• Journal of Distribution Research
• /
• v.4 no.3
• /
• pp.33-46
• /
• 2000

본 연구는, 그 동안 간과되어 왔던 의류 상품의 판촉에 초점을 맞추어, 판촉의 여러 방법 별 소비자들의 반응 정도를 알아보고, 그 반응 경향이 소비자의 인구통계적 특성, 판촉에 대한 태도, 의복 쇼핑 성향, 기타 의복 구매 행동과 연관성을 가지는지를 규명함을 목적으로 한다. 수도권 거주 여성 444명을 대상으로 수집한 자료를 이용해 분석이 이루어졌다. 실증적 연구를 통해 다음과 같은 결과를 얻었다. 첫째, 판촉의 각 방법에 대한 소비자들의 반응 정도는 가격 할인이 가장 높았고 그 다음은 디스플레이, 쿠폰, 사은품, 백화점 패션쇼, 경품의 순서로 나타났다. 가격 할인, 디스플레이, 사은품, 쿠폰, 백화점 패션쇼 등 5가지 판촉 방법에 대한 소비자 반응 정도를 기준으로 군집분석한 결과 판촉에 대한 반응 유형에 있어 차이를 보이는 5개 집단을 규명할 수 있었다. 각 집단의 인구통계적 특성들 중에서는 소비자 자신의 학력과 자녀의 연령만이 집단간에 유의한 차이를 보였으며, 각 집단의 판촉 태도는 집단 간에 유의한 차이를 보였다. 둘째, 각 집단은 의복 쇼핑 성향 및 의복 구매 관련 정보원 이용에서 차이를 보였다. 결론에서는, 실증적 연구의 결과 판촉에 대한 소비자 반응 유형별로 인구통계적 특성, 판촉 태도, 의복 쇼핑 성향, 기타 의복 구매 행동에 차이가 있음을 알 수 있었으므로 의류 상품의 판촉 전략 수립시 표적 집단의 특성에 따라 판촉 방법 선택이나 판촉 정보 전달 경로 등을 조절하는 것이 필요함을 제언하였다. 예를 들어, 신중/경제적 쇼핑 성향을 가지며 판촉에 대한 태도가 호의적인 소비자들에 대해서는 다양한 정보 전달 경로를 통해 가격 할인이나 쿠폰을 제공하는 것이 좋은 판촉 방법이 될 것이며, 쾌락/유행 지향적이고 상표/품질을 중시하는 소비자들에 대해서는 잡지, 인적 정보, 카탈로그 등을 정보 전달 경로로 하여 디스플레이나 패션쇼를 통해 판매 촉진을 할 수 있을 것이다.0.10 $h^{-1}$과 0.09$h^{-1}$h-1이었고, 반감기는 각각 6.93 및 7.70시간으로 측정되었다. 각각의 농도에서 12시간 및 8시간 이후에는 g당 0.19$\mu\textrm{g}$ 및 0.18$\mu\textrm{g}$이하로 떨어짐을 알 수 있었다. Phosphamidon과 profenofos의 급성어독성은 profenofos가 높았고, BCF profenofos가 phosphamidon보다 약 100배 정도 높게 나타났으며, 배설속도는 phosphamidon이 profenofos보다 약 2배 정도 빨랐다.

• Journal of Convergence for Information Technology
• /
• v.10 no.1
• /
• pp.1-12
• /
• 2020

The Government provides a financial assistance to stimulate firm R&D and innovation activities. Previous papers on the impact of public subsidies on firm R&D investments mainly had a focus on an individual policy tool regardless of potential impacts of other policy instruments. This study addresses this gap by examining the effects of policy mix regarding a subsidy and a tax credit. The empirical analyses from fixed effect model using Survey on Technology of SMEs 2015-2017 revealed valuable points. First, policy mix induces more R&D investment of SMEs, which in turn, shows a complementary relationship between two instruments. Second, even if impact of tax credit controlled, subsidy is positively associated with SMEs R&D investment. These findings justify policy mix interventions to promote SME R&D activity. Moreover, grants can be applied as a more useful policy tool for SMEs that are constrained by resources and capabilities.

• Journal of Digital Convergence
• /
• v.20 no.5
• /
• pp.93-98
• /
• 2022

This research emphasized that the importance of green marketing activities elements such as green product, green price, green place, and green promotion. Moreover, it focused on verifying the effects of these four elements on purchase intention through environmental involvement. To verify this, an empirical analysis was conducted on Chinese consumers who have experienced or are considering purchasing a new energy vehicle. The research results are as follows. First, all four elements of green marketing activities improve environmental involvement. Second, environmental involvement was found to increase the level of purchase intention. Third, environmental involvement has a partial mediating effects in the relationship between the four elements of green marketing activities and purchase intention. Finally, the limitations of this study and future research directions were discussed.

• Journal of The Korean Association For Science Education
• /
• v.34 no.6
• /
• pp.523-534
• /
• 2014

This study aimed to develop collective intelligence (CI) based instructional models for teaching socioscientific issues on the basis of intimate collaboration with science teachers, and to investigate the participating teachers' perceptions on the effectiveness of the instructional models. Adapting the ADDIE model, we suggested three types of SSI instructional models (i.e. generative model, exploratory model, and decision-making model). Generative models emphasized the process of brainstorming ideas or possible solutions for SSI. Exploratory models focused on providing students opportunities to explore various SSI cases and diverse perspectives to understand its controversial nature and complexity. Decision-making models encouraged students to negotiate or develop a group-consensus on SSI through the dialogical process. After implementing the instructional models in the science classroom, the teachers reported that CI-based SSI instructional models contributed to encouraging students' active participation and collaboration as well as to improving the quality of their argument or discourses on SSI. They also supported the importance of developing collective consciousness on the issues in the beginning of the SSI class, providing independent time and space for reflecting on their personal values and opinions with scientific evidence, and formulating an atmosphere where they freely exchanged opinions and feedback for constructing better collective ideas.

