• Title/Summary/Keyword: 컨셉설계

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Estimation the Effect of Advertisement With Analysis Successful cases Using Decision Tree (결정 트리를 이용한 광고 사례 분석을 통한 광고 효과 예측)

  • Ok, Chan-U;Lee, Dong-Hun;Yun, Tae-Bok;Lee, Ji-Hyeong
    • Proceedings of the Korean Institute of Intelligent Systems Conference
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    • 2007.11a
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    • pp.231-234
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    • 2007
  • 광고는 우리 생활 속에 많은 영향을 끼친다. 광고는 다양한 분야에서 활용되고 있으며, 새로운 기술과 사회문화 전반을 반영하기 때문에 다양한 정보와 지식을 필요로 한다. 광고 제작자는 다양한 광고 수용자 층을 포괄하기 위해 다채로운 전달 매체와 기법 등을 이용하여 광고 크리에이티브(광고 제작을 위한 아이디어) 전략을 수립하게 된다. 이를 바탕으로 광고 메시지의 효과적인 전달을 위하여 크리에이티브 컨셉(광고의 주요 소재, 테마)을 세우게 되는데, 이 때 주목하는 점은 독창적이고 영향력이 있는 아이디어야 한다는 것이다. 광고는 대중매체를 통해 전달되므로 목표 수용자의 크기는 쉽게 예상할 수는 있다. 하지만 제작의 과정은 복잡하고 창의적인 방향을 지향하므로 수용자를 고려하였다고 하더라도 어떤 반응을 일으키는지 예측하는 것은 어렵다. 본 논문에서는 이미 매체를 통해 전달된 광고들을 광고의 제작과정에서 사용되는 요소 중에서 수용자들이 평가 가능한 기준을 설정해 수용자들의 반응을 수집, 수치화하여 결정트리에 적용하였다. 이률 이용하여 새로이 제작되는 광고가 수용자에게 어떤 반응을 불러일으킬지 판단하는 시스템을 설계하였다.

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Designing a Deployment Structural Model of Product Concept in Seeds Type R&D Projects (시즈형 R&D과제군의 기술컨셉 전개모형의 설계)

  • Choe Su-Min;Park Jun-Ho;Gwon Cheol-Sin
    • Proceedings of the Korean Operations and Management Science Society Conference
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    • 2004.10a
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    • pp.490-493
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    • 2004
  • The purpose of this study is to construct technology product concept a deployment model on seeds type R&D projects. For this purpose, we have peformed the following studies : First, technology opportunities and market opportunities through ${\ulcorner}$perception analysis${\lrcorner}$ are captured by perceptional structure of technology experts and customers on the existing technologies and products. Second, the optimal technology product concept deployed by ${\ulcorner}$SAT(System Alternatives Tree)${\lrcorner}$ has been constructed by the ${\ulcorner}$PWBS(Project work Breakdown structure)${\lrcorner}$.

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Rule Generator for Chatbot Services in Smart Stores (스마트 매장에서 챗봇 서비스 제공을 위한 규칙 생성기)

  • Kim, Minsoo;Choi, Dojin;Kim, Ina;Kim, Minyoung;Bok, Kyoungsoo;Yoo, Jaesoo
    • Proceedings of the Korea Contents Association Conference
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    • 2018.05a
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    • pp.363-364
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    • 2018
  • 최근 ICT의 새로운 흐름으로 특정 규칙 또는 인공지능 기술을 이용하여 사용자와 상호작용하는 챗봇 서비스가 개발되고 있다. 규칙 기반 챗봇은 매장의 데이터가 수정될 때마다 규칙이 작성된 파일을 수정해야한다. 본 논문은 소규모 매장에서 챗봇 서비스를 활용 시 관리자가 규칙 기반의 챗봇을 쉽게 수정할 수 있도록 규칙 생성기를 설계하고 구현한다. 제안하는 챗봇 규칙 생성기는 관리자가 컨셉, 매장 정보, 메뉴 정보만 수정하도록 인터페이스를 제공하며 관리자가 챗봇에 적용 버튼을 누르면 규칙 기반의 챗봇이 수정한 규칙들을 사용이 가능하도록 규칙 파일을 자동으로 생성한다.

