• Digital Contents
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• no.6 s.157
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• pp.114-117
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• 2006

현대마케팅의 특징을 규정짓는 요소는 무엇일까. 최근마케팅의 가장 큰 화두는 무엇일까. 약간의 과장을 보탠다면 ‘브랜드’와 ‘정보화’의 두요소가 모든 마케팅을 규정 짓는다고 할 수있다. 정보의 교환과 소통이 인터넷이라는 혁명적인 도구를 이용해 활발해졌고, 그러한 환경변화는 마케팅의 중심에 있는 브랜드를 육성하는 방법까지도 변화시켰다. 브랜드를 제대로 육성하기 위해서는 상투적인 마케팅 수단을 벗어나 새롭게 발전된 개념에 대한 이해가 필수적이라고 주장하는 이들이 힘을 얻고 있다. 특히‘ 체험마케팅(Experiential Marketing)’과‘ 브랜드화 된 고객 경험(Branded Customer Experience)’이란 개념이 마케팅의 새로운 틀로 부각되고있다.

• Journal of Digital Convergence
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• v.20 no.5
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• pp.363-373
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• 2022

This study aims to investigate the essential meaning of college life based on understanding the lived experiences while participating in the extracurricular programs. This study was designed according to Giorgi's phenomenological research method to comprehend and grasp the meaning of the essential experience of each individual. Data collection for this study was conducted by a semi-structured in-depth interview with 6 participants who had engaged in the extracurricular program delivered by the department of Aviation Services. This study suggests that the experiential attributes of engaging in extracurricular classes and the meaning of involving extracurricular activities were derived into four themes each. The finding discovers that the meaning of college life including, 'improve in satisfaction of college life', 'various college life', 'memories of college life', and 'motivation for college life'. The conclusion to be drawn here is that the experience of participating in various extracurricular programs was shown to be a path of transitional process of personal growth. The significance of this study is that it revealed the extracurricular activities added a new meaning to their college life based on the interviewee's lived experience.

• Journal of dental hygiene science
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• v.12 no.6
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• pp.652-659
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• 2012

The purpose of this study was to examine whether senior simulation would bring any positive change to the attitude of dental hygiene students toward the elderly. The experimental group consisted of 58 dental hygiene students at a college. The experimental procedure was to do activities for 40 minutes wearing aging simulation suit. Self administered questionnaires were used to ask the attitude toward the elderly after senior simulation. The data were analyzed with SPSS program. General and aging related characteristics of subjects were analyzed through descriptive statistics. To testify the differences of the attitude after senior simulation, paired t-test was used. An experiment was conducted from May 27 to June 14, 2012, and the findings of the study were as follows: 1. There wasn't any perfect positive change in the overall attitude of the students toward elderly people after senior simulation, but their attitude got a little more positive whereas they took a neutral attitude in the past; 2. The students who had ever lived with elderly people under the same roof and who had ever received education related to the elderly underwent a more positive change in their attitude toward the elderly; 3. To what extent senior simulation was helpful for the understanding of the elderly was checked, and the majority replied that it was very useful or useful for the understanding of their physical aspects. The findings of the study confirmed that senior simulation didn't change the overall attitude of the students toward the elderly in a positive way yet brought about some positive changes in part. Therefore senior simulation is expected to be one of significant educational programs that could encourage students to have a better physical understanding of the elderly, to take a more positive attitude to them and to provide them with quality dental service.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.25 no.6
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• pp.807-812
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• 2021

In order to be able to interact with the user to experience it as if it were real in virtual reality contents, input/output devices that make them feel the five senses of humans are required . In virtual reality (VR), devices that stimulate sight and hearing are the most representative. For a more realistic experience, suits and gloves that stimulate the sense of touch have recently been released, but there are not many cases applied to actual contents due to the limitation of device . In this paper, we analyze a virtual reality glove that can detect hand movement and touch in a virtual world. Based on the analysis, we propose an algorithm that can sense the intensity of collision with a VR object by tactile sense by improving the UI/UX using the vibration of the feedback method used in the existing virtual reality glove. In addition, the system implemented by the algorithm is applied to an actual case.

• Journal of Service Research and Studies
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• v.8 no.4
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• pp.53-75
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• 2018

Bicycle-sharing as a product service system in the sharing economy, its characteristic is that users can go to nearby places by the public bike at any time however they don't need to have their own bicycle. However, the service quality of bicycle-sharing and satisfaction of users continuously decrease with the rapid growth number of bicycle-sharing users in China. Based on the double diamond model and from the perspective of service design, this research studies the service experience of bicycle-sharing of Chinese users, focuses on the potential pain points of Chinese users when using the public bike, and designs the optimum proposal to promote users' satisfaction. According to the research result, the research builds a new concept which can satisfy users' demand for communication, enjoyment and option during the cycling. The experience of new service system of bicycle-sharing makes humanized and subconscious interaction possible.

