• Title/Summary/Keyword: 커뮤니티 발견

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The Difference of the Purchase Intention of Social Shopping by Connection Intensity and Centrality of Social Network -In the Case of Online Community and SNS- (소셜네트워크 연결밀도와 중심성에 따른 소셜쇼핑 구매의도의 차이 -온라인커뮤니티와 SNS를 중심으로-)

  • Chun, Myung-Hwan
    • Management & Information Systems Review
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    • v.30 no.3
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    • pp.153-167
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    • 2011
  • This study conducts to examine the effect of purchase intention on social shopping by connection density and centrality which is a structural characteristic of social network. Furthermore, this study suggests and analyses the difference of social shopping purchase intention between online community which focuses on a group and SNS(social network service) which focuses on an individual. To examine these reason, this study proposes hypotheses that reflects structural characteristic then analyses them. The result of analysis shows that the purchase intention on social shopping seems to be high when the density of connection is high and the purchase intention seems to be high when the centrality is high as well. Moreover, there is difference in the purchase intention on social shopping between online community and SNS and it is found that both cases where the connection density is high in the online community and the connection centrality is high in SNS have significant impact on the purchase intention. Based on these results, this study provides an implication on the importance on network structure in social network and social shopping and to increase the purchase intention of social shopping, this study suggests the implication on the importance and direction which understands the structure of social network type.

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An Exploratory Factor Analysis on the Collaborative Information Behaviors of an Online Community Responding to the MV Sewol Tragedy (세월호 비극에 대한 온라인 커뮤니티의 협력적 정보행동에 관한 탐색적 요인 분석 연구)

  • Jisue Lee
    • Journal of Korean Library and Information Science Society
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    • v.54 no.1
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    • pp.191-220
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    • 2023
  • This research attempts to identify how members of an online community collaboratively engaged with particular social information behaviors and accomplished a defined collective action. While responding to the Sewol Ferry tragedy, MissyUSA members quickly communicated and mobilized a collective action, a full-page ad campaign in The New York Times. As a follow up study, this secondary analysis quantitatively analyzes the primary data from a previous study to explore potential relationships or underlying factors among the various identified information behaviors. In this study, nineteen of the previously identified information behaviors were analyzed using exploratory factor analysis, yielding a total of eight factors. The two major factors of shared representation/collective identification and mobilizing resources verified the findings of the previous study and are in line with the findings typical of political science. The three factors of collaborative decision-making, reaction to tension, and brainstorming were factors that maximized communication and mobilization online, without any face-to-face communication or physical organization. Three emergent factors of outburst of dissent, boycott, and planning explained how members used negative emotions of anger, referential information for boycott, and incubated next collective actions. Through exploratory factor analysis, this study verifies and expands on the findings of the previous study by identifying several emergent factors that relate to the collaborative information behaviors of an online community engaged in a collective action.

GIS-based Study on Residential and Neighboring Environment and Residents' Social Exclusion in Slum Area (쪽방밀집지역의 주거환경과 주민들의 사회적 배제에 대한 GIS 활용 연구)

  • Kim, Dong-Seon
    • The Journal of the Korea Contents Association
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    • v.17 no.8
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    • pp.209-225
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    • 2017
  • This study examines the effect of residential and neighboring environment on the residents' social exclusion in Daejeon Chokbangchon, the city's slum area. Based on GIS methodology with residents' addresses and other characteristics, this study finds out the feminization and the ageing trends in the central part of this area. Besides, longitudinal data between 2007 to 2016 shows this area's depopulation resulting in people's spread into other parts of the city. This study took pictures of 252 images of in the streets and indoors, analysed them and defined the problems of residential and neighboring environment. According to this picture analysis, the predicaments of this area was categorized into 4 types such as appearance-hygiene, narrowness-lack of residential functions, safety-privacy violation and stigma. This area ranging 1 km from north to south adjacent with Daejeon railway station was divided into 4 sections with different main problems. The follow-up survey for residents living in each section showed each section was different in work state, neighbor satisfaction, stigma and social exclusion. Finally, residential satisfaction was found to be the most important affecting factor on social exclusion. Based on these results, this study suggests government's housing policy on this area to be more enthusiastic and specific to cope with each problems of sections.

