• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.17 no.3
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• pp.183-200
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• 2022

This study is a study on the effect of a healing experience program on satisfaction in the field of healing agriculture. In the development of a rural experience program, what factors constituting the healing experience program affect satisfaction, and how much time and participation cost affect the satisfaction of the healing experience program from the marketing point of view of the healing experience program. I want to analyze By researching the effect of experience cost and experience time on satisfaction of the healing experience program, I would like to suggest the development direction of the healing experience program. To this end, by empirically analyzing the effect of a healing experience program using experience cost and experience time as parameters on satisfaction, we present a theoretical basis for priority considerations when developing a rural experience program. There are entertainment experience, educational experience, deviant experience, and aesthetic experience as sub-factors of the experience program, experience time and experience cost as parameters, and satisfaction as a dependent variable. In addition, the reliability of the research results was secured by setting the demographic variables of the survey subjects as control variables. The empirical analysis was conducted on 314 valid questionnaires from the unspecified majority who were interested in or aware of the healing experience program. SPSS v22.0 was used, and to test the mediating effect, the three-step verification method of Baron & Kenny(1986) and the SPSS PROCESS Macro Model No. of Andrew F. Hayes(2018). 4 The reliability of the mediating effect was secured by applying the verification method and comparing the analysis resul. As a result of the study, it was found that educational experience (𝛽=.134, t=1.759*) had a positive (+) effect on experience cost, and aesthetic experience (𝛽=.144 t=1.684*) had a positive (+) effect on experience time. +) was found to have an effect. Also, educational experience (𝛽=.239, t=4.112***) was found to have a positive (+) effect on satisfaction, and aesthetic experience (𝛽=.330 t=4.921***) had a positive effect on satisfaction. It has been shown to have a (+) effect. Experience time was found to have a negative (-) inconsistent mediating effect between aesthetic experience and satisfaction. That is, it is the total effect (𝛽=.330 t=4.921***), and the direct effect (𝛽=.349 t=5.241***) increased by 𝛽=.019 compared to the total effect when the experience time was input, while the indirect effect (𝛽=-.019), which was shown to exert a negative (-) mediating effect.

• 한국벤처창업학회:학술대회논문집
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• 2021.04a
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• pp.155-159
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• 2021

현대인들은 학업, 취업, 업무, 장수 스트레스 등 연령대별로 다양한 환경 스트레스에 시달리고 있다. 특히 우리나라의 자살사망률은 OECD 국가 중 가장 높은 수준으로 최근 코로나19와 관련한 걱정과 두려움, 불안, 우울을 느끼는 국민이 늘어나면서 자살시도도 증가세에 있다. 치유농업은 이러한 다양한 사회문제를 해결하기 위한 대안으로 제시되고 있으며 농촌자원들을 활용하여 사람들에게 휴식처를 제공하고 기획된 프로그램을 통해 치유할 수 있어 그 만족도가 높게 나타나고 있다. 우리나라의 치유농업은 2020년 3월 치유농업 관련법이 제정되면서 본격적인 활성화가 예상되고 있으나 치유농업에 대한 다양한 학술적인 연구는 많이 부족한 실정이다. 본 연구의 목적은 치유농업 체험자를 대상으로 치유농업프로그램의 유형이 체험만족도에 미치는 영향을 조사하고, 기능적이미지와 감정적이미지가 매개역할을 하는지에 대해 분석하는데 있다. 본 연구에서는 독립변수에 치유농업프로그램의 대표적인 유형인 원예치유, 동물매개치유, 음식치유, 숲치유 4가지를 선정하였고 종속변수에 체험만족도를 선정하여 영향을 미칠 것이라는 인과적 경로를 검증하고자 한다. 또한, 기능적이미지와 감정적이미지의 매개효과를 중심으로 진행하고자 한다.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.16 no.6
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• pp.213-227
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• 2021

