• Proceedings of the Korea Association of Information Systems Conference
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• 2005.12a
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• pp.215-224
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• 2005

본 연구는 인터넷 쇼핑몰 기업들의 새로운 경쟁요인으로 부각하고 있는 물류서비스 부분의 품질 평가기준이나 평가척도 등에 관한 기존 연구를 현 시점에 맞게 재해석하고 또 새로운 평가 요소를 발굴하여 이를 인터넷 쇼핑몰에 적용함으로써 이용자들의 만족도, 재이용의도 및 타인추천의도의 향상을 꾀하였다. 특히 물류서비스 요인들의 고객만족에 대한 직접적인 영향을 분석함과 동시에 구매 후 행동인 재이용의도와 타인추천의도에 대한 간접적인 분석을 통해 그 영향 정도를 실증적으로 파악하여 쇼핑몰 운영자에게 있어 실질적인 도움을 주고자 하였다.

• 베이커리
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• no.1 s.390
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• pp.26-45
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• 2001

일본을 통해 80년대 중반부터 우리나라에 소개된 발렌타인 데이가 어느덧 젊은이들의 한 문화로 확고히 자리를 잡았다. 제과점에서도 매출증대의 호기로 인식되고 있는 발렌타인 데이, 사랑의 메신저로 가장 인기가 노은 초컬릿과 발렌타인 데이에 잘 어울리는 케이크 제품을 미리 스케치해보자. 이번호 제품특집에서는 발렌타인 데이를 겨냥해 국내 초컬릿 수입업체 제품연구실, 호텔 베이커리, 유명 제과점에서 추천하는 초컬릿 제품 스페셜로 꾸며보았다.

• Journal of The Korean Association of Information Education
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• v.26 no.6
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• pp.517-532
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• 2022

As a result of the this exploratory study the main results show that the factors affecting the satisfaction of non-face-to-face class learning of graduate students in Education were social presence, perceived easy to use, and information service quality. Secondly, the factors affecting the learning persistence were perceived usefulness and social presence, but perceived usefulness's influence was relatively small. Next, it was found that the subjective satisfaction of graduate students of education did not significantly affect their intention to continue learning persistence. Lastly, learning satisfaction and learning persistence had a positive effect on the intention to recommend to others. Through the this empirical analysitics study it demonstrate the factors such as attitudes, feelings, and friendliness toward non-face-to-face online classes perceived by graduate students in Education.

• Journal of Digital Convergence
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• v.17 no.12
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• pp.117-127
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• 2019

This study was done to analyze the relationship among the characteristic elements for a evaluation factor(design, function, quality, price, conveniency, personnel factor), the evaluation factor satisfaction, repurchase intention and recommend intention that the China cellular phone users perceived by group. The survey was divided into "design, function, quality, price, conveniency, personnel factor, repurchase intention and recommend intention". As a study result, every characteristic elements for a evaluation factor excepting price had an effect on independent variables such as design, function, quality, conveniency, personnel factor satisfaction. And all evaluation factors had an effect on repurchase and recommend intention. In conclusion, in order to increase the repurchase and recommend intention in China cellular phone market it would be necessary to improve the characteristic elements satisfaction for design, function and personnel factor. And after the design, function and personnel factor satisfaction were improved, we could improve the repurchase and recommend intention.

• Journal of Korea Entertainment Industry Association
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• v.15 no.8
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• pp.233-246
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• 2021

The study aims to find out the influence factors to intention of re-participation and intention of recommendation to overseas Taekwondo teaching experience. To accomplish this purpose, the subjects of this study consist of 316 people who have experienced Taekwondo teaching in overseas within the last five years. Descriptive analysis, one-way ANOVA, and hierarchical regression analysis were used to analyze data. 1) there was a significant difference in the intention of re-participation and intention of recommendation to overseas Taekwondo teaching experience according to the family income level, the period of experience, the satisfaction of curriculum, and the satisfaction of the field. 2) activity factors and interpersonal factors had an effect on intention of re-participation and intention of recommendation to overseas Taekwondo teaching experience more than personal factors. If this is reflected in the reality, students who majoring in Taekwondo will be able to have a higher quality overseas experience, which will ultimately contribute to the expansion of the job market and further development of Taekwondo internationalization.

