• Title/Summary/Keyword: 체험 관광

Search Result 359, Processing Time 0.025 seconds

Design of a mobile AR-based history exploration game for improving experience of cultural heritage tour - Focused on Buyeo (문화유산 관광 경험 향상을 위한 모바일 증강현실 기반 역사탐방 게임 플랫폼 설계 - 부여를 중심으로)

  • Kwon, Oh-Yang;Yu, Jeong-Min
    • Proceedings of the Korean Society of Computer Information Conference
    • /
    • 2019.07a
    • /
    • pp.379-380
    • /
    • 2019
  • 문화유산이 많은 지역의 경우 관광산업이 지역경제에서 차지하는 비중이 크기 때문에 문화유산을 활용한 지역관광 활성화가 중요한 이슈 중 하나이다. 본 논문은 관광객 유도를 위해 문화유산을 활용한 체험형 콘텐츠를 제공하여 관광 경험을 향상할 필요가 있어 모바일 증강현실을 기반으로 한 역사탐방 게임 플랫폼을 제안한다. 제안하는 플랫폼은 고대 백제의 왕도였던 부여를 배경으로 증강현실로 구현된 역사 속 인물과 만나며 문제를 해결해나가는 방식의 게임 플랫폼으로, 관광객에게 디지털 경험을 제공하여 문화유산의 가치 재발견과 지역관광 활성화를 꾀하고자 한다.

  • PDF

Impact of Daejeon ppuri park tourist attraction selection attribute on tourist satisfaction and behavioral intentions: Image of tourist attraction as a moderated effect (대전 뿌리공원 관광지 선택속성이 관광객 만족 및 행동의도에 미치는 영향 연구 -관광지 이미지를 조절효과로-)

  • Kim, Hyo-Jung;Kim, Si-Joong
    • Journal of the Economic Geographical Society of Korea
    • /
    • v.15 no.4
    • /
    • pp.735-751
    • /
    • 2012
  • A study in which tourist attraction selection attributes of tourists are identified focused on experience of tourists in attraction site and relationship between impacts of tourist attraction selection attributes on satisfaction and behavioral intentions is examined is very necessary. Therefore, the purpose of this study is to investigate the impact of Daejeon ppuri park tourist attraction selection attribute on tourist satisfaction and behavioral intentions through survey targeting tourists after they visit Daejeon ppuri park. Relationship between impacts of tourist attraction selection attributes on satisfaction and behavioral intentions and mediated effect of image of tourist attraction in relationship between impacts of tourist attraction selection attributes on satisfaction and behavioral intentions are analyzed through empirical analysis. As the results of verification of the hypothesis in this study, 'activity and experience' and 'approach and cost' factors show higher impact on satisfaction in relationship between Daejeon ppuri park tourist attraction selection attribute and tourist satisfaction. In addition, it shows that 'activity and experience', 'approach and cost' and 'familiarity' factors have impact on behavioral intentions in relationship between tourist attraction selection attribute and behavioral intentions. Finally, it shows the significant mediated effect in relationship between tourist attraction selection attribute and tourist satisfaction depending on mediated effect of image of tourist attraction, but it does not work as mediated function in behavioral intentions.

  • PDF

The Establishment of a Experiential Space Plan for Activation of the Rural Experiential Tourism -Case Study on the Geumgang Nongbau Village Eujae-ri Buri-myun Geumsan- (농촌체험관광 활성화를 위한 체험지구 기본계획 수립 -충남 금산군 부리면 어재리 금강 농바우마을을 중심으로-)

  • Choi, Ja-Un;Jeong, Dae-Young
    • Journal of Agricultural Extension & Community Development
    • /
    • v.17 no.4
    • /
    • pp.851-875
    • /
    • 2010
  • Rural Experiential Tourism is the medium that connect a town and country. Through the form of these Rural Experiential Tourism people live in country sell indigenous products and tourism services. Both people maintain friendly relations with their friendship based on mutual trust. The aim of space planing for experience and development of experience program is make visitors learn many valuable lessons in countryside. So, Two things must discussed closely related. Also it is necessary to mention people to conduct in there. Visitors who live in Gyonggi and Chungcheong province come to frequently Geumgang Nongbau village for a day. They enjoy going for a swimming and fishing in Geumgang. In order to activate specialized experience program, it is necessary to increase the number of those exclusively responsible for that experience program and organization visitors make stay overnight in village. Also to enhancing village people's income must have agricultural stand and activate village internet site.

Ecotourist Segmentation by Motivation - Case of Saemangum - (생태관광 동기에 따른 세분시장별 선호 체험프로그램 - 새만금지역 관광객을 대상으로 -)

  • Park, Hee-Won;Lee, Min-Soo;Park, Duk-Byeong
    • Journal of Agricultural Extension & Community Development
    • /
    • v.29 no.3
    • /
    • pp.155-172
    • /
    • 2022
  • Ecotourism as a alternative tourism destination has to adapt to current market mechanisms, which is becoming extremely competitive and which are dominated by communication and promotion strategies and techniques. We need to know the causative factors and influences by which tourists are motivated to become included in various market segments. The primary purpose of this study is to segment and profile the motivations of ecotourist, so as to enable a better understanding of ecotourism in Korea. A self-administered survey was collected from 200 tourists in the study area. A factor-clustering method identified four distinct segments: want-it-all seeker, passive seeker, aesthetic seeker, value sharing seeker. We conclude by considering the relevant of our findings to ongoing discussions of ecotourists' market segmentation.

