• Title/Summary/Keyword: 창업인식

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재창업의 성공 요인 : 지식, 인지심리, 감정

  • Bae, Tae-Jun;Choe, Yun-Hyeong
    • 한국벤처창업학회:학술대회논문집
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    • 2019.11a
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    • pp.129-134
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    • 2019
  • 계속 높아지는 기업가정신과 창업의도에도 불구하고 2017년 OECD 보고서에 따르면 한국은 실패에 대한 두려움이 높은 국가로 전체 7위롤 기록했다. 실패 후 신용 불량으로 인한 재기 불가능에 대한 인식이 여전히 팽배해 창업을 저해하는 요인으로 아직까지 큰 비중을 차지하고 있다. 그러므로 실패에 대해 관용적인 문화와 실패를 통한 학습 독려, 실패 기업인의 재도전 지원 활성화 정책은 한국을 진정한 창업국가로 변모하게 할 것이다. 그러나 무엇보다 실패를 경험한 창업가 본인 자신이 새롭게 재기에 임하는 마음가짐이 중요하므로 본 연구의 목적 역시 재창업자가 다시 창업에 어떤 자세로 임해야 하는지 찾고자 하는데 있다. 따라서 본 연구는 재기에 성공한 4명의 사업가와 재도전을 했으나 여전히 성과를 못 내고 있는 5명의 사업가를 인터뷰하여 재도전의 성공 요인을 탐색하고자 한다. 연구 결과, 재기 창업가가 재도전 성공을 위해 가져야 할 자세와 역량을 1) 지식(knowledge), 2) 인지(cognition), 3) 감정(emotion) 이상 3가지 관점에서 기존의 연구가 다루지 못한 접근법을 제안한다. 먼저, 지식 관점에서 보면 기존 사업과의 동질성 여부가 중요한 것이 아니라, 새롭게 진출하는 영역에 대한 준비성이 재도전의 성공 여부에 영향을 미쳤다. 다음으로, 인지적 관점에서는 과거 실패의 원인에 대한 분석과 자기 실책으로의 귀인은 차이를 보이지 않았고 오히려 앞으로 영위할 사업에 대한 여러 사람들의 지적과 충고에 대한 수용 역량(coachability)이 성공과 실패를 나눴다. 마지막으로 감정 관점에서 선행연구는 실패로부터 슬픔을 빨리 극복하는 사람이 학습과정도 빨리 이뤄지는 것으로 여겨졌으나, 슬픔의 극복은 재기 후 성과와는 관련이 없었으며, 본 연구에서는 재기 전 생계유지가 가능한 상태 여부가 성공의 선행조건이 될 수 있음을 발견하였다.

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A Study on Difficulty Factors of Youth Startups for Activating Local Startups (지역창업 활성화를 위한 청년창업 애로 요인에 관한 연구)

  • Ahn, Tae-Uk;Kang, Tae-Won
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.15 no.2
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    • pp.67-80
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    • 2020
  • This study has been conducted at a time when Korean government continues to extend support for youth startups as part of its policy to create jobs and the focus moves from career and employment to youth startups with a growing interest in the field of youth startups. Against this background, this study aims to identify difficulty factors of youth startups in areas besides the Seoul Metropolitan Area, seek ways to overcome difficulty factors, and propose policy implications. To this end, this study set five criteria and 25 sub-criteria to evaluate the difficulties of youth startups by reviewing previous studies and conducting literature review, and performing brainstorming method. The empirical analysis of the evaluation criteria was performed, using the analytic hierarchy process (AHP) method, on youths aged 19 to 39 in Gunsan area. The analysis results showed that the largest difficulty factors facing local youths include business model establishment, business administration and management, and startup funding in the criteria. As for sub-criteria, the largest difficulty factors are market information acquisition, technology commercialization, project feasibility, technology development, and new market pioneering in descending order. Local youths have much difficulty about the process of turning a business item into a product and commercializing it. According to a comparative analysis by gender, men were a relatively high difficulty in commercializing business models than women. men were a relatively high difficulty in commercializing business models than women. On the other hand, women were higher than men in all factors (management management, entrepreneurship, improvement of entrepreneurship system, and improvement of entrepreneurship awareness) except for factors affecting business model. In addition, the factors of entrepreneurship were found to be relatively different among young people (college students, prospective entrepreneurs, entrepreneurs). In conclusion, it was suggested that in order to revitalize youth entrepreneurship in the region, it is necessary to actively resolve the difficulties of business model commercialization rather than entrepreneurship funds. In addition, it is necessary to strategically support customized entrepreneurship support and situational administrative services because gender and hierarchical difficulties are different than general solutions. This study presented practical priorities and derivation methods for the entrepreneurship difficulties faced by local youth, and suggested measures and improvements for vitalizing local youth entrepreneurship in the future.

