• Title/Summary/Keyword: 청사진(Blueprint)

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The Blueprint of Service Encounter by Types of Restaurants (레스토랑 유형별 서비스 인카운터 청사진 설계 및 비교)

  • Jo, Mi-Na;Shin, Seo-Young
    • Journal of the Korean Society of Food Science and Nutrition
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    • v.35 no.8
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    • pp.1088-1096
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    • 2006
  • The purpose of this study was to identify the service encounter blueprint by types of restaurants in order to manage moment of truth when customers who visit a restaurant encounter services. The service encounter blueprint gives an overall picture of the service provision to visualize an entire service process and its integrated structure. The blueprint is used for service process analysis technique. The random samples of 15 customers were observed by types of restaurants and the records were collected for three-days' observation. Interviews were performed by 3 managers, 3 service encounter employees, 3 cashiers, 3 cooks and 10 customers by types of restaurants. After drawing the first service blueprint, it was revised by the interview with the 3 managers and 6 service encounter employees. In this paper, restaurant service processes are reviewed and analyzed. By use of service blueprint, the processes are analyzed to find a fail point, customer wait, employee decision. As a result of making a blueprint of service encounter by types of restaurant, blueprints of fine-dining restaurants and family restaurants were similar, while fast-food restaurants showed a little difference. In particular, difference was indicated in a point where interaction of service encounter occurred. Difference was indicated depending on types of restaurants. Therefore, the efforts to improve this problem were needed. The blueprint is a map or flowchart (called a process chart in manufacturing) of all transactions constituting the service delivery process. The results showed that service encounter blueprint can be used to improve the service process in the restaurant's encounter.

Using Shared Vision Planning Model for to Built Integrated Watershed Management Blueprint Anyangcheon Watershed (Shared Vision Planning을 적용한 안양천유역의 통합관리 Blueprint)

  • Kong, Ki-Seo;Yoo, Jin-Chae;Chung, Eun-Sung;Lee, Kil-Seong
    • Proceedings of the Korea Water Resources Association Conference
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    • 2007.05a
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    • pp.475-480
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    • 2007
  • 최근 많은 국가들이 유역통합관리(IWM: Intergrated Watershed Management)의 개념을 적용하여 하천의 기본단위라 할 수 있는 유역에 적용시켜 유역통합관리의 구현을 모색하고 있다. 유역통합관리는 하천의 관리에 있어 이제까지의 단편적인 접근이 아닌 유역내 다양한 요소들을 종합적으로 고려하여 하천관리를 시도하는 새로운 접근방식이다. 국내에서도 행정구역이라는 공간적인 구분없이 유역을 기본 단위로 관리해야하는 타당성을 인식하고 한국정부에서는 최근에 물관리기본법을 제정하였고 이 법에 유역별 관리원칙을 명시하고 있다. 본 연구에서는 안양천 유역에 안양천유역협의체 구성에 기초가 되는 안양천의 청사진(blueprint)을 Shared Vision Planning 개념을 적용하여 작성하였다. 안양천의 청사진은 유역관리의 원칙에 입각하여 지속 가능한 발전을 위한 계획 마련을 위해 안양천과 관련된 이해당사자들이 함께 공유할 수 있는 안양천의 비전, 관리원칙 및 목표 등을 제시하여 유역계획의 수립 및 실행을 위한 지침서로 활용하기 위해 되었다.

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A Study on the Improvement of Service Quality in Medical Tourism by Combining Service Blueprint and AHP (서비스 청사진과 AHP의 결합에 의한 의료관광서비스 개선방안에 관한 연구)

  • Hyun, Min-Cheol;Cho, Boo-Yun
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.15 no.4
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    • pp.1895-1904
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    • 2014
  • This study explores the way to improve service quality with the application of Service Blueprint and Analytic Hierarchy Process (hereafter, "AHP") in medical tourism. Service Blueprint has been widely accepted to identify the possible fail points in service delivery system, and AHP analysis has been recognized as beneficial method to rate relative importance in multi-criteria decision making process. We try to understand possible pitfalls to enhance Chinese medical tourists, and propose the priority in the resolution process. In the first step, we reviewed the extant literatures about medical tourism of South Korea, and built initial Service Blueprint. Experts who experienced service delivery process towards Chinese patients participated to review the proposed Service Blueprint in the second step. Thirdly, after extracting the possible fail points from revised Service Blueprint, we asked experts to guess the relative importance of Chinese patient by AHP methodology. Four domains (Arrival and Welcoming, Hospitalization, Process before, operations, and after surgery, Recovery and discharge) were emerged with detail criteria. Results show that operations and treatment is the most important domain not to lose Chinese patient's loyalty with following hospitalization process domain. Also, we suggest the priority among sixteen criteria to prevent service failure.

Improving Textile Management Process in the Hospital Using Service Blueprint Analysis (서비스 청사진 기법을 이용한 병원 내 직물 관리 프로세스 개선방안)

  • Lee, Si Wook;Kim, Soo Jeong;Chung, Byung Do;Kim, Heejung
    • Journal of the Korea Convergence Society
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    • v.13 no.4
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    • pp.613-623
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    • 2022
  • Hospital textile is a necessary which the patient used everyday, that required constant management between supply and consumption. This study applied the service blue print technique to analyze how to provide and supply hospital textile from the stock to the patients in a tertiary hospital, Seoul, South Korea. There are actual or potential process problems identified such as nurses' increasing workload, patient dissatisfaction, and infection risk. After applying blueprint analysis, we suggest the modified processes to overcome theses identified problems using automatization to provide textile. Expected outcomes may include decreases in patient's waiting time, nurse's textile workload, and lower infection risk as well as increasing process efficiency via systematic supply-demand management.

