• Asia Marketing Journal
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• v.5 no.3
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• pp.106-131
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• 2003

본 연구는 소비자 신뢰의 형성과 역할에 대한 모델을 전자상거래에 적용시켜서 온라인 구매의사결정에 관한 연구모델을 제시하고 그 모델의 유효성을 실험적 조사를 통해 평가하는데 주목적이 있다. 모델의 검증을 위하여 신뢰가 성립하기 위한 선행변수(거래 안전성, 웹사이트 실체성, 검색 기능성)와 조절변수(웹사이트 친숙도), 그리고 결과변수(구매의향)로 구성된 연구모델의 변수간의 구조적 관계를 검증하였다. 본 연구의 개념적 모델에서 신뢰도는 만족도와 함께 온라인 구매의향에 유의한 영향을 미친다고 설정되었다. 122 명의 대학생을 연구 참여자로 선정하여 전산실에서의 통제된 시뮬레이션 상황에서 4 개의 사이트(한솔 CS, 롯데, 메타랜드, 지그타운)를 대상으로 실행된 본 연구의 주요분석 결과는 다음과 같다. 첫째, 웹사이트 신뢰도는 사이트 안전성과 실체성에는 반응하였으나 기능성은 신뢰도에 영향을 미치지 못하였으며, 웹사이트 만족도는 웹사이트의 안전성, 실체성, 기능성에 모두 민감히 반응하였다. 둘째, 4 개 사이트 중에서 3 개가 웹사이트 만족도 보다는 신뢰도가 구매의향에 영향을 더 많이 주는 것으로 나타났다. 셋째, 2 개 사이트에서 웹사이트 신뢰도는 만족도와 서로가 구매의향에 대해 상대적인 조절역할을 하는 것으로 나타났다. 본 연구의 결과는 전자상거래에서 점차 중시되고 있는 신뢰도에 대한 개념을 웹사이트 만족도와 온라인 구매의향과 연관하여 파악함으로써 신뢰도의 원천과 영향력에 대한 실체적이고 현실성 있는 접근방법을 제시하여 줌으로써 웹사이트의 개발에 관련하여 인터넷 마케터들에게 효과적인 마케팅 전략의 수립을 위한 이론적, 실무적 근거를 제공하여 준다.

• Korean Journal of Environment and Ecology
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• v.33 no.4
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• pp.481-492
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• 2019

The Korean Ministry of Culture, Sports and Tourism has held "Travel Week" since 2014 to encourage the people to take a vacation and disperse the seasonal tourism demand that is concentrated in summer in Korea. As part of the program, the Korea National Park Service has also operated the participatory lowland exploration program that offers nature-themed attractions and enjoyment in national parks across the country during the "Travel Week" since 2018. The purpose of this study was to investigate the satisfaction with the program and intention to participate again of participants in the "National Park Spring Week Program" which is held in national parks during the "Travel Week." We conducted a self-report survey of 1,281 participants in the "2019 National Park Spring Week Program" held in 18 national parks across the country. The analysis of responses on the difference in the participants' satisfaction and intention to participate again according to the awareness in advance of the "2019 National Park Spring Week Program" showed that the average satisfaction and intentional to participate again of those who were aware of the program before visiting national parks were statistically significantly higher than those who were not. As for the type of national parks, those who participated in "maritime and coastal national parks" and "historical national parks" showed the statistically significantly higher satisfaction and intention to participate again than those who participated in "urban national parks." As for the type of the programs, those who participated in "cultural performance" and "exploration experience" showed the statistically significantly higher satisfaction than those who participated in "exhibition," "PR booth," and "campaign." Those who participated in "cultural performance" and "exploration experience" showed the statistically significantly higher intention to participate again than those who participated in "exhibition" and "PR booth." This study is expected to provide basic data for establishing a policy to improve exploration services in response to the increasing number of visitors to national parks in spring and fall as well as the peak season of summer.

• 한국경영정보학회:학술대회논문집
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• 2007.11a
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• pp.429-434
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• 2007

이 연구는 공공부문이 구축/관리중인 지식정보자원의 시민활용 실태를 점검하고 유비쿼터스 기술을 활용한 지식정보자원의 시민활용성 제고방안 모색을 목적으로 한다. 이를 위하여 부산광역시의 시민 200 명을 대상으로 설문조사를 실시하여 지식정보자원에 대한 인지도/활용도/활용장애요인과 유비쿼터스 기술에 대한 인지도/활용도/유용성을 조사하였고, 향후 유비쿼터스 기술을 활용한 공공행정, 교육학술, 사회문화/복지, 생활경제 등 4 대부문 16 개분야 32 개의 지식정보자원에 대한 시민활용 의향을 분석하였다. 분석결과 지식정보자원에 대한 인지도와 활용도는 보통보다 낮은 수준에 있으며, 그 이유로는 개인정보유출에 대한 불안, 지식정보자원 소재에 대한 정보부족, 지식정보자원 활용 비용의 부담 및 활용의 불편 등으로 나타났다. 향후 유비쿼터스 기술을 활용한 지식정보자원 활용의향에 대해서는 실생활과 밀접한 관련을 갖고 있는 교통/기상정보, U-Care 및 U-Health 정보, 금융, 공연예술, 관광여가 등의 정보에 대해서는 높은 의향을 보이나, 실생활과 직접 관련이 적고 전문적인 능력이나 관심이 요구되는 행정정보공개, 정책참여, U-학술연구 등에 대해서는 낮은 의향을 보이는 것으로 나타났다.

