• Proceedings of the Korea Technology Innovation Society Conference
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• 2017.05a
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• pp.713-729
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• 2017

프랜차이즈 산업은 전문 창업시스템을 구축한 가맹본부가 사업 초기부터 가맹점의 영업활동을 지원하고 사업 노하우(know-how) 및 경영 기술을 지원 해줌으로서 창업 활동을 용이하게 도와주고 있다. 프랜차이즈 가맹점 창업의 장점은 브랜드 인지도를 활용한 영업활동으로 창업초기부터 일정한 수익을 보장 받을 수 있는 이점이 있어 소상공인의 관심이 매우 높다. 본 연구에서는 프랜차이즈 지원서비스인 가맹본부의 상품공급 수준, 고객관리 지원, 슈퍼바이저지원, 교육훈련 지원, 마케팅지원이 가맹점주의 경영성과에 어떻게 영향을 미치는지를 연구함으로 써, 가맹본부와 가맹점간의 서로 상생할 수 있는 지원서비스에 대한 전략적인 방법과 기업가정신과 개인 특성이 경영성과에 미치는 영향을 분석하는 것이다.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.11 no.5
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• pp.1-13
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• 2016

This study aims to observe the impacts of entrepreneurship and market orientation of Seoul's business incubator (BI) CEO's on business performance, as well as investigate the moderating effects of BI supporting services. The main objectives of this study are as follows: first, to observe how the entrepreneurship of CEO's affects business performance; second, to observe how CEO's market orientation as a cultural factor attributes to business performance; third, to verify whether the utilization level of BI supporting services shows moderating effects between entrepreneurship and business performance, and finally to verify whether the utilization level of BI supporting services shows moderating effects between market orientation and business performance. Business incubators in Seoul registered with the Business Incubator Association were surveyed both online and offline to receive 127 responses out of 320 circulations. By filtering out insincere reponses, 117 were used for statistical analysis. Our results assert that the utilization level of physical BI supporting services does indeed strengthen the relation between initiative and financial performance. Also, it is interesting to note that the utilization level of physical BI supporting services supports the relation between risk sensitivity and financial performance. While risk sensitivity on its own shows no positive effect on business performance, a suitable utilization level of BI supporting services is likely to strengthen the connection. In addition, the utilization level of both physical and non-physical supporting services shows a moderating effect between initiative and non-financial performance. Based on the results above, risk-taking business incubator CEOs with initiative are likely to yield better financial performance in terms of increasing sales, if provided with various physical supporting services such as sufficient educational facilities including communal spaces and conference rooms.

• Journal of Advanced Technology Convergence
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• v.2 no.2
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• pp.1-8
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• 2023

Due to the recent long-term economic downturn, the number of non-store and mail-order sellers is increasing as prospective entrepreneurs are concentrated due to the phenomenon of non-store start-ups with low start-up costs. In particular, in addition to unemployed young people and housewives who lack funds, many office workers who wish to have a 'two-job' are jumping into the business. Therefore, in this paper, we have moved away from provider-oriented service platforms that are dependent on specific networks, operators, and service types. In addition, we plan to design a business integration support system that can provide B2B services in the promotional material industry that contributes to business support and profit generation of wholesale and retail non-store entrepreneurs through sharing and participation. The proposed system is judged to be a business integrated operation support system applying orchestration and service management technology and enterprise business partner management technology that can provide stable operation management service.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.18 no.1
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• pp.125-140
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• 2023

Careful preparation for a start-up can lower the risk of failure and create a successful business model. However, there are still challenges for middle-aged entrepreneurs, as start-up services and policies are often not readily accessible or fully utilized. Despite active research on middle-aged start-ups, previous studies have not delved deeply into the demographics of start-up preparation and various preparation behaviors. In response to this, a study was conducted to identify which start-up support services middle-aged entrepreneurs use, and how start-up preparation can be classified based on this. Data from 324 middle-aged tech start-up owners, based in Seoul and who started their businesses within the past 7 years, was collected and analyzed. The results showed that middle-aged entrepreneurs had moderate start-up preparation, with the greatest focus on the preparation period and the least focus on start-up education. Latent Profile Analysis revealed three groups of start-up preparation types among middle-aged entrepreneurs: "Overall Tribal Type," "Lack of Start-up Education Type," and "Comprehensive Preparation Type." BCH was performed on start-up satisfaction, start-up competence, fear of failure, access to start-up services, and support needs for middle-aged entrepreneurs based on the preparation type. The results showed that "Overall Tribal Type" had statistically lower start-up satisfaction, competence, and service accessibility compared to the other groups. Meanwhile, "Comprehensive Preparation Type" had a statistically lower fear of failure than the other types. "Overall Tribal Type" also had lower accessibility to middle-aged start-up services. All types had a high recognition of the need for support for specialized middle-aged start-ups. The findings highlight the need for more comprehensive support for middle-aged entrepreneurs. This could include expanding support projects to enhance their level of preparation, providing customized support based on their level of preparation, and improving the visibility and accessibility of start-up support services for middle-aged individuals. Additionally, specialized education that addresses the characteristics of middle-aged individuals should be provided.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.16 no.6
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• pp.3858-3869
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• 2015

