• Title/Summary/Keyword: 창의적 인지

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Moderating Effect on Transportation Between Short Storytelling ad types and Message Sensation Value: Focusing on TikTok & Chinese consumers (짧은 동영상 광고 스토리텔링 유형과 메시지자극가(MSV)가 스토리몰입에 미치는 영향연구 - 틱톡(TikTok) 중국소비자를 대상으로)

  • CHEN, KAKA;Kim, Jung Kyu
    • The Journal of the Convergence on Culture Technology
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    • v.7 no.4
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    • pp.659-665
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    • 2021
  • Short video applications (e.g., TikTok, YouTube shorts) are growing quickly in terms of active users and usage time. Of course, advertising industry is utilizing the app as AD channel. The current study, however, argues that the effectiveness of ADs in short video apps are not articulated well and that precise research for measuring the effect is required. In this context, this study measured the effects of storytelling ad types(reality, parody, creative) and message sensation value(high vs. low level) on story transportation. The notable finding is that when creative storytelling ad type which requires more cognitive resources than other two types meets high level of message sensation value, ad viewers could reach cognitive overload state which induced low effectiveness of ad. As its result, the effectiveness of AD reduced. More specific theoretical discussion and suggestions for advertising producers are described.

Effectiveness and Relationship Analysis of Chemistry Programs Based on Metacognitive Learning Strategies Using Realistic Contents for Pre-service Teachers (예비교사를 위한 실감형 콘텐츠 활용 메타인지 학습전략 기반 화학 프로그램의 효과 및 관계성 분석)

  • Da Eun Lee;Hyun-Kyung Kim
    • Journal of the Korean Chemical Society
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    • v.67 no.4
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    • pp.271-280
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    • 2023
  • The purpose of this study is to investigate the effect of chemistry program based on metacognitive learning strategies using realistic contents on prospective teachers' creative thinking skills and science core competencies, and their perception. In particular, it was intended to further improve the effectiveness of the program by introducing a strategy to strengthen metacognition. Participants were classified into the experimental group subject to the newly developed chemistry curriculum and traditional group subject to general programs that exclude realistic contents and metacognitive strategies. Both groups were surveyed before and after the application of the program to measure the degree of change in metacognitive competencies, creative thinking competencies, and science core competencies. It also analyzed the impact of metacognitive competencies and science core competencies on creativity thinking competencies. As a result of the study, relevance and rationality among sub-factors of metacognitive competencies and creative thinking competencies of the experimental group were improved, and all sub-factors except for scientific participation and lifelong learning ability among science core competencies were significantly improved. In addition, it was found that metacognitive knowledge among metacognitive competencies, scientific inquiry ability and scientific thinking ability among science core competencies affect creative thinking competencies. Through the results, it was suggested that realistic content that incorporates metacognitive learning strategies is needed to improve creative thinking competencies, and learning models and programs that can utilize them are needed.

Perspectives of Design Education for Enlightenment of Creativity in Young Child (유아의 창의성 계발을 위한 디자인교육에 대한 인식 연구)

  • Seo, Yong-Mo;Lee, Ye-Joong;Ahn, You-Jeong;Oh, Chi-Gyu
    • The Journal of the Korea Contents Association
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    • v.14 no.12
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    • pp.1047-1057
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    • 2014
  • The purpose of this study is to create design education program for enlightenment of creativity in young child. We studied preschool education professionals for perspective of design education in young child. So the study contents of our paper are design education for enlightenment of creativity in young child. Preschool education professionals recognized that design education work unsystematic manner in present education program. They recognized the important factor for enlightenment of creativity in young chid. They need a relevant and contents for design education issues. Our studies show that they realized an absence of the perception of design education and design education professionals for young child. They could not distinguish between the conventional art activities and design activities. So they required a design teaching aids. We realized that they are respond to the design education in young child positively. Our study states that preschool education professionals need a contents of design education and development of a relevant programs for young child.

An Algorithm Learning Program with Robot (로봇 활용 알고리즘 학습 프로그램)

  • Lee, YoungJun;Lee, EunKyoung
    • The Journal of Korean Association of Computer Education
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    • v.12 no.1
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    • pp.33-44
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    • 2009
  • In this study, we selected an educational robot as a suitable tool to support algorithm learning for middle school learners through comparative analysis of various tools. Educational robot can provide tangible experiences for abstract concepts of algorithms. Therefore, we developed an algorithm learning program with educational robots to enhance intrinsic motivation and creative problem solving ability for middle school learners. Also, we implemented the developed program in middle schools and analysed the educational effects of the program. We found that the algorithm learning program with robots was helpful in enhancing learners' intrinsic motivation about algorithm learning and creative problem solving potential. These findings may offer useful direction for designing teaching and learning program for algorithm education. These results can be used as a basis for study on designing and developing algorithm learning program.

