• Archives of design research
• /
• v.20
• /
• pp.185-196
• /
• 1997

There were several methods of conception in seeking a visul idea of the advertising design. However, such conventional methods had a tendency that the degrees of utilization and satisfation are lacking. Also, in a thumbnail sketch phase, there was a great tendency to seek an idea based on pictorial elements only and thus depended chiefly on the existing references. Accordingly, originality was not high. Further, under the background which any common methods of a designer and a copywriter, if they have effective. I would like to propose a visul idea conception method, a condensing & amplification method for maintaining a logical system of advertising intelligence and for facilitating creative visualization through a language-oriented approach. The condensing & amplification method is the method of conception, in which after an appeal point as per advertising intelligence is passed through sentence and phrase and then condensed with word, various variation for the word develop, and by selecting the most creative word of the results, the thumbnail sketch commences based on the results amplified with the phrases and sentences.

• Proceedings of the Korean Institute of Intelligent Systems Conference
• /
• 2007.11a
• /
• pp.231-234
• /
• 2007

광고는 우리 생활 속에 많은 영향을 끼친다. 광고는 다양한 분야에서 활용되고 있으며, 새로운 기술과 사회문화 전반을 반영하기 때문에 다양한 정보와 지식을 필요로 한다. 광고 제작자는 다양한 광고 수용자 층을 포괄하기 위해 다채로운 전달 매체와 기법 등을 이용하여 광고 크리에이티브(광고 제작을 위한 아이디어) 전략을 수립하게 된다. 이를 바탕으로 광고 메시지의 효과적인 전달을 위하여 크리에이티브 컨셉(광고의 주요 소재, 테마)을 세우게 되는데, 이 때 주목하는 점은 독창적이고 영향력이 있는 아이디어야 한다는 것이다. 광고는 대중매체를 통해 전달되므로 목표 수용자의 크기는 쉽게 예상할 수는 있다. 하지만 제작의 과정은 복잡하고 창의적인 방향을 지향하므로 수용자를 고려하였다고 하더라도 어떤 반응을 일으키는지 예측하는 것은 어렵다. 본 논문에서는 이미 매체를 통해 전달된 광고들을 광고의 제작과정에서 사용되는 요소 중에서 수용자들이 평가 가능한 기준을 설정해 수용자들의 반응을 수집, 수치화하여 결정트리에 적용하였다. 이률 이용하여 새로이 제작되는 광고가 수용자에게 어떤 반응을 불러일으킬지 판단하는 시스템을 설계하였다.

• Journal of Gifted/Talented Education
• /
• v.11 no.2
• /
• pp.127-150
• /
• 2001

The upcoming century is a knowledge based society which did not exist before which requires creative ability to solve problems. Therefore, it is necessary to Provide a creative program of problem solution in order to match this global trend The creativity of problem solution means the ability to solve a problem using previous ideas in an advanced way or develop new ideas. Creative education is especially important for infants. Because the young mind is where fresh ideas preside and can frame-work the early stage of life like a blank sheet of paper. The Infant-Early Child Creative Development Institute. as an adhesive institute at Yeungjin College, develops various programs that integrate methods which match current trend in this era and also start the Creative Promotion Test with 2,000 Families for the expansion of creative education from the baseline as an alternative method. The infants tested in the creative test will find ways of problem solution through animation beam projects for their given situation and also discuss the problems with their family members. Through these processes the infant and family members will complete the creative structures to solve the problems using limited materials given by the institute, and the final product will be evaluated as objective results. The final evaluation of the test will also be considered the teamwork of family cooperation and the attitudes of participants as well as the product of problem solution. The criterion of the evaluation is to be considered both a creative way of thinking and creative attitudes. Because the score counts were conducted manually it delayed the selection of awarded students who took the test. Also, we found that some parents have difficulty in accessing information to find the score through homepage from the computer. this Problem might be corrected in the future plan. Like Freud's saying, if human character and exploring attitudes during the early stage of a child, a person's creativity is composed their infant period as their basic foundation. Therefore, the family wh first environment the infant encounters will be treated as a prima when making basic structure. From this viewpoint, this creative test work as a festival of creativity fare with 2,000 families.

• Korean Journal of Cognitive Science
• /
• v.13 no.4
• /
• pp.80-80
• /
• 2002

The main thesis of this article is that the decisive point of creativity education is the cultivation of critical thinking capability. Although the narrow conception of creativity as divergent thinking is not subsumed under that of critical thinking, the role of divergent thinking is not so crucial in the science context of creative problem-solving. On the contrary, the broad conception of creativity as focusing on the reference to utility and the third conception of creativity as a process based on the variation and combination of existing pieces of information are crucial in creative problem-solving context, which are yet subsumed under that of critical thinking. The emphasis on critical thinking education is connected with the characteristics of contemporary knowledge-based society. This rapidly changing society requires situation-adaptive or situation-sensitive cognitive ability, whose core is critical thinking capability. Hence, the education of critical thinking is to be centered on the learning of blowing-how and procedural knowledge but not of knowing-that and declarative knowledge. Accordingly, the learning of critical thinking is to be headed towards the cultivation of competence but not just of performance. In conclusion, when a rational problem-solving through critical and logical thinking turns out consequently to be novel, we call it creative thinking. So, creativity is an emergent property based on critical and logical thinking.