• Korean Journal of Social Welfare
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• v.62 no.2
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• pp.257-278
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• 2010

This study examined the factors affecting the preference for the elderly's mental health services utilization in rural areas. A behavior model developed by Andersen and Newman provided an analytical framework to determine the factors affecting service utilization preferences among 335 elderly people as research subjects. The authors found that the preferences for mental health service utilization were significantly related to the level of education, living alone, presence of grandchildren, participation in social activities, and recognition about the services. Based on the findings, this study suggests that more mental health services for the elderly in rural areas be further developed and strengthened. Also, the elderly who lives alone and lives with grandchildren should have a priority in policy consideration. Multiple approaches are suggested to increase the awareness of mental health services and participation social activities for those older people.

• 한국사회복지학회:학술대회논문집
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• 2007.04a
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• pp.307-313
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• 2007

• The Journal of the Korea Contents Association
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• v.22 no.6
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• pp.495-505
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• 2022

The purpose of this study was to examine the influence of altruism and social trust on giving behavior for COVID-19 among citizens and the differences by gender and age. To this end, this study conducted analyses with a sample of 2,006 regular citizens from the Giving Korea 2020 survey constructed by the Beautiful Foundation. The main analysed results are as follows. First, citizens' altruism and social trust significantly positively influenced giving behavior for COVID-19. Specifically, when altruism increased by one level, the likelihood of giving participation increased about 3.00 times and the likelihood of giving intention increased about 3.60 times. Second, the influences of citizens' altruism and social trust on giving behavior for COVID-19 were moderated by gender and age. Whereas the influence of altruism on giving participation was more pronounced for women, the influence of altruism on giving intention was more pronounced for young citizens. Also, the influence of social trust on giving intention was more pronounced for young citizens. Based on the results, this study discussed strategies for citizens' giving behavior to overcome a disaster like COVID-19.

• Journal of Convergence for Information Technology
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• v.9 no.10
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• pp.244-253
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• 2019

This study was a descriptive study to investigate the effects of healthcare workers' consciousness of biomedical ethics, recognition of good death, and self-esteem on attitude toward advance directive. Participants in this study were 292 healthcare workers in the three general hospitals located Y city. The data were collected from April 2 to April 23, 2019 and analyzed descriptive statistics, t-test, one-way ANOVA, Pearson correlation coefficient, and multiple regression using the SPSS Win. 22.0 program. The result of the multiple regression indicates the intention to awareness regarding advance directives, intention to execute advance directives, time to complete advance directives and recognition of good death predict 23.5% (F=12.39, P=.000) of attitudes toward advance directives. Therefore, it is necessary to develop a program to establish attitudes toward advance directives by providing education on recognition of good death of healthcare workers.

• The Journal of the Korea Contents Association
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• v.18 no.10
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• pp.111-120
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• 2018

The rapid use of Facebook among colleges, the present study was to explore the motivations of college owned Facebook among college students. The factor analysis The factor analysis showed that the college students perceived that the intimacy, update of college information, sharing daily lives, use of time, seeking useful information are important motivations when they use college Facebook. The extracted factors such as emotional intimacy, information update and sharing daily lives also play significant variables to affect Facebook effectiveness such as "like" and "sharing others." The results suggest that Facebook managers need to use college Facebook as a social medium not by one way communication medium to the college students.

• Journal of Korea Port Economic Association
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• v.36 no.1
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• pp.165-182
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• 2020

According to recent government forecasts, universities face a critical situation, due to a reduction in the number of students and a decrease in tuition income. To respond to the changed population structure and the 4th Industrial Revolution, the government is supporting universities in reorganizing the structure of academics and curricula focused on lifelong education. Considering this, this study analyzed the correlation between intention to participate in lifelong education and learning outcomes oriented to workers involved in shipping and port logistics in the Port of Gwangyang and Yeosu, who are participating or have participated in lifelong education. To expand the opportunities for participation in the lifelong education of adult learners and form a learning culture, it is necessary to analyze the intention to participate in lifelong education and how participants identify their learning outcomes. According to the analysis results, the goal orientation of intention to participate in learning has a significant influence on individual features of learning outcomes, and learning orientation has a significant influence on the social characteristics of learning outcomes. Moreover, learning outcomes and the learning orientation of the intention to participate in learning have a significant influence on the intention to continue learning. In particular, the results showing that learning outcomes reflect individual changes and that interests obtained as a product of learning influence the intention to continue learning are highly suggestive.

• The Journal of the Korea Contents Association
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• v.16 no.11
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• pp.675-682
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• 2016

Design-talent donation is a new form of social contribution activities using designers' professional skill and experience. The purpose of this study is to demonstrate which causes affect the inclination to participate in design-talent donation, taking into account that the research compared prospective designers and professional designers. When it comes to research method, this study classified the capabilities of designers with professional designers and prospective designer as potential talent donation provider. The research executed questionnaires of each factors and collected data were verified by using t-test analysis. Through the survey analysis to determine the factors affecting each group validated statistical difference between the two groups. The results showed that there is a significant difference in the impact factors between professional designers and prospective designers who involve in design-talent donation. The type of compensation could be expected to know that there is no significant correlation between the two groups. The meanings of this study are value addition criteria for the design output that provided from design talent donation should be clarified and ultimately is expected to specify the design talents donations range to meet the needs of designers as potential talent donation provider.