• The Journal of the Korea Contents Association
• /
• v.19 no.2
• /
• pp.328-339
• /
• 2019

Shopping information contents shown on online shopping sites represent online retailer's intention to draw potential consumers' visual attention. However, unfortunately, previous studies in literature show that most of the shopping information contents are naively designed just to appeal to consumers' visual attention without systematic and logical analysis of consumers' possible different visual reactions depending on gender. To fill in the research void like this, this study proposes eye-tracking approach to investigating the research issue of how gender affects consumers' visual attention towards human brand image contents on the online shopping sites. For the sake of conducting related eye-tracking experiments, we adopted two types of products - notebook computer as a utilitarian product, and perfume as a hedonic product. Results revealed that female consumers show higher visual attention to human brand image contents than male consumers. Besides, significant gender difference exists on the human brand image contents more highly when they are attached with a hedonic product like perfume, than a utilitarian product like notebook computer. From the eye-tracking-based experiment results like this, this study suggested theoretical backgrounds about gender differences towards online shopping information contents and related human brand image contents as well.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
• /
• 2009.11a
• /
• pp.74-78
• /
• 2009

인터랙티브 TV 시장이 활성화됨에 따라 DCATV와 IPTV의 경쟁이 본격화되면서 사용성에 직접적인 영향을 주는 인터페이스에 대한 관심도 증대되고 있는 실정이다. 본 연구는 인터랙티브 TV의 서비스 및 인터페이스에 대한 사용자의 멘탈모델을 이해하는 것을 목적으로 진행하였다. 연구 방법은 다음과 같다. 첫째, 문헌 조사를 통해 인터랙티브 TV의 2가지 유형인 DCATV와 IPTV의 기술적 차이점과 서비스 동향을 파악하였다. 둘째, 헬로우TV, C&M, 브로드앤TV, 쿡TV, 마이 엘지TV 등 인터랙티브 TV의 사례들을 비교분석 하였다. 셋째, 헬로우TV를 중심으로 사용성 평가를 실시하고 그 결과를 종합 분석하였다. 이를 통해 본 연구에서는 DCATV와 IPTV의 서비스 및 인터페이스에 대한 사용자 멘탈모델이 다르다는 것을 파악할 수 있었다. 특히 실시간으로 방송되는 '케이블TV채널'과 요청에 따라 다운로드 되는 'VOD'라는 두 가지 서비스는 인터랙션 방식과 제공 단위에 있어서 상이하며, 따라서 개념적 혼란을 야기할 수 있다. IPTV와 달리 두 가지 서비스를 함께 제공하는 DCATV에서는 대부분의 사용자들은 2가지의 멘탈모델을 병립시키지 못해 인지적 혼란을 느꼈고 VOD서비스에 대해서도 정확히 이해하지 못했다. 이는 VOD 명칭에 대해 어려움을 느끼는 것으로 생각되며 VOD명칭에 대한 개선이 필요했다. 이에 새롭게 변화된 쿡TV에서는 VOD란 명칭을 TV다시보기로 개선함으로써 명칭 개선이 필요함을 증명했다. 이러한 발견 점은 차후 인터랙티브 TV의 인터페이스 개발시 컨셉 개발을 위한 기초 자료로 이용될 수 있을 것으로 사료된다.

• Journal of Digital Convergence
• /
• v.14 no.5
• /
• pp.11-19
• /
• 2016

SNS users are continuously increasing and SNS is emerging as a major PR channel of government. In particular, SNS can be a useful tool, but also the challenges for risk communication. This study is examined how nuclear regulatory organizations' SNS management and visitors' responses to the facebook pages in Korea and U.S.. Results indicated that both organizations frequently used information-oriented posting. Concerning the types of PR, NSSC tended to mainly use 'Relationship-Management PR', NRC mainly use 'Image PR.' In addition, our analyses on visitors' responses showed that visitors usually in response to participational and visual(ex. video, card news) typed contents. Based on its' results, this study provides practical suggestions for government's future SNS management strategies.

• The Journal of the Korea Contents Association
• /
• v.5 no.4
• /
• pp.122-132
• /
• 2005

CVE(Collaborative Virtual Environment) is the virtually shared area where people cannot come together physically, but wish to discuss, collaborate on, or even dispute certain matters. In CVEs, in habitants are usually represented by humanoid embodiments, generally referred to as avatars. But most current graphical CVE systems fail to reflect the natural relationship between the avatar's gesture and the conversation that is taking place. More than 65% of the information exchanged during a person to person conversation is carried on the nonverbal band. Therefore, it is expected to be beneficial to provide such communication channels in CVEs in some way. To address this issue, this study proposes a scheme to represent avatar's gestures that can support the CVE users' communication. In the first level, this study classifies the non-verbal communication forms that can be applicable to avatar gesture design. In the second level, this study categorizes the body language according to the types of interaction with verbal language. And in the third level, this study examines gestures with relevant verbal expressions according to the body parts-from head to feet. One bodily gesture can be analyzed in the description of gesture representation, the meaning of gesture and the possible expressions, which can be used in gestural situation.