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종합건설업체 탐방(13)-투명.윤리경영 실천을 통해 최고 종합건설사로 발돋움하는 남광토건(주)

  • Korea Mechanical Construction Contractors Association
    • 월간 기계설비
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    • no.7 s.204
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    • pp.51-56
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    • 2007
  • 1947년‘남광토건사’로 창립, 올해 60주년을 맞이한 남광토건(주)은 한국전쟁으로 피폐된 국토재건에 나서며 토목분야에 빠른 성장을 거듭했다. 국내에서는 축적된 기술력과 시공경험을 바탕으로 국내 최초 한강하저터널인 지하철 5호선 공사를 비롯, 서울지하철 2~8호선 공사를 성공리에 마쳤다. 또한 필리핀과 중동, 아프리카 등 해외 건설분야에 진출해 특히 앙골라에서만 총 55,200만 달러를 수주하는 등 괄목할 만한 성과를 나타내고 있다. 남광토건(주)은「설계가 다른 아파트」를 컨셉으로 건축미학과 편리함을 갖춘 자연친화적 아파트브랜드‘하우 스토리’를 개발, 주택사업 비중을 높이고 있으며 올해 1조3,800억원 수주와 매출 6,500억원, 경상이익 300억원 을 목표로 하고 있다. 남광토건(주)은 효율성을 극대화 하고 개개인의 역량을 최대한 끌어내 시너지효과를 창출 할 수 있도록 정비할 예정이며 투명·윤리경영으로 종합건설업계 30위권 진입을 위해 오늘도 정진하고 있다.

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The study of integrated hydrogen supply system for environment friendly propulsion systems of fuel-cell UAV (연료전지 UAV의 친환경 추진 시스템을 위한 통합형 수소 공급 시스템 연구)

  • Lee, Chung-Jun;Kim, Tae-Gyu
    • Proceedings of the Korean Society of Propulsion Engineers Conference
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    • 2012.05a
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    • pp.149-152
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    • 2012
  • This paper describes the study of integrated hydrogen supply system for environment friendly propulsion systems of fuel-cell UAV. Diluted hydrochloric acid was used for direct-decomposing solid-state $NaBH_4$ and generating hydrogen. Self-hydrogen pressurized reactor and pressure regulator was introduced for stable hydrogen supply. Prototype of integrated hydrogen supply systems using the solid-state $NaBH_4$ direct-decomposition was designed for performance evaluation and concept demonstration.

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Design and implementation of a EER-based Visual Product Information Modeler (EER기반의 시각적 상품정보 모델링 에디터의 설계와 구현)

  • Tark, Moon-Hee;Kim, Kyung-Hwa;Shim, Jun-Ho
    • The Journal of Society for e-Business Studies
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    • v.12 no.3
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    • pp.97-106
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    • 2007
  • A core technology that may realize the Semantic Web is Ontology. The OWL (Web Ontology Language) has been positioned as a standard language. It requires technical expertise to directly represent the domain knowledge in OWL. Based on our experience of analyzing the fundamental relationships of concepts in e-catalog domain, we have developed a visual product information modeler called PROMOD. The modeling editor makes it possible to automatically generate the OWL codes for the given product information. We employ an Extended Entity-Relationship for conceptual modeling, enriched with modeling elements specialized for the product domain. In this paper, we present our translation schemes from EER model to OWL codes, and how to design and implement the modeling editor. We also provide a scenario to demonstrate the usage of the editor in practice.