The Effect of Founding Process of Foodservice Business and Foodservice Marketing Management on the Duration of Business - Focused on Kwangju City - (외식업경영자들의 외식창업과정과 외식마케팅관리가 영업지속기간에 미치는 영향 - 광주광역시 중심으로 -)

  • Kim, Yong-Wan;Kim, Hee-Kee
    • Culinary science and hospitality research
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    • v.19 no.1
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    • pp.42-56
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    • 2013
  • This study showed that a sales executive officer, a founder of foodservice, and marketing methods and activities influence the duration of business and business performance. The hypotheses of the study are as follows. First, a foodservice business will influence marketing management. Second, marketing management will influence business performance. Third, founding a foodservice business influences business performance. Fourth, marketing management will influence the duration of business. Fifth, business performance will influence the duration of business. As a result, all the hypotheses are adopted. Consequently, business methods such as marketing activities and costs should be continually studied to improve management, and founders and managers should invest in marketing management in various ways.

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The Role of Venture Capital in the Creation of New Venture Firms: Time-series Analysis in the Context of South Korean Industries (창업투자회사의 벤처 기업 창출 기여에 관한 시계열 분석)

  • Kim, Taekyung
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.9 no.6
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    • pp.101-108
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    • 2014
  • The creation of new venture firm has been regarded as a key of creating more job opportunities and discovering new value engines for various industries. It is positively expected that venture capitals play an important role of supporting the process. Nevertheless, there is a scant of research efforts to analyze empirical data for understanding cross-correlations between investment of venture capital and new venture foundation. To fill the gap, this study investigated sets of time-series data from 1998 to 2014 in the context of South Korean economy. The results reveal that venture capitals have contributed significantly to the quantitative increase of venture firms. In addition, the findings show that the creation of new venture fails to yield a direct impact on resolving young unemployment problems in short term. The paper contributes to the research community on new venture foundation by providing insightful views.

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The Effects of Entrepreneur Competence Characteristics on Start-Up Performance: Focusing on the Mediating Effect of the Start-Up Support System (창업가 역량 특성이 창업성과에 미치는 영향에 관한 연구: 창업지원제도 매개효과 중심으로)

  • Ahn, Tae-Uk;Han, Dong-heuy;Kang, Tae-Won
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.14 no.1
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    • pp.73-83
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    • 2019
  • As the awareness of the importance of Start-up increases, the number of entrepreneurs who decide to start their career is gradually increasing. However, the rate of start-up failure is still high and the qualitative level is very low due to lack of start-up performance. In this study, we analyzed the effect of entrepreneurship capability and start-up support system on start-up performance. To that end, 361 valid data were collected from businesses that were established less than seven years ago in Jeollabuk-do on August 1, 2018 and used for study verification through SPSS 21 and AMOS 21. First, the entrepreneurial competence (entrepreneurial competence, managerial competency) has a positive effect on the start-up support system and the technical competency has no significant effect. Second, entrepreneurial competence (entrepreneurial competence, managerial competency, technical competency) has a significant effect on entrepreneurial performance. However, entrepreneurial competence has a meaningful effect on the start-up performance of entrepreneurs with a negative (-) effect. Third, it was found that the start - up support system had a positive effect on the start - up performance. Finally, the start - up support system proved to have mediating effect between entrepreneurial competence and start - up performance. The implications of this study are as follows. In order to increase the start-up performance of the start-up companies, it is proved that increasing the capacity of the start-ups is an important factor. In addition, empirical studies have proved that the use of start-up support system is an important factor that directly or indirectly has a significant effect on start-up performance, We have made meaningful implications that actively supporting and utilizing entrepreneurship is necessary to enhance start-up performance.

