• Proceedings of the KHMA Conference
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• 2011.11a
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• pp.137-150
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• 2011

• Journal of the Korean Institute of Landscape Architecture
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• v.39 no.4
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• pp.74-82
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• 2011

During the industrialization and urbanization of the country, urban rivers have been covered over and developed without forethought and thus became estranged from spaces utilized by area residents in everyday life. Recently, an influx of people and uses have increased largely because accessibility improved through restoration projects which have transformed these river areas into pleasant environments. It thus appears that these projects have an impact on community consciousness for area residents who live near the restored rivers to some extent. The purpose of this study was to determine via questionnaire the effects and influences of urban river restoration on area residents targeting visitors to Seongnaecheon(stream), Songpa-gu, Seoul, which has been restored recently. Factors in the questionnaire analysis included such items as the use status of Seongnaecheon, community consciousness(feeling of belonging, solidarity, feeling settled), and a before and after comparison of the restoration(change of consciousness, regional effects), etc. According to the results of analysis, visitors who have utilized the stream more than 1~2 times per week after the restoration project accounted for the greatest portion. The main purposes of these visits were to 'rest' and 'exercise' while the ratio of using it as a 'meeting space with neighbors and strangers' was low. Community consciousness of area residents using Seongnaecheon was generally high. As a result of an analysis of consciousness differences between groups after dividing visitors into 3 groups according to the frequency of visits, there were significant differences in the consciousness level between groups with high community consciousness levels in visitors who visited frequently. In consideration of these results, the provision of programs along with proper facilities that can be used is deemed important for area residents so as to inspire community consciousness of the area by means of activating both community activities and the progressive use of the restored river.

• Journal of Digital Convergence
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• v.10 no.9
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• pp.165-174
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• 2012

In recent years, online brand community has become an important means for firms to make, maintain and improve their relationship with the customer. Customers or would-be customers discuss, learn about the products and share passion together. In this paper, we investigate the effects of the online brand community's characteristics and its perception on customer royalty to the community and purchase intention of consumers for the products. Variables of online brand community's characteristics include community reputation, social presence, pleasure, and interactivity. For those of the community's perception, we consider membership, influence, emotional band, and fulfillment of desire. Findings show that the online brand community has indeed positive effects on the brand equity by enhancing the relation between consumers and brand, ultimately providing firms with strategic resources and competitive advantage. Managerial implications are discussed.

• Information Systems Review
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• v.21 no.3
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• pp.63-86
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• 2019

As the use of ICT became a part of daily social life, online community has emerged as a new type of social organization. Online community is a virtual space which enables many people to participate and contribute together to collective knowledge. Anonymity in online communities can encourage active social participation by people with various social constraints, however, anonymity can also lead to serious social pathology. As a result, it is necessary to study on what is fundamentally influencing human behavior and how people's behavior is controlled in anonymous online community. This study focuses on human identity and investigate the factors affecting human behavior control in anonymous online environment by examining various aspects of identity in online discussion community. This study empirically verifies the causal relationship between factors, including social & technical anonymities, various identity dimensions, intrinsic motivation to participate in the community, group norm conformity, and quality of discussion. It also analyzes the difference between groups by the level of anonymity, gender, age, community usage period, and discussion topic. Based on the findings, this research provides theoretical and practical implications for online community management strategies and a better culture on Internet discussion.

• The Journal of the Korea Contents Association
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• v.10 no.8
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• pp.360-369
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• 2010

The objective of this research examines the relationships among privacy concerns, self discrepancy, and sense of virtual communities. According to the relevant literature review, we considered information privacy concerns factor as information collection, control, and awareness of privacy practice, and sense of community factor as membership and immersion on virtual communities. This research surveyed for the online community user and employed hierarchical regression model for the moderating effect test. The results of empirical analysis turns out that awareness of privacy concerns practice has negative impact on the self discrepancy, on the other hand, information collection and control factors do not affect. The next finding is internet use duration has moderating effect on the self discrepancy with information control and awareness of privacy concerns practice. The last findings are self discrepancy affect on the community membership and does not affect on the community immersion. It could be a good guide line for the operational direction on virtual community.

