• Journal of Korean Home Economics Education Association
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• v.16 no.4 s.34
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• pp.167-176
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• 2004

The purpose of this study was to identify the factors related to the propensity for conspicuous consumption of adolescent consumers. Data for this study were collected from 530 adolescent consumers who were in the 8th grade of middle school in Guri city. There were significant differences between boys and girls in the propensity for conspicuous consumption of adolescents. The propensity for conspicuous consumption of boys was higher than girls. The influences of friends and mass media. and self-esteem were found to predict the propensity for conspicuous consumption of adolescents.

• Asia Marketing Journal
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• v.11 no.1
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• pp.1-27
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• 2009

The research compared the motivational network of traits predictive of complaint attitudes across consumers in the U.S. and South Korean cultures. Overall, the results revealed a similar pattern of traits predictive of complaint attitudes in the two cultures. The traits of value consciousness, general self-efficacy, emotional instability, and the need for material resources were positively related to attitudes toward complaining. In contrast, conscientiousness was negatively related to complaint attitudes. The only trait predictor of complaining attitude that was significantly different between the Korean and U.S. samples was shopping enjoyment. It was negatively related to complaining attitude in the U.S. sample but unrelated to complaining attitude in the Korean sample. Understanding the personality traits predictive of complaint attitudes has the potential to help marketers develop messages that will encourage the low complaint prone to voice their dissatisfaction. This is important, because when a consumer complains about and unsatisfactory purchase, it gives the firm a chance to take actions to avoid losing a customer.

• The Journal of the Convergence on Culture Technology
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• v.5 no.3
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• pp.215-227
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• 2019

This study empirically explores the effects of SNS use and the individual differences as the self-esteem on the social connectedness. The study results show that the higher self-esteem, the more use the Instagram and the Kakao Talk, which implies that the individual who has the more pro-social propensity uses the more diverse SNS. In contrast, the twitter shows the opposite pattern compared to the Instagram and Kakao Talk in terms of the SNS use according to the degree of the self-esteem. It also shows that women use the more SNS and the cell phone compared to the men do, whereas men use the more Internet than women do. The study results show that the more SNS use and the higher self-esteem, the higher social connectedness. Among the diverse SNS, only the Instagram shows the statistically positive effect on the social connectedness, which implies that the more the Instagram use, the more active in off-line social meetings.

• Korean journal of communication and information
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• v.79
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• pp.165-195
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• 2016

This paper aims to examine the third-person effect(TPE) of hate comments on online news, and analyze how the issue-relevant audience factors as well as the characteristics of the online message have influence on the TPE. More specifically, based on the distinction between hateful and logical comments regarding the issue of illegal immigration, the authors have conducted an online experiment that compares how the message-related features, i.e., ways of expressing the ideas, lead to the difference in TPE. Analysis was also conducted with regards to how political orientation and discriminatory predisposition to immigrants among the audiences, have different impacts on the TPE. The 479 participants in the experiments were randomly assigned to experimental group(exposed to hate comments) or control group(exposed to logical comments). The results reveal that the TPE of hate comments is higher than that of logical message. The same message proved to be more effective for news users with liberal orientation and discriminatory predisposition. The significance of this paper lies in that it has examined the effect of online hate comments in a rigorous experimental setting. Also the research further elaborated on the audience-related variables, for which the previous studies tended to focus those on the general psychological level rather than relate them more specifically to the issues.

• Archives of design research
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• v.13 no.3
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• pp.201-210
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• 2000

A current of culture changes constantly. The changes in culture have been taken the lead in by new generations. Now, we are connected with a new trend of culture led by new generation. Moreover, it is the younger class from teens to mid-twenties, that is, the new generation group that plays a major part in the new culture. They, in economic affluence, are accustomed to a particular consumption-oriented purchasing pattern in their own way while the old generations had to tighten their belts. A business cannot help getting fascinated with their potential consuming power. The new generation has established itself as a powerful individual consumer class, and is presenting more and more explosive and destructive purchasing pattern in today's consumption market where turmoil of IMF is at the end and 21st century started. As of now, it cannot be emphasized too much to research their consuming culture and tendency. It is suggested that existing designers work out a marketing strategy based on a close investigation of their disposition and cultural characteristics and go on looking into what the properties of a new coming generation's culture vary every time generations change in order to take them to a future consumer group.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.19 no.10
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• pp.377-385
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• 2018

