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http://dx.doi.org/10.14400/JDC.2019.17.1.319

A Study on Interactive Media Experience Exhibition & Visitor's preference  

Kang, Jae-Shin (Dept. Of Multimedia, Chungwoon University)
Lee, Young-Ju (Dept. Of Multimedia, Chungwoon University)
Publication Information
Journal of Digital Convergence / v.17, no.1, 2019 , pp. 319-325 More about this Journal
Abstract
The 'Dinosaur Experience' exhibition at the Lasko exhibition hall hosted by Gwangmyeong city is gaining popularity. The purpose of this study is to analyze the elements of experience exhibition and interactive media experience exhibition and to grasp the preference of visitors. First, the theoretical review about interactive media and experience exhibition was made through literature data. Next, based on the Strategic Experience Module, we divided the experiential factors according to experiential value. As a result of the study, it was found that the participation rate of the visitors and the experience time were longer in the program containing many experience exhibition elements. Interactive media experience exhibited by many people have more value items. But it is not enough to understand the preference of visitors by the time spent by visitors. This study suggests that interactive media can be utilized for various experience exhibition.
Keywords
Interactive media; Experience exhibition; Experience element; Experience value; Visitor preference;
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