• Title/Summary/Keyword: 체험 관광

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Segmenting Ecotourism Village Visitors by Motivation (생태체험마을 방문 동기에 따른 시장세분화)

  • Kim, Kyung Hee
    • Journal of Agricultural Extension & Community Development
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    • v.21 no.3
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    • pp.25-52
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    • 2014
  • The purpose of this study was to examine the motives of tourists who visited ecotourism villages in Korea. A self-administered survey was obtained from 254 visitors in six ecotourism villages. As for the motivations of ecotourism village visitors, four factors ('relaxation', 'adventure', 'experience natural' and 'family togetherness') were extracted. Three distinct segments were identified based on the motivation : multipurpose seekers (45.3%), relaxation seekers (34.6%), family togetherness seekers (20.1%). Socio-demographic characteristics and tourism behaviors of each segmentation were also analyzed. The findings should be of interest to practitioners of ecotourism village marketing and operation.

The Place Characteristics of City Tourist Attractions in Seoul - Focusing on the Contents Analysis of Tourist Guidebooks - (서울 도시탐방명소의 장소적 특성 - 관광안내문헌 분석을 중심으로 -)

  • Park, Su-Ji;Kim, Han-Bai
    • Journal of the Korean Institute of Landscape Architecture
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    • v.41 no.4
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    • pp.42-55
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    • 2013
  • The purpose of this study is to figure out the place characteristics of preferable city tourist attractions through the contents analysis of non-academic literatures such as tourist guidebooks and web materials. The most preferable Seoul tourist attractions were selected by their frequency in literatures including Namsan and Hangang as 'natural' places, Dugsu Palace and Gyungbok Palace as 'historical' places, Itaewon and Daehak-ro as 'lively-cultural' places that were classified by their relativistic character. The main findings of the research are as follows. The essential place characteristics of tourist attractions were synthesized in urban, regional and place scale respectively. While 'contrast' was found to be the most distinguished character of the tourist attractions in the urban context, 'connectivity' was found to be the most distinguished character of the tourist attractions in the regional context. In addition, both 'visibility' and 'experience' were found to be the most distinguished characters of the tourist attractions in the place context. The characteristics of these places seem to be the universal fascination factors of city tourist attractions currently recognized by ordinary citizens. We expect to further strengthen the city identity and the city tourism effect by adopting those research results systematically to the urban environment. Therefore, it is needed to vitalize the urban tourist attractions that we make them to be more 'contrasting' with urban areas surrounding them, more 'connective' with vicinity areas and more 'visibly fascinating' and 'experienced actively and meaningfully' in each place of tourist attractions.

The Design of Platform for Ecotourism Information Supply (생태 관광 정보 제공을 위한 플랫폼 설계)

  • Kwon, Seong-Hyeon;Kim, Young-Geun;Son, Cheol-Su;Kim, Won-Jung
    • The Journal of the Korea institute of electronic communication sciences
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    • v.13 no.2
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    • pp.419-426
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    • 2018
  • Ecotourism refers to tourism that senses and observes superior natural resources, cultural resources and history around. Today, as the current leisure patterns of the people change, a healing trip to find nature is being activated. In this paper, we propose a platform design and construction for providing ecotourism information. In the proposed platform, first, the image file of the eco-tourism objects taken every day from the image capture device is collected, converted into a video, uploaded to the server, then, when the tourist arrives at the eco-tourism object, It is designed to be able to watch.

A Study on the Development Methods of the Tourism Resources Through the Korean World Cultural Heritages (한국 세계문화유산을 활용한 관광자원개발에 관한 연구)

  • Chun Myung-Sook
    • Proceedings of the Korea Contents Association Conference
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    • 2005.11a
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    • pp.75-80
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    • 2005
  • The purpose of this research is to verify what factors change a cultural heritage into a tourist product. And how to create tourist products through Korean world cultural heritage items in a way it contributes to the Korean tourism industry. To develope this theory of tourism product resources development we should organize a competitive strategy with concerted efforts to develop and maintain the cultural image of the historical site and devote great efforts for the preservation, development and creation of its own unique historical tradition and culture.