Issues on User Participation in Korean Disability Services : Implications from UK Community Care (영국 커뮤니티케어의 이용자 참여 기제와 한국 장애인복지서비스에 대한 함의)

  • Kim, Yong-Deug
    • Korean Journal of Social Welfare
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    • v.57 no.3
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    • pp.363-387
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    • 2005
  • The purpose of this study is to find out implications which can be useful for enhancement of user participation in Korean disability services from UK community care experience. In Korea, until recently dominant issue on social services always has been the shortage of service provision. But during the recent 20 years, we experienced great expansion in quantity, as though it may be not yet enough. And more recently, disabled people and organizations began to actively argue for appropriate service in quantity and quality. Now, Korean disability policy and practice are confronted to the difficult and embarrassing task how to meet the need of disabled people with limited resources, and how to response to the disabled people's voice arguing on independence and choice. This task would require somewhat deliberate reform which might be quite different from previous one. UK's experience of implementation and development of community care system would give meaningful implications to Korean disability service policy and practice related to user participation. The results of the review on user participation issues in the UK community care give several implications to Korean disability services. Above all, consumerist approach which is the key strategy adopted by UK community care change is not appropriate for Korean disability service because of largely different service environment. The second implication is about decentralization. To enable decentralization of social service leads to enhancement of user involvement avoiding a lowering of service quality, prerequisite conditions should be secured. A third is securing and making declaration on the disabled person's right to assessment and constructing public service system operated by case management process. Fourth, formalized complaints procedure should be established. Fifth, professional education which enables professionals to encourage participation of disabled people should be developed, and the role of disability movement leading disabled users to participate on their services also should be highlighted.

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Development of Collaborative Environment for Community-driven Scientific Data Curation (커뮤니티 주도적 과학 데이터 큐레이션 협업 환경의 개발)

  • Choi, Dong-Hoon;Park, Jae-Won;Kim, ByungKyu;Shin, Jin-Sup
    • The Journal of the Korea Contents Association
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    • v.17 no.9
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    • pp.1-11
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    • 2017
  • The importance of data curation is increasingly recognized as the need of data reuse drastically grows. Due to recent data explosion, scientists invest almost 90% of their efforts in the retrieval and collection of data needed to their study. In this paper, we deal with the development and application of a collaborative environment for community-driven data curation which is essential to enhance scientific data reusability and citability. The collaborative scientific data curation environment focuses on the cross-linking between data (or data collections) and their associated literatures to capture and organize inter-relations among research results in a specific domain. Also, plenty of contextual information is provided as metadata in order to support users in understanding data. The cross-linking has been realized by using DOI system to guarantee global accessibility to data and their relationships to literatures. The curation environment has been adopted to build a community-driven curated DB by a globally well-known intrinsically-disorderd protein research group. The curated DB will drastically reduce researchers' efforts to retrieve and collect the data required for scientific discovery.

Circumstellar Spiral-Shell Patterns: the Messages from Binary Stars

  • Kim, Hyosun
    • The Bulletin of The Korean Astronomical Society
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    • v.42 no.2
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    • pp.38.2-38.2
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    • 2017
  • 별의 생성단계나 황혼기에는 성간운에 둘러싸여 있어 그 중심부에 별이 쌍을 이루고 있는지를 관측하기가 쉽지 않다. 항성계 통계 조사는 주로 별의 진화단계 상 장년기에 해당하는 주계열에서 이루어졌는데, 그 결과로 전체 항성계의 절반은 쌍성계 혹은 다성계임이 알려져있다. 한편, 대표적인 황혼기 현상인 행성상성운은 늙은 별 주변물질이 마지막 별빛을 받아 밝게 빛나는 것으로, 같은 종류의 천체 현상이라 믿기 어려울만큼 복잡다양한 모습들을 띄고 있다. 이와 같은 다양한 성운의 형태는 그 중심부 별이 하나 뿐일 경우로는 설명하기가 어렵다. 따라서 늙은 별 연구 커뮤니티는 최근 수 십년간 행성상성운을 바라보는 주 관점을 쌍성계로 돌리고 있다. 특히, 많은 행성상성운의 외각부분에 반복되는 고리 모양 구조(3차원으로는 나선구각구조)가 발견이 되었는데, 이를 분석하면 행성상성운에 이르기까지의 시기에 중심부 쌍성이 어떤 궤도운동을 해왔는지를 알아낼 수 있을 것으로 예상하고, 이론 및 관측으로 그 실효성을 따져보고 있다. 늙은별의 동반성을 직접 관측하고 그 궤도요소를 알아내는 것이 어려운 이유를 살펴보고, 나선구각구조를 이용함으로써 밝혀낼 수 있는 동반성의 범주를 알아본다.

