• The Journal of the Korea Contents Association
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• v.13 no.12
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• pp.690-701
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• 2013

With the increasing adoption of social network services (SNS), the cultural and art industry is also embracing SNS as an important tool of marketing. Users can share various cultural experiences on SNS easily, and companies can analyze SNS to understand the users for effective marketing. Based on this background, this study analyzed users' behavior and attitude about movies according to SNS usage types. Users of SNS were surveyed and clustered into 'information seekers', 'fun seekers', and 'relationship seekers'. Next, the behavior of the users in each cluster was compared regarding information search about movies, preferred online advertisement channels, and post-watching behavior. The results showed that the SNS usage type has significant relationship with the behavior and attitude about movies. This suggests that movie industry can establish effective online marketing strategy by analyzing SNS usage of users.

• 한국벤처창업학회:학술대회논문집
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• 2017.08a
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• pp.49-54
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• 2017

웹 기술의 발전과 스마트폰 이용자 수의 증가는 소비자와 기업 간의 관계를 혁신적으로 변화시키고 있다. 기업이나 공공기관들은 고객들과 커뮤니케이션 효과를 극대화 하기 위해 새로운 크로스미디어 플랫폼으로 등장한 소셜미디어를 적극적으로 활용하고 있다. 블로그, 페이스북, 인스타그램 등 더욱 다양하지고 변화의 속도가 빨라지는 소셜미디어 트렌드 속에서 기업들은 채널의 특성에 따라 어떠한 콘텐츠가 소비자에게 만족과 구매에 중요한 영향을 미치는지 체계적인 분석과 운영전략이 필요한 실정이다. 본 연구에서는 기업 마케팅의 활용 관점에서 블로그와 SNS 채널 특징에 따라 콘텐츠 유형의 만족도를 비교 분석하고, 이용자의 개인 특성에 따라 채널별로 어떠한 차이가 있는지에 관한 전략적 틀과 시사점을 제시하고자 한다. 이를 위해 소비자와 판매자 간의 커뮤니케이션 방법에 따라 소셜미디어 콘텐츠를 홍보성, 정보성, 소통성 유형으로 구분하여 블로그 페이스북, 인스타그램의 소셜미디어 채널별로 소비자 만족도를 조사하고자 한다. 또한, 인터넷 이용자의 개인 특성에 따라 선호하는 SNS 콘텐츠 유형이 다를 수 있음에 착안하여 SNS를 이용하는 사용자의 특성을 네 가지 형태로 분류하고 특성에 따른 만족도의 영향관계를 분석하였다. 본 연구 결과를 통해 다양한 소셜미디어 채널을 활용하고자 하는 기업들에게 효율적인 SNS 마케팅 전략구축 방안과 인터넷 이용자 특성을 고려한 콘텐츠 활용 방안에 대한 시사점을 제시하였다.

• The Journal of the Korea Contents Association
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• v.17 no.2
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• pp.160-171
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• 2017

This study is intended to study the usage of augmented reality(AR) in the marketing field by classifying them into display and content types and analyzing the typical cases and characteristics. The market for AR has been on the increase and has been a big influence in the marketing field, resulting in the generalization of the term "AR marketing." By analyzing the marketing cases which use AR technology and organizing the frequency of use and characteristics, it is expected to contribute as a basic material for future studies on AR marketing. In this study, AR marketing cases are classified into different categories including display and contents. First, AR display category includes personal computers, mobile, public display, and projection display. AR contents category includes informative content, game contents, virtual experience, and visual effect. While investigating, it was found that the most used type of AR display was mobile, which has the advantage of not being limited by time and place and is also capable of one-on-one marketing with customers. The most used type of AR content was visual effect type, which evokes curiosity and is easily shared among people.

• Proceedings of the Korea Contents Association Conference
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• 2019.05a
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• pp.43-44
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• 2019

본 연구는 미술전시 관람객의 유형을 분류하고 유형별 특성을 실증적으로 분석하는 것을 목표로 한다. 이를 위해 관람객 유형을 특징짓는 여러 요인을 추출해 설문을 설계하고 실제 미술관 관람객을 대상으로 설문조사를 수행하였다. 설문결과를 토대로 요인분석 및 군집분석을 수행해 '미술 애호 관람객', '학습 추구 관람객', '친교 추구 관람객'으로 명명한 세 가지 유형을 도출하였다. 이에 따른 각 유형의 특성 분석을 통해 관람객 맞춤형 전시관람 콘텐츠 설계시의 시사점을 제시하고자 하였다.