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Brain Based Teaching-learning Model Design about Life Drawing - Focusing on Animation Major Drawing (라이프 드로잉(life Drawing)의 두뇌 기반 교수-학습 전략 연구 - 애니메이션 전공 중심으로)

  • Park, Sung-Won
    • Cartoon and Animation Studies
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    • s.38
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    • pp.71-91
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    • 2015
  • This study is a process to study the life drawing teaching method considering professional characteristics in animation and has a study objective to design the model and teaching method which applies the strategies considering the creative mechanism of the brain. Recently, study results about integrated teaching method are being announced which apply brain based learning principles as the alternative arguments about teaching methods in each area based on creativeness. In other words, integrated education based on creative mechanism in the brain is applied not only to fine arts and drawing education, but also to the entire areas of the arts. Life drawing is an area which demands comprehensive teaching method that vivid expressions could be skillfully obtained by understanding the communication methods with the objects through cognitive senses, creativeness and movements beyond the structural knowledge about human body. Therefore in this study, the strategies and methods for the skillfulness of life drawing and consequently arranged education model structure drawing are to be designed based on the creativeness, study materials and content factors which were analyzed in previous stages of this study. In order to combine the content factors based on creativeness and study materials of the brain which are the results of previous studies, the conclusion has been reached that 5 step cognitive strategy stages to wake brain senses, flexibilize the brain, purify the brain, integrate the brain and become the master of the brain. Strategic methods to execute this were designed with brain gym, right brain energization drawing and HSP(high-level cognizance) training. Teaching and learning model structure diagram which is designed based on this is to be continued to teaching and learning guidelines during the relevant semesters after the research.

A Comparative Analysis of Achievement Standards of the 2007 & 2009 Revised Elementary Science Curriculum with Next Generation Science Standards in US based on Bloom's Revised Taxonomy (Bloom의 신교육목표분류체계에 기초한 2007 및 2009 개정 초등학교 과학과 교육과정과 미국의 차세대 과학 표준(Next Generation Science Standards)의 성취기준 비교 분석)

  • Choi, Jung In;Paik, Seoung Hye
    • Journal of The Korean Association For Science Education
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    • v.35 no.2
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    • pp.277-288
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    • 2015
  • The purpose of this study is to find the point for improvement through the comparative analysis of the 2007 & 2009 revised science curriculum, and the NGSS of the United States with Bloom's revised taxonomy. The results of the analysis confirmed that the revised curriculum in 2009 compared to the revised curriculum in 2007 has expanded the type of cognitive process and knowledge, which promote a higher level thinking. However, the revised curriculum in 2009 has been biased to the type of specific cognitive process and knowledge in cognitive process dimension and knowledge dimension as compared to the NGSS of the United States. In the revised curriculum in 2009, the type of cognitive process such as 'analyze,' 'evaluate,' 'create,' and the type of knowledge such as 'meta-cognitive knowledge' have been treated inattentively. In addition, through comparative analysis, it was identified that the type of cognitive process and knowledge that were neglected in achievement standards were not dealt with in the learning objective of teachers' guides, either. The revised curriculum should consist of achievement standards in comparison to the previous curriculum to reflect better the goals of science education. Therefore, it is necessary to create an achievement standards including various types of cognitive processes and knowledge by improving the method of statement of achievement standards of science curriculum.

A Study on the Effect of CAI Assisted Teaching in A Diagram Studying (도형학습에서 CAI를 활용한 수업의 효과성에 관한 연구)

