• Title/Summary/Keyword: 콘텐츠 인지

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Hesse's Multimedia Features and Inter-Media Crossing (헤세의 다매체적 특징과 상호매체 넘나들기)

  • Cho, Heeju;Chae, Yonsuk
    • Asia-pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology
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    • v.7 no.2
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    • pp.515-523
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    • 2017
  • In the training field where literature is used as a tool, some excerpts from its text are used, instead of its full text. Therefore, it is necessary to have empirical guidelines for which part of the text should be used as Memory-Hint, a part that reminds its reader of certain memory, and for how the text can be introduced effectively. For the study, Hesse's whole life and his literary characters were examined from a therapeutic perspective. First, while Hesse's life was reviewed and his characters were analyzed, Hesse was recognized for Self-therapeutic Life. He also lived a life of multimedia in which he practiced writing, painting, playing musical instruments, meditation, walking, etc. Second, Contents of Literature Therapy using Hesse's works were applied to the schizophrenic patients. Media used for the clinical study were mostly extracted from Hesse's works. They began to show interest in others and express their empathy on others, in addition to expressing their sentimental empathy on Hesse's texts. How effectively Hesse utilized multimedia during his lifetime will be good literary resources in helping improving modern-day people's mental health and curing their pathological problems.

A study on the regulation of the similar transmission service of digital music (디지털 음원 유사전송 서비스의 규제 방안 연구)

  • Yu, Seung-Jun;Lee, Hwan-soo
    • Asia-pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology
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    • v.8 no.4
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    • pp.151-160
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    • 2018
  • The development of digital technology and the Internet has brought about a great change in the content industry. In order to keep pace with these changes, the copyright law has undergone several revisions, and the concept of "digital sound transmission" was introduced in the 2006 revision. However, in the current law, digital audio transmission is problematic in that the criteria for distinguishing between broadcasting and transmission is abstract and unclear. This ambiguity makes it difficult to judge the legal status of new music webcasting service such as "Free Litsen". Although these services are positioned as digital audion transmission, they have created a new concept of pseudo transmission because of its similarity to the audio transmission in its convenience and utility. These problems stem from the imbalance of between the development of technology and the legal system, so the change of the legal system is inevitable. Thus, this study discusses US copyright law and related cases, and then suggests solutions for pseudo transmission problems. This study suggests legislative criteria for pseudo transmission problems and legislative measures that can reduce the actual damage to the music market.

A Study of The Relationship between Consumption Value, Advertising Acceptance Attitude and Purchase Intention according to MBTI personality type - Focusing on the Consumption of Digital Products by MZ Generation

  • Jae-Woo Lee;Chang-Bae Ko
    • Journal of the Korea Society of Computer and Information
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    • v.29 no.5
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    • pp.75-83
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    • 2024
  • The purpose of this study is to analyze the relationship between consumption value, advertisement acceptance attitude, and purchase intention according to the MBTI personality type. The results of a survey and analysis targeting the MZ generation with experience in purchasing digital products are as follows. 1.There was no difference between consumption value and advertisement acceptance attitude according to the MBTI personality type. 2. Among the consumption values, Factors of rarity value and emotional value had an effect on purchase intention. 3. Among the attitude of accepting advertisements, advertising favors, information trust and negative cognition had a positive effect on purchase intention. Accordingly, providing advertising content including information and interest about digital products is considered effective in marketing of the MZ generation, which represents flex consumption and minus-out consumption.