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Relationship Between Usage Needs Satisfaction and Commitment to Apparel Brand Communities: Moderator Effect of Apparel Brand Image (의류 브랜드 커뮤니티의 이용욕구 충족과 커뮤니티 몰입의 관계: 의류 브랜드 이미지의 조절효과)

  • Hong, Hee-Sook;Ryu, Sung-Min;Moon, Chul-Woo
    • Journal of Global Scholars of Marketing Science
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    • v.17 no.4
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    • pp.51-89
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    • 2007
  • INTRODUCTION Due to the high broadband internet penetration rate and its group-oriented culture, various types of online communities operate in Korea. This study use 'Uses and Gratification Approach, and argue that members' usage-needs satisfaction with brand community is an important factor for promoting community commitment. Based on previous studies identifying the effect of brand image on consumers' responses to various marketing stimuli, this study hypothesizes that brand image can be a moderate variable affecting the relationship between usage-needs satisfaction with brand community and members' commitment to brand community. This study analyzes the influence of usage-needs satisfaction on brand community commitment and how apparel brand image affects the relationships between usage-needs satisfactions and community commitments. The hypotheses of this study are proposed as follows. H1-3: The usage-needs satisfaction of apparel brand community (interest, transaction, relationship needs) influences emotional (H1), continuous (H2), and normative (H3) commitments to apparel brand communities. H4-6: Apparel brand image has a moderating effect on the relationship between usage-needs satisfaction and emotional (H4), continuous (H5), and normative (H6) commitments to apparel brand communities. METHODS Brand communities founded by non-company affiliates were excluded and emphasis was placed instead on communities created by apparel brand companies. Among casual apparel brands registered in 6 Korean portal sites in August 2003, a total of 9 casual apparel brand online communities were chosen, depending on the level of community activity and apparel brand image. Data from 317 community members were analyzed by exploratory factor analysis, moderated regression analysis, ANOVA, and scheffe test. Among 317 respondents answered an online html-type questionnaire, 80.5% were between 16 to 25 years old. There were a total of 150 respondents from apparel brand communities(n=3) recording higher-than-average brand image scores (Mean > 3.75) and a total of 162 respondents from apparel brand communities(n=6) recording lower-than-average brand image scores(Mean < 3.75). In this study, brand community commitment was measured by a 5-point Likert scale: emotional, continuous and normative commitment. The degree of usage-needs satisfaction (interest, transaction, relationship needs) was measured on a 5-point Likert scale. The level of brand image was measured by a 5-point Likert scale: strength, favorability, and uniqueness of brand associations. RESULTS In the results of exploratory factor analysis, the three usage-needs satisfactions with brand community were classified as interest, transaction, and relationship needs. Brand community commitment was also divided into the multi-dimensional factors: emotional, continuous, and normative commitments. The regression analysis (using a stepwise method) was used to test the influence of 3 independent variables (interest-needs satisfaction, transaction-needs, and relationship-needs satisfactions) on the 3 dependent variables (emotional, continuous and normative commitments). The three types of usage-needs satisfactions are positively associated with the three types of commitments to apparel brand communities. Therefore, hypothesis 1, 2, and 3 were significantly supported. Moderating effects of apparel brand image on the relationship between usage-needs satisfaction and brand community commitments were tested by moderated regression analysis. The statistics result showed that the influence of transaction-needs on emotional commitment was significantly moderated by apparel brand image. In addition, apparel brand image had moderating effects on the relationship between relationship-needs satisfaction and emotional, continuous and normative commitments to apparel brand communities. However, there were not significant moderate effects of apparel brand image on the relationships between interest-needs satisfaction and 3 types of commitments (emotional, continuous and normative commitments) to apparel brand communities. In addition, the influences of transaction-needs satisfaction on 2 types of commitments (continuous and normative commitments) were not significantly moderated by apparel brand image. Therefore, hypothesis 4, 5 and 6 were partially supported. To explain the moderating effects of apparel brand image, four cross-tabulated groups were made by averages of usage-needs satisfaction (interest-needs satisfaction avg. M=3.09, transaction-needs satisfaction avg. M=3.46, relationship-needs satisfaction M=1.62) and the average apparel brand image (M=3.75). The average scores of commitments in each classified group are presented in Tables and Figures. There were significant differences among four groups. As can be seen from the results of scheffe test on the tables, emotional commitment in community group with high brand image was higher than one in community group with low brand image when transaction-needs satisfaction was high. However, when transaction-needs