• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.18 no.3
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• pp.173-189
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• 2023

Although many researches have been conducted that the contents consumption, called Hallyu, has a positive effect on the national image of Korea, which leads to product purchases, there have been few empirical studies based on the experience economy theory that connects to value relationships with customers. Therefore, based on the experiential economy theory, this research conducted an empirical analysis of the effect on Korean image and cosmetics purchase intention targeting women living in Malaysia and the Philippines who have experienced the Korean Wave(Hallyu). As a result of the research, entertainment experience, educational experience, and escape experience had a significant effect on the image of Korea, but aesthetic experience did not. Entertainment experience, educational experience and escape experience also had significant relationships in the indirect effect of Korean image on cosmetics purchase intention. In the moderating effect analysis comparing the two countries, in Malaysia, escape experience had a significant effect on the image of Korea, but in the Philippines, entertainment experience and educational experience had a significant effect on the image of Korea, so there was a difference between the two countries. The effect of Korean image on cosmetics purchase intention was confirmed significantly in both countries, but it was greater in the Philippines than in Malaysia. This research is meaningful in that it is an empirical study based on the systematic framework of experiential economy theory. In order to maintain the effectiveness of the Korean Wave(Hallyu), various improvements in the contents that make up the Korean Wave are required and policy consideration by the relevant authorities is needed. It is also necessary to consider each country's different acceptance of the Korean Wave(Hallyu).

• Digital Contents
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• no.7 s.158
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• pp.92-96
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• 2006

인터넷쇼핑몰은 이제 완연한 성숙기에 접어들었다. 수많은 소비자들이 편리하고 저렴한 인터넷쇼핑의 매력을 인정하고 있으며 잘나가는 인터넷쇼핑몰업체는 웬만한 중소백화점이상의 판매실적을 자랑한다. 판매자와 구매자를 연결하는 장터를 제공해 성공신화를 일군 두 업체, 옥션과 G마켓의 강점은 바로 사용자에게서 나온다. 강력한 시스템을 바탕으로 대표적 e마켓플레이스로 자리잡은 옥션과 G마켓은 이제 사용자들이 생산해내는 콘텐츠로 제2의도약을 준비하고 있다.

• Digital Contents
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• no.7 s.146
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• pp.53-53
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• 2005

• Proceedings of the KAIS Fall Conference
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• 2006.11a
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• pp.93-96
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• 2006

대부분의 DRM 시스템은 콘텐츠의 보호 위주로 발전하여 사용자가 콘텐츠 이용 시에 콘텐츠의 사용에 많은 제약사항이 따랐다. DRM이 적용된 콘텐츠를 DRM서버로부터 다운로드 받아 사용할 때에, 콘텐츠를 다운로드 받은 디바이스에서만 콘텐츠 이용이 가능하였고, 콘텐츠를 다른 디바이스로 옮기고 사용하기 위해서는 추가로 DRM 서버로부터 인증을 받아야 했다. 이것은 라이선스가 디바이스에 바인딩이 되었기 때문이다. 본 논문에서 제안하는 시스템은 다양한 홈 디바이스들을 하나의 도메인으로 묶어 같은 도메인안의 디바이스 간에는 자유롭게 콘텐츠 이동이 용이하게 하는 것이다. 지속적인 콘텐츠의 저작권 보호와 편리한 콘텐츠 사용 그리고 콘텐츠의 구매 비용을 절감 효과를 가져올 수 있다.

• The Journal of the Korea Contents Association
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• v.14 no.10
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• pp.677-684
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• 2014

The purpose of this study, due to recent increase of digital outdoor media, is to analyze the consumer experience of interaction with digital media. Through this study it was found that experience factor consisting of cognitive, emotional, and interactional factors has a mediating effect on brand preference and brand reliability which in turn influence consumers' purchasing intention. On the other hand, it was verified that the consumer satisfaction of the experience does not directly influence purchasing intention, but only through the mediation of brand reliability. This research has implications on the academic field as well as in work-level practices, as a study based on an actual operating digital media, not a laboratory simulation that verifies the importance of digital media experience in forming brand equity through immediate influence on brand preference and brand reliability.