• Korean Journal of Cognitive Science
• /
• v.13 no.4
• /
• pp.81-90
• /
• 2002

The main thesis of this article is that the decisive point of creativity education is the cultivation of critical thinking capability. Although the narrow conception of creativity as divergent thinking is not subsumed under that of critical thinking, the role of divergent thinking is not so crucial in the science context of creative problem-solving. On the contrary, the broad conception of creativity as focusing on the reference to utility and the third conception of creativity as a process based on the variation and combination of existing pieces of information are crucial in creative problem-solving context, which are yet subsumed under that of critical thinking. The emphasis on critical thinking education is connected with the characteristics of contemporary knowledge-based society. This rapidly changing society requires situation-adaptive or situation-sensitive cognitive ability, whose core is critical thinking capability. Hence, the education of critical thinking is to be centered on the learning of blowing-how and procedural knowledge but not of knowing-that and declarative knowledge. Accordingly, the learning of critical thinking is to be headed towards the cultivation of competence but not just of performance. In conclusion, when a rational problem-solving through critical and logical thinking turns out consequently to be novel, we call it creative thinking. So, creativity is an emergent property based on critical and logical thinking.

• Journal of the Korea Convergence Society
• /
• v.10 no.7
• /
• pp.121-131
• /
• 2019

Art Collaborative advertising uses creative works that are not related directly to the product and recreates it as a more valuable product. Creative thinking acts as a core value. The purpose of this study is to investigate the effect of creative thinking using mind map and SCAMPER technique in art collaboration class. After analyzing the art collaboration advertisement class for 6 students in middle school, we analyzed characteristics between creative technique and creativity through student activities and work. The results were as follows. First, creative thinking ability of students who experienced art collaboration showed flexibility and originality in SCAMPER, and fluency in mind map. Second, throughout the course, we were able to observe elaboration, which embodied tough ideas and developed depth. This study will contribute to the research related to the improvement of students' creative convergence case by meeting two or more areas and collaborating on each core competency.

• Journal of Creative Information Culture
• /
• v.6 no.3
• /
• pp.199-207
• /
• 2020

In this study, the case of capstone design course operation for the execution of SW development-oriented projects in the field of computer engineering is presented, and a 3-tier capstone design model is proposed through the case. Recently, most engineering departments operate capstone design classes, but in many cases, capstone design courses are generally operated in the graduation year. Students taking these capstone design courses are experiencing difficulties in the process of actually coding and implementing together with the collaboration process according to the team project class operation, but before these difficulties, derivation and verification of possible ideas and concrete ideas It is showing more difficulties in the process. In this study, in order to efficiently operate the capstone design and create results, in the second semester prior to graduation, students, professors, and mentors from industry mentors will work together to develop ideas through an idea tone contest, etc. Through the second semester, we propose a 3-tier capstone design model that can advance the idea and actual implementation and implementation of the derived ideas.

• The Journal of Korean Association of Computer Education
• /
• v.14 no.5
• /
• pp.29-37
• /
• 2011

This paper reports on a design and implementation of a Smartphone App providing the SCAMPER method. The SCAMPER method is an efficient method of creativity, which is a way of encouraging uniqueness, promoting change in things, and evoking or triggering new or varied possibilities. The Smartphone users analyzed the effectiveness and shortcomings of the Smartphone App. The results showed that the developed Smartphone App is effective in terms of the value, use, content, and component. The Smartphone App is also efficient to use anywhere, anytime and to express, share, actively communicate with others through the App. In addition, several improvements of the App were suggested for Smartphone users to develope and enhance their creativity by adopting the SCAMPER method.

• Proceedings of the KAIS Fall Conference
• /
• 2001.05a
• /
• pp.180-183
• /
• 2001

최근 정보통신을 비롯한 다양한 분야에서 새로운 기술과 아이디어를 이용한 기술개발이 활발하게 이루어짐에 따라 창의적 연구결과에 따른 특허 출원도 급격히 증가하고 있다. 본 논문에서는 사용자의 특허검색 과정에서 특허와 관련된 기술문서를 동시에 검색이 용이하도록 지원하는 방식을 개발하는 것을 목적으로 한다. 특허 및 기술점보 연계 시스템은 신규 특허 문서에 대한 분류를 위해 주제별 주요용어를 추출하고 특허 문서와 유사한 기술 문서를 코사인 유사도 기법을 사용하여 유사도에 따라 기술 문서를 사용자에게 제공할 수 있도록 설계하였다.

• Proceedings of the Korea Contents Association Conference
• /
• 2018.05a
• /
• pp.565-566
• /
• 2018

3D프린팅으로 인한 제품 및 공정의 혁신은 비즈니스모델에도 커다란 영향을 미친다. 3D프린팅은 제작시간절감, 정밀성향상, 소재개발 등의 단점을 극복하기 위해 다양한 기술을 통해 신산업을 이끌어갈 원동력으로 작용하고 있다. 본 연구는 3D프린팅 기술이 활용된 패션제품의 사례를 탐구하여 각 제품유형별 특징을 고찰하고, 창의적인 아이디어의 구현과 고객만족을 위한 생산기술의 효율성에 3D프린팅의 기술을 활용도를 통해 패션산업의 발전방향을 모색하고자 한다.