• Culinary science and hospitality research
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• v.18 no.3
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• pp.72-89
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• 2012

This study aims to understand the influence of consumption value perceived by resort customers upon customer satisfaction and behavioral intention. Based on total 324 customers obtained from the empirical research, this study reviewed reliability and fitness of the research model and verified total 4 hypotheses with AMOS program. The hypothesized relationships in the model were tested simultaneously by using a structural equation model(SEM). The proposed model provided an adequate fit to the data, ${\chi}^2$=467.489(p<.001), df=326, CMIN/DF=1.434, GFI=.911, AGFI=.889, NFI=.881, CFI=.960, RMSEA=.037. The model's fit, as indicated by these indexes, was deemed satisfactory, thus it provided a good basic for testing the hypothesized paths. The result showed that the functional value(${\beta}$ .233, p<.01), social value(${\beta}$ .125, p<.05), emotion value(${\beta}$ .310, p<.001), epistemic value(${\beta}$ .144, p<.05) had a positive significant influence on customer satisfaction. Also, customer satisfaction(${\beta}$ .225, p<.01) had a positive significant influence on behavioral intention. The moderating effects by gender and marital status were found not to exist. Limitations and future research directions are also discussed.

• The Journal of the Korea Contents Association
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• v.10 no.2
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• pp.433-443
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• 2010

This study aimed understanding the effects of brand image about a wine bar on guest behaviors. A data was collected from individuals who visited wine bars in Seoul, Korea. This study intended (1) to identify the dimensions of brand image about a wine bar by factor analysis, (2) to analyze the dimensions of guest loyalty and revisit intention. This study also examined 1) the effects of brand image about a wine bar on guest satisfaction, loyalty, and revisit intention, 2) the effects of guest satisfaction on guest loyalty and revisit intention, and lastly, the effect of guest loyalty on revisit intention. The results of this study revealed that (1) positive effects were found between the brand image about a wine bar and some dimensions of guest satisfaction, (2) positive effects were observed between the brand image about a wine bar and some dimensions of revisit intention, (3) the brand image about a wine bar had partially positive effects on guest loyalty, (4) guest satisfaction had a positive relationship with revisit intention, (5) guest satisfaction had a positive relationship with loyalty, and (6) positive relationship existed between loyalty and revisit intention.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.20 no.12
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• pp.772-779
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• 2019

This study identified the relationship between leisure attitudes, leisure promotion, leisure drugs, leisure satisfaction, and the intention to rejoin maritime sports by the participants of this study. The researchers selected 542 adult men and women who live in Seoul and the Incheon, Gyeonggi and Chungcheong provinces, and who were currently engaged in marine sports activities. Data processing was performed using SPSS 21.0 and AMOS 18.0 for the frequency analysis, reliability analysis, confirmatory factor analysis, correlation analysis and structural equation model analysis. The results of this study were as follows. First, the leisure attitudes of marine sports participants did not affect the promotion of leisure (p>.05). Second, the attitude towards leisure of the marine sports participants had a negative effect on using leisure pharmaceuticals (p<.05). Third, the leisure attitudes of marine sports participants affected their leisure satisfaction (p<.05). Fourth, the promotion of leisure activities of the marine sports participants did not affect their leisure satisfaction (p>.05). Fifth, the leisure restrictions of marine sports participants did not affect their leisure satisfaction (p>.05). Sixth, the leisure activities of marine sports participants affected the intention of rejoining (p<.05).

• Journal of the Korea Academia-Industrial cooperation Society
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• v.20 no.12
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• pp.357-366
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• 2019

The purpose of this study is to analyze the relationship between students' motivation for participating in leisure sports, students' physical self-concept and the life satisfaction of university students. A total of 419 students were finally analyzed using the convenience sampling method of non-random sampling method after selecting those university students participating in leisure sports at a university located in J district. The results of analysis using SPSS version 21.0 program are as follows. First, there is a positive (+) correlation between the motives of participation of university students and their physical self-concept and satisfaction with university life. Second, the influence of the motive to participate in sports has a positive (+) effect on sports competence and this is affected by health fitness and social interaction, physical activity is affected by pleasure, health fitness, and conditioning, self-esteem, muscular strength is affected by pleasure, health fitness, condition, and society, flexibility is affected by pleasure, health fitness, and society. Third, the influence of participation motive had a positive (+) effect on school satisfaction is affected by pleasure, health fitness, physical condition, external display, socialization, and fellow satisfaction is effected by pleasure and condition.

• Korean Security Journal
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• no.51
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• pp.127-149
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• 2017

The purpose of this study was to investigate the relationship between psychological capital on job attitudes. For this purpose, the private security guards who were working at private security companies in Gyeonggi province from September to October, 2016 were selected as the population and the convenience sampling method was used for 310 persons. A total of 295 copies of the questionnaire were used for the final analysis, except for 15 questions that were answered in appropriately or were partially missing. Data were analyzed by frequency analysis, confirmatory factor analysis, correlation analysis and structural equation modeling using SPSS 21.0 and AMOS 21.0. The results are as follows. First, the positive psychological capital of the private security guard has a positive(+) effect on job satisfaction. Second, the positive psychological capital of the private security guard has a positive(+) effect on job commitment. Third, job satisfaction of the private security guards has a positive(+) effect on job commitment. Fourth, job satisfaction is partly mediated in the relationship between positive psychological capital and job commitment. In summary, the positive psychological capital of the private security guard is an important variable that positively affects job satisfaction and job commitment, and the higher the job satisfaction of the private security guard, the higher the commitment to the job.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.3 no.3
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• pp.89-123
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• 2008

