• Title/Summary/Keyword: 축산물브랜드

Search Result 100, Processing Time 0.025 seconds

2007 축산물브랜드 전시회 및 경진대회 성황

  • Korea Swine Association
    • The Korea Swine Journal
    • /
    • v.29 no.10 s.338
    • /
    • pp.144-147
    • /
    • 2007

  • 2007 축산물 브랜드 전시회 및 경진대회 개막식. 이날 개막식에는 박홍수 농림부 장관, 황민영 농어촌특별대책위원회 위원장, 김동환 대한양돈협회장, 남호경 전국한우협회 회장, 이승호 낙농육우협회장, 최준구 양계협회장, 서성배 계육협회장, 이정백 상주시장, 정광모 한국소비자단체협의회 회장, 김천주 대한주부클럽연합회 회장, 강광파 소비자시민모임 상임이사, 남경우 농협중앙회 축산대표 등 농축산업계 단체 및 기관장, 소비자단체장 등이 참석해 자리를 빛냈다.

  • PDF

A Study on Livestock Products Brand Loyalty of University Students (대학생의 축산물 브랜드 충성도에 관한 연구)

  • Kim, Seok-Eun;Kim, Kon-Joong
    • Journal of Animal Science and Technology
    • /
    • v.51 no.5
    • /
    • pp.433-440
    • /
    • 2009

  • This study was conducted to investigate the experience of purchasing a specific livestock farm product brand, loyalty to a brand, reasons of loyalty, reasons of nonloyalty and intension of paying a premium for a preferred brand according to gender, occupation of parents, a place of residence and income of parents with 408 university students by using a questionnaire and to provide measures for development of livestock farm product brands satisfying both to producers and consumers. According to the results, only the students (25.7%, 105) had bought a specific livestock farm product brand and more female students (33.6%) had purchased a specific brand than male students (21.4%) (p<0.01). For loyalty to a brand, males were more loyal by recording 3.83 points, and students whose parents were farmer showed the highest or 4.17 points (p<0.05). As reasons of loyalty to a brand, female students answered quality (76.6%, 36) and a price (12.8%, 6) in that order and male students considered its name value as the most important reason (26.4%, 14) (p<0.05). In conclusion, experience of buying a livestock farm product brand was found to be a factor increasing university students‘ loyalty to a brand. Although quality and a price affected largely the purchase of a brand, a place to buy it and a price were major factors hindering the purchase.

  • https://doi.org/10.5187/JAST.2009.51.5.433 인용 PDF KSCI