• Title/Summary/Keyword: 콘텐츠 전략

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A Design of a Data Service providing Additional Information of ID Advertising (ID 광고의 부가정보를 제공하는 데이터서비스 설계)

  • KO, Kwangil
    • Convergence Security Journal
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    • v.18 no.3
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    • pp.61-68
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    • 2018
  • As the digital broadcasting era settled in, the TV, which was only used to watch broadcast programs, developed as a medium for operating various data services. This means that an environment, in which the viewers' TV usage behavior can be changed from a passive attitude to an attitude of actively consuming the media, has been established. Since the advertising market is an industry that is heavily influenced by changes in the media, these changes causes changes in the form of advertising and the advertising consumption behavior of viewers. In this environment, the broadcasting industry needs to think about the new growth strategy that links the possibility of data service with the advertisement market. In this study, we designed a data service that provides supplementary information of an ID advertisement, which has the weakness of short exposure time and shortage of information expression space. Specifically, we have designed the usage scenario and user interface of the data service and developed a method, based on the international digital broadcasting standard DV B, that provides the supplementary information defined by the type of ID advertisement to the data service.

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A Study on Interactive Media Experience Exhibition & Visitor's preference (인터랙티브 미디어 체험전시의 요소와 관람객 선호도에 관한 연구 -라스코전시관 공룡체험전의 사례중심으로-)

  • Kang, Jae-Shin;Lee, Young-Ju
    • Journal of Digital Convergence
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    • v.17 no.1
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    • pp.319-325
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    • 2019
  • The 'Dinosaur Experience' exhibition at the Lasko exhibition hall hosted by Gwangmyeong city is gaining popularity. The purpose of this study is to analyze the elements of experience exhibition and interactive media experience exhibition and to grasp the preference of visitors. First, the theoretical review about interactive media and experience exhibition was made through literature data. Next, based on the Strategic Experience Module, we divided the experiential factors according to experiential value. As a result of the study, it was found that the participation rate of the visitors and the experience time were longer in the program containing many experience exhibition elements. Interactive media experience exhibited by many people have more value items. But it is not enough to understand the preference of visitors by the time spent by visitors. This study suggests that interactive media can be utilized for various experience exhibition.

A Study on Classification of Wood Cultural Resources in South Korea (목재문화자원의 유형 분류에 관한 연구)

  • HAN, Yeonjung;LEE, Sang-Min;CHOI, Jinyoung;PARK, Chun-Young
    • Journal of the Korean Wood Science and Technology
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    • v.49 no.5
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    • pp.430-452
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    • 2021
  • The recent social atmosphere has been a preference for wood utilization and woodworks. The general public does not have many opportunities to enjoy wood culture, so there is a lack of awareness and foundation of wood culture. In this study, classification and case analysis of wood culture were conducted as basic research for establishing a promotion strategy for the general public to enjoy wood culture. The specificity of wood culture and cultural resources was analyzed to establish the concept of wood cultural resources. Through the analysis, wood cultural resources were defined as products created as a result of human activities that implied the cultural value of wood and wood use in terms of conservation, discovery, and utilization. The types of wood cultural resources were classified into seven categories using the classification examples performed on cultural resources: cultural heritage, cultural facilities, cultural festival, wood architecture, culture contents, culture education, and wood products. In addition, cases were searched and proposed for each type of wood cultural resources.

Convergence Effect of Mobile-Based Military WithYou Program (모바일 기반 군 위드유(WithYou) 프로그램의 융복합적 효과)

  • Woo, Chung Hee
    • Journal of Digital Convergence
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    • v.19 no.6
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    • pp.355-362
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    • 2021
  • This study was attempted to examine the effectiveness of mobile-based military WithYou programs. The research design was a quasi-experimental study with one group pretest-posttest design. Data were collected from 17 December to 23 December 2020. 42 and 37 members of the Air base in City C participated in the pretest and posttest, respectively. A video education program developed to inspire bystander intervention efficacy and the intention of helping peers and strangers was provided on mobile. The data collected before and after attending the program were analyzed using descriptive statistics and t-test. The results showed that mobile-based military WithYou program was effective in increasing the intention to help friends and others. Attempts to develop and apply educational content using mobile devices for military personnel will be meaningful.

Art Science Convergence Curriculum Design in the 4th Industrial Revolution Era : Focusing on STEAM with Contents (4차 산업혁명 시대 예술·과학 융합 교육프로그램 설계 : 콘텐츠를 활용한 STEAM을 중심으로)

  • Park, Sung-won;Lee, Hye-won
    • Journal of Information Technology Applications and Management
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    • v.28 no.1
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    • pp.53-61
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    • 2021
  • The year 2020 was a time when the coronavirus infections-19 (COVID-19) caused various changes in society. In particular, the fields that have been conducted face-to-face have been greatly confused by the transition to an online non-face-to-face method, and this is the case with the field of education. There are two main advantages of offline education. The first is that we can improve our understanding through communication with teachers, and the second is that we can develop social skills through interaction with friends. But as online classes progressed due to corona 19, interaction could not be achieved. As a result, the motivation for learning has been reduced due to difficulties in real-time feedback, and the participation rate has been significantly lowered, especially in lower grades, raising concerns about the learning gap that will occur after corona 19. However, there are some cases in which online classes were conducted as effectively as offline classes by utilizing various contents. What they have in common is the use of content. Teachers generally improved the quality of education by linking interesting sights and videos that enhance learning comprehension. The provided video conveys learning-related content into stories, enabling intuitive observation. Many students were already enjoying these videos through VOD (Video on Demand) such as TV and YouTube, they were able to connect their easy access to content and interest in learning. Appropriate use of video content has rather increased the learning effect and should continue after corona 19. Therefore, it is necessary to study methodologies that apply video content efficiently to education. This study looked at the steps that needed content application through the development of education programs, and observed its meaning. Students were curious about the content, motivated to learn and participated in learning on their own. Intuitive learning, conducted through appreciation, play and content production, provided an opportunity to learn on their own in everyday life.