A Study on the Current status and the Educational Needs of Entrepreneurship Education Program : Focused on Elementary and Secondary School Teachers (초·중등 기업가정신 교육 현황과 교육요구도 분석: 초·중등 교사를 대상으로)

  • Baek, Min-Jung;Kang, Kyoung-Kuen;Yi, Bum Jin
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.18 no.12
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    • pp.564-574
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    • 2017
  • This study reviews the current status of entrepreneurship education programs in elementary and secondary schools, and analyzes the following educational needs among teachers. We have made the following conclusions from the study. First, career development teachers shared a strong need for entrepreneurship education programs. Second, the programs provided by these teachers were substandard despite the strong need expressed. In particular, insufficient training period and incentives were provided to teachers involved in the programs, and the teachers exhibited low standards in job specialization and class evaluation abilities. Third, the awareness of people involved in the education scheme was most critical in the cultivation and activation of entrepreneurship educations-according to the Borich educational demand calculations comparing the required and actual entrepreneurship education standards. In summary, the general educational conditions, such as the teachers' job specialization, educational support and environment, and partakers' awareness, were lacking in entrepreneurship education programs aimed at the youth. To stimulate the programs' effectiveness, teachers must be better trained; the programs should be better advertised; and specialization should be cultivated during training. Furthermore, the government's support towards program development and diversification through appropriate policies should aim to help the education's recipients in their proactive career development during the current 4th industrial revolution.

디지털 기업가정신의 고용효과에 대한 탐색적 연구

  • Bong, Gang-Ho;Lee, Dong-Hyeon
    • 한국벤처창업학회:학술대회논문집
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    • 2022.11a
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    • pp.83-88
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    • 2022
  • 디지털 전환은 기존 산업의 진입장벽 파괴에 따른 새로운 비즈니스 기회 확대, 자산의 디지털화에 따른 초기창업비용의 축소 등 창업 및 기업가적 활동 측면에서 중대한 환경적 변화를 초래하고 있다. 이러한 변화로 인해 기존의 기업가정신 이론으로 기업가들이 새로운 비즈니스 기회를 인식하고 기업가적 가치를 추구하는 일련의 과정을 이해하기에는 충분치 않으며, 기업가정신의 특성 및 효과에 대한 새로운 접근이 필요하다는 문제의식을 바탕으로 최근 디지털 경제 환경에서의 기업가정신을 조망하는 새로운 이론적 틀로서 '디지털 기업가정신'이라는 개념 및 관련 연구분야가 부상하고 있다. 본 연구에서는 국가 단위에서 디지털 기업가정신의 고용효과를 탐색적으로 파악하기 위하여 국제 기업가정신 관련 조사인 「글로벌 기업가정신 모니터(GEM)」 데이터를 활용한 상관 관계 분석을 실시하였다. 연구 결과, 기업가적 활동에 있어서의 디지털 기술 활용 의지, 창업 의지, 6인 이상의 고용창출 의지 등이 상호 간 긍정적인 관련성을 가지는 것으로 나타났다. 이는 디지털 기술에 기반한 창업 또는 기업가적 활동에 대한 의지가 일자리 창출과 긍정적인 관계를 가진다는 의미다. 해외 학자들을 중심으로 이루어지고 있는 디지털 기업가정신 연구는 기업가정신 및 창업 프로세스에 대한 디지털화의 영향이나 디지털 기술의 혁신 및 새로운 벤처의 탄생에 의해 창출된 기업가적 기회에 대한 논의가 주를 이루고 있는 데 반하여, 본 연구에서는 디지털 기업가정신에 의해 창출되는 성과에 대해 살펴본다는 점에서 차별성이 있다. 또한 국내에서 많이 다루지 않은 디지털 기업가정신 관련 연구를 수행하고 그 결과를 발표함으로써 동 분야에 대한 국내 학계의 관심을 촉진할 것으로 기대된다는 점에서도 학술적 의의가 있다.

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A Study on the Effect of Social Support on Entrepreneurial Intentions and Entrepreneurial Behaviors: Mediating Effects of Entrepreneurial Self-Efficacy and Entrepreneurial Intentions (사회적 지지가 창업의도 및 창업행동에 미치는 영향에 관한 연구: 창업자기효능감과 창업의도의 매개효과)