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Tourists' Preferences and Satisfaction of Tourism Activities in Rural Jeju (제주 농촌관광 방문객의 체험프로그램 선호 및 만족도 연구)

  • Moon, Seon-Hee;Park, Duk-Byeong;Kim, Kyeong-Hee
    • Journal of Agricultural Extension & Community Development
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    • v.16 no.4
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    • pp.795-835
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    • 2009
  • Rural tourism is a multi-faceted activities rather than farm-based tourism only. The study aims to investigate the profile of a consumer for each type of preferences of tourism activities. Data were collected from 308 people by field survey in rural areas. The study indicates that consumer satisfied with farmer's kindness and farmer's knowledge above all difference factors on tourism activities. The most preferences of activity's factor is program's quality which is include variety, characteristics, interest without regard to sex, age, companion. Both 'walking on the road' and 'climbing the Orum' is more likely than difference activities. It is important to have information on the characteristics and preferences of the consumers of the different types of tourism activities to develop program in rural tourism.

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A Study on the Activation Methods through the Investigation of the Rural Experience Tourism Village - A Case of Integrated Cheongju City - (농촌체험관광마을의 실태조사를 통한 활성화 방안 - 통합 청주시를 중심으로-)

  • Park, Jae-Pyeong
    • Journal of the Korean Institute of Rural Architecture
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    • v.17 no.2
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    • pp.17-26
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    • 2015
  • In this study the location condition and the management of the Rural Experience Tourism Villages located around unified Cheongju city has been surveyed or investigated. On the basis of the results of the survey or investigation this study is to suggest a way to make activate the Rural Experience Tourism Villages which have been inactive. The ways of the research include the understanding of what means the activation of rural areas and then this study is to find the problems with the Rural Experience Tourism Villages and to suggest final ways or plans after the field investigation of the condition of the location and management of the Villages. In this study I had full understanding of the concept of the activation for rural areas and the humanistic and geographical characteristics and then made a wide investigation and analysis of the location condition and the management of the Rural Experience Tourism Villages in this area. Based on the theory and the results of the actual investigation I made a suggestion of basic direction for the improvement of the Villages and the ways for activation of the Villages. I really expect these suggestions of mine to make active contribution to make the actual plan through the promotion of the Rural Experience Tourism Villages.

A Study on the Participants' Motivation of Fishing Village Tourism: Focused on the Jang-Ho village (어촌체험마을을 방문동기에 관한 연구 : 삼척 장호마을을 중심으로)

  • Kim, Eun-Jung;Son, Jae-Young;Chang, Gak-Hyun
    • Korean Business Review
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    • v.22 no.1
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    • pp.157-176
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    • 2009
  • This research is designed to comprehend the 'participation' motivation of fishing village, and analyze the effect of such participation' motivation of the overall satisfaction on fishing village, in aspect of 'demand'. And, this thesis is intended to present the detailed factors of such participation motivation, and raise and address the pertained problems, in an effort to strengthen the effective marketing activities in fishing village and rejuvenate the fishing village tourism. The signifiant difference has made, with regard to demographical traits, and available traits and participation motivation of fishing village tourism. Concerning significant relations and effects of participation motivation and satisfaction, the five factors, such as "somatic and self-realization", "recreation", and "educational or cultural" reveals to have had effects on the satisfaction of fishing village tourism, in turn. But, "status or fame" have had less direct effects on the satisfaction.

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이벤트와 마으로 승부하는 ‘레슈’

  • Kim, Ju-Mi
    • 베이커리
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    • no.7 s.456
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    • pp.156-159
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    • 2006
  • 피플 인 재팬은 일본 곳곳에 있는 유명 양과자전문점과 베이커리에서 한국인의 긍지를 갖고 구슬땀을 흘려가며 배우고 있는 숨은 일꾼들을 만나 현장에서 느낀 생생한 체험을 전하는 코너다. 이번 호에서는 관광지로 유명한 카마쿠라의 인기 양과자 전문점 '레슈'에서 2년 넘게 근무하고 있는 허용석 씨를 만나본다.

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