• Title/Summary/Keyword: 체험 관광

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Improvement of Internet Portal Sites for Mountain Villages by the Comparison of the Sites for Rural Tourism Villages Nationwide and Overseas (국내외 농촌체험관광 포탈사이트 비교 분석을 통한 산촌체험마을 포탈사이트 개선 방안)

  • Jeon, Jun-Heon;Kim, Jong-Ho;Lee, Kwang-Hee;Lee, Duk-Jae
    • Journal of Korean Society of Rural Planning
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    • v.13 no.4
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    • pp.31-42
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    • 2007
  • This study aims to compare internet portal sites for rural tourism, and to suggest the improved contents for homepage information on mountain villages under the Korea Forest Service. Design, interface, information source, and communication as estimation indicators were used to understand the characteristics of portal sites, and sub-items under indicators to analyse the portal sites were established. Nationwide portal sites were compared for rural tourism information. Also, German and Italian portal sites were compared as overseas cases. As a result, an internet portal site for information on mountain villages under the Korea Forest Service has to be improved as compared with other portal sites related to rural tourism. Firstly, it is necessary to modify and improve the category explaining mountain villages. Secondly, homepage for developing mountain villages has to be established and linked to potential visitors. Thirdly, portal sites for developing mountain villages subsequently have to be constructed under the site of the Korea Forest Service.

동화와 놀이를 결합한 스토리텔링의 하천개발 적용방안

  • Park, Ki-Bum;Park, So-Yoon;Lee, Hyo-Jin
    • Proceedings of the Korea Water Resources Association Conference
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    • 2012.05a
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    • pp.761-764
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    • 2012
  • 하천공간을 개발하는 것에 있어 공간계획의 구분은 자연보전 공간, 학습공간, 운동공간, 친수공간, 위락공간 등 다양한 공간을 창출할 수 있다. 이러한 공간을 개발하는 것에 있어 공간을 이용하는 사용자가 누구인가가 중요하다. 또한 하천과 같이 공공의 서비스 공간에서 투자한 사업비에 비교하여 보다 많은 사용자의 이용과 서비스의 제공이 이루어진다면 효율적이고 성공적인 사업이라 할 수 있다. 도심지 하천 혹은 관광지 주변의 하천의 경우 최근의 여가의 트랜드를 비추어 볼 때 가족중심의 여가문화와 유 아동을 동반한 부모, 성인의 문화가 발달하고 있다. 이러한 추세에 비추어 가족중심의 하천변 개발에 있어 유 아동들이 즐길만한 공간의 제공이 필요하다. 현재의 하천공간은 체육시설 그리고 잔디광장 중심의 공간개발이었다. 그러나 최근 스토리텔링의 하천개발에 접목에 따라서 다양한 하천공간이 개발되고 있다. 역사, 문화, 전통, 동화 등 다양한 소재의 개발과 하천의 접목으로 다양한 연령층과 즐길 거리를 제공할 것으로 기대된다. 본 연구에서는 일부 하천공간을 동화와 놀이를 접목시켜 유 아동들의 놀이와 나아가 교육을 체험할 수 있는 하천공간을 개발하는 것에 있다. 유 아동들이라면 누구나 아는 동화를 스토리텔링화 하여 하천공간을 뛰어다니면서 동화의 체험과 놀이 그리고 교육을 접목시킬 수 있는 방안을 제시하였다.

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A Typology of Experience Program of Fishing Village Tourism in Gangneung -An Application of Model of the Four Realms of an Experience by Pine & Gilmore (강릉시 어촌관광 체험 프로그램의 유형화 - Pine & Gilmore의 체험영역 모델 적용 -)

  • Lee, Young-Jin;Song, Young-Min;Lee, Kwang-Pyo
    • Journal of Fisheries and Marine Sciences Education
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    • v.23 no.4
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    • pp.695-708
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    • 2011
  • Nowadays, fishing village is in trouble because of the depletion of fishing resources and an aging population. Fishing village tourism can do important roles for improving these situation as alternative resources. This study monitored 6th fishing villages in Gangneung for discovering materials of fishing village experiences. The materials have classified based on model of the four realms of an experience by Pine & Gilmore which are composed of escapist, esthetic, entertainment, education. The results showed that Jumoonjin and Youngjin village had entertainment and escapist experience programs, Sodol village had escapist and esthetic experience programs, Geumjin village had entertainment and esthetic experience programs, Jumoon 5 ri village had entertainment, SaCheon village had escapist experience programs. The results of this study can give implications for efficient management of fishing village experience program, especially can provide fishing village experience programs tourist prefer among the four realms of an experience.