Effects of Linguistic Immersion Synthesis on Foreign Language Learning Using Virtual Reality Agents (가상현실 에이전트 외국어 교사를 활용한 외국어 학습의 몰입 융합 효과)

  • Kang, Jeonghyun;Kwon, Seulhee;Chung, Donghun
    • Informatization Policy
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    • v.31 no.1
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    • pp.32-52
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    • 2024
  • This study investigates the effectiveness of virtual reality agents as foreign language instructors with focus on the impact of different native language backgrounds and instructional roles. The agents were first distinguished as native or non-native speakers treated as a between-subject factor, and then assigned roles as either teachers or salespersons considered within-subject factors. An immersive virtual environment was developed for this experiment, and a 2×2 mixed factorial design was carried out. In an experimental group of 72 university students, statistically significant interactions were found in learning satisfaction, memory, and recall between the native/non-native status of the agents and their roles. With regard to learning confidence and presence, however, no statistically significant differences were observed in both interaction effects and main effects. Contextual learning in a virtual environment was found to enhance learning effectiveness and satisfaction, with the nativeness and the role of agents influencing learners' memory; thus highlighting the effectiveness of using virtual reality agents in foreign language learning. This suggests that varied approaches can have positive cognitive and emotional impacts on learners, thereby providing valuable theoretical and empirical implications.

Mise en valeur d'un cours fusionné de la linguistique et un exemple de la gestion (언어학을 활용한 융합적 교양강의콘텐츠 개발과 운영사례)

  • 백경선
    • 한국프랑스학논집
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    • v.104
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    • pp.313-342
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    • 2018
  • Compte tenu de la nécessité de mettre en valeur des cours fusionnés aux cours de culture générale accessibles à tous les étudiants, nous nous proposons dans cet article un modèle de cours convergé de la linguistique et de la science cognitive, 'langage et esprit'. En partant de la question essentielle en sciences humaines "Qu'est-ce que c'est, le langage?", nous essayons de mettre en évidence la compétence du langage des ê̂tres humains dans une perspective cognitive. Au delà de la définition de la langue en linguisitque traditionnelle, nous prenons en compte pour la mise en valeur de ce cours fusionné le système cognitive du langage, le processus de la production et de la compréhension du langage, le mécanisme du cerveau du point de vue de la localisation et de l'holisme, mais aussi la tendance sémantico- pragmatique en linguisitique française ainsi que l'énonciation, la polysémie, le sens sous-entendu et l'inférence. L'exemple de la gestion du cours 'langage et esprit' pendant trois semestres se présente au chapitre III. Le résultat du questionnaire des étudiants nous révèle un niveau de satisfaction élevé à l'égard de notre cours fusionné, sauf le mécontentement de quelques étudiants sur le titre du cours. Nous avons constaté que le résultat était dépendant de l'environnement de la classe, par exemple le nombre des étudiants. Afin de faire les étudiants connaître parfaitement ceux qu'ils ont appris, une discussion entre les étudiants et un résumé à l'écrit ont été faits sur quelques sujets pendant le cours. La réaction des étudiants sur cette activité était très positive car ils pouvaient ê̂tre motivés par l'interaction entre le professeur et l'étudiant, mais aussi entre les étudiants eux-mê̂mes. Il nous reste à persuader les étudiants de mieux comprendre le but final de notre cours fusionné, d'après lequel le système cognitif et la fonction du langage doivent ê̂tre construits par l'intermédiaire du langage et du cerveau. Pour notre prochaine étude, un autre cours fusionné de la linguistique française qui prendrait la suite de notre cours devrait ê̂tre développé.

A Study on Chinese Traditional Auspicious Fish Pattern Application in Corperate Identity Design (중국 전통 길상 어(魚)문양을 응용한 중국 기업의 아이덴티티 디자인 동향)

