• The Journal of the Korea Contents Association
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• v.22 no.1
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• pp.1-9
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• 2022

The purpose of this study is to comprehensively consider the challenge contents enjoyed based on SNS through the concept of Gamification and MDA framework. Regardless of the top-down and bottom-up divisions, in common, the participants show an active figure leading the creation and enjoyment of contents. As a result of analyzing the challenge contents using the MDA framework, the mechanics of 'relative level', 'challenge with expressive purpose', and 'Paidia rules' were found. This leads to the dynamics of participants who express an inner sense of achievement such as 'selection and competition for better expression' and 'selflessness and superiority', creating an environment where they can continuously participate in the challenge contents. Lastly, looking at the aesthetics of the challenge contents, it can be seen that participants are actively forming a play culture that leads the creation and enjoyment of contents. This phenomenon has resulted in breaking down the hegemony of content creation and distribution, which was the responsibility of society in the field of information transmission and commercial advertising.

• Proceedings of the Korea Contents Association Conference
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• 2018.05a
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• pp.563-564
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• 2018

컴퓨팅사고(computational thinking)란 기존의 인간사고와는 달리 컴퓨터를 활용하여 문제를 해결하는 과정에서의 여러가지 특성과 기질을 포함하는 문제해결과정이다. 이는 SW중심사회와 4차산업혁명의 도래로 인해 인공지능과 신경망 등 첨단의 소프트웨어 기술을 발전시킬 수 있는 기반이 되며, 매우 복잡한 문제를 알고리즘적인 방법으로 해결하는데 쓰일 수 있어서, 효율적인 결과를 보여줄 수 있다. 본 논문에서는 비버 챌린지 기반의 컴퓨팅사고력 향상을 위한 학습모델을 제안하였다.

• Proceedings of the Korea Contents Association Conference
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• 2018.05a
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• pp.513-514
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• 2018

우리 정부는 신기술인 지능정보기술의 효과 실현을 극대화하고, 선진 기술 확보를 가속화하기 위해 기존 추격형을 넘어선 선도형 R&D 지원체계가 필수적인 상황을 인지하고 있다. 특히, 미국 등 선진국에서는 신기술 분야에 대한 효과 극대화와 R&D 촉진을 위해 도전 경쟁형 R&D 지원체계를 활용한 R&D 추진을 활발히 지원하고 있다. 세계적으로 첨단 미개척 인공지능 분야의 연구 진작을 위해 우리정부는 지난 '17년부터 도전형 경쟁형 개방형 R&D 지원 체계인 '인공지능 R&D 챌린지' 도입하여 지원하고 있다. 이에 본 논문에서는 인공지능 R&D 챌린지의 가짜뉴스 찾기를 통해 국내 R&D의 지원방향에 대해 검토해 보았다.

• Proceedings of the Korean Society of Computer Information Conference
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• 2019.01a
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• pp.207-210
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• 2019

미래 사회를 살아갈 학생들에게 필요한 보편적 핵심 역량으로서 컴퓨팅 사고력에 대한 관심과 중요성이 커지고 있다. 또한, 2015 개정 교육과정을 통해 SW교육이 필수화되고 초 중등학교를 아우르는 구체적인 교육 목표 및 내용체계가 제시됨에 따라, SW교육을 위한 다양한 교육자료의 필요성이 증대되고 있다. 본 연구에서는 최근 국내외에서 SW교육을 위한 타당한 교육자료로서 주목받는 비버챌린지에 관한 국내 연구 동향을 분석하고자 하였다. 이를 위해 국내 논문지 및 학술대회 논문 17편과 국내 저자가 출판한 해외 학술대회 논문 1편의 연구를 분석하고 시사점을 도출하였다. 본 연구의 결과는 비버챌린지는 물론 향후 SW교육 콘텐츠에 관한 교육연구 방향을 제시하는데 기초를 제공할 것이다.

• Informatization Policy
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• v.29 no.3
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• pp.82-104
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• 2022

One of the interesting social phenomena in short-form video platforms is the hashtag challenge wherein ordinary users are encouraged to create by imitating short viral videos on a particular theme. Despite the increasing popularity of hashtag challenges, theoretical discussion on related user behavior is still very insufficient. In this study, we attempted to examine the impact of micro-influencers in order to understand users' willingness to participate in hashtag challenges. For this purpose, the para-social interaction theory and imitation behavior literature were adopted as key theoretical basis. In an empirical investigation using 243 survey data from TikTok users, our study found that a user's illusion of intimacy with a micro-influencer (i.e., para-social interaction) had significant positive impact on the intention to participate in a hashtag challenge. This study also showed that the degree of para-social interaction in a short-form video platform was determined by both media content-related factors and media character-related factors (i.e., content attractiveness, physical attractiveness, and attitude homophily). Our work in this study provided significant theoretical and practical implications on how to leverage micro-influencers for the success of hashtag challenges in a short-form video platform.