A Study on the Influential Relations of Rural Experience Tourism according to the Lifestyles of Tourists (관광객 라이프스타일에 따른 농촌체험관광 영향관계 연구)

  • Song, Kwang-In;Kim, Jeong-Joon
    • Journal of Korean Society of Rural Planning
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    • v.15 no.2
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    • pp.111-120
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    • 2009
  • The purpose of this study was to analyze the lifestyles of tourists visiting rural experience tourist destinations and the influential relations of the attributes to affect rural experience tourism. The research findings show that the lifestyles of tourists had significant impacts on their preference for rural experience programs(0.2502/3.0l2). Second, their lifestyles had also significant impacts on the need for rural experience tourist destinations(5.039/3.363). Third, their preference for rural experience programs had significant influences on their intentions for revisits(0.386/3.l60). Fourth, their preference for rural experience programs had significant influences on their intentions for word of mouth(1.448/8.073). Fifth, their need for rural experience tourist destinations had significant impacts on their intentions for revisits(1.940/5.594). And finally, their need for rural experience tourist destinations had no significant influences on their intentions for word of mouth(-1.0611-1.421). According to the analysis results of the regression coefficient of the measuring model, enjoying leisure(1.130/6.775) and pursuing health(1.110/9.001) were large influential factors in lifestyle; pursuing learning(1.47317.946) was the biggest influential factor in preference for rural experience programs; and a natural environment(1.220/8.990) was the biggest influential factor in the need for rural experience tourist destinations.

A Study on the Influence of Tourism Experience Factors on the Memory, Satisfaction and Loyalty of Tourist Attractions (관광체험요소가 관광지의 기억, 만족 충성도에 미치는 영향에 관한 연구)

  • Park, Wan Gu;Kim, Yong Beom;Choi, Yu-Jin
    • Journal of the Korea Safety Management & Science
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    • v.19 no.2
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    • pp.147-157
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    • 2017
  • The tourism experience factor is an essential source of competitive advantage in the tourism industry and is an important factor for predicting future tourism behavior. Tourism experience elements can be composed of areas of education, entertainment, aesthetics and deviance (Pine and Gilmore, 1998). This study examines the effect of tourist experience factors on tourist loyalty and it is meaningful to see if the experiential economic theory of Pine and Gilmore (1999) is applicable. In order to achieve the purpose of this study, we conducted a questionnaire survey on tourists using experiential tourism factors. As a result, it was found that recreational experiential factors had a significant effect on memory. Memory has a significant effect on both visitor satisfaction and tourist loyalty. This study has academic significance because it focuses on the tourism experience factor which is the core of experiential economic theory. Practical significance is that a lot of experiential contents should be found in order to better match the tourist experience factor to the requirements of visitors to the tourist site. As a result, it is expected to generate revenue and improve its competitiveness.

A Study on the Wise Use and the Management of Intertidal Environment - With Focus on Kanghwa island mudflat by satellite image interpretation and sediment analysis - (조간대 지역의 올바른 관리 및 이용방안에 관한 연구)

  • Park, Eui-Joon;Seo, Jong-Chul
    • Journal of the Korean association of regional geographers
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    • v.7 no.2
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    • pp.82-96
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    • 2001
  • The purpose of this study is to investigate the wise use and the management of intertidal environment. For tills purpose, we selected the Kanghwa island mudflat which is one of the most important intertidal region in Korea peninsula. The main research method is surface sediment and several map analysis. The results are as follows. (1) The study area is worldwide coastal wetland in view of ecology and geomorphology. But most of the salt marsh has been reclaimed since Japanese colonial period, the study area is mainly composed of mudflat. (2) The mean tidal regime of study area is 7.3m. From this tidal regime, the study area is subdivided into four distinct areas: the high intertidal area the middle intertidal area the low intertidal area and the shallow sea area terrestrial area near mudflat. (3) The mean particle size of surface sediment is sand 41.5%, silt 47.3%, clay 11.2%. This particle size pattern indicates the ecological characteristics of surface sediment of the study area. The proportion of clay is increasing to the open sea. (5) The pursuit of the wise use and the management must be implemented by the consideration of not only ecologic and sedimentary characteristics but also of the eco-tour site plan. And the entire use and management subject is different in each area.

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Experiential Value, Attitude, Repurchase Intention of Heotjesabap(Dishes for a Fake Jesa) as Local Food - Focused on a Moderating Effect of Storytelling Experiences - (향토음식 헛제사밥의 경험가치, 태도 및 재구매의도에 관한 연구 - 스토리텔링 체험의 조절효과를 중심으로 -)

  • Kang, Jai-Goo;Ha, Dong-Hyun
    • Culinary science and hospitality research
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    • v.20 no.4
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    • pp.280-295
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    • 2014
  • The purpose of this study is to identify whether there are causal relationships among experiential value, attitude and repurchase intention and whether the moderating role of storytelling experiences can be existed in the relationships between experiential value and repurchase intention, and between attitude and repurchase intention, focusing on Heotjesabap, dishes for a fake memorial ceremony, as a local food. Also, this study aims to identify whether there can be significant differences in experiential value, attitude and repurchase intention among the tourists who have storytelling experiences and those who do not have storytelling experiences of Heotjesabap. Based on total 211 samples obtained from the empirical research, the research findings are as follows. Firstly, tourists who have storytelling experiences of Heotjesabap have significantly greater experiential value, attitude and repurchase intention than those who do not. Secondly, experiential value positively affects attitude and attitude positively affects intention to repurchase Heotjesabap. Thirdly, the tourists who have storytelling experiences have a greater causal intensity than those who do not in the relationship between attitude and repurchase intention. These research findings show that there should be some changes for Heotjesabap, for example, better taste etc. to attract tourists to repurchase it. Limitations and further research directions are also discussed.