The purpose of this study is to identify factors that are causal and intention to revisit healing agricultural facilities and to identify the relationship between factors. the effect of experience type was analyzed on revisit intention by using facility experience satisfaction as a meditator for healing agriculture participants. The sub-variables of experience types were divided into educational experience, devious experience, entertainment experience, and aesthetic experience. 259 questionnaires collected from the people who experienced healing agriculture programs in the whole country were used for empirical analysis. The PROCESS macro v3.4 and SPSS v22.0 were used to analyze based on the singular simple mediation model which contains a single mediator. First, all types of experience had a positive (+) effect on satisfaction. Second, satisfaction had a positive (+) effect on revisit intention independently of experience type. Third, all types of experience had a positive (+) effect on revisit intention. Fourth, satisfaction mediated between experience type and revisit intention except for deviating experience among experience types. As a follow-up study, it is necessary to study for the adjustment of mediators other than the mediator introduced in the study or the controlled mediated analysis through the conditional process model in which the moderator variable is introduced.

• Journal of Convergence for Information Technology
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• v.9 no.8
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• pp.254-259
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• 2019

In this paper, we tried to present the basic framework so that we can conduct more systematic research on natural healing through fusion research, which combines the service marketing of natural healing field with the service marketing. This study investigated the user's satisfaction and intention to reuse natural and aesthetic experiences. People aged 20 to 50 across the country were given a range commonly known as "naturopathy," and the survey was conducted on those who experienced it. Analysis of data was performed using the SPSS 21.0 and AMOS 21.0 programs. Studies have shown that naturopathy experiences have a positive effect on customer satisfaction. After verifying the effect of the quality of naturopathy experience on customer satisfaction and reuse, it was found that customer satisfaction greatly affected customer satisfaction and customer satisfaction had a very high impact on the intention of reuse.

• The Journal of the Korean Institute of Forest Recreation
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• v.22 no.4
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• pp.49-58
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• 2018

The purpose of this study was to investigate the effect of weekend forest healing programs using urban forest on family cohesion and family relationship improvement and parental satisfaction with programs. 21 families (65 people)participated in the weekend forest healing program in Incheon Grand Park from April to August 2018. The program using family forest experience activity and forest healing therapy was newly constructed and implemented with 4 times 8 hours for 2 hours each week. The results of this study is that weekend forest healing programs for family gave a positive effect on family cohesion and family relationship, and parents' satisfaction showed high satisfaction in most items. Therefore, we concluded that forest healing activities are suitable for effective healing activities in modern society where functions such as family cohesion and emotional bond are recognized as important by improving family cohesion and family relationship. Further research should be extended to different types of families, and the development of diverse and interesting family-experience forest healing programs that reflect family needs should continue.

• The Journal of the Korean Institute of Forest Recreation
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• v.22 no.4
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• pp.35-48
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• 2018

This research was carried out to provide a good quality forest healing program as a basic source of development by researching the general characteristics of users of Geiji Mountain in North Jeolla Province, the recognition of forest healing and regional preference programs. As a result of the survey, Geigisan Mountain is used as a natural place for recreation and leisure of residents of Jeonju. The most important factors in the selection of forest healing programs for visitors were the activities, organization and chronology of the program, and the main purpose was to improve health. Week-by-week programs utilizing weekends were preferred for management of forest healing programs. It was revealed that sports programs prefer to enjoy natural scenery, forest experience programs, healing programs, forest therapy programs, meditation programs, and listening to forest music. The outcome of this study is expected to be used as a basic source for developing and researching a program for forest healing in the area of Mt. Meanwhile, the limit on the composition of suitable forest healing programs according to preference is required for continuous and continuous integrated study of the forest healing program for the future of the forest healing program.

• Korean Journal of Environment and Ecology
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• v.30 no.2
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• pp.277-286
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• 2016

This study was performed to investigate main psychological phenomena and healing process through qualitative analysis on the 115 handwriting healing experience in the forest. Main psychological phenomena experienced in the forest were important in order happiness, comfort, and understanding. The process of healing in the forest was first characterized by emotional changes, and was led to cognitive changes and behavioral changes. Healing stage of the forest has followed with six steps of stimulus, accommodating, purification, insight, filling, and change. This process was associated with nature sympathetic, rapport with oneself, and with the world. Previous studies, which were focused on the measurement of transient state after the comparative study between control and experimental groups, could not verify the continuity and process of psychological healing. this study suggests a new approach to understand the subjective psychological phenomena and healing processes in the forest, and will be a basis for developing and performing of forest healing program.