satisfaction was low, there was not any difference between the community group with high brand image and community group with low brand image regarding emotional commitment to apparel brand communities. It means that emotional commitment didn't increase significantly without high satisfaction of transaction-needs, despite the high apparel brand image. In addition, when apparel brand image was low, increase in transaction-needs did not lead to the increase in emotional commitment. Therefore, the significant relationship between transaction-needs satisfaction and emotional commitment was found in only brand communities with high apparel brand image, and the moderating effect of apparel brand image on this relationship between two variables was found in the communities with high satisfaction of transaction-needs only. Statistics results showed that the level of emotional commitment is related to the satisfaction level of transaction-needs, while overall response is related to the level of apparel brand image. We also found that the role of apparel brand image as a moderating factor was limited by the level of transaction-needs satisfaction. In addition, relationship-needs satisfaction brought significant increase in emotional commitment in both community groups (high and low levels of brand image), and the effect of apparel brand image on emotional commitment was significant in both community groups (high and low levels of relationship-needs satisfaction). Especially, the effect of brand image was greater when the level of relationship-needs satisfaction was high. in contrast, increase in emotional commitment responding to increase in relationship-needs satisfaction was greater when apparel brand image is high. The significant influences of relationship-needs satisfaction on community commitments (continuous and normative commitments) were found regardless of apparel brand image(in both community groups with low and high brand image). However, the effects of apparel brand image on continuous and normative commitments were found in only community group with high satisfaction level of relationship-needs. In the case of communities with low satisfaction levels of relationship needs, apparel brand image marginally increases continuous and normative commitments. Therefore, we could not find the moderating effect of apparel brand image on the relationship between relationship-needs satisfaction and continuous and normative commitments in community groups with low satisfaction levels of relationship needs, CONCLUSIONS AND IMPLICATIONS From the results of this study, we draw several conclusions; First, the increases in usage-needs satisfactions through apparel brand communities result in the increases in commitments to apparel brand communities, wheres the degrees of such relationship depends on the level of apparel brand image. That is, apparel brand image is a moderating factor strengthening the relationship between usage-needs satisfaction and commitment to apparel brand communities. In addition, the effect of apparel brand image differs, depending on the level and types of community usage-needs satisfactions. Therefore, marketers of apparel brand companies must determine the appropriate usage-needs, depending on the type of commitment they wish to increase and the level of their apparel brand image, to promote member's commitments to apparel brand communities. Especially, relationship-needs satisfaction was very important factor for increasing emotional, continuous and normative commitments to communities. However the level of relationship-needs satisfaction was lower than interest-needs and transaction-needs. satisfaction. According to previous study on apparel brand communities, relationship-need satisfaction was strongly related to member's intention of participation in their communities. Therefore, marketers need to develope various strategies in order to increase the relationship- needs as well as interest and transaction needs. In addition, despite continuous commitment was higher than emotional and normative commitments, all types of commitments to apparel brand communities had scores lower than 3.0 that was mid point in 5-point scale. A Korean study reported that the level of members' commitment to apparel brand community influenced customers' identification with a brand and brand purchasing behavior. Therefore, marketers should try to increase members' usage-needs satisfaction and apparel brand image as the necessary conditions for bringing about community commitments. Second, marketers should understand that they should keep in mind that increasing the level of community usage needs (transaction and relationship) is most effective in raising commitment when the level of apparel brand image is high, and that increasing usage needs (transaction needs) satisfaction in communities with low brand image might not be as effective as anticipated. Therefore, apparel companies with desirable brand image such as luxury designer goods firms need to create formal online brand communities (as opposed to informal communities with rudimentary online contents) to satisfy transaction and relationship needs systematically. It will create brand equity through consumers' increased emotional, continuous and normative commitments. Even though apparel brand is very famous, emotional commitment to apparel brand communities cannot be easily increased without transaction-needs satisfaction. Therefore famous fashion brand companies should focus on developing various marketing strategies to increase transaction-needs satisfaction.