• Journal of the Korean Society for information Management
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• v.19 no.3
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• pp.49-68
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• 2002

The purpose of this paper is to examine the evaluation models of internet sites and to analyze the factors affecting the consumer satisfaction of health information sites in the Internet. Based on the covariance structural model applied to a customer survey, this study shows that among the characteristics of the site. contents has the most significant effect on customer satisfaction, which in turn affects the consumer willingness to recommend the site to others.

• Journal of the Korean BIBLIA Society for library and Information Science
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• v.31 no.4
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• pp.95-119
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• 2020

The study examined the behavior of infant's caregivers using public libraries, measured the level of awareness of infant and toddler services in the library to determine the factors affecting their revisit or recommendation of use to others, and examined the impact of such recognition on the use behavior, revisit and willingness to recommend others. The study surveyed 146 caregivers of infants who use four public libraries in Gwangju Metropolitan City on demographic characteristics, library use behavior, level of awareness of library services, library revisit and recommendation to others. Analysis of this survey shows that the factors that influence the caregivers' revisit of the library or their desire to recommend to others through their caregivers' use of the library are the factors that influence the expansion of information data, the stability of space facilities, the accessibility of space facilities, and the ease of participation in programs among the various service factors provided by the library rather than the personal factors of infants and toddlers' caregivers.

• Proceedings of the KAIS Fall Conference
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• 2011.12a
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• pp.311-313
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• 2011

본 연구는 자기결정이론과 사회적 영향이론을 중심으로 자기결정과 사회적 영향 중 어떤 것이 개인의 웹사이트 사용의도에 영향을 미치는 지를 분석하였다. 분석결과 타인의 추천 및 웹사이트에 대한 자신의 평가는 웹사이트에 대한 개인의 태도에 모두 유의하게 영향을 미쳤으며, 자기평가가 긍정적일수록 구전추천과 태도간의 관계는 강화될 것이나, 자기평가가 부정적인 경우 구전추천과 태도간의 관계는 약화될 것이라는 가설도 지지되어 개인의 평가에 있어 타인의 추천이 웹사이트에 대한 태도에 미치는 영향을 조절할 것이라는 것이 밝혀졌다.

• Culinary science and hospitality research
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• v.22 no.4
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• pp.143-155
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• 2016

This study conducted a survey and emperical analysis of SNS based consumer experience visits to eat out companies. A total of 350 questionnaires were collected of which 28 were deemed unreliable, leaving 322 responses to be used in the analysis. SPSS 22.0 was employed to carry out frequency analysis, factor analysis, and reliability analysis, correlation analysis, and regression analysis. First, choose eat out properties multiple regression analysis on the impact on customer satisfaction, overall explanatory power of the regression equation $R^2=.521$ (adjusted $R^2=.515$) and F values were analyzed statistically significant the influence of the positive (+) with 86.325 p=0.000 and the regression equation. Content type pursuit of independent variables (B=0.540, p<0.001), seeking safety type (B=0.292, p<0.001) were significantly appeared showed the influence of the positive (+), Pursuit convenience-type (B=0.071, p<0.001) and the pursuit of dignity type (B=0.002, p<0.001) the sub-showed the influence of (-). Second, the multiple regression analysis on the impact on customer satisfaction to others is recommended explanatory power is $R^2=.539$ (adjusted $R^2=.538$) and F values are analyzed by a statistical regression equation p=0.000 and 374.765 in significance showed that the model fit the regression line. Customer satisfaction is the independent variable was the influence of the positive (+) to (B=0.540, p<0.001).

• 베이커리
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• no.2 s.379
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• pp.36-47
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• 2000