A Study on Users' Recognition of Selection Attributes for Connection between Recreational Forest and Rural Tourism Village (자연휴양림과 체험마을 연계를 위한 이용객의 선택속성 인식 연구)

  • Lee, Yong-hak;Cho, Yeong-Eun;Kang, Eun-jee;Kim, Yong-Geun
    • Journal of the Korean Institute of Landscape Architecture
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    • v.44 no.1
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    • pp.16-28
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    • 2016
  • The study was conducted to compare and analyze the importance and performance of leisure destination selection attributes of persons who use recreational forests and rural tourism villages. This researcher investigated the use patterns of users to identify the ground for connection between recreational forest and rural tourism village, analyzed their recognition differences in physical selection attribute, program selection attribute, and service selection attribute in order for leisure destination selection, and conducted importance-performance analysis(IPA analysis) to draw a plan for connection. The main results and suggestions are presented as follows. First, recreational forests were visited by family users in order for rest and emotional cultivation and provided experience programs using simple public interest function of forest, whereas rural tourism villages were visited by family users, friends and co-workers, groups and club members to experience a variety of annual programs and understand regional cultures. It was found that it was necessary to connect natural forest with rural tourism village in order to meet the leisure needs of the people changed in diversified ways. Secondly, it was found that the connection between rural tourism village and recreational forest visited mainly for simple rest led to positive visit intention of users. It was expected that there will be various kinds of uses, including experience program participation, child education, and safe accommodations security. In other words, the connection between recreational forest and rural tourism village is an alternative to trigger actual demands and recreational forest activities with high quality. Thirdly, in the case of users of recreational forests, their performance of all selection attributes was lower than their importance of them. Therefore, overall improvements were needed. In particular, needed were the diversity, benefit, and promotion of programs, improvements in locality(themes), supply of lodges and convenient facilities, booking system, the purchase system of local special products, and professional skills of operators and managers. On contrary, the performance of program selection attribute of rural tourism village was high. Therefore, it was found that program attribute of rural tourism village was the main connection factor to activate recreational forest use. Fourthly, according to IPA analysis, the proper connections between loges, convenient facilities, and nearby touristattractions, which give high expectations and satisfaction to users, needed to remain. And it was required to make common efforts to accomplish the goal (income creation) of rural tourism village and improve booking system for visitors and performance of local special products sales opportunity. In addition, the essential factors to induce users' leisure destination selection were found to be maintenance of the use fee system of recreational forest, diversity of rural tourism village program, and retention of locality.

Establishing a Business Model for Social Enterprises in the Fields of Culture, Performance, and the Arts Associated with the Tourism Industry: Gwangju Metropolitan City (관광분야와 연계된 문화·공연·예술 사회적기업 비즈니스모델 구축: 광주광역시를 중심으로)

  • Kim, Chang-Beom;Byeon, Jang-Seop;Na, Ju-Mong
    • The Journal of the Korea Contents Association
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    • v.16 no.9
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    • pp.236-246
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    • 2016
  • Social enterprise is an organization which use business activities as a means to achieve of social purposes. It has grown sharply since 2007 in Korea. However, now it is time had to pursue qualitative growth through the development of specialized business model. This study aims to identify business components using the Analytic Hierarchy Process (AHP) with experts and to develop a tailored business model for social enterprises in the fields of culture, performance, and the arts associated with the tourism based on regional demand within Gwangju. The analysis shows that job creation should be set as the main objectives to create value, and programs that offer hands-on experience with that fields can be the core competency. Cooperation among private corporations, local governments and agencies related to that fields is essential, as are programs provided through on- and off-line platforms. To develop a value proposition, customers must be segmented among a variety of the market participants.

A Study on Pattern Grading of Eco Resort wear for Jeju Medical Tourism (제주 의료관광을 위한 에코 휴양복의 패턴그레이딩 연구)

  • Choi, Gun-Han;Kang, In-Hee;Yang, Hye-Jin;Lee, Mi-Na;Lee, Eun-Joo;Ko, Ju-Hyung;Hong, Ji-Un;Kwon, Sook-Hee
    • Science of Emotion and Sensibility
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    • v.13 no.4
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    • pp.733-740
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    • 2010
  • This proposal of eco-friendly Resort wear targeting medical tourists of Jeju intend to contribute to the local economy by creating more added-values and profits. With high-quality leisure outfits, the medical tourism could provide tourists more pleasantness as well as a souvenior, which may help them to cherish the memory in Jeju. Well-developed Galot leisure outfits matched with other Galot products could result in additionary buying of other Galot items. Furthermore, by developing the size system as well as pattern grading, we can help local Galot manufacturers who currently require these standardized creation system. The summary of this research is as follows: 1. we examined the current issues and disadvantages of the local Galot through a survey. 2. We defined the Galot leisure outfit for Jeju medical tourism, conducted market research, and reflected these into representative designs for them. 3. We developed a size system as well as a pattern grading to standardize the manufacturing process.

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