• Asia Marketing Journal
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• v.3 no.4
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• pp.59-89
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• 2001

본 연구는 글로벌 시장에서 소비자들에게 주요 제품평가단서로서 이용되고 있는 브랜드, 가격, 물리적 특징, 판매점과 관련된 정보내용(합의정보와 속성정보)에 대하여 소비자의 문화적 지향성이 정보탐색원천과 정보탐색 유형별로 어떻게 작용하는가를 한국과 중국의 소비자들을 대상으로 탐색해 보았다. 연구 결과 양 국가에서 공통적으로 발견된 내용은 개인주의 성향을 가진 소비자들은 타인의 태도가 반영되지 않고 소비자들에게 스스로 판단하도록 하는 속성정보를 더 선호하였으며, 반면에 집단주의 성향을 가진 소비자들은 타인의 태도가 반영된 합의정보를 더 선호하는 것으로 나타났다. 또한 개인주의 성향을 가진 소비자들은 비인적 정보원천에서 속성정보를, 반면 집단주의 성향을 가진 소비자들은 인적정보원천에서 합의정보를 주로 더 이용하였고, 정보탐색 유형에서는 지속적 탐색보다 구매전 탐색에서 합의정보와 속성정보를 더 많이 이용하는 것으로 나타났다. 한편, 양 국가의 비교문화적 관점에서 차별적 결과도 제시되었는데, 개인주의 성향을 가진 한국 소비자들은 속성정보와 더불어 합의성 정보도 병행하여 이용하였으나 중국 소비자들은 주로 비인적 정보원천을 활용한 속성정보를 주로 활용하는 것으로 나타났다. 또한 집단주의 성향을 가진 한국 소비자들은 주로 판매원을 통한 합의정보를 선호하였으나 중국 소비자들은 판매원과 더불어 친구나 동료의 구전정보도 평상시에 많이 탐색하는 것으로 나타났다. 따라서 글로벌 시장을 공략하려는 국제 마케터들은 공통된 결과들을 바탕으로 한 표준화된 마케팅단서의 활용과 더불어 양 국가간의 문화적 차이에 기초한 차별적인 마케팅 믹스도 동시에 수행해야 할 필요성을 제기하고 있다.

• Archives of design research
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• v.19 no.5 s.67
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• pp.191-202
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• 2006

Recently the market environment surrounding business firms has been remarkably changed due to the increasing variety of consumption value and taste. On account of technological gap becoming narrower among business firms, the most important thing is for the soft value, such as that of emotional and subjective factors, in order for business firms to be able to create such strategic positioning, for which business firms should first look carefully into latent needs and values of the consumers. Since such products possessing those factors are able to supply the consumers with an appropriate value in attractive forms and meanings, new product development for the valuable products initiates a very important strategic action for securing the strategic positioning. The purpose of this paper is to study the strategic position and role of design in new product development strategy. Design has become the momentous competence of an enterprise in the most recent. Design performs its strategic role as a bridge between a business firm and the consumers. Consumers perceive value added by their purchase of products with attractive designs offered by business firms and, then, satisfy their emotional and subjective value with the products. This study, however, reviewed a new angle on the role of design as an implement for discovering consumers' latent needs and values which could be main factors for obtaining the strategic positioning. In other words, this study intended to suggest a new strategic role of design as value suppliers in new product development strategy for firms formulating and implementing their business strategies. For the new angle on the role of design, this study discussed a new approach of design strategy and intended to formulate its system first. And then, it suggested a general idea for strategic design analysis and its methodology, ethnography, as a strategic value creator. Finally, the suitability and usefulness of strategic design analysis for new product development strategy was discussed.