• Journal of Digital Convergence
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• v.19 no.11
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• pp.95-112
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• 2021

This study analyzed the effects of healing agriculture program types on program satisfaction by using functional image and emotional image of the program as mediators for the participants of healing agriculture program. The sub-variables of the healing agriculture program were classified into horticultural healing, animal healing, food healing, and forest healing. 328 questionnaires collected from the participants of healing agriculture program in the whole country were used for empirical analysis, which used SPSS v22.0 and PROCESS macro v3.4 to analyze the parallel multiple mediation model. First, Among the types of healing agriculture programs, animal healing, food healing, and forest healing had a positive (+) effect on functional image. Second, all types of healing agriculture program had a positive (+) effect on emotional image. Third, both functional and emotional images had a significant positive effect on satisfaction. Fourth, among the types of healing agriculture program, horticultural healing, animal healing, and forest healing had a significant effect on satisfaction, while food healing did not maintain the significant effect on satisfaction. Fifth, functional image mediated between healing agriculture program and satisfaction. Sixth, emotional image mediated between healing agriculture program type and satisfaction. In the next study, it is necessary to study for the adjustment of mediators other than the mediators introduced in this study or the controlled mediated analysis through the conditional process model in which the moderator variable is introduced.

• Journal of Korean Philosophical Society
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• v.126
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• pp.423-461
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• 2013

The researcher conducted this study to investigate what special meaning does an emotion experience program, a Confucianism philosophical thinking, has for Sunwoo(善友), and based on what structure it unveils a good clue of Sunwoo(善友); and to reveal the structure of philosophical counselling treatment simultaneously. Thus, the researcher performed an "emotion experience program for 3 weeks, targeting 22 research subjects and collected the data of their experience. As for date analysis, a phenomenological analytic method of Colaizzi (1978), one of qualitative research methods was used. It was because the phenomenological analytic method of Colaizzi was suggested to derive common properties of whole research subjects rather than those of individual research subject, which could help develop the theories of philosophical counselling treatment. The finding of the analysis revealed the intrinsic structure of the phenomenon which the research subjects experienced through "an emotion experience program" was reborn as 'unfamiliarity and suspicion', 'burden', 'recognition of a method and a need', 'self-reflection', 'awareness of nature and the correct behavior', 'joy and pleasure', and 'rebirth as a valuable existence'. These were categorized to examine the structure of philosophical counselling treatment. The findings revealed the treatment went through the precesses: 'the start of learning and intentional guidance', 'reflection', 'enlightenment', 'Sugichiin(修己治人)', 'freedom', and 'transcendence. Considering the purpose of Confucian philosophy is living valuable life and the accomplishment of objectives is based on the transcendence, realizing preallotment and putting it into practice, the structure of emotion experience by the research subjects is appropriate for the purpose of Confucian philosophy and the process of objective accomplishment.

• Korean Journal of Environment and Ecology
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• v.30 no.2
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• pp.271-276
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• 2016

Though various studies have analyzed the impact of physically being in the forest, consideration of the time factors is omitted in many of them. Since space and time mutually affect each other, the effects that resulted by the space factor can change when the time factor is introduced. In this paper, the focus was made on how the time spent in the forest influences the four resulting factors: live experiences, flow experiences, health perception and inner psychological perception. This research is based on the surveys taken from April to October, 2014. The focus of the questionnaire was to measure 'Live Experience (LE)', 'Flow (FL)', 'Health Perception (HP)' and 'Inner Psychological Perception (IPP)' levels among the participants. The respondents of the survey aged between 40 and 70, participating in Forest or ecological courses, living in the Northern area of Chungchungnam-do province of Korea. Additionally their past experiences ranged from as little as one year to as long as twenty years in forest related fields. It will be shown that the time spent in the forest affects the levels of LE, FL, HP, IPP, increasing them in proportion to the time with statistical significance. This result would be useful not only for those who are in charge of creating forest healing programs but also for people who study forest healing. Because the time spent in the forest influences the levels of LE, FL, HP, IPP, the forest healing programs will benefit by taking this result into consideration.