A Study on the Improvement of Hospital Service Using Service Blueprint (서비스 청사진을 이용한 병원서비스 개선방안에 관한 연구)

  • Park, Geun-Wan;Park, Kwang-Tae
    • Journal of Information Technology Services
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    • v.7 no.2
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    • pp.223-242
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    • 2008
  • We assess service delivery system for outpatients of general hospital(A) using service blueprint. Service blueprint for outpatients' service process currently being implemented in general hospital(A) is analysed to improve hospital services and define hospital service delivery system more accurately. In addition, comparative analysis of service blueprint between before and after improvement is conducted to find that health care services Is now more customer-oriented and hospital employees can link their duties to service delivery system. Dealing with the efficiency of health care service delivery system based on service blueprint analysis is expected to pave the way for continual service quality improvement of general hospitals in the future. The analysis of service blueprint of outpatients' service process suggested in this study is useful for setting strategies for health care service. It also helps service process design and service digitalization of other general hospitals in the future.

A Study on the Improvement of Hospital Service using Service Blueprint (청사진을 이용한 병원서비스 개선방안에 관한 연구)

  • Park, Geun-Wan;Park, Kwang-Tae
    • 한국IT서비스학회:학술대회논문집
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    • 2006.11a
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    • pp.240-247
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    • 2006
  • We assess service delivery system for outpatients of general hospital(A) using. service blueprint. Service blueprint for outpatients' service process currently being implemented in general hospital(A) is analysed to improve hospital services and define hospital service delivery system more accurately. In addition, comparative analysis of service blueprint before and after improvement was conducted to find that health care services is now more customer-oriented and hospital employees can link their duties with service delivery system. The analysis of service blueprint of outpatients' service process suggested in this study are useful for setting strategies for health care service. It also helps service process design and service digitalization of other general hospitals in the future.

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Establishment of Analysis Model Using a Service Blueprint for Marketing Evaluation of IoT Services (IoT 서비스의 마케팅 평가를 위한 서비스 청사진 기법을 활용한 분석 모델 구축)

  • Jeon, Heewon;Park, Jae Wan
    • Asia-pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology
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    • v.8 no.10
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    • pp.71-79
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    • 2018
  • The Internet of Things is a technology that makes it possible for objects made up of hardware and software to exchange information with one another via the Internet, thereby facilitating the servitization of the objects. An IoT service, which is composed of an IoT device and a web service, has recently been applied to the marketing field and is being used as a means to meet customer needs. However, applying appropriate marketing elements to IoT services is not easy. Therefore, analysis tools are needed to properly apply marketing elements to IoT services. This study aims to construct an analysis model for marketing evaluation of IoT services. In this study, the technical elements and marketing elements of IoT were derived through a literature review, and the analysis model for marketing evaluation of IoT services was established by exploring the relationship between the elements based on a service blueprint. We also applied real cases to verify the analytical model. This study is expected to contribute to the development of tools for evaluating IoT services.

Service Blueprint-based Retail Store Operating Process Innovation: The Case of Electronic Shelf Labels (서비스 청사진 기반의 소매매장 운영프로세스 혁신 사례연구: 전자가격라벨(ESL) 구축 사례를 중심으로)

  • Jae-Yong Yang;Geun-Wan Park;Sang-Ryul Lee
    • Information Systems Review
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    • v.20 no.2
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    • pp.189-207
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    • 2018
  • This study aims to analyze price information system and pricing label operation process, which are important information delivery systems of retail stores. This study also intends to identify the problems in store operation and identify academic and practical methods. In-depth interviews, direct observation, and service blueprint techniques were used to define problems in the existing business operation process, and an operating process based on the electronic shelf label (ESL) system is designed as an alternative to problem solving. The changes of the operating process before and after introduction were compared. Results of this study suggest practical implications that the ESL system can be used to solve the problems of the current price management process. The study also suggests the academic significance of presenting a complex research method of problem finding, cause analysis, and alternative presentation by using each research method complementarily.

Analyzing the Service Blueprint for Aircraft Cabin Service (항공사 기내서비스의 서비스청사진 분석에 관한 연구)

  • Lee, Ji-Min;Kim, Youn-Sung;Lee, Dong-Won
    • Journal of Korean Society for Quality Management
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    • v.38 no.4
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    • pp.593-600
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    • 2010
  • This study aims to explore the service activities in the aircraft cabin service, develop the service process structure, and design a more efficient service delivery system in Korean airline industry. We prepare the architectural drawings of the basic components in providing the cabin service using the service blueprint technique and service process perspective. Through the case study largely based on our own research and long-time work experiences in the airline industry, we propose service failure points as well as customer waiting points. This study will be helpful for managers at all levels to use the service blueprint strategically or at a shop-floor level and improve their cabin service quality.

Research on Service Extensior of Restaurant Serving Robot - Taking Haidilao Hot Pot Intelligent Restaurant in Beijing as an Example (레스토랑 서빙 로봇의 서비스 확장에 관한 연구 - 중국 베이징 하이디라오 스마트 레스토랑을 사례로 연구)

  • Zhao, Yuqi;Pan, Young-Hwan
    • Journal of the Korea Convergence Society
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    • v.11 no.4
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    • pp.17-25
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    • 2020
  • This study focuses on the analysis of the service process and interaction mode of the serving robot used in the restaurant, Through user research, shadowing research and indepth interviews with customers and catering service personnel, this paper analyzes the contact points between catering service machines, people and users, constructs user journey map to understand users' expectations. In addition to the delivery service that can be allocated to the machine and people, the blueprint construction of ordering, reception and table cleaning services can also included in the service process. The final proposal is to improve the existing machine human interface and design a new service scheme.