• Information Systems Review
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• v.15 no.1
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• pp.69-89
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• 2013

This study examined the factors influencing participation of online community and intention of joint purchase in Korea and China. The online community member actively participate the social activities that can cause the effective communication characters and the great support of the society. In these two factors, the sense of worth related with compensation, norm, interaction, shared values will be taken as the independent variables. These variables as a parameter are related with the intention of joint purchase. To be aware of their behavior norm, interaction, compensation, shared value, these factors will be taken as predicting their behaviors in the online community and their further participating, commitment and co-shopping intention. As the results, compensation, norms, interaction, shared values had significant effects on the participation of online community, and this affected the intention of joint purchase in online community. Compensation and norm were significant in Korean sample. Implications and further direction are suggested on the base of the results.

• Journal of the Korean Institute of Landscape Architecture
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• v.42 no.6
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• pp.39-49
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• 2014

Unpleasant facilities have been unwelcomed by residents within the region since they are considered to negatively influence the living conditions of the region. Yet recently, a park project within these unpleasant facility areas has begun to improve the negative impression of the region and the satisfaction of local residents has been shown to be very high. Also a park project within unpleasant facilities is found to have significant influence on the community, including resolving conflicts and building mutual friendships among residents by creating pleasant living conditions and improving the quality of life of local residents. The purpose of this study is to investigate how the park project within unpleasant facilities changes the satisfaction level of local residents and affects the sense of community. In order to do so, surveys were given to visitors of Seoul Maru Park, which was turned into a park from a sewage treatment center. According to the analysis result, after the sewage treatment center was recreated as Maru Park, citizen satisfaction was found to be very high. The sense of community that the visitors feel was found to be high in general, but the 'sense of connection and neighbor bonds' turned out to be lower compared to the 'sense of settlement and belonging.' A regression analysis was performed to determine the relative influence of visitor satisfaction on the sense of community. As a result, in the division of 'sense of settlement and belonging,' the satisfaction with ecological health was affected the most, followed by satisfaction with scenic beauty, whereas satisfaction with cleanness had no influence. In the division of 'sense of connection and neighbor bond,' none of the satisfaction with cleanness, ecological health and scenic beauty showed any influence in the analysis. According to the above result, a park project within unpleasant facilities brings a positive influence on the 'sense of settlement and belonging,' yet in order to improve the 'sense of connection and neighbor bond,' which is not influenced by the project, the adequate facilities and activity programs are considered to be necessary to change the residents' of sense of community.

• Proceeding of Spring/Autumn Annual Conference of KHA
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• 2009.11a
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• pp.156-161
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• 2009

This study was motivated by the fact that the current tendency of social integration in apartment complex is not fully performed its functions as a recovery from the community. The purpose of the study is to provide basic data to be useful for living environment of apartment complex, through comparative analysis of residential conditions, community consciousness, and community facility using behavior of residents in national rental housing and condominium. The results are as follows. 1) Condominium's residents have high level of community consciousness compare to the national rental's. Even though both targets were generally above the average, housing and construction standard are required to reconsider for the enhancing of community consciousness of residents. 2) To activate the use frequency of community facility, the development and operation of the community program and the community space and facilities are constantly considered in the follow-up studies. 3) The more residents have high community consciousness, the more they use the community facilities.

• Culinary science and hospitality research
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• v.17 no.1
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• pp.110-123
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• 2011

The purpose of this paper is twofold: (1) to investigate how the online communities of restaurants affect the members and create the value by exploring some desirable member behaviors related to the membership, and (2) to examine the possible moderating effect of topic involvement on a member behavior paradigm. The sense of membership was proposed as a prerequisite determinant of two basic member behavior (i.e., purchase-related behavior and group-related behavior). Results of this study confirmed that the level of a member's sense of membership had a positive effect on his/her member behavior. The topic involvement levels of a member was further revealed to strengthen the magnitudes of the proposed relationships. Highly involved members were more likely to engage in both purchase-related behavior and group-related behavior when they were attached to their communities.

• Proceeding of Spring/Autumn Annual Conference of KHA
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• 2005.11a
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• pp.85-88
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• 2005

The purpose of this research was to find out attitudes toward to work and leisure in later life and intention to move to senior community available to work among 50's in Pusan, Daegu, and Daejeon. The survey had been completed in 414 respondents with questionnaire during May to June, 2003. The respondents had somewhat active attitudes toward to work and leisure in later life. Over two thirds preferred to live and work in later together with others rather than individually and nearly half had intention to move to the senior community where work was available to. The attitudes toward to work and leisure and intention to move were differed by individual characteristics and the intention to move was differed by attitudes to work and leisure in later life.