Journal of the Korea Safety Management & Science (대한안전경영과학회지)

Korea Safety Management & Science (대한안전경영과학회)
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A Study on the Influence of Tourism Experience Factors on the Memory, Satisfaction and Loyalty of Tourist Attractions

관광체험요소가 관광지의 기억, 만족 충성도에 미치는 영향에 관한 연구

  • Park, Wan Gu (Department of Business Administration, Gangdong College) ;
  • Kim, Yong Beom (Department of Airline Service, Korea National University of Transportation) ;
  • Choi, Yu-Jin (Education Coordination Division, Korea Aviation College)
  • 박완규 (강동대학교 창엉경영과) ;
  • 김용범 (한국교통대학교 항공서비스학과) ;
  • 최유진 (한국항공전문학교 교육총괄팀)
  • Received : 2017.06.20
  • Accepted : 2017.06.10
  • Published : 2017.06.30
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Abstract

The tourism experience factor is an essential source of competitive advantage in the tourism industry and is an important factor for predicting future tourism behavior. Tourism experience elements can be composed of areas of education, entertainment, aesthetics and deviance (Pine and Gilmore, 1998). This study examines the effect of tourist experience factors on tourist loyalty and it is meaningful to see if the experiential economic theory of Pine and Gilmore (1999) is applicable. In order to achieve the purpose of this study, we conducted a questionnaire survey on tourists using experiential tourism factors. As a result, it was found that recreational experiential factors had a significant effect on memory. Memory has a significant effect on both visitor satisfaction and tourist loyalty. This study has academic significance because it focuses on the tourism experience factor which is the core of experiential economic theory. Practical significance is that a lot of experiential contents should be found in order to better match the tourist experience factor to the requirements of visitors to the tourist site. As a result, it is expected to generate revenue and improve its competitiveness.

Keywords

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