• Korean Journal of Legislative Studies
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• v.23 no.1
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• pp.113-149
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• 2017

This study aims to identify the micro-level, social psychological foundation of regionalism and analyze its change and continuity by comparing 1988, 2003, and 2016 survey results. Drawing on the theory of prejudice and social identity, it clarifies the concept of regionalism and examines its affective, behavioral, cognitive implications. In the empirical analysis, where it takes advantage of relevant questions of the same or similar wording in three nationally representative surveys, the study identifies the changes in regionalism at the individual level focusing on anti-Honam prejudice and discrimination and attribution of regional conflict. First, anti-Honam prejudice has been in decline nationally as well as regardless of where one has grown up, except for Daegu/Kyungpook area. Second, anti-Honam prejudice has been weakened among younger generations while regional party identification now affects the sentiment in the direction of regional cleavage overlapped with ideological leanings. Third, while most respondents do not experience explicit discrimination, Honam natives are still more likely to experience discrimination, especially identity and self-esteem related, due to his or her home town. Fourth, Honam natives have been more likely to attribute regional conflict to an external, structural factor like government economic policy and less likely to a subjective one like regional sentiment, which seems to be consistent with attributional attitudes of the victims of prejudice. The study ends with the discussion of how to reduce further anti-Honam prejudice, which includes contact hypothesis, recategorization, cross-categorization, and de-categorization.

• Journal of Convergence for Information Technology
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• v.9 no.2
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• pp.130-138
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• 2019

The purpose of this study is to investigate the effects of multicultural competence on the organizational effectiveness of multicultural competence through the questionnaire survey of 327 kindergarten teachers attending C university in Seoul, Statistics were made using IBM SPSS Statistics 20.0. The results of this study are as follows: First, the relationship between multicultural differentiation and multicultural knowledge, national identity, multicultural differentiation, relationship between multicultural awareness and willingness of multiculturalism, relationship between multicultural knowledge and organizational adaptability, relationship between multicultural awareness and organizational adaptability, There was a positive relationship between the relationship between organizational productivity, the relationship between multicultural differentiation and organizational productivity, and the relationship with global citizenship behavior. Second. Only multicultural awareness has an effect on organizational adaptability and organizational productivity. Therefore, in order to improve the organizational effectiveness of the nursery in the era of convergence, it is necessary for the nursery teachers to have an education program related to multicultural awareness in connection with organizational adaptability and organizational productivity, which are subordinate factors of organizational effectiveness.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.18 no.2
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• pp.1-20
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• 2023

The purpose of this study is to identify the unique entrepreneurial behavioral attributes of social enterprises that are distinct from for-profit enterprises at the organizational level, derive a social entrepreneurship model that reflects the unique characteristics of social enterprises as strategic decision-making and organizational behavioral tendencies. In order to effectively achieve the purpose of this study, previous studies were reviewed, and qualitative studies were conducted using the grounded theory method based on this. In this study, social entrepreneurship was identified as five sub-factors through a series of analysis processes, and 'Social value orientation; Innovativeness; Pro-activeness; Risk taking; Cooperation orientation' was newly proposed. It also proposed a new social entrepreneurship framework that integrates and explains the multidimensional model of social entrepreneurship by reviewing and connecting the relationships between each sub-factor of the research model. The 'social entrepreneurship framework' classified the social entrepreneurship model into 'pro-social motivation', 'pro-social behavior', and 'entrepreneurial behavior' attributes and explained them by linking them with each sub-factor that constitutes social entrepreneurship. The most remarkable difference between this study and previous studies is that it identified and added 'Cooperation orientation' as a sub-factor constituting social entrepreneurship from the organizational-level behavioral point of view. Through this study, 'Cooperation orientation' was identified as a major behavioral tendency for social enterprises to materialize pro-social motivation, strengthen the economic foundation of business activities, and improve the efficiency of business operations. 'Cooperation orientation' is a major behavioral tendency that strengthens the legitimacy of business activities between pro-social motivation and profit-seeking of social enterprises, improves the performance of social value creation activities, and overcomes the difficulties of resource constraints through cooperation with the outside and improves operational efficiency. In addition, it was confirmed that 'Cooperation orientation' is a major behavioral tendency of social enterprises that is manifested simultaneously in social value-oriented activities and entrepreneurial activities pursuing profit. The 'Cooperation orientation' newly identified in the study supplements the previous research, increases the explanatory power of the theory of social entrepreneurship, and provides the basis for theoretical expansion to subsequent researchers.

