• Journal of Intelligence and Information Systems
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• v.8 no.1
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• pp.39-62
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• 2002

In retail industry, it has been a major focus of marketing to identify and manage loyal customers effectively. Being established as a mature distribution channel, Internet retailing has launched various one-to-one marketing efforts and enjoyed much more fruitful outcome because it is founded on digitally enabled infrastructure. As more complicated and crowded transactions are expected, Internet retailing is in need of electronically available customer management services. This research presents architectural design of Web services for loyal customer management in Internet retailing. The fundamental models of the services are based on traditional RFM analysis. The Web services provide various agents that automate complicated loyal customer management tasks. beadily available Web services are expected to easily integrate into existing applications of any electronic retailers.

• The Journal of Korean Institute of Electromagnetic Engineering and Science
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• v.24 no.5
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• pp.558-565
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• 2013

In this paper, modeling and simulation for performance analysis of high resolution SAR system has been carried out in the time, frequency and numeric domain using ADS Ptolemy simulation tool of Agilent corporation. SAR system consists of antenna, controller and transceiver. Error parameters affecting SAR system performances have been defined, modeled and simulated such as phase noise of frequency synthesizer, amplitude and phase characteristic of TWTA, sampling frequency of waveform generator and I/Q imbalance. Finally, the development requirements of SAR system based on the impulse response function have been derived.

• Journal of Korea Multimedia Society
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• v.12 no.5
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• pp.617-632
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• 2009

In this paper we propose a technique of implementing the reconfigurable network protocol stack that allows for partitioning network protocol functions into software and hardware tasks on a SoC (System on Chip) platform. Additionally, we present a method that guarantees the deadline of both an individual task and messages exchanging among tasks in order to meet the deadline of real-time multimedia and networking services. The proposed real-time message exchange method guarantees the deadline of messages generated by multimedia services that are required to meet the real-time properties of multimedia applications. After implementing the networking functions of TCP/IP protocol suite into hardware and software tasks, we verify and validate their performance on the SoC platform. Experimental results indicate that the proposed technique improves the performance of TCP/IP protocol suit as well as application service satisfaction in application-specific real-time.

• Journal of KIISE:Information Networking
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• v.35 no.4
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• pp.326-336
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• 2008

Wireless sensor networks have been studied with two typical applications called event-driven and periodic monitoring. Although these applications have different core requirements, they have the same low latency requirement. However, main issue of the protocol in wireless sensor networks was focused on an energy efficiency, so it has not considered the latency problem. In this paper, we propose the RA-MAC, an energy efficient and low latency MAC protocol using a new channel access mechanism and the RTS Aggregation scheme for wireless sensor networks. Our simulation results show that the RA-MAC provides energy savings and latency reduction.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.20 no.5
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• pp.895-901
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• 2016

The next generation wireless and satellite communications require high transmission efficiency and high reliability to provide various services with subscribers. To satisfied these requirements, incorporated MIMO (Multiple Input Multiple Output) system with FTN (Faster Than Nyquist) techniques based on layered space time coded method are considered in the paper. To improve performance, STTC (Space Time Trellis Code) was employed as an inner code. As the same as SISO (Single Input Single Output) system, the outer codes are turbo codes. In receiver side, BCJR algorithm is used for STTC decoding in order to eliminate interferences induced by FTN transmission. They can yield significantly increased the data rates and improved link reliability without additional bandwidth. Therefore, we proposed a new decoding model for MIMO FTN model and confirmed that performance was improved compared to conventional SISO model according to amount of interference for FTN.

• The Journal of the Korea institute of electronic communication sciences
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• v.7 no.3
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• pp.597-606
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• 2012

The description of this paper was made putting the emphasis on CIM Interface configuration with a college policy program as the center whether it is suitable or not for a college promotion. CIM Interface technique for a college promotion is an expression method by visual requirements. Alternatives to a college promotion turned up which are depending on Contents, Image, Marketing strategies by visual elements. The application of consumer contents to give users information did the role of a channel inducing the users to join. Besides, an information designing enabled the information structure to be a visual expression by being grafted on content consistency. First above all, the implementation policy of such systematical formation could be found through University Identity Program-IMC useful as a branding strategy of a college promotion. Like this, a methodology which is able to increase the efficiency of college promotion through a process and a connection was established.

• International Commerce and Information Review
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• v.16 no.3
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• pp.25-50
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• 2014

This study is to identify the factors and explore the moderating effects of gender in influencing customer behavioral intention to adopt mobile commerce in Shanghai and Guangzhou in China. An extended study based on TRA, TPB and TAM, UTAUT, technology adoption model is applied for designing on this study model of behavioral intention to adopt mobile commerce focused on emotional variables and cross-gender differences. The results of analysis reveal that the effects of perceived risk, personal innovativeness, individual familarity and social influence on behavioral intentions to adopt mobile commerce as well as to differ across gender. Differences cross gender is specially the perceived risk and social influence. Findings imply that mobile commerce operators need to be communicated to female consumers, the risk-free quality including security, payment and certification system along with the social influence of using mobile commerce. When targeting female consumers in China, the word of mouth marketing strategic approach and improvement of communications of mobile commerce should be focused.

• Korean journal of communication and information
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• v.39
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• pp.102-139
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• 2007

This research studied how political online discussion participation and experiencing opinion disagreement during the discussion affect on civic attitudes(interpersonal trust and reciprocity) and civic participation through pretest-posttest control group experimental treatment. For results, first of all, online political discussion positively affects on civic attitude of participants, but it's effect was partial. Next, experiencing opinion disagreement can help to have rather improving civic attitude than reducing civic attitude. Finally, civic attitude consists of interpersonal trust and reciprocity acquired from online discussion also partially and positively affects on civic participation which is more affected by reciprocity than interpersonal trust. Regard to these effect of online discussion, civic attitude can be extended by participating political communication(discussion), and participating communicative associations lead to encourage civic attitude of them and function to reinforce social integration and social ties.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2015.05a
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• pp.455-456
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• 2015

In O2O environment (Online-to-Offline), providers attract new customers via websites and lead them to pay online, then induce them again to offline when receiving products. Thus, online and offline channel is integrated and create synergy for marketing in O2O context. As online and offline channel coexist in O2O, consumers' perceptions for products and services that providers offer cannot help being different compared to an independent channel (i.e., either online or offline). Therefore, this research aims to explore the effect of perceived service quality on consumer's trust and attitude, who have purchased products in O2O context. For testing the hypothesized research model, the current paper conducts survey and empirical test.

• Journal of the Institute of Electronics Engineers of Korea SD
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• v.39 no.7
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• pp.46-56
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• 2002

In this paper, we describe a hardware-software co-verification methodology and environment in developing a mobile station modem chip for cdma2000 1x which is one of the 3rd generation mobile communication standards. By constructing an efficient co-verification environment for a register-transfer-level hardware model and a physical-layer software model combining a channel link simulator and a versatile test-bench, we can drastically reduce both time and cost for developing a complex three-million-gate class system integrated circuit.