  • OK, Jun Woo;Hyun, Byung Hwan;Chang, Eun Sil;Yang, Jae Min
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.15 no.1
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    • pp.151-165
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    • 2020
  • Recently, the government has been spending a large amount of money to support start-ups with its major policies aimed at economic growth and job creation under the keynote of innovative growth. Nevertheless, the Global Entrepreneurship Development Institute (GEDI) gave a very low assessment of the social and cultural support areas of Korea's start-up ecosystem in the 2018 Global Entrepreneurship Index (GEI), indicating that unlike the government's interest, our perception of start-ups has not been positive. This study surveyed 300 prospective entrepreneurs and entrepreneurs. In addition, this study empirically analyzes how social support of those around them is related to their entrepreneurial intentions and behaviors. As a result, it was not possible to confirm whether social support affects entrepreneurial intentions, but social support had positive influences on entrepreneurial behaviors. In addition, social support was found to have positive influences on entrepreneurial behaviors with dual mediation of entrepreneurial self-dfficacy and entrepreneurial intentions. Therefore, it was confirmed that social support is a factor that influences entrepreneurial behaviors and that entrepreneurial self-efficacy has important parametric effects. The findings of this study suggest that the government and entrepreneurship support agencies need to reflect programs in start-up support poject to promote social support for start-ups and to enhance entrepreneurial self-efficacy.

Analysis of the Effects of Positive and Negative VR Game Contents on Enhancing Environmental Awareness Based on Self-Reliant and Team-Based Play Styles (개인 플레이와 협동 플레이 방식에서 긍정적 및 부정적 VR 콘텐츠가 환경 인식 개선에 미치는 영향)

  • Jihun Chae;Seungeun Yoo;Youngsung Lee;Yunsub Kim;Hyeonjin Kim;Daseong Han
    • Journal of the Korea Computer Graphics Society
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    • v.29 no.3
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    • pp.137-147
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    • 2023
  • This paper presents a motion-capture-based projection VR system to explore the effectiveness of gamification in improving environmental awareness. We examine the key components of positive and negative VR game content and analyze the impact of individual and cooperative play methods on promoting sustainable behaviors. Our findings are as follows. Firstly, we discovered that the use of positive content in individual play mode was effective in improving awareness of the importance of recycling. Secondly, we confirmed that the use of positive content in cooperative play mode and the use of negative content in individual play mode were each effective in enhancing awareness of the seriousness of environmental pollution. Thirdly, we found that experiencing positive content first, followed by negative content, in individual play mode was effective in increasing interest in the environment. Based on these findings, we determined that adjusting the order of use of positive and negative content is more effective than simply using positive or negative content alone for improving environmental awareness. Moreover, considering the importance of recycling, the seriousness of environmental pollution, and the level of interest in the environment, we confirmed that individual play mode is effective and cooperative play mode can be more effective depending on the measure.

Study on Characteristic Factors of Female Entrepreneurs for Vitalization of Female Entrepreneurship: Focusing on Case Studies (여성창업 활성화를 위한 여성창업가의 특성요인에 관한 연구: 사례연구를 중심으로)

  • Kim, Yun-Sun;Lee, Il-Han
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.17 no.5
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    • pp.49-65
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    • 2022
  • This study conducted an exploratory study based on in-depth interviews to understand the characteristics and capabilities of female entrepreneurs to promote women entrepreneurship. Therefore, in this study, through in-depth interviews with eight female entrepreneurs, the main contents of entrepreneurial attitudes (need for independence, development desire, favorable conditions), start-up entry rate, start-up motivation, start-up activities and constraints were analyzed. As a result, first, it was found that the entrepreneurial attitude of female entrepreneurs has a strong motivation for successful management based on a feeling of self-satisfaction, has characteristics that prioritize independence and self-actualization, and favorable conditions for starting a business are important. Second, it was found that women's individual differences from men and social structural factors had no significant effect on the entry rate of women. Third, it was found that the most important entrepreneurship motivation for women is the spirit of challenge, self-satisfaction, and the desire to balance work and family. Fourth, female entrepreneurs showed little difference in perception between male and female entrepreneurs in terms of resource access, but there was some discrimination in the network. Fifth, the main industries of female entrepreneurs are small businesses, and there is a tendency to be concentrated in industries with low profit margins and low growth and sales. Finally, it was found that barriers to women's entrepreneurship still exist. Based on the results of this study, the following implications are suggested. First, this study is differentiated in that it mainly identified the characteristics of women's experiences and social environments while starting a business and running a business. Second, in the case of female entrepreneurs, there is a need to spread a positive awareness of women entrepreneurship by arguing that the barriers to entrepreneurship unique to women are not high and can be sufficiently overcome. Lastly, although opportunistic start-ups based on women's social experience or management ability in work life are important for women's entrepreneurship, government support policies are needed to promote professional technology start-ups.