• Journal of Korean Philosophical Society
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• v.152
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• pp.59-79
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• 2019

The main purpose of this paper is to critically examine the intractable problems of Peirce's notion of 'symbol' as a higher and perfect mode of sign, and present a more appropriate account of the higher status of symbol from an experientialist perspective. Peirce distinguished between icon, index, and symbol, and suggested symbol to be a higher mode of sign, in that it additionally requires "interpretation." Within Peirce's picture, the matter of interpretation is to be explained in terms of "interpretant," while icon or index are not. However, Peirce's conception of "interpretant" itself remains fraught with intractable opacities, thereby leaving the nature of symbol in a misty conundrum. Drawing largely on the experientialist account of the nature and structure of symbolic experience, I try to explicate the complexity of symbol in terms of "the symbolic mapping." According to experientialism, our experience consists of two levels, i.e., physical and symbolic. Physical experience can be extended to symbolic level largely by means of "symbolic mapping," and yet is strongly constrained by physical experience. Symbolic mapping is the way in which we map part of certain physical experience onto some other area, thereby understanding the other area in terms of the mapped part of the physical experience. According to this account, all the signs, icon, index, and symbol a la Peirce, are constructed by way of symbolic mapping. While icon and index are constructed by mapping physical level experience onto some signifier(i.e. Peirce's "representamen"), symbol is constructed by mapping abstract level experience onto some signifier. Considering the experientialist account that abstract level of experience is constructed by way of symbolic mapping of physical level of experience, the symbolic mapping of abstract level of experience onto some other area is a secondary one. Thus, symbol, being constructed by way of secondary or more times mapping, becomes a higher level sign. This analysis is based on the idea that explaining the nature of sign is a matter of explaining that symbolic experience, leaving behind Peirce's realist conception of sign as a matter of an event or state of affairs out there. In conclusion, I suggest that this analysis will open up new possibilities for a more appropriate account of the nature of signs, beyond Peirce's complicated riddles.

• Korean Journal of Social Welfare Studies
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• v.43 no.1
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• pp.179-202
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• 2012

This study is a life history study of the elderly of overseas chinese. The aim of study is to explain the acculturation of identity and attitude to korean and the experience of discrimination through of the work of reconstruction of life history. We approached narrative - life history analyze. The life history data were collected by in - depth interview. The authors analysed the text according to Rosenthal(2008). In first stage we recomposed narrative life history and finally we composed experienced life history. The result as follows. The hero of this study have lived wearing korean mask for survival in the land of emergency landing but he lived severely dreaming come home in glory. The life of hero of this study represented forfeit of identity. He couldn't root in korea, Taiwan and China.

• Korean Association of Arts Management
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• no.57
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• pp.5-32
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• 2021

The purpose of this study is to find out what kind of experience docent programs provide to visitors in museums by means of Giorgi's phenomenological method. In-depth interview was conducted with 6 visitors who had experienced firsthand. As a result of the coding based upon Giorgi's method, it was divided into 6 categories and 21 subcategories, and the following results were obtained. First, the reason that the subjects of the study participated in the docent program was due to factors such as information, coincidence, induction of companions, and habits. Second, from participating in the docent guide, they felt that the docent led them to actively visit the exhibition, get the educational effect, and generate interest and curiosity. Third, looking at the reaction after participating in the docent guide, in addition to the positive influence, the docent's reading-like explanation and the problem of the microphone facility were negative experiences. Through this study, it was confirmed that there were many visitors who recognized that the docent guide was helpful in viewing the exhibition and experienced positive reactions. In addition, in the evaluation of the commentary of docent, there was a difference of views between art-related majors and non-majors. In addition, as a result of analyzing the participants' experiences according to Holt's frame of experiential consumption, it was found that the docent experience was a comprehensive consumption behavior appearing in all four fields.

• KLA journal
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• v.41 no.4 s.323
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• pp.25-33
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• 2000

제 66차 IFLA(The International Federation of Library Associations and Institutions) 총회가 2000년 8월 13일부터 8월 18일 까지 이스라엘의 예루살렘에서 개최되었다. IFLA는 1927년 창설된 비정부 기구로서 그 주요 목적은 정보관리, 유통, 정보서비스 및 사서의 교육을 포함한 도서관 활동과 문헌정보학 전반에 걸친 국제적인 상호 이해 증진과 협력, 토론, 연구 및 개발을 증진시키고 도서관인들의 국제적 관심사를 논하는 토론의 장을 제공하며, 전 세계에 문헌정보분야 및 사서들의 활동 그리고 현주소를 하나된 목소리로 대변하고 알리는 단일화된 창구역할을 담당하는 우리분야의 세계적인 대표단체이다. 현재 143개국의 1622개 도서관 및 관련단체들이 가입되어있으며 우리나라에서는 우리협회가 1955년 가입하였다. 이번 대회는 'Information for Cooperation: Creating the Global Library of the Future'라는 주제로 전 세계에서 90개국 1800여명의 도서관인들이 참가하여 성황을 이루었다. 우리나라에서는 한국도서관협회 이두영 회장을 비롯한 총 36명이 참가하여 세계 각 국의 도서관인을 만나고, 배우는 좋은 기회를 가졌다. 뜻밖의 참관기 의뢰를 받고 망설였으나, 여행 중에는 수시로 간단히 기록해 두는 습관에 의해 메모해 두었던 것과 출장계획이 미리 잡혀있어 준비해온 과정 그리고 나의 여행체험을 바탕으로 하여 기행문 형식으로 적어 봄으로 미흡하나마 독자들로 하여금 본 대화와 여행의 경험을 함께 나눌 수 있게 되기를 바라는 마음이다.

• The Journal of Korean Institute of Communications and Information Sciences
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• v.28 no.9B
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• pp.806-812
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• 2003

The service providers of Internet have to work out a personalized contents service system focused on variety of customer's complex individuality. To effectively adopt individual customer's preference and actively adapt change of business situation, suppose an system of the service which emotional experience using emotional-based web design. In the experimental results, it is found that Internet service system implemented based on this idea is more effective than the existing systems in the view point of extension of customer's emotional satisfaction and visit duration time goes longer beyond that of the traditional systems.