• Journal of Korea Entertainment Industry Association
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• v.15 no.8
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• pp.91-106
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• 2021

The purpose of this study is to define the process of leading to self-realization and social solidarity through the process of contents planning, production, and distribution as Contents Activism, and to categorize specific execution steps. Based on this, we try to analyze concrete cases to find out the social meaning and effect of the practice of Contents Activism. As for the research method, after examining the differences between traditional activism and Contents Activism through a review of previous studies, the implementation process of Contents Activism was categorized into 7 steps. By applying this model, this study analyzed two cases of Contents Activism. The first case is the 100 laps challenge in the backyard planned by an elderly man ahead of his 100th birthday in early 2020, when the fear of COVID-19 spread. Sir Tom Moore, who lives in the UK, challenged to walk 100 laps in the backyard to help medical staff from the National Health Service as COVID-19 infections and deaths increased due to a lack of protective equipment. His challenge, which is difficult to walk without assistive devices due to cancer surgery and fall aftereffects, drew sympathy and participation from many people, leading to global solidarity. The second case analyzes the case of 'The Unfreedom of Expression, Afterwards' by Kim Seo-kyung and Kim Woon-seong, who were invited to the 2019 Aichi Triennale special exhibition in Japan. The 'Unfreedom of Expression, After' exhibition was a project to display the Statue of Peace and the lives of comfort women in the Japanese military, but it was withdrawn after three days of war due to threats and attacks from the far-right forces. Overseas artists who heard this news resisted the Triennale's decision, took and shared photos in the same pose as the Statue of Peace on social media such as Twitter and Instagram, empathizing with the historical significance of the Statue of Peace. Activism, which began with artists, has expanded through social media to the homes, workplaces, and streets of ordinary citizens living in various regions. The two cases can be said to be Contents Activism that led to social practice while solidifying and communicating with someone through contents.

• Digital Contents
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• no.12 s.91
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• pp.80-85
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• 2000

작년 가을 부터 위원을 역임하는 연구회(노동성)의 일원으로 [챌린지드 텔레워크]를 테마로 한 미국 시찰을 다녀와서 작성한 리포트를 발표하겠다. 미국에서는 인터넷이 지극히 일상적인 도구로 사용되고 있고 장애인들도 커뮤니케이션 도구로서 아주 일상적으로 사용하고 있는데, 텔레워크를 포함한 업무용 도구로서는 하이테크 기업에서 개발 등 일반적인 일에 비교해서 급여수준이 높은 직종에 한정되어 있는 것 같다. 미국에서 장애인의 실업률은 75%에 달한다. 이들의 고용추진을 위해 9월 30일 클린턴 대통령은 [전국장애인 고용 인지의달]을 선언했다. 이 선언문중에서 [정부 스스로가 지적 장애인이나 중증 장애인의 고용과 승격을 평등하게 하는 기업의 선도자가 되어야 한다는 뜻에서 대통령령을 발표했다]라는 부분에 미국정부의 기본자세(관과 민의관계)가 명확하게 나타나 무척 흥미로웠다.

• Trans-
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• v.13
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• pp.59-90
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• 2022

Short-form content, which means "short video content within 10 minutes," is rapidly emerging as a recent trend among MZ generations based on the fact that it can be viewed whenever there is a short running time, and they are physically short, colorful, and deliver a lot of information in a compressed time, showing differences in both long-form content and format. In addition, entertainment videos such as information delivery videos, eating shows, web entertainment, and dance challenges are mainly produced and distributed, so there is no need to take expertise as a creative work of video experts, and consumers often become producers by directly participating in production using low-end equipment such as smartphones. For these reasons, shortform content creates new image styles rather than general existing image forms such as long-form contents, and this study focuses on changes in editing styles. This study summarized the following five characteristic changes by analyzing the editing style of short form content that has changed compared to long form content according to the 'visual' aspect. The use of frames, memes, screen division, blue screen, and subtitles are included, and by organizing each characteristic, we identified the editing style of shortform content that has emerged as a recent trend and learned about the changes.

• Industry Promotion Research
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• v.6 no.4
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• pp.11-21
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• 2021

This study tried to analyze the factors of corporate growth potential of CJ E&M, a representative company in the content industry. First, in order to analyze CJ E&M's growth Engine, Michael Porter's diamond model was used to review key factors, and then, based on the 4P model, directions for future corporate growth were suggested. As a Result, Factors behind corporate growth included "Media content of various genres" and "recruitment of star-class human resources", in terms of Production Conditions, and "Gratification Chinese market demand" in terms of Demand Conditions. In addition, "Korean wave industry aiming at K-Culture" in terms of Related Industry and "Two track strategy: global·glocal strategy" and "Media commerce strategy" in terms of business environment: strategy, structure, and competition was able to analyze. For the direction of development, there are "various products through collaboration of affiliated companies" in terms of Product and "TVING Benchmarked Netflix" in terms of Price. In addition, "global expansion through OTT platform TVING" in terms of place and "challenge marketing utilizing the Tiktok platform" in terms of promotion must be carried out.

• The Journal of the Convergence on Culture Technology
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• v.8 no.4
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• pp.213-217
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• 2022

It is a time when a sustainable Korean Culture Festival strategy is needed. The Korean Culture Festival is a Hallyu Culture Festival that comprehensively introduces various Korean cultures such as Korean food, beauty, and fashion with the focus on K content, which has been leading the global craze since 2020. As the core project of the promotion of Neo Hallyu by the Ministry of Culture and Gymnasium, the 2021 Korean Culture Festival, which was based on the World K-Pop concert and the K-Culture Fan Fair, including holding the first face-to-face concert that applied the stage of real-world content after Covid-19, as well as conducting and exhibiting various fan participation challenges, must now make the leap to the global Hallyu Culture Festival. To this end, it can consist of drama, K-pop, K-Culture Fan Fair, K-Meetup, K-Culture Parade, and Awards. This distinction shows a classic festival program centered around the prosumer content that drives the Korean Wave, and in order for this philosophy to be effectively linked to its contemporaries, a Business to Business (B2B) and Business to Consumer (B2C) 'Techtainment Strategy' is needed to acquire potential customers through learned playfulness.