• Digital Contents
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• no.3 s.130
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• pp.46-67
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• 2004

세계는 지금 디지털콘텐츠 시장 확보를 위한 각국의 경쟁이 치열하게 전개되고 있다. 우리나라 역시 디지털콘텐츠를 차세대 성장동력의 한 분야로 선정하는 등 본격적인 육성을 위해 노력하고 있다. 하지만 국내 디지털콘텐츠 시장은 규모가 작은데다 경쟁이 치열해 시장확보가 쉽지 않으며, 시장을 선점한 일부 기업들의 독주현상이 더욱 심화되는 양상을 나타내고 있다. 때문에 기업들은 이미 지난 2002년부터 국내시장을 넘어 해외시장으로 진출하기 위한 다각도의 노력을 펼치고 있으며, 올해는 이러한 노력이 더욱 활발해질 것으로 전망된다. 월간 <디지털콘텐츠>는 해외시장 진출을 위해 노력하고 있는 국내 디지털콘텐츠 업계를 위해 해외 주요국가의 디지털콘텐츠 시장에 대한 분석자료를 연재할 계획이다. 이번 연재는 베타리서치앤컨설팅에서 작성한‘2003년 디지털콘텐츠 산업 해외시장 조사 연구보고서’를 바탕으로 이를 재구성해 게재되는 것으로, 이 글을 통해 해외로 진출하고자 하는 국내디지털콘텐츠 업계 관계자들이 해외시장에 대한 보다 현실적이고 정확한 정보를 얻을 수 있기를기대한다.

• The Journal of the Korea Contents Association
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• v.15 no.9
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• pp.509-526
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• 2015

The study investigated the N-Screen strategies of paid digital contents of foreign newspapers belonging to advanced companies: USA, United Kingdom, and Japan. This research employed the time to launch paid digital content business, whether or not to segment market, and 4p marketing mix strategies for analyzing the strategies. The results show that the strategies, starting around the year 2000, had experience chasm, and then revived since the year 2010, when the penetration rate of mobile devices proliferated. Most newspapers still supply contents under the assumption that they paly in a mass market. The items of paid digital contents are mainly composed of e-paper and digital contents. Regarding the price strategy, soft paywall and combination paywall are largely used. Distribution strategy is subject to whether or not to discriminate the path of digital contents. As for promotion strategy, bundling strategy with newspaper is mostly utilized. The difference between western countries and Japan was found in term of the free trial service.

• Journal of Digital Contents Society
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• v.14 no.1
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• pp.97-109
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• 2013

Recently the value and importance of contents industry is rapidly increasing. In particular, consumption on contents convergence integrating contents and new technologies is being increased as smart devices become popular. Next generation contents convergence industry is being recognized as a new engine for national economic development. However there is no concrete framework defining next generation contents convergence industry. This fact brings about serious problems in defining the scope of the industry. To develop effectively new industry, there is a strong need to define types of contents convergence based on dominant factors leading content convergence trend while shedding light on contents, technologies and industry. To define classification of next generation contents convergence indudstry, this study analyzes attributes of contents convergence and carries out conjoint analysis. Based on the attributes found from conjoint analysis, the study suggests new classification scheme of contents convergence industry.

• Journal of Korea Multimedia Society
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• v.14 no.5
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• pp.681-690
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• 2011

Since korean mobile communication companies each use different mobile platforms, developers must configure and translate their game contents to run under each of the smart phone platforms so that they can be serviced correctly. Nevertheless, such translation tasks require lengthy times and costs. This is one of the reasons why a variety of contents could not be provided. In order to mitigate such difficulty, this paper implemented the contents analyzer and the resource converter of the automatic mobile contents converter system that converts game contents of the mobile platform such as the WIPI and the GNEX to contents of the smart platform such as the Android and the iOS. The automatic mobile contents converter system helps minimize the amount of time and cost required in servicing contents to different mobile communication companies by promptly converting platform-specific-contents to run under smart platforms. Also, the automatic conversion and servicing of existing contents increases the reusability of these contents and also the productivity of new contents thereby offering users with a more variety of game contents.

• Proceedings of the Korea Contents Association Conference
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• 2014.11a
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• pp.315-316
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• 2014

"노트르담 드 파리"는 다양한 장르의 원전이 되고 있다. 그 중 뮤지컬, 발레, 피겨스케이팅, 유형문화재 등, 공연 체험 콘텐츠에서는 어떻게 OSMS(OSMD)에서 MSMU ASMD로의 진화과정을 겪는지 그 현황을 분석해보기로 하겠다.

• Proceedings of the Korea Contents Association Conference
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• 2005.11a
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• pp.94-99
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• 2005

The purpose of this study was to analyze web contents of major cutural tourism festival. And suggest to contents development. Study method is contents analysis and comparative . study by suggest data. According to the results, need for independent domain, segmetation boadrd, provide to foreign language information, provide to dynamic information should be needed.

• Journal of Convergence for Information Technology
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• v.10 no.9
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• pp.251-261
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• 2020

The purpose of this research is to examine the relationship between motivation, reliability, satisfaction, and sustainability of YouTube content and suggest the implications needed for content consumption or production of beauty workers in the future as K-beauty's interest is increasing due to the global Hallyu craze, and beauty industry workers are also watching YouTube hair care content and exchanging the latest trends. The analysis methods included frequency analysis, factor analysis, reliability analysis, correlation analysis, and multi-recovery analysis. As a result, the correlation between the motivation for content use, reliability, satisfaction, and persistence was shown, the motivation for content use was statistically significant (+) and the impact of content reliability on YouTube content satisfaction and sustainability (a significant statistical+).

• Proceedings of the Korea Contents Association Conference
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• 2009.05a
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• pp.1097-1101
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• 2009

College's existence is threatened through the decreasing of students, even though it made big growing. In these situations, College makes on-line contents for promotion and announce information of college. However, previous research has limit about statistic theory with influence of application and registration with an applicant for admission to a college. In this paper, we analyze difference of application and registration in period of application, and find the difference recognize rate with students by period of application.

• The Journal of the Korea Contents Association
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• v.7 no.10
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• pp.135-145
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• 2007

Hana TV, representative TV portal, has the similar function of internet portal media. This study will focus on the practical use of Hana TV which is increasing rapidly its subscribers. Monthly connecting rate by subscriber, frequency of program request will be analysed. For this research, the data, documents of Hana TV and its home page were taken. According to the analyse, the subscribers of Hana TV prefer to watch free TV's programs and hope to watch more free TV's library.

• Journal of the Korean Data and Information Science Society
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• v.22 no.4
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• pp.701-715
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• 2011

The object of study is what kinds of contents are preferable depending on regions and terminal types for high speed mobile internet. We consider 10 contents, 9 region2, and 2 terminal types. The methods are the adjusted residuals, the corresponding analysis, and the multiple corresponding analysis. The results are different, which comes from different mathematical models. 50% of results are same between the corresponding analysis and the multiple corresponding analysis. 26.3% are same between the adjusted residuals and the corresponding analysis. 21.1% are same between the adjusted residuals and the multiple corresponding analysis. We recommend the adjusted residuals because it can test hypothesis for preferring contents. The content which is not chosen by three methods is business.