  • ZHANG, JINGQIU
    • Cartoon and Animation Studies
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    • s.50
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    • pp.349-382
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    • 2018
  • China is a great civilization which is a combination of various ethnic groups with long history change. As one of these important components of traditional culture, the lucky shape has been going through the ideological upheaval of the history change of China. Up to now, it has become the important parts which can stimulate the emotion of Chinese nation. The lucky shape becomes the basis of the rich traditional culture by long history of the Chinese nation. Even say it is the centre of this traditional culture resource. The lucky shape is a way of expressing the Chinese history and national emotions. It is the important part of people's living habits, emotion, as well as the cultural background. What's more, it has the value of beliefs of Surname totem. Meanwhile, it also has the function of passing on information. The symbol of information finally was created by the being of lucky shape to indicate its conceptual content. There are various kinds of lucky shapes. It will have its limitations when researching all kinds of them professionally. So, here the lucky shape of FISH will be researched. The shape of fish is the first good shape created by the Chinese nation. It is about 6000 years. Its special shape and lucky meaning embody the peculiar inherent culture and intension of the Chinese nation. It's the important component of the Chinese traditional culture. The traditional shape of fish was focused on the continuation of history and the patterns recognition, etc. It seldom indicated the meaning of the shape into the using of the modern design. So by searching the lucky meaning & the way of fish shape, the purpose of the search is to explore the real analysis of value of the fish shape in the modern enterprise identity design. The way of search is through the development of the history, the evolvement and the meaning of lucky of the traditional fish shape to analyse the symbolic meaning and the cultural meaning from all levels in nation, culture, art and life, etc. And by using the huge living example of the enterprise identity design of the traditional shape of the fish to analyse that how it works in positive way by those enterprise which is based on the trust with good image. In the modern Chinese enterprise identity design, the lucky image will be reinterpreted in the modern way. It will be proofed by the national perceptual knowledge of the consumer and the way of enlarge the goodwill of corporate image. It will be the conclusion. The traditional fish shape is the important core of modern design.So this search is taken through the instance of the design of enterprise image of the traditional fish shape to analysis the idea of the majority Chinese people of the traditional luck and the influence of corporation which based on trust and credibility. In modern image design of Chinese corporation, the auspicious sign reappear. The question survey is taken by people through the perceptual knowledge of the consumer and the cognition the enterprise image. According the result, people can speculate the improvement of consumer's recognition and the possibility of development of traditional concept.

Influences of a Sound Design of Media Contents on Communication Effects - TV-CF Sound Using a BQ-TEST (영상음향의 사운드디자인설계가 커뮤니케이션 효과에 미치는 영향 - TV광고음향을 뇌 지수 분석기법으로 -)

  • Yoo, Whoi-Jong;Suh, Hyun-Ju;Moon, Nam-Mee
    • Journal of Broadcast Engineering
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    • v.13 no.5
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    • pp.602-611
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    • 2008
  • The sound design performed in the production of media contents, such as TV, movie, and CF, have been conducted through the experienced feeling of some experts in the aspect of auditory effects that communicates stories. Also, there have been few studies of the quantitative approach and verification to apply visual and auditory effects felt by users. This study is a non-equivalent control group pretest-posttest design and investigates the difference in communication effects in which the difference in a sound design in the production of media contents that affects users. This study analyzed the brain quotient (BQ) obtained by the measurement of brain waves during the watching of an experiment image (track A) designed by using a 60-second TV CF only and an experiment image (track B) designed by sound effects and music and investigated which sound design represents differences in communication effects for users. The results of this investigation can be summarized as follows: First, in the results of the comparison of the attention quotient (ATQ), which is the BQ of recognition effects, between A and B tracks, the track A showed a higher difference in activation than the track B. It can be analyzed that the sound design based on music showed higher levels in attention and concentration than that of the sound effect design. Second, in the results of the comparison of the emotional quotient (EQ), which is emotional effects, between A and B tracks, the track A represented a higher difference than the track B. It means that the sound design based on music showed higher contribution levels in emotional effects than that of the design based on sound effects. Third, in the results of the comparison of the left and right brain equivalent quotient (ACQ), which is memory activation effects, between A and B tracks, there were no significant differences. In the results of the experiments, although there are some constraints in TV CF based on the conventional theories in which sound effects based design affects strong concentration, and music based design affects emotional feeling, the music based design may present more effects in continued concentration. In addition, it was evident that the music based design showed higher effects in emotional aspects. However, it is necessary to continue the study by increasing the number of subjects for improving the little differences in ACQ. This study is useful to investigate the communication effects of the sound based design in media contents as a quantitative manner through measuring brain waves and expect the results of this study as the basic materials in the fields of sound production.

