion of movement began with the Thaumatrope (double-sided picture disc), and appeared from the Phenakistiscope/Stroboscope (revolving disc), the Zoetrope (revolving drum) and the Praxinoscope (mirror-reflexive revolving drum), and in 1892 the Projection-Praxinoscope presented firstly the moving pictures (animation) on the screen. According to the research of psychology and physiology in the early 20th century it has been recognized that the 'afterimage effect' theory is not sufficient to explain the perception of illusion of movement from the moving images which is closely related to the particularity of the visual perception system of the human eyes. Since then, the Phi-phenomenon suggested 1912 by the Gestalt psychologist, Max Wertheimer (1880-1943), is regarded as the most persuasive theory until now, although it is still imperfect.

• Korean Journal of Culture and Social Issue
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• v.21 no.4
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• pp.595-615
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• 2015

This study aims to develop well-being enhancement program for the female elderly living alone, and examine its effects. The program was structured by exploring the meaning of life and happiness with focused on self-disclosure, dealing with regret and resentment, forgiveness, gratitude, and resilience. At first, pilot program was applied to 6 female elderly living alone for predicting the effects and modified the program. For verification of the program effect, 11 female elderly living alone were assigned to developed well-being enhancement program, also 11 female elderly living alone were assigned to comparison group who participate in activity-focused program, and 12 female elderly living alone were assigned to control group. Results indicated that regret for interpersonal relations and resentment of the female elderly living alone who participate in well-being enhancement program were reduced after participating the program, while their self-disclosure increased. The female elderly living alone who participate in well-being enhancement program showed lowered level of anxiety, loneliness, and awareness of aging, which were factors of well-bing in senescence. Moreover, their level of negative emotion was decreased, and life satisfaction, positive emotion, and happiness were increased after participating the program. But, all of those enhancement were not found in control group as well as comparison group. These results suggest that well-being enhancement program for the female elderly living alone developed in this study could be utilized in various settings.

• The Journal of the Convergence on Culture Technology
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• v.10 no.2
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• pp.493-498
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• 2024

With the rapid advancement of generative artificial intelligence technology, there is growing interest in how to utilize it in practical applications. Additionally, the importance of prompt engineering to generate results that meet user demands is being newly highlighted. Exploring the new possibilities of generative AI can hold significant value. This study aims to utilize ChatGPT 4.0, a leading generative AI, to propose an effective method for evaluating user experience through the analysis of online customer review data. The user experience evaluation method was based on the six-layer elements of user experience: 'functionality', 'reliability', 'usability', 'convenience', 'emotion', and 'significance'. For this study, a literature review was conducted to enhance the understanding of prompt engineering and to grasp the clear concept of the user experience hierarchy. Based on this, prompts were crafted, and experiments for the user experience evaluation method were carried out using the analysis of collected online customer review data. In this study, we reveal that when provided with accurate definitions and descriptions of the classification processes for user experience factors, ChatGPT demonstrated excellent performance in evaluating user experience. However, it was also found that due to time constraints, there were limitations in analyzing large volumes of data. By introducing and proposing a method to utilize ChatGPT 4.0 for user experience evaluation, we expect to contribute to the advancement of the UX field.

• Journal of Service Research and Studies
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• v.14 no.1
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• pp.77-90
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• 2024

This research aims to investigate methods of leveraging generative artificial intelligence in service sectors where consumer sentiment and experience are paramount, focusing on minimizing hallucination phenomena during usage and developing strategic services tailored to consumer sentiment and experiences. To this end, the study examined both mechanical approaches and user-generated prompts, experimenting with factors such as business item definition, provision of persona characteristics, examples and context-specific imperative verbs, and the specification of output formats and tone concepts. The research explores how generative AI can contribute to enhancing the accuracy of personalized content and user satisfaction. Moreover, these approaches play a crucial role in addressing issues related to hallucination phenomena that may arise when applying generative AI in real services, contributing to consumer service innovation through generative AI. The findings demonstrate the significant role generative AI can play in richly interpreting consumer sentiment and experiences, broadening the potential for application across various industry sectors and suggesting new directions for consumer sentiment and experience strategies beyond technological advancements. However, as this research is based on the relatively novel field of generative AI technology, there are many areas where it falls short. Future studies need to explore the generalizability of research factors and the conditional effects in more diverse industrial settings. Additionally, with the rapid advancement of AI technology, continuous research into new forms of hallucination symptoms and the development of new strategies to address them will be necessary.

• Journal of The Korean Association For Science Education
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• v.44 no.2
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• pp.141-153
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• 2024

The 2022 revised science curriculum aims to develop the ability to solve scientific problems arising in daily life and society based on convergent thinking stimulated through participation in research activities using artificial intelligence (AI). Therefore, we developed a science-AI convergence education program that combines the science curriculum with artificial intelligence and employed it in convergence classes for high school students. The aim of the science-AI convergence class was for students to qualitatively understand the movement of a damped pendulum and build an AI model to predict the position of the pendulum using the block coding platform KNIME. Individual in-depth interviews were conducted to understand and interpret the learners' experiences. Based on Giorgi's phenomenological research methodology, we described the learners' learning processes and changes, challenges and limitations of the class. The students collected data and built the AI model. They expected to be able to predict the surrounding phenomena based on their experimental results and perceived the convergence class positively. On the other hand, they still perceived an with the unfamiliarity of platform, difficulty in understanding the principle of AI, and limitations of the teaching method that they had to follow, as well as limitations of the course content. Based on this, we discussed the strengths and limitations of the science-AI convergence class and made suggestions for science-AI convergence education. This study is expected to provide implications for developing science-AI convergence curricula and implementing them in the field.

• Journal of The Korean Association For Science Education
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• v.29 no.8
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• pp.934-950
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• 2009

This study attempts to identify the relationship between students' images of science and science learning, and their career choices. A total of 163 students (seventh graders) from three different middle schools participated in this study. Students' images of science and science learning were investigated using the Draw-A-Scientist Test (DAST) and the Draw-A-Science-Learner Test (DASLT), respectively. Then, students' drawings were analyzed using the Draw-A-Scientist Test Checklist (DAST-C) and the Draw-A-Science-Learner Test Checklist (DASLT-C). The relationship between each element composing the students' images and their career choices were analyzed. Among several elements constituting the students' image of science, 'expression,' 'lab coat,' 'oddity,' 'knowledge symbol,' 'technology symbol,' 'co-work,' 'danger,' and 'STS' showed significant differences between students who chose a science-related career and students who did not. It was also revealed that the following elements - 'expression,' 'learning type,' 'inquiry symbol,' and 'learning place' - were more significantly associated with a science-related career choice compared to other elements consisting of an image of science learning.