The purpose of this study is to identify the relationship between the emotional leadership of directors and the organization culture and to examine differences in the level of emotional leadership of directors. The research results were as follows: Firstly, the relationship between emotional leadership of directors and organization culture showed a positive correlation between all sub-factors. Secondly, multiple regression analyses identified the emotional leadership's sub-factors were significant predictors of the organization culture. Thirdly, organization culture significantly differed according to the emotional leadership level. In summary, this research confirmed that there was a correlation between the emotional leadership of directors and organization culture.

• The Journal of the Convergence on Culture Technology
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• v.10 no.2
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• pp.59-65
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• 2024

This study sought to determine the influence of perceived benefits of subscription services on attitudes toward subscription services and continued use intention of them. For this purpose, the perceived benefits of the subscription service were composed of perceived enjoyment and perceived usefulness, and the personal variable, innovativeness, was set as a control variable to examine its influence. As a result of the study, perceived benefits, such as perceived enjoyment and perceived usefulness, both showed a positive influence on attitude toward subscription services and continued use intention of them. The moderating effect of innovativeness on perceived usefulness was also confirmed. The influence of perceived usefulness on attitudes toward subscription services was found to be greater in groups with low innovation propensity than in groups with high innovativeness. These results provide implications about the value of personal characteristics for the continued use of subscription services.

• Korean Journal of Culture and Social Issue
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• v.18 no.3
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• pp.389-413
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• 2012

This study investigated the differential interactive effects of the combination of driving confidence and sensation-seeking on driving anger among different age groups, by using correlation analysis, a hierarchical regression and ANOVAs for the data gathered through the questionnaires administrated in a form of face-to-face interview. The results showed the followings. First, males tended to show higher level in driving anger than females. Second, whereas sensation-seeking was positively correlated with driving anger, age and driving experience were negatively correlated with driving anger, respectively. Third, although there was no significant relationship between driving confidence and driving anger among the drivers aged under 40 years, the drivers aged over 40 years showed higher level of driving anger as their driving confidence increased. Forth, level of sensation-seeking was found to be a strong predictor of driving anger in all age groups. Fifth, driving confidence and sensation-seeking appeared to affect the level of driving anger interactively among drivers aged under 40 years or over 65 years, resulting in higher driving anger only when both the levels of driving confidence and sensation-seeking were high. In contrast, driving confidence and sensation-seeking affected driving anger independently among the drivers aged 30-49 years. Implication and suggestion were discussed.

• Science of Emotion and Sensibility
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• v.13 no.1
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• pp.79-90
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• 2010

This study is aimed to compare cross-cultural individualism, and consider an influence of nationality, gender and age on individualistic propensity. The survey data include 271 Chinese, 251 Japanese, 262 Netherlander and 267 Korean. The result of factor analysis, four factors named independent action, profit and opinion, indifference on other and will, were found out. The result of comparison on nationality, Netherlander and Japanese has a strong individualistic propensity, and Korean has a remarkable collective propensity. Chinese were middle grade among 4 countries. It can be said that certain factors correlated with a certain country, because Netherlander's answer on questions belonged to profit and opinion factor were highest, and Japanese's one belonged to indifference on other were highest. On gender, Man was more individualistic better than woman. On age, twenties has strong collective propensity better than other age groups. The number of significant difference on comparison among countries is 21 in 21 questions, but the number on gender or age is 6 or 7. Therefore, it can be said that nationality (or culture) is most useful variable to grasp individualism.

• Korean Journal of Social Welfare
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• v.65 no.3
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• pp.207-238
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• 2013

The purpose of this study was to evaluate the integrated support program for children with ADHD tendencies and their social support system. The program, including individual art therapy, group life skills programs, culture experiences, individual counseling programs and regular network meetings between parents and teachers were carried out to children with ADHD tendencies in order to build environmental support systems. As results, the psychological and emotional behaviors of children with ADHD tendencies have changed. This study, also, was able to verify the possibility of positive changes for the children with ADHD. Based on these results, the practical guidelines for building the support systems of children with ADHD tendencies were suggested.