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An Object-oriented Design Method of Game System for Game Designers (기획자를 위한 객체지향적 게임시스템 기획 방법)

  • Chang, Hee-Dong
    • Journal of Korea Game Society
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    • v.16 no.3
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    • pp.17-26
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    • 2016
  • In the domestic game development field, game system planning is the work that game designers design the gameplay mechanics system to satisfy the game concepts in the perspective of creative design by data structural methods. But the programmers work to design the game system based on the results of the game system planning in the perspective of engineering design by object-oriented methods. This work process is a high risky way for high occurring probability of communication errors between the game designers and programmers, and mismatching errors in their work results. In this study, we propose an object-oriented design method of game system for the game designers in order to resolve this problem. The proposed method is a customized one of GRAPPLE object-oriented SW development guidelines to suit the game system planning. To investigate the effectiveness of the proposed planning method for the game designers, we carried out a survey targeting 10 game system designers working in the domestic game industry. The survey results show that the necessity and effectiveness of the proposed method is "a little over" for almost the game designers.

Garden City Strategies as the Development Concept of Planned City - Focused on the Conceptual Master Plan for Solaseado - (신도시 개발 컨셉으로서 정원도시 구현 전략 - 영암·해남 관광레저형 기업도시 솔라시도를 대상으로 -)

  • Lee, Seoyoung;Yu, Jimhin;Jeong, Wookju
    • Journal of the Korean Institute of Landscape Architecture
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    • v.50 no.5
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    • pp.54-68
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    • 2022
  • This study proposes urban development concept and strategies for Garden City, focused on Solaseado, Yeongam Heanam Tourism-Leisure Type Enterprise City in Korea. Understanding that an essential element of a garden is the endless care performed by gardeners, the Garden City development concept suggests applying this idea to making planned cities by cultivating the potential natural landscape of the site in the long run. The meaning of Garden City can be defined in three aspects; an attitude and process of planning a city, a system for constructing the spatial structure of a city, and city branding. A Garden City is a city structured with the spirit of a garden, a city where open space networks become the urban structure, and a city that builds its identity through the landscape, respectively. From this point of view, the research draws development strategies with spatial design examples to embody the Garden City concept in Solaseado by following three steps; establishing the main urban axes, creating city networks through the conjunction of the axes, and categorizing and systematizing open spaces within the city. Consequently, the study shows an alternative urban planning model that extends the concept of a Garden City while maintaining the intrinsic landscape as an urban resource. In addition, the conceptual master plan of Solaseado will structure the urban landscape and park system according to the Garden City strategies.

The Design of 2D Side-Scrolling Casual Games in a Multi-platform Environment (멀티 플랫폼에서의 2D 횡스크롤 캐주얼 게임 융합 설계)

  • Yang, Dong-Hyuk;Kim, Soo-Kyun
    • Journal of the Korea Convergence Society
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    • v.6 no.4
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    • pp.147-152
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    • 2015
  • Casual games are easy in terms of control and mode, and thus everyone can enjoy them in their free time. Character games, in particular, feature a variety of cute and attractive characters. Such character games are now available for smartphones, which are used by a large number of users, as well as for PCs. This paper is aimed at demonstrating the design of 2D side-scrolling casual shooting games utilizing Unity 3D Engine, which can be manipulated on smartphones. Unity 3D engine was used because it supports multi-platform with low costs, and it makes it possibile for games to be operated on various platforms using a single program source code. This approach is unique because the design of the games uses cute characters, attractive concepts and easy control, targeting users in their 10s or 20s, unlike existing shooting games that are serious.

A Proposal of Practical Management Process for Product Design (제품디자인을 위한 실무적 관리프로세스 제안)

  • 류승호
    • Archives of design research
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    • v.16 no.2
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    • pp.197-208
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    • 2003
  • A recent trend for product development requires that product design firms participate in every process in cooperations with clients. So, this study proposed an advanced practical management process for product design according to the new trend Because existing processes explain summary steps just including market research, design, engineering, manufacturing., to support the recent trend, an extended process which explains every steps should be prepared. Design development precesses include initial meeting, contact, kick-off meeting, market research, idea sketch, rendering, design drawing, design mock-up, design manual, engineering drawing, ES mock up, mold, manufacturing, and patent. To manage these whole design processes, designers should have abundant knowledge about them. This process has three merits: 1) understanding the whole processes, 2)the unity between design and manufactures, 3)collecting accurate information by market research, 4)elevating design quality. So, designers are able to manage whole product development processes. This practical management process proposes an advanced structure for product design development, and can be accepted for various product design development environments.

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