• The Journal of the Korea Contents Association
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• v.11 no.2
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• pp.385-396
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• 2011

The purpose of this study was to investigate contents identification and brand community identification on the brand community. Analysis was performed for the empirical study where important variables of this framework included attractiveness, similarity, intimacy, information quality, contents identification, and community identification, loyalty. I collected the 184 data through survey and analyzed them. The data were recorded and analyzed using the SPSS 14.0 and LSREL 8.30. The brief findings of the study were as below: Given the finding of the study, users who have contents identification directly don't affect on purchase loyalty. Therefore, company intensifies users' visiting community. Users who consistently visit community have purchase loyalty. Existing studies on online brand community is a study for the identification. This study identified the dimensions of the content attribute of the content identification and brand community identification were examined by questionnaires. Accordingly, the company operating the brand community to provide more useful suggestions.

• The Journal of the Korea Contents Association
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• v.19 no.5
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• pp.296-305
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• 2019

With the growth of the Korean Wave and the importance of the fandom economy, it is necessary to consider the competitiveness of the Korean Wave with its fandom viewpoint. Particularly, the fandom phenomenon shows the characteristics of identifying the favorite star and actively acquiring and sharing related information in the fan community. Therefore, in this study, we examined the influence of Korean national image on consumers' intention to use Korean contents, and examined the mediating effects of fandom identification among Chinese, Japanese and Vietnamese consumers. As a result of the empirical analysis, cultural image, corporate image, and product image were found to have statistically significant influence on the intention to use Korean Wave contents. In addition, star identification and pan community identification showed partial mediation in the effect of cultural images on the intention to use Korean contents. The results of this study suggest that the Korean Wave is a leading factor for the continuous development of Korean Wave, not the halo effect point for improving the national image, and the mediating effect of the fandom phenomenon is tested empirically.

• The Journal of the Korea Contents Association
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• v.8 no.3
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• pp.117-126
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• 2008

Lacan's Identification theory has been applied to various cultural genres such as literature, film, media so on. Especially, Identification theory in Film Theory gives game researchers who try to apply identification theory to the game, a concrete base. This paper aims to explain the gamer's action through identification theory. Thus, we divide identification into the level of the gamer's point of view and that of the character in game text. While point-on-view of identification, the primary identification, in film has been explained that the audience identifies with camera's point-of view, in game one identifies with various point-of-views. There are two aspects of Identification of characters in game. First, gamers identify themselves with moving images on screen. Second, They identify with the roles given to themselves. The factors which allow them identification are suppression of false statement system, interpolation and process of selection, arrangement, a cursor, colours on screen.

• The Journal of the Korea Contents Association
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• v.12 no.10
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• pp.43-53
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• 2012

It is well known, with many researches, that identification is an important element for inducing audiences' emersion. If the director makes the audience to see with the eyes of characters, be identified, and understand the movie situations, the narrative can be transferred more effectively. The directing method of identification for visually connecting the characters and the audiences is studied. The effectiveness is verified by comparing animations and analyzing the responses of audiences. The authors want to establish the basis of directing the identification for real production.

• The Journal of the Korea Contents Association
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• v.12 no.7
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• pp.54-64
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• 2012

This thesis is on the identification pattern for immersion of visual storytelling and studied identification which is psychological action in the visual aspect. Shots which the audience were identified with character's eyes in animation were classified and connection structures of shot and shot were coded through semiological analysis. In shot's coded combination regularly organized, identification patterns which have characteristic meanings were discovered. These patterns which have characteristic meanings can be used by choice following the narrative situation. Therefore identification visual patterns which can be used in real production environment are to be suggested.

• The Journal of the Korea Contents Association
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• v.8 no.5
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• pp.215-223
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• 2008

This study is an empirical research on what effects public tax officers' pride, external image, and organization identification as tax specialists have on their organizational commitment. The results of the verification showed that their organizational commitment gets deeper as their satisfaction about pride, external image, and organization identification get greater. In order to meet the public interest in taxation and the demand of the time with positive attitudes and facilitate the functions of the taxation administration, public tax officers' organizational commitment should be intensified by increasing their pride as tax specialists, enhancing external images of the taxation administration, making substantial and realistic efforts, and letting public tax officers have organization identification.

• Journal of Korea Entertainment Industry Association
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• v.15 no.6
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• pp.23-33
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• 2021

Under the long-term influence of COVID-19, offline activities were interrupted and online communication became the main way. With the rapid development of Korean Wave and network information technology, there have been many entertainment communication platforms. Fans can communicate with stars and other fans and share information through entertainment and communication platforms. This can improve users' perception of the value of entertainment communication platforms, arouse emotional resonance and have a positive impact on users' platform recommendation intention. In this study, the influence of user interaction, identity and recommendation intention of entertainment communication platforms was investigated by questionnaire. The results are as follows: First, the interaction between fans and content has a positive effect on psychological and behavioral identity. Second, the interaction between fans does not affect their psychological and behavioral identity. Third, the interaction between fans and stars has a positive impact on psychological identity and behavior identity. Fourth, psychological identity and behavioral identity have a positive impact on community members' willingness to recommend. Behavioral identity plays a partial mediating role between psychological identity and recommendation intention. Based on the above analysis results, the present situation, limitations and future research directions of this study are put forward.

• The Journal of the Korea Contents Association
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• v.12 no.12
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• pp.427-438
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• 2012

The purpose of this study was to investigate the relationship between the degree of participation in leisure activity, organizational identification and organizational commitment with the emphasis on bicycle riding club members. A total of 265 respondents were selected using the purposive sampling method. From the statistical analyses, three meaningful results were extracted. First, there were differences in the degree of bicycle riding participation, organizational identification and organizational commitment on the basis of individual background characteristics. Second, the age and the monthly income of riding club participants partly influenced the degree of bicycle riding participation, organizational identification and organizational commitment. Third, the degree of bicycle riding participation directly or indirectly had influences on organizational commitment mediated by organizational identification. As a result, we found the fact that beside the degree of bicycle riding participation, the age and the monthly income of riding club participants also have influences on organizational identification and organizational commitment.

• The Journal of the Korea Contents Association
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• v.18 no.1
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• pp.607-622
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• 2018

In this study, we investigated path that influence task performance through mediation of leader identification, regulatory focus (promotion focus and prevention focus). The results of this study are summarized as follows. First, ethical leadership has a positive effect on leader identification. Second, leader identification has played a crucial role in the relationship between ethical leadership and regulatory focus, and regulatory focus also have an important mediating effect on the relationship between leader identification and task performance. These results show that leader identification, regulatory focus play as an important mediator in relationship between ethical leadership and task performance.

• Digital Contents
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• no.4 s.155
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• pp.48-50
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• 2006

디지털콘텐츠에서 몰입을 유도하려면 무엇보다도 유저들을 이끄는 여러 방식이 필요하다. 인간은 누구나 낯선 것에 몰입할 수 없다. 낯선 것들은 사람을 당황하게 만들거나, 한걸음 물러서게 만들거나 무관심하게 만든다. 이 몰입을 유도하는 과정은 여태까지 많은 문화물에서 무의식, 의식적으로 드러나 있다. 이 과정 자체를 우리는 플롯, 스토리텔링이라고 부르기도 한다. 이 몰입은 인간이 심리적으로 동일시하고 몰입하는 내용적인 측면과 구조적으로 동일시하게 느끼는 과정인 형식적인 측면으로 나눠볼 수 있다. 이번 호에서는 형식적 측면을 살펴볼 수 있는 플롯구조를 몇 가지의 일본만화를 통해서 살펴보겠다.