  • 김화선;장종욱
    • Proceedings of the Korea Multimedia Society Conference
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    • 2003.05b
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    • pp.840-843
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    • 2003
  • 본 논문은 '컴퓨터를 이용한 교육방안의 홍수 속에서, 그 효과성은 어느 정도 인지되고 있는가?' '컴퓨터에 대한 일반적 기대치만큼이나 그 효율성은 신뢰도가 있는가?'라는 멀티미디어 교육자재들의 효과성에 대한 근본적인 의문점을 제기하고 학습자들이 쉽게 접할 수 있는 게임형 도형 맞추기를 수업에 접목함으로써 CAI의 효과성을 검증하였다. 실험 후 CAI로 수업을 실시한 집단에게 학습효과가 높고, 멀티미디어 CAI를 도입하여 진행된 수업은 학습자의 학습효과를 높여준다는 결과를 얻을 수 있었다. 멀티미디어의 효과성검증은 컴퓨터가 기존의 학습방법을 완전히 배제하는 혁신적 기제임을 주장하지는 않는다. 컴퓨터의 교육적 활용은 전통학습방법을 보완하여 학습자의 능동적, 창의적 능력을 개발, 육성하고 변화의 흐름을 주도하는 바람직한 인간형 실현에 목표를 두고 있다. 급격한 정보 변혁의 시대에 학교교육의 효율성을 최대화하기 위한 다양한 컴퓨터 보조 수업물이 연구, 제작되고 있는 실정에서, 그 기제들의 효과성을 검증하는 것은 멀티미디어의 잠재적 가능성을 지속적으로 개발, 발전시키는데 우선적인 조건이라 할 수 있을 것이다.

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A Study on the Influence of Entrepreneurial Attitude of University Students on Entrepreneurial Potential (대학생의 기업가적 태도가 창업잠재성에 미치는 영향에 관한 연구)

  • Son, Jongseo;Kim, Jinsoo
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.16 no.2
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    • pp.123-141
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    • 2021
  • This research examined the relationship between entrepreneurial attitude and entrepreneurial opportunity recognition and university students' entrepreneurial potential in the entrepreneurship of university students. Accordingly, this research confirmed the significant influence between the awareness formation of entrepreneurial opportunities and the attitude toward entrepreneurial, which affect the improvement of the entrepreneurial potential of university students, and analyzed the influence relationship between the variables according to the start-up education and the role model. The results of the study are summarized as follows. First, creativity, leadership, and individual control have a significant effect on information search. Insight and achievement have no statistically significant effect on information search. Second, creativity, leadership, and insight were found to have a significant effect on the information combination, and the sense of achievement and individual control did not significantly affect the information combination statistically. Third, creativity, leadership, and individual control have a significant effect on opportunity capture. Insight and achievement have no statistically significant effect on opportunity capture. Fourth, information seeking and opportunity capture have a significant effect on perceived entrepreneurship prospects, and information combination has no significant effect on statistically recognized entrepreneurship prospects. This research examined the effects of the entrepreneurship education and role model of university students, which are the subjects of entrepreneurship education activities supported by universities and governments, and suggested implications related to the entrepreneurial potential of university students who did not entrepreneurship immediately because the perceived desire for and the perceived feasibility of entrepreneurship are formed.

An Analysis of the Job and Competency of Healthy Family Supporter for Culture Work (문화사업 담당 건강가정사 양성 및 보수교육을 위한 직무와 역량 분석)

  • Lee, Yoon-Jung
    • The Journal of the Korea Contents Association
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    • v.11 no.4
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    • pp.485-496
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    • 2011
  • The aims of this article are analyzing the job of healthy family supporter for culture work and understanding their core and development competency. As a result, the primary job of healthy family supporter for culture work is planning culture and volunteer work with family program, their core competencies are understanding of daily life and culture, interpersonal skills, creative thinking, problem-solving and social skills and development competencies are planning and evaluation program, word processing skill, creative thinking and problem-solving.

Cognitive Frame of the Expert on Musically Talented in the Pop Music Audition Program (대중가요 오디션 프로그램에서 음악영재에 대한 전문가들의 인지프레임 분석)

  • Park, Seon-Ok;Choi, Young Eun;Chung, Duk-Ho
    • Journal of Gifted/Talented Education
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    • v.26 no.4
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    • pp.587-609
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    • 2016
  • The purpose of this study is to analysis the cognitive frame of the expert on musically talented in the Pop music audition program. Consequently, this article found that each expert has difference priority. Myself(PA), voice(YA), tune(YO) are used frequently. In comparison with standard frame, all experts refer to creative area in priority. But, they lack in motive area. Also, there are areas which don't treat in standard frame. And to conclude, pop music audition program has creative and personal characteristic. If not, it doesn't give prominence to differentiated messages and last in the global market. Based on the result of this study, this paper suggests the following: Firstly, it needs devices that support areas which fall short of selection. Secondly, it requires new frame which modifies the details of standard frame.