• Journal of Fashion Business
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• v.28 no.2
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• pp.76-91
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• 2024

This study analyzed the colors used in the logos of infants' and children's clothing brands, comparing them based on brand type and the pursued image. A total of 34 brands with the highest recent sales rates were selected. Among these, 17 were large-sized enterprise brands found in department stores, and the other 17 were in-house production enterprise brands. All colors used in the logos of the selected brands were extracted from the brand logo images. In addition, the study classified the pursued images of the selected brands using emotional adjectives in order to assess variations in different color attributes of the logos according to the brand type and pursued image. The study found that in-house production enterprise brands used lighter and more varied colors compared to department store brands. For both brand types, reddish-to-yellowish hues were most commonly used. Brands projecting a 'cute' and 'gorgeous' image exhibited a greater array of colors in their logos, while brands with a 'neat', 'modern', and 'luxurious' image used less saturated colors. In terms of logo type, symbol logos used the most colors with a moderate level of lightness, while typographic logos used the fewest colors with a low level of lightness.

• 한국IT서비스학회:학술대회논문집
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• 2009.11a
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• pp.351-354
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• 2009

컴퓨터 프로그래밍에 의해 특정 모티브 이미지를 기반으로 다양한 규칙과 불규칙요인을 포함한 동적구성을 완성한다. 완성된 동적구성에서 타임 슬라이스를 통해 다수의 이미지컷을 생성하고 이를 단독 또는 혼합하여 그래픽디자인의 소스로 사용하는 등 예술적으로 활용하는 것이 본 연구의 목적이다. 이러한 방법을 '프로그래밍아트'라고 칭하고자 한다. 첫번째 시도한 모티브는 색동이다. 조선 복식에서 기쁨과 즐거움의 표현으로 사용된 원색들은 배열의 질서를 갖춰 색동의 형식을 취함으로써 원색 조화의 미를 보여준다. 이제까지 "탈 색동화에 의한 디자인 전개"는 색동의 조형요소를 다양하게 변형시키는 것으로 여러 분야의 디자이너들에 의해 색동의 색이나 색 너비등의 변형으로 시도되고 있다. 색동의 색상과 이미지틀을 유지하면서 변형할 영역을 도출하여 프로그래밍하였고, 몇가지 유형의 그래픽 재료를 생산하고 이를 재가공하였다. 예술의 창의적 과정에서 프로그래밍을 통한 자동화 영역을 찾는 것은 다소 불합리해 보이지만, 창의적인 작업과정을 세부적으로 나누면서 규칙적 영역을 발굴하거나, 그 영역 내에서도 인터랙션을 통해 인간의 의지가 반영될 수 있다. 이는 인간과 컴퓨터가 공조하여 창의성을 추구함으로써 컴퓨터를 또 하나의 생명체로 간주해가는 미래사회 협업의 새로운 유형의 시도라 생각한다.

• Proceedings of the Korea Contents Association Conference
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• 2005.11a
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• pp.475-479
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• 2005

Such changes that the digital paradigm brought propels a change of the value system itself in the existing society so that a way of thinking that differentiates oneself from others is getting much stronger. As public interests are higher in the image production on the internet, such authoring environments as development of related technologies, expansibility of information, and systematization of available information continue to change. Therefore, a variety of unique image presentations that fit to the changed environments are necessary and an expression method is indispensable for such image production. It suggests digital image application methods and examples that contain not just simple image distortion or variation but intrinsic significance. It is believed that it will be of good use to produce a variety of unique and innate digital images in the end.

• Journal of Korea Entertainment Industry Association
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• v.13 no.8
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• pp.41-54
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• 2019

Today, companies are supporting filed of culture and art forms as part of its social contribution activities to cultural support. Also, improvement of commercial interests and profit structure for enhancing the image of support taking shape at the same time, such as a strategic approach. Culture of companies in building confidence and enhance its operational activity is the image of the positive effect that charitable point of view social contribution projects and strategic point of view of culture support activity. Therefore, corporate culture in the study formed in supporting a variety of factors recognized the importance, culture support for business activity is the image of the factors which are behavior, social responsibility actions, corporate contributions to analyze the impact. Then the company's corporate image formed by supporting a culture and see if any influence on customer loyalty to carry out an empirical study. The conclusions of this study are as follows: first of all, corporate culture support activity is affecting contributions to corporate social responsibility actions and behavior of the corporate image, and image formed to consumers has shown to have a positive impact on customer loyalty. Second, corporate image formed by supporting a culture wac shown to have a positive impact on customer loyalty.

• Management & Information Systems Review
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• v.30 no.1
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• pp.187-209
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• 2011

This study investigate the roles of national image and corporate image on perceived quality, brand image, brand loyalty and brand equity of Chinese brands and global brands that are doing marketing in China. Several implications of this study is following like these. First, national image is one of major influence factors that affect enough on perceived quality likewise factors like advertising, price, and distribution. It is important marketing tool to promote national image on the national perspective and need to do those kinds of marketing activities. Second, this study shows the result that corporate image that is measured by the items focused on abilities of corporations is also influence factors that affect on perceived quality. In this perspective, the corporate image focused marketing activities of Korean firms may be the one of effective tools. Consequently, this study explains the mechanism that national image and corporate image variables enhance perceived quality, and perceived quality enhances brand image, brand loyalty and brand equity.