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A Study of Features by Avatar type according to Internet communication services (인터넷 매체 서비스 이용자의 아바타 사용에 따른 유형별 특성에 관한 연구)

  • Lee, Kyung-A;Jeong, Bong-Keum
    • 한국HCI학회:학술대회논문집
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    • 2007.02b
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    • pp.270-277
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    • 2007
  • 가상공간에서 사용자들은 온라인 커뮤니티(Online Community)로 관계(Relationship)를 맺고, 같은 관심사를 가지고 공감대를 형성하는 일이 하나의 디지털문화로 형성되었다. 이러한 가상공간에서 자신을 대변할 수 있는 또 다른 나, 즉 아바타(Avatar)에 대한 선호가 증가하고 있으며, 사용목적에 따른 사용자 감성의 반영으로 아바타 디자인이 다양한 형태로 발전하고 있다. 아바타의 근원은 분신(分身) 화신(化身)을 뜻하는 산스크리스트어 '아바따라(avataara)'에서 유래되었으며, 인터넷시대가 열리면서 3차원이나 가상현실게임 또는 웹에서의 채팅 등을 즐길 때 사용자를 대신하는 그래픽 아이콘으로 표상되면서 인터넷 상에서 자신을 대표하는 분신으로 정의되고 있다. 본 연구의 목적은 인터넷 매체 서비스 이용자의 아바타 사용에 따른 유형별 특성에 관한 것으로서, 이 연구를 통해 아바타 디자인의 시각적 표현요소에 효과적으로 활용될 수 요인을 찾고자 하였다. 분석을 위해 인터넷 공동체 집단을 미니홈피/블로그, 채팅, 게임으로 구분하였으며, 아바타 이용자들이 이와 같은 커뮤니티를 이용할 때 어떤 목적에 따라 사용하고 있으며, 그들이 아바타를 선택할 때 어떤 유형별 특성이 나타나는가를 실증하고자 하였다. 이것은 아바타 이용자들이 자신이 표현하려는 아바타 이미지와의 관계를 파악함으로써 가상세계에서 표출하는 아바타 사용 목적에 맞는 유형을 설명할 수 있을 것이다. 따라서 아바타 이용자의 특성을 파악하여 그들의 감성을 반영하는 디자인 전략을 세울 수 있다. 연구방법은 아바타의 개념과 유형분류, 그리고 미니홈피/블로그, 게임, 채팅의 이론적 논의 및 근거제시를 위한 문헌연구를 하였으며, 아바타 이용목적에 따른 유형별 특성을 심도 있게 파악하기 위해 질적연구(Qualitative)로서 표적집단면접(Focus Group Interview)을 실시하였으며, 그에 따른 내용분석과 표현분석을 하였다. 그리고 이것을 보다 객관적으로 검증(verification)하기 위해 양적연구(Quantitative)를 병행하였다. 조사대상은 아바타를 이용해 본 경험이 있는 384명의 학생들이며, 성별 연령별에 따른 분류를 통해 각 조사대상자별 특징을 발견하고자 하였다. 조사를 통해 미니홈피/블로그, 채팅, 게임의 서비스 공간에서 보여 지는 각각의 특성에 맞게 아바타 이용자들은 자신이 표현하려는 아바타의 유형에서 선호의 차이를 나타내고 있음을 알 수 있었다. 결과적으로 아바타사용자의 인터넷 매체 이용목적에 따른 유형별 특성을 파악할 수 있었으며, 향후 사이트(site)의 특성에 따라 사용자의 감성선호를 고려한 아바타 디자인 전략과 그 모델(Design model)을 제시할 수 있을 것이다.

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Conditions for Integrated Public Welfare Delivery System: Case Studies in Britain (통합적 공공 복지전달체계를 위한 조건: 영국 사례 연구)

  • Kim, Bo-Yung
    • 한국사회정책
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    • v.25 no.2
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    • pp.403-428
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    • 2018
  • There has been constant attempts for integration of public welfare delivery system which lead to integrated case management, then this become more significant issue regarding 'community care' recently in Korea. However, most of them was limited to fractional organization rearrangement or more use of private resources rather than realising user-centred approach. Therefore, in this research, we would like to do a couple of case studies in Britain which has rich experience of reforms for integrated approaches between health and social services and Troubled Family programme resembles the integrated case management in Korea by visiting a London Borough and a local council respectively. In conclusion, we found three conditions are required to establish successful integrated delivery system: elimination of institutional barriers relating to workforce, organization, and finance; shared objectives and partnership among the professional groups and agencies; and information sharing system with technical support regarding individual cases.

The Belt and Road Initiative and the US-China Trade War: Implications for Global Trade Networks (일대일로와 미·중 무역 분쟁: 글로벌 무역 네트워크에의 함의)

  • Hyun, Kisoon
    • Journal of the Economic Geographical Society of Korea
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    • v.24 no.3
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    • pp.243-258
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    • 2021
  • By using the trade in value-added(TiVA) database and employing social network analysis, this paper analyzes changes in global trade to be triggered by the Belt and Road Initiative (BRI) and the US-China trade war. The main results are summarized as follows. First, the BRI will help maintain China's core position as the world's manufacturing hub, and will strengthen Europe's service industry capabilities within the global value chain(GVC) network. Second, the US R&D industry, US wholesale and retail industries, and Germany's automobile industry were considered the most influential industries in the GVC network during the 1995-2011 period, and will retain their status until 2049, when the US-China trade war and the BRI are reflected. Third, the increase of the number of communities shows that the BRI might spur fragmentation of the production process. Finally, community structures of inter-industry trade relations, including China's electronics industry, Germany's automobile industry, and US R&D, show important features that are related to the competiveness of each country's service industries.