• Title/Summary/Keyword: 컨설팅전문성

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A Study on the Effect of Branding of Consulting Company (컨설팅사 브랜드인지도가 미치는 효과에 관한 연구)

  • Choi, Yong-Kuk;Kim, Jung-Ryol;Kim, Sang-Bong
    • Journal of the Korea Convergence Society
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    • v.9 no.4
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    • pp.241-249
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    • 2018
  • The purpose of this study is to investigate the effect of consulting firm's professional consulting satisfaction on consulting satisfaction. The purpose of this study is to investigate the effect of consulting firm's brand awareness on consulting satisfaction. The results of this study suggest that consulting firms that have expertise in the field have a positive effect on the satisfaction of consulting and that the higher the brand awareness, the higher the consulting satisfaction. The better the brand awareness, the higher the reliability and the positive impact on the satisfaction of consulting, and the consulting firm including consultant suggests to improve the professional competence in the field.

A Study on the Influence of Consulting Expertise and Experience of utilizing of Word of mouth intentions : Focused on the Mediating Effects of Consulting Firms Brand (컨설팅전문성과 활용경험이 구전의도에 미치는 영향연구 : 컨설팅사브랜드를 매개효과로)

  • Jo, Young-Jun
    • Journal of Digital Convergence
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    • v.10 no.1
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    • pp.195-202
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    • 2012
  • This Study is to verify that Consulting firm's brand plays a mediating role in consulting expertise, experience utilizing, and word of mouth intention. The results of study show that firstly, Consulting expertise and experience utilizing have a positive effect on word of mouth intention, and secondly Consulting firm's brand have also a positive effect on the mediating role in the relationship between consulting expertise & experience utilizing, and of mouth intention. This study have a significant meaning to ascertain that word of mouth intention should enhance the value of consulting firm's brand with first priority, and importance of consulting expertise and experience utilizing should be recognized, and the values of consulting expertise and experience utilizing be enhanced by consulting firm's brand.

A Study on the Influence of Consulting Characterstic ease of use to the word-of-mouth intention and repurchase intention (컨설팅특성이 구전의도와 재구매의도에 미치는 영향연구)

  • Jo, Young-Jun;Lee, Seung-Hee
    • Journal of Digital Convergence
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    • v.9 no.6
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    • pp.207-216
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    • 2011
  • This paper is for the influence of consulting character how to affect on the word-of-mouth intention and repurchase. Consulting characters consist of expertise, reliability and application. The results of this study are as follows: Firstly, Application except expertise and reliability have a positive effect on word-of mouth intention influence. Secondly, expertise and application except reliability have a positive effect on repurchase intention influence. This study shows that the company marketing performance would be greatly improved by an application of consulting experience and an expertise of consulting need.

A Study on Consulting Performance and Intelligibility according to the Consulting Key Activity Index. - Focusing on Government Supported Convergence Consulting (컨설팅 주요활동지수에 따른 컨설팅 성과 및 이해도에 관한 연구)

  • Lee, Chang-jae;You, Yen-yoo;Jeon, Joo-Sang
    • Journal of the Korea Convergence Society
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    • v.9 no.10
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    • pp.285-291
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    • 2018
  • The purpose of this study is to identify the effects of consulting participation level, consulting specialty, and consulting capability on consulting intelligibility and consulting performance for Small Medium-sized Enterprises (SMEs).This study performed statistical analysis such as AMOS 22.0 to conduct exploratory factor analysis and measurement model in order to identify interrelationship among the consulting participation level, consulting intelligibility and consulting performance. The results of our study are as follow. Firstly and secondly consulting participation level, consulting specialty and consultant capability has positive effect on consulting performance and consulting intelligibility. Thirdly, consulting intelligibility has non positive effect on consulting performance. According to this survey, it is important to make good consulting performance through consulting participation level, specialty and capability. But the consulting intelligibility is not effected on consulting performance.

A Study on the Effects of Consulting Service Quality and Participation on the Effect of Consulting Expertise on Business Performance (컨설팅 서비스 품질과 참여도에 미치는 영향 요인)

  • Choi, Yong-Kuk;Hong, Woo-hyung;Kim, Sang-Bong
    • Journal of Digital Convergence
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    • v.16 no.4
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    • pp.117-126
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    • 2018
  • The purpose of this study is to investigate the effect of the consulting firm's professionalism on the business performance of the consulting client firm, the quality of the consulting service quality and the consulting participation of the service company. The purpose of this study is to find out how to improve the quality and participation of consulting firms. The results of this study can be summarized as follows: respondent, empathy, tangibility, certainty, and reliability have a significant influence on the hypothesis that the consulting firm's expertise will affect the management performance through mediating service quality. In addition, it was confirmed that the higher the participation of client firms, the more significant the management performance was. In order to further improve management performance through consulting, active involvement of client firms is suggested. It is believed that studying the characteristics that can increase the participation in the future can lead to meaningful implications.