• The KIPS Transactions:PartC
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• v.15C no.3
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• pp.167-172
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• 2008

Fingerprinting scheme supports the copyright protection to track redistributors of digital content using cryptographic techniques. Fingerprinting schemes should guarantee buyer's anonymity and asymmetry for their privacy. Most of known fingerprinting schemes adopt public-key cryptosystems to achieve asymmetry and discrete logarithm problem or graph isomorphism problem to achieve anonymity. However, these schemes are not suited in mobile environment because of the drawbacks of requiring high computational complexity. In this paper, we propose an efficient fingerprinting scheme for mobile environment to provide not only asymmetry of the protocol but also transaction anonymity of the buyer. By employing symmetric encryption to encrypt the digital content and adopting agent to perform the protocols, the efficiency of the proposed scheme is improved.

• The Journal of the Korea Contents Association
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• v.15 no.4
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• pp.373-379
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• 2015

The purpose of this study is to investigate the effect of the degree of mimetic purchase on product satisfaction. In addition the present study aims to investigate the moderating role of the self esteem and public self in the relationship between mimetic purchase and product satisfaction. Taken together, hypothesis 1 is as in the following. H1 : As the degree of mimetic purchase increases, product satisfaction will increase. To reveal the moderating role of the self esteem and public self in this path, 2 research hypotheses are derived as follows: H2 : The effect of mimetic purchase on product satisfaction is moderated by self esteem. H3 : The effect of mimetic purchase on product satisfaction is moderated by public self. Results from an empirical study showed that as the degree of mimetic purchase increases, product satisfaction increase. Thus, H1 is fully supported. And the results showed that the first interaction effect(H2) between the mimetic purchase and the self esteem is significant. Thus, H2 is also supported. But the second interaction effect(H3) has been shown to be not significant.

• Journal of Digital Convergence
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• v.16 no.10
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• pp.399-407
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• 2018

The influence of SNS platform in the mobile environment has grown greatly. Among the various social networking services(SNS), this study analyzed the question of 311 women to investigate whether any difference exists between reliability of contents information, informativeness and playfulness as well as how attributes of contents information influence user attitude depending on the difference in type of providing information provided by "Innisfree" Cosmetics, the company account of Instagram. According to analysis, first, no difference exists between reliability of contents information, informativeness and playfulness depending on the type of providing information. Second, reliability and the playfulness of contents information influence purchase intention. Third, contents information "informativeness" and "playfulness" influence loyalty. Fourth, the "informativeness" and "playfulness" of contents information influence User Satisfaction. Considering such result, it is confirmed that the type of providing information provided by company does not influence account attributes and the "playfulness" of contents information is significant factor which influences all user attitude.

• The Journal of the Korea Contents Association
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• v.10 no.8
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• pp.398-406
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• 2010

The purpose of this study is to see how much the event attitude of football contest sponsoring company has effects on both the company image for best enterprise and the company image for social contribution and to establish the correlation of these both images with the intent of purchase. For this study, we finally selected 319 persons who participated in Budweiser 6v6 Cup Soccer Contest in 2008 as subject of study. Confirmatory factor analysis, correlation analysis, structural equation model using SPSS 12.0 and AMOS 5.0. The main result of study is as follows : First, the event attitude has a positive effect on the company image for best enterprise. Second, the event attitude has a positive effect on the company image for social contribution. Third, the company image for best enterprise has a positive effect on the intent of purchase. Fourth, the company image for social contribution does not have any effect on the intent of purchase.

• The Journal of the Korea Contents Association
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• v.13 no.8
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• pp.396-408
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• 2013

The purpose of this research is to derive space storytelling factors newly among the evaluating factors of the building artwork and to present their roles and functions and to verify the effectiveness thereof. Random sampling was carried out on 204 residents who experience space storytelling in Ilsan Wi-City. The new evaluation factor was extracted by deriving the space storytelling factor through a theoretical study on the building artwork evaluation factors: formativeness factor, sociality factor, and environmental factor. And the effects of the space storytelling factor extracted in this way and the existion sculpture evaluation factor on the facilities affinity and the purchase intention were examined. This study will serve as a momentum for the building artwork to be harmonized with the surrounding fine view within urban space and to raise the quality of life of the residents.