• Proceedings of the Korean Operations and Management Science Society Conference
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• 2006.11a
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• pp.120-123
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• 2006

디지털기술의 발달로 인하여 통신 ${\cdot}$ 방송 ${\cdot}$ 정보기기의 융합의 확산은 관련 기업들로 하여금 향후시장을 석권할 다양한 디지털 컨버전스 제품을 경쟁자보다 먼저 개발함으로써 주도권을 확보하기 위한 치열한 경쟁을 전개하게하고 있다. 그러나 많은 디지털 컨버전스 제품들은 캐즘을 넘어 주류시장에 성공적으로 진입하지 못하고 시장에서 조기에 사라져 버리는 실패를 경험하고 있다. 이에 본 연구는 컨버전스 제품의 개념과 특성을 바탕으로 디지털 컨버전스 제품의 확산에 영향을 줄 소비자의 구매영향 요인들을 도출하고, 이들 디지털 컨버전스 제품의 구매영향 요인들이 소비자의 혁신성에 따라 어떤 차이를 보이고 있는가를 검정하여 디지털 컨버전스 제품이 캐즘을 극복하여 효과적으로 확산되게 하기 위한 전략적 시사점을 도출하고자 한다.

• Asia Marketing Journal
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• v.7 no.1
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• pp.1-20
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• 2005

Convergence products, which perform multiple functions, are gaining popularity in the marketplace these days. Unfortunately, however, little research to date has been conducted as to how consumers evaluate such products. The present research, based on the existing literature regarding the innovation resistance and product bundling, examines the factors influencing consumer responses to convergence products. The results of the study reveal that consumer evaluations and purchase intentions are affected by consumer perceptions of risk (emotional and functional), convenience, product complementarity and relative advantage as well as consumer individual differences measured by technographics. Implications of the results for marketers and future research are discussed.

• Journal of Korea Technology Innovation Society
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• v.10 no.3
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• pp.458-485
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• 2007

This study aims to examine the effects of consumption values on digital convergence products buying behavior. Especially, this study examines the nature of consumption values that differentiate incremental innovation products from radical innovation product. We first categorize the convergence products into incremental innovation products and radical innovation products based on the degree of innovation, and then study the differences of consumption values of each product group. The empirical research is conducted on the premise that the consumer's value can play an important role in the process of selecting convergence product types. Although some factors related to function value has been accounted much of, various consumer values have not been studied in the context of convergence product consumption behavior. This research assumes that consumer choice behavior is a function of multiple consumption values such as functional value, social value, emotional value, and epistemic value. The result shows that consumption values of digital convergence products are made up of 4 consumption values-emotional, epistemic, social and functional values. Also, these consumption values affect the purchase intention of consumers. Purchase intention of radical innovation convergence products is affected by emotional value, epistemic value, and functional values. Purchase intention of incremental innovation convergence products is affected only by functional value. Demographic variables such as sex, age and income don't have influence on purchase intention. Our findings suggest that choice behavior of digital convergence product is influenced by several consumption values. Managerially, our result emphasize that convergence products must satisfy the consumption values that consumers are seeking in order to be successful in the market. the theoretical and practical implications of these findings are discussed as well.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2015.10a
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• pp.729-731
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• 2015

The purpose of this study is to investigate the effect of IT based convergence product and purchase attitude. These results of the research model provide that the relationship between IT based convergence and purchase attitude. This study provide that the value of convergence is a tool for the firm's competitive power. The firms strengthen the value for a successful market entry.

• 한국HCI학회:학술대회논문집
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• 2007.02b
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• pp.99-104
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• 2007

최근에는 방송과 통신, 다양한 기능이 컨버전스 되는 디지털 TV는 사용자의 인터페이스에 영향을 주는 것으로 보고 되고 있다. 본 연구는 디지털 TV의 컨버전스에 대한 사용자 인터페이스를 체계화 하기 위하여, 디지털 컨버전스 제품의 사용자 스토리를 사용자 중심 관점으로 구조적이고 체계적으로 분석하고자 하였다. 설문조사를 잠재적 사용자 20명에 실시하여, 사용자 요구 및 작업 분석을 통계적 분석 방법을 사용하여 사용자 스토리를 분석하였다. 결과적으로, 컨버전스 디지털 TV에 대한 새로운 사용자 스토리를 구조화 및 체계화하여 인터페이스의 컨버전스 디자인 방향을 제시하였다.