• The Journal of the Korea Contents Association
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• v.15 no.6
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• pp.432-444
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• 2015

This study investigated the effects of job demand-resource variables that appear in a special organizational environment such as a hospital on job burnout and job engagement using the job demands-resources model of Schaufeli & Bakker(2004). And also the study investigated to verify discriminatory mediating roles of emotional labor strategies in the process. The main finding of this study was as follows: Job demands-resources showed a positive relationship in the job burnout and job engagement, and job demands induced surface acting and job resources induced deep acting. However, deep acting showed a positive relationship to job engagement, and surface acting showed a negative relationship with job burnout unlike in previous study results, which was not significant. The results of verifying the meditation model through Boostrap showed that since the two indirect effects were not significant, the meditating role of emotional labor strategies was not verified in the effects of job demand-resource levels on job attitudes, including job burn out and job engagement.

• The Journal of the Korea Contents Association
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• v.7 no.11
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• pp.289-297
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• 2007

The purpose of this study is completed on the concept of Job Characteristics, Empowerment, Organizational Commitment and Organizational Citizenship Behavior through approaching empirically to the present state by searching various mutual relations with Job Characteristics, Empowerment, Organizational Commitment and Organizational Citizenship Behavior. For the study, research data was collected from 20 food-service outlets in Seoul, each variable is measured by Likert's 7-point scale. The results were as follows; First, job characteristics has a positive influence on empowerment, organizational commitment. Second, empowerment haven't significant effect on organizational commitment. Third, empowerment has a positive influence on organizational citizenship behavior. Fourth, the subject of this study was limited to Seoul. For this reason, it is difficult to generalize the results of this study to the overall food -service contingent workers.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.22 no.11
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• pp.1481-1488
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• 2018

As female gamers are rapidly increasing, the misogyny and the misandry in game playing situation are also increasing. Recent #Gamergate and GodGunbae incident exhibit that such discriminative/hate behaviour in game playing can be developed into real physical threat or crime. In this paper, we investigate and analyze young Korean game players on how the attackers group, victims group, and gender-issue-indifferent group behave differently in game playing through survey. We found that male gamers had high hostile sexism against female gamers especially on females' game attitude and streotyped hatred with respect to the gender ${\times}$ group interaction. In big-5 personality test, however, it is not clear if attackers and victims had a noticeable different personality patterns. In result, we verify that there exist gender stereotype and high hostile sexism among young Korean gamers. Active gender-equality education on their adolescent period is necessary to avoid such destructive hatred in game playing.

• Journal of the Korean BIBLIA Society for library and Information Science
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• v.33 no.2
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• pp.121-144
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• 2022

The purpose of this study is to investigate the information needs, information seeking behavior, and information use of people who seek information on Korea overseas. A total of 382 survey responses from 52 countries and in-depth interview data from 26 participants were collected and analyzed. As a result, the respondents were categorized into three groups, namely Hallyu culture enjoyment, Korean language learning, and Korean studies research groups, by their unique information needs and information seeking behaviors. Pandemic boosted the demand for digital data expansion and digital archiving efforts. Various information problems caused by language, technology and policy obstacles were revealed. Findings suggest strategies to assist Korea-related information users.

• Journal of the Korean Academy of Child and Adolescent Psychiatry
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• v.11 no.2
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• pp.198-208
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• 2000

Objectives：This study was conducted to evaluate the effects of the attachment promotion program which was designed to promote attachment between autistic children and their mothers. The program was consisted of play activity centered mother-child interaction, educational activity for mothers by lecture, video-feedback session, and emotional supports. Methods：The subjects were consisted of 11 pairs of mother and child(7 for participant group：PG, 4 for non-participant group：NPG), who were 2-4 years-old autistic children. The data were collected by video-taping, behavioral observations, and analyzed by Wilcoxon Rank(Sign) Sum Test and Content Analysis. Results：The total attachment score increased from pre test to post-test of PG was significantly higher than that of NPG. The scores of attachment behaviors indicating proximity, mutuality and affect increased significantly(p<.05), while some behaviors indicating synchrony and jointattention did not. Especially the affectionate behaviors of PG demonstrated the most notable changes and they became more active, voluntary and reciprocal. After the program, the mother's nurturing behaviors of PG increased more than that of NPG, with no significant difference between two groups. The mother's behaviors to her child of PG became more child-centered, positively responsive, supportively expressive. As the attachment was promoted, there were also positive changes in the children's autistic behaviors with a great deal of individual differences. Conclusion：Our findings suggest that Mother-Child Attachment Promotion Program could be an effective early intervention model for autistic children.