• The Journal of the Korea Contents Association
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• v.10 no.1
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• pp.213-221
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• 2010

The purpose of this study is to consider a social influence and fitness with related a ripple effect of media fortune-contents in digital age. This Work was studied by Q-methodology to approach in-depth and essential meaning about this study. The perception type of this study was divided into three types. Above all, in this study we investigate two points to us. Points of this study ; First, how the type of the perception is divided on the subjectivity about Media Fortune-contents in Digital Age? Second, what is a trait of character in same or different quality within these types? The result reveals three types that divided '1 : Scientific Appeal Type ; N=10', '2 : Value-depended Type ; N=7', '3 : Positive Preference Type ; N=3'. Those types found that there is very different type all over. In conclusion, it was found that general mass preferred and enjoyed positively on fortune culture, and were concerned about various a practical use and participation of media fortune-contents.

• Proceedings of the Korea Contents Association Conference
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• 2008.05a
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• pp.614-621
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• 2008

With the proliferation of information and diversity of user environment, the filtering of information for providing suitable contents to user becomes more important. This paper represents the platform for user-context based contents service taking account of user's various environments. To make information more useful, web server devote their effort to select proper contents and reconstruct them according to the user preferences and environment condition. Finally we implement contents provider presenting personalized information for the prehistoric age in virtual museum on the web.

• The Journal of the Korea Contents Association
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• v.20 no.3
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• pp.10-17
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• 2020

This study examines the interaction effects between branded contents' ending types(happy ending, non-happy ending) and the level of product involvement(high involvement, low involvement) on consumer's negative responses. Results suggest that the level of product involvement had no significant effect on consumer responses since product on video clips was not closely linked to the contents' message. Selective empathy is identified as the happy ending type of branded contents had a greater effect on consumer's negative responses than the non-happy ending type of. It is an apparent new phenomenon shown among the young after 2000s. Moreover, the interaction between contents' ending types and the level of product involvement had a significant effect on consumer's negative responses. Two interaction terms (i.e. happy ending and low product involvement; non-happy ending and high product involvement) are the viable message strategies to weaken the consumer responses in terms of 'dislike'.

• The Journal of the Korea Contents Association
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• v.18 no.2
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• pp.37-46
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• 2018

This study investigated the differences of message effect by product types and placement types of webtoon PPL(Product Placement). The study have tried to find effective webtoon PPL type and product type to minimized consumers' advertising avoidance. For analysis, two-way between subject design was produced by product types(utilitarian and hedonic product) and webtoon PPL placdement types(image, insert, and combination type). In results, there was a difference by PPL placement types for brand attitude. In special, the insert type had highly positive brad attitude. For webtoon contents, highly positive attitude was discovered in the cases of the hedonic product and the insert type of webtoon PPL.

• The Journal of Korean Association of Computer Education
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• v.16 no.6
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• pp.71-81
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• 2013

This study was executed to give a help in planning and implementing online learning. For this purpose this study investigated the effect of contents presentation types, levels and metacognition on concept map composition and learning process in online learning. Learning contents types were two, meaning-centered or context-centered. Contents levels were divided into two; basic or deficient. Metacognition was divided into two levels according to the scores of scale. Results showed that meaning-centered type(M=45.00, SE=1.97) got better scores in concept map than context-centered(M=34.71, SE=1.98), Presentation levels and metacognition had no significant influence on concept map. There were interaction effect(F=.002, p>.05) between presentation levels and metacogntion levels. The upper group in metacognition got higher score in deficient types whereas the lower group got higher score in basic type. In online learning process, learner's metacognition was an important factor to complement the contents' defect and lack.

• Journal of Korea Game Society
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• v.7 no.3
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• pp.49-58
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• 2007

The progress of the MMORPG is being under discussion based on 'User Created Content' recently. User Created Content is to be classified into four types - IC User Created Content, IC User Crafted Content, OOC User Created Content, OOC User Crafted Content. Mechanism, Dynamics and Aesthetics on the process of Game Design and Game Play that Marc Leblanc suggested are brought out differently from each other. So, User Created Content can make you understand the various desire of users who's playing game. And It is meaningful in Game Design, either. Therefore, User Created Content is significant as the interaction of IC culture and OOC culture and as the interaction of a process of game play and game design.