In industrial society, the conversation topic of this period is mainly business start up, and revitalization of business start-up, through creation of new jobs, is playing an important role in employment maximization and revitalization of economy in general; one of those inducements is a start-up business incubation system, in whose center exists a start-up business incubator center. Hereupon, this study is intending to contribute to setting up the efficient operation direction and polity line, and provide a clue to a discussion by empirically analyzing the influence of quality level and degree of assistance of a start-up business incubator on satisfaction. For this purpose, this study developed a questionnaire on the basis of the preceding researches and conducted its research targeting a total of 500 valid samples. As a result of doing research, it was found that the quality level and assistance degree of services provided to a move-in company or a preparator of business start-up has a significant influence on satisfaction with the center & support service, and a manager's capabilities and related technology characteristics had a significant influence on satisfaction.

• Journal of Digital Convergence
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• v.17 no.1
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• pp.63-71
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• 2019

The purpose of this study is to reduce the barriers to entry into the government- supported startups and to contribute to the improvement of public policy services of the government. To do this, we identify the difficulties and problems that pre-founders are experiencing through startup cases of young entrepreneurs established in 2018, and provide practical help for pre-founders to experience their utility in preparation for government-supported startups, the need for public services to do so. And to propose a mentoring service to help the successful startup of policy-oriented user. This study is effective to adopt and apply the public service design process and methodology to the development of public policy service for the pre-founder who is preparing for government support centered startup. This study is meaningful that it presents one approach that can be considered when the government wants to develop and improve public policy services.

• Proceedings of the Korea Society for Energy Engineering kosee Conference
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• 2002.11a
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• pp.243-249
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• 2002

창업보육센터 (이하 BI)는 기술과 사업성은 있으나 정보 및 경영자원이 부족하고 경영관리 능력이 미흡하여 사업 진행에 어려움을 겪는 신설창업자나 예비창업자에게 시설 및 장비지원과 함께 제품개발기술지원은 물론 경영, 회계, 재무, 홍보, 법률분야 등의 다양한 보육서비스를 제공하여 창업자의 성공가능성을 제고시키는 것을 주된 목적으로 하는 사업장을 가리킨다.(중략)

• Proceedings of the Korea Society of Information Technology Applications Conference
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• 2007.11a
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• pp.107-107
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• 2007

• 한국벤처창업학회:학술대회논문집
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• 2010.08a
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• pp.21-43
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• 2010

2030년대는 BT시장이 활짝 열리는 시대로 고도화된 IT기술, 데이터 해석기술, 집적회로 개발기술, 생화학기술 등 모든 영역의 기술이 필요할 것이며, 앞으로의 기술개발은 융합을 전제로 하여 IT와 BT의 융합이 관건이 될 것으로 기술개발의 시너지를 내기 위해서는 관련 산업과 대학이 물리적으로 적정한 위치에 임해야 할 것이다. 우리나라에는 2009년 말 현재 819개의 산업클러스터가 만들어졌으며, 한국산업단지공단이 집적화 된 산업단지에 여러 가지 지원시설, 지원제도 등을 제공하고 있으나 기술융합을 위한 지식재산서비스에 관한 지원제도는 미미하거나 거의 없는 실정에 있다. 이를 위해 우리나라 산업단지의 현재 기능을 살펴보고 문제점을 분석하여 산업클러스터 내의 기업들이 서로 유기적인 협력을 통하여 융합기술 개발의 시너지 효과를 극대화 할 수 있는 길을 모색하며, 특히 한국산업단지공단에 꼭 필요하다고 판단하는 지식재산 관련 지원제도(지식재산지원본부)의 기능과 조직구성에 대한 개념과 산업클러스터 내의 기업에게 지식재산전략 수립을 지원할 수 있는 Flow를 제안하여 산업클러스터의 지식재산서비스 지원방안을 제시하였다.

• The Journal of the Convergence on Culture Technology
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• v.9 no.1
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• pp.183-190
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• 2023

This study is a study on the effect of university students' entrepreneurship education service quality on educational satisfaction and entrepreneurship intention. Although various entrepreneurship education is being operated at universities, there is not much research on entrepreneurial intentions. In this study, in order to analyze the factors for increasing the entrepreneurial intention, the effect of the service quality of entrepreneurship education on educational satisfaction and entrepreneurial intention was examined. In order to achieve the purpose of this study, questionnaires were distributed to university students in Daegu and Gyeongbuk, and statistical analysis of 298 questionnaires that were faithfully answered was conducted using SPSS 22. TA is a result of multiple regression analysis on the effect of start-up education service quality on educational satisfaction, tangibility, responsiveness, certainty, and empathy had a significant effect, but reliability did not have a significant effect, and educational satisfaction had a significant effect on entrepreneurship intention. Recently, start-up businesses in Korea have been revitalized, and various programs such as start-up education, start-up support policies, and commercialization support are emerging. Since the quality of educational service for start-up at universities affects the will to start a business, service quality capabilities should be strengthened to increase educational satisfaction.