A Study on Sustainability of Ecotourism Destination (생태관광지의 지속가능성에 관한 연구)

  • 오정준
    • Journal of the Korean Geographical Society
    • /
    • v.38 no.4
    • /
    • pp.610-629
    • /
    • 2003
  • Ecotourism has been considered as sustainable tourism since it has been believed to preserve the environment of a tourist destination as well as to satisfy the various needs of tourists. However, most of destinations recently developed for ecotourism have confronted environmental degradation. Therefore, it is necessary to challenge and reestablish the concept of ecotourism. This study seeks to provide new perspectives on the concept of ecotourism by estimating the sustainability of three ecotourism destinations in Jeju Island. The Yae-Rae Dong Ecotourism Village shows a high level of sustainability, while the Ah-Bu Oh-rum at Song-Dang Ri and the Experience Beach at Jong-Dal Ri shows a low level of sustainability. In result, the ecotourism in itself is not sustainable tourism, and further this study suggests that appropriate planning, development, and management of a destination are important factors to decide the success of sustainable tourism.

Current research of experiential marketing and future research - Focusing on domestic research - (체험마케팅 연구현황 및 향후 연구과제 - 국내연구를 중심으로 -)

  • Kim, hae-seong;Lee, ga-eun
    • Proceedings of the Korea Contents Association Conference
    • /
    • 2011.05a
    • /
    • pp.401-402
    • /
    • 2011
  • 체험마케팅은 최근 마케팅의 주요 이슈로 많은 연구자들에 의해 연구되어지고 있으며, 관광학 분야에서도 이를 적용하기 위한 많은 노력이 이루어지고 있다. 이에 본 연구는 현재 국내의 체험마케팅 관련 연구현황 및 향후 연구방향을 살펴보고자 하였다. 연구결과 국내연구주제 및 연구대상과 관련된 현황을 체계화할 수 있었으며, 이를 통해 향후에 필요한 연구과제에 대해 살펴볼 수 있었다.

  • PDF

A Case Study on Affective Shape Design Development of Tourist Cart (사용자 감성을 고려한 관광용 마차 형상 디자인 개발 사례연구)

  • Iang, Phil-Sik;Choi, Chool-Heon;Jeung, Ki-Sug
    • The Journal of the Korea Contents Association
    • /
    • v.11 no.7
    • /
    • pp.489-496
    • /
    • 2011
  • In designing cultural product, end user experiences, feelings and satisfaction with form are one of the most important factors. However, the design processes of cultural product typically depend on traditional methods or intuitive, designer driven methods for generating and evaluating form concepts. We applied sensibility evaluation, analysis method and contemporary digital vehicle design process to cultural product. This paper describes the implementation process of internet based design support system that helps assess user's sensibilities of forms created in each stages of design process. The form focused sensibility evaluation approach provides designers with fast and various feedbacks about their design in each stage. Practical application for exterior design of tourist cart of slowcity(ciitaslow) Shinan was illustrated.

Studies on Revitalization Schemes for Fishery Villages Based on Questionnaire Survey (어촌체험 만족도 설문조사를 통한 어촌체험마을 활성화 방안 연구)

  • Moon, Serng-Bae
    • Journal of Navigation and Port Research
    • /
    • v.33 no.10
    • /
    • pp.771-776
    • /
    • 2009
  • The Ministry for Food, Agriculture, Forestry and Fisheries has been designating as Fishery village from 2001 to revitalize economy of fishery villages. But a few of the Fishery villages have been operated as general visiting tourist places or decreased the number of the tourists. In this study, a survey about some status of usage and satisfaction level with Fishery village, the preference for fishery village stay programs was conducted at 21 villages designated in Young-nam area. As a result, three revitalization plans were suggested to improve the fishery village stay program and to promote economic growth of the fishery villages.

인터넷 이용자의 녹색관광 요구 분석

  • 조록환;이한기;박은식;고정숙;조영숙;황대용;강경하
    • Proceedings of the Korean Society of Community Living Science Conference
    • /
    • 2003.11a
    • /
    • pp.157-159
    • /
    • 2003
  • 도시민들은 자연과 유리된 생활에 염증을 느끼게 되어 주말과 휴일이면 도시를 탈출하여 대자연과 좀더 가까이 하려 농촌과 어촌의 산, 강, 들, 바다 등의 품속으로 찾아가게 되었다. 앞으로 도시민들이 자연을 찾아 나서는 현상은 증가할 것이며, 도시민의 관광패턴도 현대문화 및 인공조형물을 구경하는 관광에서 점차 대자연속에서 지역의 문화를 직접 체험하면서 즐기는 형태로 변화하기 시작했으며, 동반자도 단체 중심의 대중관광에서 가족중심의 관광이 늘어나고 있으며, 형태도 녹색관광으로 변화되어 가고 있다.

  • PDF