• Journal of Korean Library and Information Science Society
• /
• v.50 no.4
• /
• pp.405-428
• /
• 2019

This study discerned interactions that secondary students experience during their studies and information behaviors that explains their interactions. In addition, when young people collaborate with their friends, this study identified their actions, such as collecting, using, sharing, and generating information, and the social and cultural factors that influence the behavior. The research questions consisted of 'Radical Change Theory' focusing on the information behavior of the digital age youth and the type of radical change in the digital age. As a result of the research, the status of collaborative information behavior of middle and high school students was reflected in our educational reality. Students, however, approached and utilized various information sources, diversified their opinion sharing tools, and discovered channels that were different from adults and used them in information activities. Though not as anticipated, they suggested that the experience of collaboration helped the individual's growth.

• Korean Journal of Remote Sensing
• /
• v.33 no.6_1
• /
• pp.993-1001
• /
• 2017

Drought is a worldwide natural disaster with extensively adverse impacts on natural ecosystems, agricultural products, social communities and regional economy. Various global satellite observations, including SMAP soil moisture, GRACE terrestrial water storage, Terra and Aqua vegetation productivity, evapotranspiration, and satellite precipitation measures are currently used to characterize seasonal timing and inter-annual variations of regional water supply pattern, vegetation growth, drought events, and its associated influence ecosystems and human society. We suggest the satellite monitoring system development to quantify meteorological, eco-hydrological, and socio-ecological factors related to drought events, and characterize spatial and temporal drought patterns in Korea. The combination of these complementary remote sensing observations(visible to microwave bands) provide an effective means for evaluating regional variations in the timing, frequency, and duration of drought, and availability of water supply influencing vegetation and crop growth. This integrated drought monitoring could help national capacity to deal with natural disasters.

• Journal of The Institute of Information and Telecommunication Facilities Engineering
• /
• v.4 no.2
• /
• pp.29-36
• /
• 2005

All-optical fiber-type $2{\times}32$ splitters for an Ethernet PON (passive optical network) were fabricated by using a FBT (fiber biconical tapered) process and the performance of the splitters was tested in upstream transmission of the EPON system. The $2{\times}32$ splitters was obtained by cascading $1{\times}4$ splitters fabricated by a conventional FBT process and showed -18 dB of insertion loss with 1.5 dB uniformity of output power at each channel and -0.1 dB of polarization dependent loss. The insertion loss variation was below 0.1 dB at the temperature range of $-40^{\circ}C\;to\;80^{\circ}C$. For upstream channel transmission test in the EPON system were a Zig board and a burst mode receiver. Zenko-made optical module was used for the burst mode receiver by adding functions of serializer/deserializer and clock data recovery, a Virtex II pro20 chipset and Vitesse VSC7123 were used in the Zig board for characterizing the burst mode and in the clock data recovery chipset, respectively. Startup acquisition lock time and data acquisition lock time were measured to be 670ns and 400ns, respectively, in the upstream channel transmission of the EPON system adapting the $2{\times}32$ splitter fabricated in this work.

• Journal of the Korea Convergence Society
• /
• v.7 no.5
• /
• pp.155-160
• /
• 2016

The education applications for English learning have been developing consistently by utilizing the smart-phone owing to the development of internet and ICT. Smart technology based study platform, the mobile learning which enables for the students to study beyond the time and space is expected to bring forth new paradigm of education in tune with the environment change and trends. But it is found that the current applications are mostly the contents patterned for English study institution information with single channel or made for thinking study concept with only the simple language learning once they were checked. Therefore, the understanding on the English study process shall be changed and the study on the platform service is required by accessing in the viewpoint of thinking exercise learning. This study is purposed to explore the scope and strategy of mobile learning UX platform development and suggest the service model via prototype for English study.

• Journal of the Korea Institute of Information and Communication Engineering
• /
• v.21 no.4
• /
• pp.718-723
• /
• 2017

We propose a pilot hopping scheme that improves the limited system capacity due to pilot contamination in multi-cell environment with large-scale antenna arrays at a base station, assuming the infinite number of antennas. In the conventional fixed pilot scheme, each user obtains the same signal-to-interference ratio (SIR) over a long period of time. Therefore, a user with strong interference has continuously low SIR which degrades its service quality. In the proposed pilot hopping scheme, different pilot signals are used for each time slot, and different amounts of interference are received every time. When such a pilot hopping technique is applied, the SIR fluctuates at every time slot. When the Hybrid Automatic Repeat & reQuest (HARQ) technique is applied in such a channel, the outage probability and transmission rate are improved. We show that there is the performance gain of the proposed scheme over the conventional scheme through computer simulations.

• Journal of the Institute of Electronics Engineers of Korea TC
• /
• v.48 no.9
• /
• pp.1-9
• /
• 2011

In this paper, we propose an efficient method to create clusters of geographically distributed base stations which cooperatively transmit signals in cellular mobile communication systems. The proposed method utilizes a sequential selection approach to choose candidate base stations which can provide maximum weighted sum-rate gain when they participate in the cooperative transmission with the existing cluster. In particular, the proposed method limits the maximum number of base stations in a cluster by considering the system operational and implementation complexities. Moreover, the combinations of clusters dynamically change along with variations of channel environments. Through computer simulations, performance of the proposed method is verified by comparing with the non-cooperative transmission method and the static clustering method. Numerical result shows that the proposed sequential selection based clustering method is especially advantageous for the performance improvement of lower percentile users in terms of average throughput, and thus the proposed method can effectively improve the fairness among users.