A Study on Comparative Analysis and Activation Plan of Library Week (도서관주간의 비교 분석 및 활성화 방안에 관한 연구)

  • Sim, Hyojung;Noh, Younghee
    • Journal of the Korean Society for Library and Information Science
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    • v.56 no.2
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    • pp.157-177
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    • 2022
  • This study, in relation to the decision to designate April 12 as the Library Day and the week from that day as the Library Week starting in 2023 in accordance with the amendment of the Libraries Act, suggests ways how the Library Week could be activation plan based on the analysis of the meaning and history of the Library Week which started in 1964 and cases of the use of library week at home and abroad. The uses of library week at home and abroad were analyzed and based on the implications drawn, suggestions for promoting the Library Week, were made in terms of three aspects - efficient methods for using the Library Week, changes in programs, diversification of promotional strategies. This paper suggests in order to promote the Library Week, various ways of running events, online and offline platforms, honorary ambassadors, unique commemorative events, national campaigns, archiving and all-year-round promotional channels and system are needed. This study could be used as a reference for promoting the Library Day and Library Week that will start in 2023.

The Effect of UI Usability of Mobile Healthcare Applications on Technostress and Continuous Use Intention: Focusing on Elderly Users (모바일 헬스케어 애플리케이션의 UI 사용성이 테크노스트레스와 지속사용의도에 미치는 영향: 고령의 사용자를 중심으로)

  • Cha, Jaehyuk
    • Journal of Digital Convergence
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    • v.19 no.5
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    • pp.295-305
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    • 2021
  • The purpose of this study is to empirically verify how UI usability of mobile healthcare applications affects the perception of technostress and continuous use of elderly users. Through this, the effect of UI usability of mobile healthcare applications on technostress and continuous use intention was demonstrated for 199 people aged over 60. As a result, all four sub-factors of UI usability had a significant effect on technostress, and the magnitude of the influence was found to be in the order of content, process, design, and system. On the other hand, it was found that technostress had a significant effect on the intention of continued use. Through the above results, a UI design strategy that can lead to continuous use by relieving the technostress experienced by the elderly was suggested. This provides academic and practical implications for the future development and service direction of mobile healthcare applications for the elderly.

Analysis of Game Video Production in Streaming Media Environment (스트리밍 환경에서 게임 영상 제작 분석)

  • Lee, JianBo;Ryu, Seuc-Ho;Hyun, Seung-Hoon
    • Journal of Industrial Convergence
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    • v.20 no.5
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    • pp.69-76
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    • 2022
  • This paper summarizes the features and functions of game video on each platform through a study on streaming technology. Game videos have a high relationship with game content itself for the purpose of marketing and disseminating game play methods using games as the subject matter. The video length is short and it is easy to spread. The main types of game video content are game commentary, game strategy, funny, imitative, music video, and game information. As a game promotion video function, etc., it is used as a direct or indirect publicity for the game by the producer and the user for each reason. This article analyzed the production subject and production conditions of game videos, focusing on the production process. The production subject is divided into professional creators, non-professional creators, and general users. The motive for producing game videos is mainly to obtain economic benefits. The production process was extracted and presented through examples of game videos.

A Study on the Resolution of ICOM Museum Definition: Focusing on Predictions and Suggestions for the Museum Management (ICOM의 박물관 정의 개정 논의 연구 - 박물관경영의 예측과 제안을 중심으로 -)

  • Byun, Ji Hye
    • Korean Association of Arts Management
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    • no.54
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    • pp.133-153
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    • 2020
  • ICOM voted to resolve a new museum definition at ICOM2019. With the new discussion of a museum as a platform for participation and communication and a cultural hub, ICOM created a MDPP in 2015, started discussions to propose. This study intends to publicize the issues before it resolved. The definition has been proceeded by Jet Sandal, and still requires discussion and preparation. The pros and cons in each country were premised on decision making. The museums would face in response to the adoption of new definitions. The study focused on museum management, categorized factors such as vision, content, and targets and suggested the problems that museum would face. Through institutional and legal changes and predictions, the necessity of preparation was raised. This study is meaningful as a starting point of discussion for understanding and responding to the direction that museums face today.

The Effects of Domestic and School Violence on Mental Health of Children in the Age of Covid-19 : Focusing on the Mediating Effect of Dependence on Smartphones (코로나-19시대 아동의 가정 및 학교폭력이 정신건강에 미치는 영향 : 스마트폰 과의존의 매개효과를 중심으로)

  • Hong, Moonki
    • The Journal of the Convergence on Culture Technology
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    • v.8 no.6
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    • pp.523-529
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    • 2022
  • This study looked at how children's mental health is affected by Domestic violence and school violence at home and school after Covid-19, as well as how these victim experiences relate to children's mental health. This study surveyed 650 students from 14 middle schools in Wanju, Korea. The moderating effect of smartphone overdependence in the experience of violence and mental health was investigated. Major research findings: First, children's exposure to domestic violence and school violence has a significant impact on smartphone dependence. Second, children's exposure to domestic and school violence has a significant impact on their mental health. Third, it has been demonstrated that smartphone dependence is statistically significant in the relationship between domestic and school violence. Based on these findings, we present a convergent intervention and practice strategy for children in the Covid-19 era to cope with mental health problems and expand the support system.