• The Journal of the Korea Contents Association
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• v.22 no.10
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• pp.563-574
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• 2022

The purpose of this study is to investigate effects of source credibility of political youtubers on attitude toward contents and politicians/political party and political decision making. The total number of 326 responses from online survey were analyzed. Results indicate that three factors of source credibility, similarity, charisma, and expertise positively affected attitude toward political contents on youtube in statistical significance. Five attributes of source credibility, familiarity, charisma, similarity, attractiveness, and trustworthiness positively affected attitude toward political youtube contents and politicians/political parties. Furthermore, attitude toward contents and politicians/political parties significantly increased voting intention to politicians/political parties.

• Journal of the Korea Convergence Society
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• v.10 no.2
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• pp.125-131
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• 2019

The purpose of this study is to investigate the relationship between attitude, purchase intention, and intention to share content and brand intention according to Influencer contents and branded content types. The results of this study are as follows: First, beauty products have a positive effect on the content intention and purchase intention as well as the sharing intention as compared to the branded contents. Second, V-commerce of innovative products showed that the branded content was more positive than the influencer content, but the purchase intention was lower. In addition, the content of sharing is higher than that of branded content. Third, the sharing intention was more positive than the beauty product, and the influencer content was higher than the branded content. The purpose of this study is to examine the attitude, purchasing intention, and sharing intention of beauty products and innovative products, which are most frequently used and most interested in users, to examine the content strategy of V-Commerce.

• The Journal of the Korea Contents Association
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• v.9 no.10
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• pp.492-499
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• 2009

This research was conducted in order to know how influential the acknowledgment of factors such as the quality of educational contents and the conducting of off-line lectures is in terms of effective learning for leaners. Based on the satisfaction-importance model of the multi-attribute attitude model, this study would like to clarify the degree to which the quality of on-line contents of on-line education and the simultaneous conducting of off-line lectures influences one's learning attitude. On-line contents satisfaction will evaluated through the three categories: audio lectures, video lecture and WEI lectures, which make up the quality of on-line contents. We would also like to do a survey on the transformation of learning attitudes when on-line and off-line lectures were conducted simultaneously.

• Proceedings of the Korea Contents Association Conference
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• 2009.05a
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• pp.373-377
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• 2009

This research was conducted in order to know how influential the acknowledgment of factors such as the quality of educational contents and the conducting of off-line lectures is in terms of effective learning for leaners. Based on the satisfaction-importance model of the multi-attribute attitude model, this study would like to clarify the degree to which the quality of on-line contents of on-line education and the simultaneous conducting of off-line lectures influences one's learning attitude. On-line contents satisfaction will evaluated through the three categories: audio lectures, video lecture and WBI lectures, which make up the quality of on-line contents. We would also like to do a survey on the transformation of learning attitudes when on-line and off-line lectures were conducted simultaneously.

• Journal of Digital Contents Society
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• v.9 no.3
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• pp.449-460
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• 2008

The result of analysis is summarized as follows. First, the cyber home study motivation has a positive effect on the cyber home study attitude. Secondly, the cyber home study Content of Ease use has no positive effect on the cyber home study attitude. Thirdly, the cyber home study Content of Usefulness has negative effect on the cyber home study attitude. Fourth, the cyber home study Content of quality has a positive effect on the cyber home study attitude. Fifth, the cyber home study the attitude a positive effect on has result that a positive effect on learning effectiveness.

• The Journal of Society for e-Business Studies
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• v.21 no.4
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• pp.15-28
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• 2016

As the industry of Mobile Internet has been gradually developed, the major device for accessing the web is predicted to shift from PC to Mobile devices in the near future. This drastic increase of demand in Mobile devices has drawn a more convenient standard of living by transcending time and space in our lives, however, it triggered various side effects such as a digital divide. This study was conducted to analyze how people utilize the contents via Mobile devices and their active attitude toward Mobile Internet by dividing individual characteristics into generations, education level and income level, and also identify whether Mobile contents utilization has an effect on the active attitude. The research results could be used for establishing a policy to narrow the gap in Mobile contents use and active attitude by individual characteristics.

• The Journal of the Convergence on Culture Technology
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• v.7 no.3
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• pp.425-432
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• 2021

The purpose of this study was to examine the mediating effects of Informal Learning Activity on the relationship between Cultural Contents Industry Workers' Protean Career Attitude and Career Commitment. The results of this study were as follows: First, Protean career attitude of cultural contents industry workers had positive effect on career commitment. Second, Informal learning activity of cultural contents industry workers had partial mediating effect on the relationship between protean career attitude and career commitment. Based upon these results, several suggestions were suggested to promote cultural contents industry workers' protean career attitude, career commitment, and informal learning activity.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.24 no.1
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• pp.43-48
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• 2024

This study sought to examine the effectiveness of mobile applications, which have recently increased persuasion effects by stimulating consumer experiences. In particular, to determine how content for public interest affects users' attitudes and beliefs, we selected interactivity and public interest as characteristics of mobile applications and examined their relationship. One of the actual applications was selected for research and the reactions of subjects who experienced it were investigated. As a result, the interactivity and public interest of mobile applications were found to have a direct and indirect influence on content attitude and beliefs, and it was confirmed that content attitude can affect beliefs. These research results show that cognitive structure can be influenced by reinforcing the audience's attitude toward content.

• The Journal of the Korea Contents Association
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• v.7 no.10
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• pp.44-58
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• 2007

E-homestudy refers to e-Learning after school. This concept has been introduced by Korean Government as a substitute for expensive private tutoring. The purpose of this research is to explore the perceptions and relationships among determinants affecting the attitude and satisfaction level in e-homestudy. Such factors as subjective norms, visibility, perceived usefulness, quality of contents, facilitating conditions, interactions are introduced into the model. The survey results show that the attitude and the self-directed teaming level influence the satisfaction level in e-homestudy; the subjective norms, visibility, and perceived usefulness are the major determinant affecting the attitude; the quality of contents as well as interactions have positive impact on the perceived usefulness.

• Proceedings of the Korea Contents Association Conference
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• 2016.05a
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• pp.413-414
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• 2016

연구의 목적은 간호대학생의 영아심폐소생술에 대한 지식, 태도, 수행능력의 정도를 확인하고 그 관계를 분석하기 위함이다. 이 연구에 참여하기를 동의한 간호대학생 151명을 대상으로 자가보고식 설문지를 이용하여 자료를 수집하였다. 자료는 SPSS 21.0 Win을 이용하여 t-test, ANOVA, peason's correlation coefficients을 이용하여 분석 하였다. 영아심폐소생술의 대한 지식과 수행능력, 태도와 수행능력은 긍정적 상관관계가 있었다. 본 연구결과를 토대로 간호대학생들의 영아 심폐소생술 수행능력을 증진시키기 위해 지식과 태도를 강화할 수 있는 반복적 영아 심폐소생술 교육프로그램을 개발할 필요가 있다.