• Science of Emotion and Sensibility
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• v.10 no.1
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• pp.13-21
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• 2007

Many companies launched convergence products that are merged with several functions. Mobile convergence has some advantages such as portable convenience, usability of use, economic advantage that takes parts of the common component among products in the aspects of the digital products. Even though a plenty of items launched by convergence boom in the market, not tons of convergence products succeeded in the market because One of the major reasons is that companies don't take consumer evaluations in the process of the product development. It is important to set up infrastructure and excellent quality of the products for lasting the lifecycle of the convergence items. But, above all, it is imperative to find out how consumers evaluate convergence products and what they are affected to meet their satisfaction. Nevertheless, there are few case studies about consumer evaluations in mobile convergence until now. This study is to find out how consumers evaluate convergence products and what is the factor. This study surveyed 158 subjects and used multi-regression analysis and ANOVA(analysis of variance). The results of this study show that factors such as relative advantages, complexity, observability, perceived convenience affect the attitude of consumers.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.11 no.7
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• pp.1235-1241
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• 2007

Convergence being process varietly and quickly, with complex products and services based on digital technology and with start its creating new form of products and service, influenced to diversity of consumers need, and social trend. Thus, in this paper, convergence it presents the application instance according to variation of the convergence commit, and observed the advantage which is the possibility of appearing from here, it has the necessity of the effect and the policy preparatio, appearing on it try the electronic government of domestic convergence with role of the u-Gov due to an evolution with convergence, for it attains the administrative idea which u-Gov pursues. And by convergence analysis of issue, hereafter it presented a policy propulsion direction of convergence.

• Smart Media Journal
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• v.2 no.4
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• pp.41-50
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• 2013

This study aims to propose three universal appropriate conditions, 'difference', 'planning', and 'freshness' for convergence products, and research their contents. 'Difference' means that combined functions have to be all different. 'Planning' indicates that combining different functions has to be proceeded in product development processes, so multiple usages human beings make in their daily lives have to be excepted. 'Freshness' explains that the values of combined functions are expanded by convergence. They are the elements to represent convergence products' functional characteristics and developing processes. They widen the range of convergence products by making in a number of various combining ways, and develop a lot of discourses based among social cultural backgrounds, concepts, and products. This study has shown that convergence is a product method that is managed by strict plans, strategies, and chosen functions. Convergence is a product development method with chosen functions, strict plans, and development strategies. Now, this study will lay the foundation for future works on product development strategies based on convergence.

• Journal of Digital Convergence
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• v.11 no.10
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• pp.431-435
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• 2013

In information society, Convergence was combined with a word 'digital'. Digital convergence means a service or new product which appeared through fusion of unit technologies in information and communication regions. The effects of convergence technologies and social phenomenons are visualized in overall regions of society such as economy, society, culture, etc. In this paper, we described a prospects and technologies needed in digital convergence environment. And we described a wearable computer which was leading case in digital convergence.

• The Journal of the Korea Contents Association
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• v.9 no.1
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• pp.270-284
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• 2009

There is a big attention to digital convergence products(DCP) nowadays. However, consumers' response on the DCP is not always positive. These products may not match consumers' value and consumers may not know how to use them, because the DCP is generally innovative products. DCP marketers should learn that why consumers do not purchase them. Thus, this paper examines and identifies the consumers' purchase-avoiding psychological factors and antecedents on DCP. In detail, It is empirically checked that how the relationship between purchase-preventing factors such as complexity, incongruence, uncertainty, and unreasonability and purchase-avoiding psychological factors such as dissonance, innovation resistence, and perceived loss is. Also, these purchase-avoiding psychological factors' influence on the purchase-intention is empirically checked. As results, complexity and incongruence have an effect on the innovation resistence significantly. Uncertainty and unreasonability influence perceived loss variable. Unreasonability also influences consumers' cognitive dissonance variable. Additionally, cognitive dissonance have an influence on innovation resistence positively, and such innovation resistence influence consumer's purchase-intention negatively. Therefore, marketers should think twice about the roles of these purchase-preventing factors before launching.