Analysis of Professional Development in Teaching Practices of Beginning Secondary Science Teachers (중등 초임 과학교사의 수업 전문성 개발 실태 분석)

  • Kwak, Young-Sun
    • Journal of the Korean earth science society
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    • v.30 no.3
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    • pp.354-365
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    • 2009
  • In this research, we investigated the support system and professional development in teaching practices of beginning science teachers through instructional consulting. Using open-ended interviews with the participating teachers and group discussions taking place on a regular basis to analyze and compare classes of six beginning teachers, we analyzed beginning teachers' professional development efforts centering around their teaching practices. The group discussion consisted of 6 beginning teachers and another 6 experienced teachers, they discussed and cross-analyzed beginning teachers' 9th lessons on middle school science unit, 'Work and Energy.' The characteristics of beginning science teachers' professional development drawn from this research are: (1) beginning teachers' teaching practices they were taught, (2) lack of reflection on their teaching practices, (3) no guidance for beginning teachers regarding ways to teach, (4) lack of communication between teachers about teaching science, and (5) lack of time for instructional preparation due to other heavy workload. Suggestions for ways to improve and support beginning teachers' professional development are discussed with experienced teachers. Required conditions for an effective induction program are also discussed.

The Effect of Management Consulting Service Characteristics on Business Performance through Absorption Capacity and Innovation Willingness of SMEs (경영컨설팅서비스특성이 중소기업의 흡수역량과 혁신의지를 통하여 경영성과에 미치는 영향분석)

  • Park, Jun-Hyun;Seo, Young-Wook
    • Journal of Digital Convergence
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    • v.18 no.10
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    • pp.163-173
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    • 2020
  • This study examinined the casual relationship between consulting service characteristics and management performance based on absorption capacity and innovative willingness in order to find out the factors of effective consulting In an age of infinite competition. 131 questionnaires were used to test 8 hypotheses using SPSS 22.0 and SmartPLS(3.3.2). Results are as follows: expertise and consultant knowledge among consulting service characteristics had a significant positive impact on management performance through the company's absorption capacity and innovative willingness. However, the consultant's attitude had no significant effect. This study suggests the necessary of factors that can enhance the consulting effectiveness. We would like to consider and analyze the psychological variables that can enhance the various attributes and management performance of consulting in future research.

A Study on Effect of Service Quality and Benefit of Business Consulting on Customer's Commitment (비즈니스 컨설팅 서비스의 품질과 편익이 고객과의 결속관계에 미치는 영향에 관한 연구)

  • Kang, Hyoung-Mo;Song, Gap-Ho;Gim, Gwang-Yong
    • 한국IT서비스학회:학술대회논문집
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    • 2007.11a
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    • pp.587-594
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    • 2007
  • 컨설팅 조직이나 개인은 그들의 전문성을 바탕으로 사업을 영위하고 발전시켜 나가야 하는 영리적 목적을 띄고 있다. 따라서, 그들이 제공하는 컨설팅은 전문서비스로서의 상품적 가치가 있어야 하며, 고객은 이들이 제공하는 컨설팅에 대한 대가를 지불하여야 한다. 전문적 서비스라는 측면에서 컨설팅의 가치란 기업이 기대하는 이익이나 혜택, 서비스 품질과 그 서비스를 얻기 위해 지불하는 희생(비용과 시간)간의 상쇄효과로 설명할 수 있다. 본 연구에서는 이러한 가치에 영향을 미치는 요인으로 SERVPERF 모형을 이용하여 측정한 품질과 기업의 일장에서 바라는 편익으로 나누어 컨설팅 서비스에 대한 고객의 가치인식에 미치는 영향을 실증하고자 한다. 다음으로, 컨설턴트는 프로젝트가 끝나는 시점에서 컨설턴트-고객의 관계가 지속적이며, 긍정적, 상호 협력적이라는 확신을 심어 주어야 한다. 고객의 일장에서는 관계의 종결보다는 관계의 지속이 이성적이거나 감성적으로 편익이 높을 것이라는 확신이 서야 차며 이는 곧 컨설턴트-고객 간의 계산적/정서적 결속으로 나타날 수 있다. 따라서, 본 연구의 최종적인 목적은 컨설팅 서비스의 품질과 편익 - 서비스 가치 - 고객과의 결속 - 재사용의도로 이어지는 인과관계를 규명하는데 있다.

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Development of an On-line Consultant Training System for Consulting-Supervision (컨설팅장학을 위한 온라인 컨설턴트 교육 시스템 개발)

  • Hong, Gak-Pyo;Rha, MinJu;Jung, Jae-Hun;Kim, Mihye;Yoo, Kwan-Hee
    • The Journal of the Korea Contents Association
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    • v.14 no.7
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    • pp.18-28
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    • 2014
  • With the reformation of organization and function of local office of education in 2010, consulting-supervision is introduced to schools as a system for education reform to improve the quality of school education. However, a dedicated on-line portal system that can provide integrated management on the functionalities of consulting-supervision has not been implemented yet. To successfully operate consulting-supervision in schools, it is also needed to provide an on-line consultant education system, that can support teachers to train themselves as a supervision-consultant. In this paper, we introduce an on-line consultant training system that provides various learning activity tools for consultant training based on Learning Activity Management System(LAMS) and Action Learning. The system consists of Management stage, Analysis stage, Solution stage, and Action stage for the empowerment of consultants' expertises, and is named as MASA. Brain-writing, SWOT(Strengths, Weaknesses, Opportunities, and Threads) analysis, 5Whys, decision grid, PMI(Plus, Minus, Interesting), and black chart techniques were developed in MASA as learning activity tools for consultant training.