• Proceedings of the Costume Culture Conference
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• 2003.04a
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• pp.70-71
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• 2003

몬타나는 디자인 이미지를 예술성과 현대적 감각을 끊임없이 추구하여 끝없는 독창성과 개성을 입증하였다. 클래식, 미래적인 디자인, 조각과 회화 어느 한쪽에 치우침 없이 넘쳐나는 예술에 대한 열정과 탁월한 미적 감각이 바로 몬타나의 고갈되지 않는 창조성의 원천이다. 이는 특수한 표면 효과, 기존의 관점과는 전혀 다른 신선한 실험 정신으로 독특한 세계를 구축하였고, 시선을 자극하는 신(神)기에 가까운 완벽한 커팅라인으로 세상에 알려지게 되었다. (중략)

• Proceedings of the Korea Contents Association Conference
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• 2018.05a
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• pp.311-312
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• 2018

신데렐라가 찾고 있는 잃어버린 신발은 현대인들이 추구하는 행복, 꿈, 무의식, 허구이며, 그 여정은 비가시적인 공간 속으로 길을 내고 찾는 여행이다. 동화 신데렐라 이야기의 각색, 구두의 이미지 변환과 역설적 표현으로 풀어나갔으며 본 작품은 제 12회 전국무용제에서 금상 및 최우수 연기상 수상작이다.

• Journal of the Korean Society of Clothing and Textiles
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• v.25 no.9
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• pp.1621-1632
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• 2001

본 연구는 소비자의 실제적인 의복 소비 행동을 설명할수 있는 가치 개념을 제시하기 위하여 의복 소비가치의 구체적 유형을 밝히고, 적합하고 신뢰성 있는 의복 소비가치 척도를 구성 할 수 있는 기초자료를 제시 하고자 하였다. 본 연구에서는 Sheth(1991)의 소비 가치 이론과 의류학 및 소비자 행동분야의 다양한 이론을 토대로 초점집단면접(Focus Group Interview)을 통하여 소비가치에 대한 탐색적 접근을 시도한 결과를 논의하였다. 의복의 구매와 착용의 선택상황에 영향을 미치는 소비가치는 Sheth(1991)의 5가지 소비가치 유형인 기능적 가치, 사회적 가치, 감정적 가치, 진귀적 가치, 상황적 가치 및 의복제품의 특성에 따른 자기표현적 가치로 분류되었다. 기능적 가치는 물리적 속성, 물리적 기능, 도구적 성과와 관련되었으며, 사회적 가치는 사회계층, 준거집단, 인구통계 적 특성 집단, 문화-민족적 집단과의 관련성 에 대 한 가치로 구성되었다. 감정적 가치는 긍정적, 부정적 감정 및 심미성 요인으로 구성되었으며, 진취적 가치는 다양성추구행동 요인 및 유행성의. 새로움 추구 요인과 관련되었다 또한 상황적 가치는 의복착용상황, 구매상황, 커뮤니케이션 상황으로 구성되었으며, 자기표현적 가치는 성격, 이미지 표현, 개성추구, 유행추구 등의 요인으로 구성되었다. 본 연구의 이러한 결과를 바탕으로 소비가치에 대한 양적 연구를 실시한다면, 보다 객관적인 구조를 파악하고 신뢰성 있는 측정 문항을 개발할 수 있을 것이다.

• Science of Emotion and Sensibility
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• v.14 no.2
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• pp.293-300
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• 2011

The CGI(Computer-generated Image) techniques provide designers with an effective means of creating design artifacts in an automatic way. It has been pointed that two important activities while applying the CGI techniques are both image generation and managemental issues for the generated images. By applying automatic generation techniques for creation of images, designers can acquire benefits in that they can produce free style results in a simple way. Along with such benefits, it is also important for designer to identify and to establish well defined mechanisms for storing vast quantity of auto-generated CGIs. However, it is problematic to assign key-words and to classify abstract images mainly because they lack an analogy of the real world entities. This paper presents classification scheme for the abstract CGIs by applying classification and description criteria from the viewpoint of both design elements and emotional elements. Effective classification and specification can help designers build and retrieve desired images in an easy way, and make management process more simple and effective.

• Journal of the Korean Society of Clothing and Textiles
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• v.31 no.2 s.161
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• pp.206-216
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• 2007

The purpose of this study was to investigate the differences in the cosmetic purchasing behavior influenced by make-up preference images, and the orders of importance in the cosmetic store selection. The questionnaires were given to female residents in the ages between $20{\sim}45$ in Seoul and Kyung-gi province. 322 questionnaires were used for data analysis. The collected data were analyzed by using SPSS 10.0 software with various techniques such as Frequency analysis, Factor analysis, Cronbach's ${\alpha}$ reliability analysis, Paired t-test, ANOVA test and Duncan test. The results of this study were as follows: 1. After investigating how the make-up preference image influences the selection of the off-line cosmetic store, it was found out that the personal service, shopping convenience, and product composition had significant differences. 2. After investigating how the make-up preference image influences the selection of the on-line cosmetic store, it was found out that only the product composition had significant difference. 3. After studying the factors that influence the off-line cosmetic store selection, it was found that the personal service was considered most important. After studying the factors that influence the on-line cosmetic store selection, it was found that the price was considered most important.