• Management & Information Systems Review
• /
• v.34 no.1
• /
• pp.21-34
• /
• 2015

In the digital economy praising innovation, entrepreneurship has been strongly admired because it works as a foundation for successful innovation. In this paper, I will focus on the entrepreneurial attitude within an organization because the purpose of this paper is to clarify the organizational mechanism to facilitate the career starters' entrepreneurship in the digital age. From a psychosocial perspective, career starters seem to be so vulnerable and unstable because they are in their 20s as the most turbulent period during lifetime. For this reason, entrepreneurship for career starters needs to be reconsidered in terms of the uniqueness of young novice workers. While hierarchical organizational structure such as "atelier" is suggested in this paper, trustworthy leadership should be a basis of teamwork between veterans and novices.

• Journal of the Economic Geographical Society of Korea
• /
• v.14 no.1
• /
• pp.52-70
• /
• 2011

Industrial cluster is basically related to the concept of knowledge management in that innovations are pursued through knowledge sharing and knowledge exchanges in the level of related industries or adjacent regions. Recently, assertions that knowledge management is worth of application in the level of an industry or regional industrial cluster appear in academics and practitioners. This study explores the characteristics and challenges of knowledge management when it is applied in the level of an industrial cluster. Critical concepts and research questions are developed from the review on previous studies and explored through interpretive case studies and in-depth interviews.

• Education of Primary School Mathematics
• /
• v.11 no.2
• /
• pp.105-119
• /
• 2008

Functional thinking, which focuses on the relationship between two or more varying quantities, is one of the key strands of algebraic thinking. This article is a case study that aimed to investigate how 3rd grade elementary students might make their functional thinking. The results showed that students not only understood the functional situation well but also created a record of the corresponding values of quantities, typically using descriptive writings and pictures. But when they tried to find a pattern and make a generalization, the students showed various difficulties. This paper concludes with implications on how to promote students' functional thinking from early grades in the elementary school.

• Journal of Korean Society of Transportation
• /
• v.24 no.3 s.89
• /
• pp.73-83
• /
• 2006

In this study, our purpose is to identify a causal relationship in consciousness relating to the public involvement for current road improvement projects in Seoul Some of hypotheses about causal relationships among the psychological factors are assumed to develop a structural equation model. This model includes latent variables determining the consciousness relating to public involvement procedure, such as distrust feeling for administration (public sector) the knowledge and satisfaction about the road project, and the comprehensive faculty on the public involvement. The estimated model indicates that these assumed hypotheses are proved and that the administrative distrust strongly determines the consciousness as well as understanding of the road project and the knowledge of PI procedure.

• The Journal of the Institute of Internet, Broadcasting and Communication
• /
• v.17 no.1
• /
• pp.159-165
• /
• 2017

As increasing the number of the elderly people, various IT-based home systems for the elderly are actively studied. However, while most systems for the elderly focus on systems detecting emergency cases, systems considering energy reduction in the elderly housing are rarely found. In fact, the systems for the elderly housing consumes rather more electric power for their functions. In this paper, a emergency monitoring system including the functions to reduce energy useage is studied and it is implemented. Though the system, we can achieve both of future-oriented functions for the aged and green society, which are emergency monitoring and energy reduction.

• Proceedings of the Korea Information Processing Society Conference
• /
• 2005.05a
• /
• pp.1031-1034
• /
• 2005

사회생활을 통하여 직면하게 되는 다양한 형태의 문제들을 해결할 수 있는 사고력을 기르는 것은 교육적으로 매우 중요하다. 특히 남과 더불어 문제를 해결하는 능력이 가장 직접적으로 실현되는 사고 혹은 활동 형태는 바로 토론이다. 또한 토론을 통한 학습은 학습자 중심의 교수-학습 활동으로 교사와 학생 간, 학생과 학생 간의 대화를 활성화함으로써 달성하고자 하는 학습 목표를 학생들 스스로 성취 할 수 있는 길을 열어준다는데 교육적 의의가 크다. 본 논문은 기존의 웹 기반 토론 학습의 제약을 극복하는 것에 초점을 맞추어 웹 기반 토론 학습시스템을 설계하였다. 이러한 웹 기반 토론 학습시스템은 첫째, 원활한 토론 학습을 위하여 실시간 및 비실시간 토론 학습을 모두 제공해야 한다. 둘째, 토론 학습의 사회자 역할, 토론자 역할, 방청객 역할을 두어 과제 중심적 역할 유형과 사회성 촉진적 역할을 모두 실현할 수 있어야 한다. 셋째, 사회자중재를 위한 토론중단 및 토론재개 기능과 방청객 질의 응답 시작과 종료기능을 제공하야야 한다. 넷째, 기존의 웹 토론 학습을 위해 이용되는 게시판이나 대화방은 학습자 평가를 위한 기능이 없고 현장 적용에 어려움이 많기 때문에 웹 토론 학습시스템에 학습자들을 평가할 수 있는 자기평가, 동료평가, 교수자 평가 등의 평가 기능을 제공하여야 한다.