An Embedded Watermark into Multiple Lower Bitplanes of Digital Image (디지털 영상의 다중 하위 비트플랜에 삽입되는 워터마크)

  • Rhee, Kang-Hyeon
    • Journal of the Institute of Electronics Engineers of Korea CI
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    • v.43 no.6 s.312
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    • pp.101-109
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    • 2006
  • Recently, according to the number of internet in widely use and the development of the related application program, the distribution and use of multimedia content(text, images, video, audio etc.) is very easy. Digital signal may be easily duplicated and the duplicated data can have same quality of original data so that it is difficult to warrant original owner. For the solution of this problem, the protection method of copyright which is encipher and watermarking. Digital watermarking is used to protect IP(Intellectual Property) and authenticate the owner of multimedia content. In this paper, the proposed watermarking algerian embeds watermark into multiple lower bitplanes of digital image. In the proposed algorithm, original and watermark images are decomposed to bitplanes each other and the watermarking operation is executed in the corresponded bitplane. The position of watermark image embedded in each bitplane is used to the watermarking key and executed in multiple lower bitplane which has no an influence on human visual recognition. Thus this algorithm can present watermark image to the multiple inherent patterns and needs small watermarking quantity. In the experiment, the author confirmed that it has high robustness against attacks of JPEG, MEDIAN and PSNR but it is weakness against attacks of NOISE, RNDDIST, ROT, SCALE, SS on spatial domain when a criterion PSNR of watermarked image is 40dB.

An Interactive UCC Creation and the Effect Analysis (상호작용 UCC의 제작 및 효과 분석)

  • Kim, Min-Su;Boo, Kyung-Min;Im, Kyung-Duk;Ko, Seong-Bo;Kim, Seong-Baeg
    • Science of Emotion and Sensibility
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    • v.13 no.3
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    • pp.459-466
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    • 2010
  • Recently, UCC, which stands for User Created Content, has emerged in various media industries including Internet. However, there exists little research regarding interaction to overcome the drawback of UCC, one way superficial form. In particular, little research has been done on the creation and effect of experiential UCC type. In the existing research, the interactive feature shows to bring the effectiveness in the field of education or promotion. So, in this study, we examine the problem of provider-centered UCC and to solve this problem, we propose a new experiential UCC form with interactive functionality by adapting the product test between UCCs. From the results of the analysis on the effectiveness of UCC after users experience the proposed UCC related to water industry, watching the interactive UCC represented the values of the higher levels in the aspect of recognition change than watching the existing UCCs. Also, the outcome showed that if this interactive UCC invigorates, UCC application will be very useful in eduction, industry, and promotion. From the analysis of the question instrument on whether an interactive UCC would be helpful or not, the positive response ratios was 84% in promotion, 70% in education, and 52% in industry, respectively.

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Identifying the Comic Festival's values on the Urban Revitalization: in the case of BICOF (만화축제의 도시 활성화 가치 인식에 관한 연구 : BICOF 사례를 중심으로)

  • Yim, Hak-Soon
    • Cartoon and Animation Studies
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    • s.24
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    • pp.1-24
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    • 2011
  • This article is concerned with the values of the BICOF in terms of the urban revitalization. The values of the BICOF cover the economic value, social value, cultural value and city image value. The 13 indicators for measuring the values of the BICOF are developed. The article examined how the related stakeholders identified the BICOF's values on the Bucheon City by using AHP method. In addition, the objectives and programmes of the BICOF are analyzed in the perspective of the urban revitalization. As a result, the recognition of the BICOF's values varied according to the stakeholders. In addition, the result of AHP analysis indicates that the cultural values and image values should have priorities in comparison with the social values and economic values. This recognitions is different from the recent formal statements that BICOF's economic values should be emphasized as a priority. The article concludes that the identity of the BICOF should be established in the base of building the value consensus among the related stakeholders.