This study has the purpose to research on the actual conditions of discriminative treatment between regular and irregular work and find what kind of environment factors can effect on the job-satisfaction, organizational commitments. Especially, this study has addressed to improvement of conditions for irregular work and researched the difference factors between regular and irregular workers's job-satisfaction, organizational commitment, and employment - environmental. For the data collection, a total of 400 questionnaires were distributed for survey, 195 responses were available for statistical analysis. This questionnaires were sent to the distribution companies that has a variety type of employment as regular and irregular worker in Seoul province by e-mail and direct way. And SPSS 12.0(ver.) was used to analyze the data. The main results were as the following; First, the human relationship and the normative commitment were statistically different between regular and irregular work in the part of job satisfaction and organizational commitment. Second, income were important to improve the satisfaction of job environment and personnel policy and the normative commitment. Corporation welfare were important for the satisfaction of human relationship, job environment and personnel policy, normative commitment affective commitment and continuous commitment. Stability of employment were important to improve the satisfaction of human relationship and job environment, normative commitment and affective commitment.

• Journal of vocational education research
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• v.37 no.2
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• pp.191-214
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• 2018

The purpose of this study was to investigate the factors affecting career development activities of married managerial women with one or more children. The study analyzes the structural casual relationship among horizontal organizational culture, supervisor support, workplace satisfaction, occupational self-efficacy, and career development activities. Data of from Korean Women Manager Panal(KWMP) research were used from which a total number of 998 married managerial women with child were subject to analysis. The research hypothesis was verified through Structure Equation Modeling(SEM) analysis. The results are as follows. First, horizontal organizational culture and supervisor support have significant positive(+) affect on workplace satisfaction and occupational self-efficacy. Second, occupational self-efficacy significantly affected career development activities. Third, workplace satisfaction and occupational self-efficacy had mediating effect on the causal relationship between horizontal organizational culture and career development activities. At last, workplace satisfaction and occupational self-efficacy had mediating effect on the causal relationship between supervisor support and career development activities. Based on such results, implications and suggestions were discussed.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.20 no.9
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• pp.111-120
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• 2019

This study examined the mediating effects of perceived organizational support (POS) on the relationship between the person-job fit and job satisfaction of service workers. POS is divided into socioemotional POS and instrumental POS. To achieve the research purpose, a questionnaire survey was conducted on workers in charge of service jobs in domestic companies through an on-line survey system and finally, the results of 281 respondents were analyzed to verify the hypothesized research model with an 80.3% effective recovery rate. The findings are as follows. First, the person-job fit has positive effects on job satisfaction and POS. Second, among the sub-constructs of POS, socioemotional support has mediating effects, but instrumental support has no mediating effects on the relationship between person-job fit and job satisfaction. Based on the results of this study, this study suggests theoretical and practical implications for the human resource development and management of service workers. Overall, changes in the recruitment system, which can judge the person-job fit of employees who perform emotional labor facing customers, organizational culture and personnel system for establishing socioemotional support system, and compensation and workforce development system, are needed to enhance the job satisfaction of service workers.

• Journal of the Korean Applied Science and Technology
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• v.36 no.1
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• pp.90-101
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• 2019

The study wanted to compare the use status of general beauty salons and men's hair salons for male customers managed by male practitioners and to check the impact of service quality awareness on satisfaction and loyalty. A total of 405 people were used as analysis materials. Principle Component Analysis was used to verify the reliability and validity of the measurement tool. Sub-factors of service quality recognition have derived expertise, affinity, reliability and persistence. The validity and reliability of satisfaction and loyalty were verified. Based on the results of this study, the differences in hair involvement in general beauty salons and men's specialty salons, service quality awareness, satisfaction and loyalty were identified. The relationship between professionalism, affinity, reliability, persistence by sub-factor of service quality awareness has been identified with satisfaction, loyalty and statistically significant positive (+). In addition, male professional beauty salons had positive effects on service quality awareness of satisfaction and loyalty. Service quality satisfaction has been confirmed to have a positive impact on loyalty. In this study, the beauty of the men through the significant marketing potential use as basic data on the market feed that the portraits.

• Journal of the Korean Applied Science and Technology
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• v.36 no.1
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• pp.312-323
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• 2019

This purpose of study was to influence of elementary school student's Judo gym training program on social development and life satisfaction. This study aims at providing fundamental data and information on Judo participants by studying what effects of training program characteristic on social development and life satisfaction. The survey was done through 300 copies and excluding 15 copies ran an analysis on the remaining 285(90%) copies. After question investigating the data which is collected used IBM SPSS statistics 21 and IBM AMOS 21 program, frequency analysis, Exploratory factor analysis and confirmatory factor analysis, convergent validity, discriminant validity, Cronbach's ${\alpha}$, correlation analysis, path analysis through Structural Equation Model(SEM), mediation effect analysis by Sobel test. The result of this study were as follows. First, elementary school student's Judo gym training program showed (+) effects on social development. Second, elementary school student's Judo gym training program had no effects on life satisfaction. Third, social development showed (+) effects on life satisfaction. Forth, social development showed complete mediation effect on elementary school student's Judo gym training program and life satisfaction.