• Proceedings of the Korea Multimedia Society Conference
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• 2001.06a
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• pp.437-443
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• 2001

On-line 상의 사용이 급증함에 따라 사용자의 욕구가 다양화되면서 사용자의 감성적인 욕구를 충족시켜 줄 수 있는 인터페이스의 개발과, 이를 위한 소비자의 감성구조 파악에 대한 요구가 높아지고 있다. 이와 관련하여, 감성판단의 이미지를 분석하고 이를 디자인에 응용하고자 하는 연구는 아직 미비한 상태로 사용자 집단의 특성 파악과 심리를 바탕으로 한 감성 구조의 파악에 있어 이지와 감성욕구에 관한 양자의 연구가 요구되는 실정이다. 사용자 개개인의 독특한 감성과 지시 체계의 유기적인 결합으로 이루어지며, 이는 장기간에 걸쳐 이루어지는 주위 환경의 학습을 통해 분화되고 누적된다. 미래에 대한 불확실성과 이로 인한 불안은 모험이라는 요소만으로 극복되지 않으며, 긴장의 항상성을 유지하고 나아가 발전을 위한 심리적 에너지를 제공해줄 수 있는 요인, 즉 새로운 환경에 대한 욕구의 실현이 요구되어진다.

• Science of Emotion and Sensibility
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• v.13 no.1
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• pp.163-178
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• 2010

Emotional associations formed in the relationships between the consumer and luxury brands can be approached via examining the roles these associations play when they account for the brand equity of the luxury brands. The present study is an exploratory examination on the effects a battery of emotional relationships exert upon the consumers' intention to participate in promotional activities and in communities built around the brand, which is a crucial part of the luxury brand's equity, in regards to Korea's burgeoning import auto market. Participants who completed the survey are professionals such as medical doctors, lawyers, accountants, and university professors. Included in the analyses are the top six automobile brands in sales(i.e., BMW, Lexus, Mercedes-Benz, Honda, Audi, and Volkswagen), and the scores that the respondents provided regarding the way they relate themselves to particular foreign car brands are analyzed and yield six different groups of emotional associations(i.e., affection, identification, indispensability, reliability, intimacy, and awe). The brand equity is measured with three variables that show the levels of the consumer's participatory intentions toward each brand are analyzed in order to elicit the antecedent variables and their impact on the participation variables in the regression models. When the respondents are divided into two groups by the levels of brand knowledge(i.e., scores drawn from the respondent's capability of correctly linking specific automobile brands with the corresponding corporate brands), consumers with higher brand knowledge show distinct patterns of influential variables, as they differentiate themselves from less knowledgeable consumers in terms of the influential antecedent variables accounting for the consumer's intended participation.

• Science of Emotion and Sensibility
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• v.5 no.1
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• pp.61-70
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• 2002

The purpose of this study was to develop 'Emotion Rating Scale induced by Odors'and to identify the structure of odor emotion induced by odors. At first 37 adjectives that describe odor to develop a rating scale were selected. Subjects were to rate odor emotion on a 7-point bipolar scale. 304 subjects participated and were as a group instructed to rate odor emotion. 53 out of 304 subjects were retested to test for reliability of the scale two weeks after under the same condition and finally 25 adjectives were then selected based on high test-retest reliability and factor loading, high contributing to one factor. 24 subjects each in 10s, 20s, 30s & 40s were to rate odor emotion induced by 5 different odors on the scale developed. The structure of odor emotion consisted of 'Esthetics', 'Intensity', 'Romance', 'Nature'and 'Character'. The structure of odor emotion by age appeared quite similar but that by different odors was little bit different.

• The Journal of the Korea Contents Association
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• v.18 no.9
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• pp.594-605
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• 2018

The purpose of this study is to examine the effects of positive psychological, emotional intelligence, and cultural orientation on conflict management in college students majoring in applied music. The research hypotheses were verified by correlation analysis and multivariate regression analysis. A questionnaire survey was conducted on 283 college students majoring in applied music. The findings are as follows. First, respondents with more positive psychological capital have chosen to use integration and compromise in conflict managements. In particular, self-efficacy has been found to have the greatest influence on integration and compromising, optimism on avoiding and obeying, and hope on dominating. Second, respondents with more emotional intelligence have chosen to use more integration and compromising, however they have chosen to use less avoiding and obeying in conflict managements. Particularly, others'emotional appraisal has been found to have the greatest influence on integration, obeying and compromising, self-emotional appraisal on avoiding, and regulation of emotion on dominating. Third, respondents with horizontal/vertical collectivism and horizontal individualism have intended to use integration and compromising in conflict managements, additionally horizontal individualism of cultural orientation has been found to have the greatest influence on integration and compromising, horizontal collectivism on obeying, vertical individualism on dominating, vertical collectivism avoiding.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 1998.11a
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• pp.195-199
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• 1998

본 논문은 감성측정평가 시뮬레이터 구축의 일환으로 개발한 3차원 시청각 환경 제시기가 생성하는 가상환경의 현실감 점도를 평가하는데 목적이 있다. 이를 위하여 가상환경의 최소 구성성분요소들로 Size, Length, Distance 등을 설정하였으며, 이들에 대하여 가상환경과 실제환경에서 각각 실험을 통해 피실험자들의 인식전도를 측정하였다. 실험에서 사용한 측정방법은 가상세계에 대한 인식실험을 위해 개발된 Size/Distance Estimation, Sketch Map, Object Search 방법 등을 사용하였으며, 가상환경과 실제환경에서 각각 도출된 실험결과의 차이를 토대로 3차원 시청각 환경 제시기의 현실감 수준을 평가하였다. 본 실험을 위해 구성한 피실험자의 집단은 컴퓨터 사용에 익숙한 20대 이공계열 84명(남:56, 여:28)의 학생들을 대상으로 하였다. 본 논문의 의의로는 3차원 시청각 환경 제시기가 생성하는 가상환경의 현실감 수준을 평가함으로써 개발 시스템의 보완 및 발전과 본격적인 감성공학 분야의 활용을 위한 지침을 마련하는데 있다.

• Science of Emotion and Sensibility
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• v.5 no.1
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• pp.9-16
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• 2002

This study was designed to cluster the preferred sensibilities of college students, and to distinguish the most preferred sensibility according to gender and their inter-subject differences. 98 of sensibility adjectives were composed into questionnaire with SD method and the data of 176 students were analyzed in ANOVA, Cluster and Correspondence analysis using SAS package. College students were divided into 10-sensibility clusters: the Casual(no-decoration casual, cool-dynamic casual and elaborate-clean casual), the Romantic Modem, the Simple Natural, the Classic(craft-romantic classic and monotonous classic), the Expressionless, the Gorgeous, and the Traditional Folklore. The adjectives and the sensibility clusters of students were visualized together into 2-D with two axis of static vs. dynamic and light vs. heavy.

• Science of Emotion and Sensibility
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• v.11 no.1
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• pp.11-21
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• 2008

This study was designed to examine the effect of depressive mood on identification of emotional facial expression. Participants were screened out of 305 college students on the basis of the BDI-II score. Students with BDI-II score higher than 14(upper 20%) were selected for the Depression Group and those with BDI-II score lower than 5(lower 20%) were selected for the Control Group. A final sample of 20 students in the Depression Group and 20 in the Control Group were presented with facial expression stimuli of an increasing degree of emotional intensity, slowly changing from a neutral to a full intensity of happy, sad, angry, or fearful expressions. The result showed that there was the significant interaction of Group by Emotion(esp. happy and sad) which suggested that depressive mood affects processing of emotional stimuli such as facial expressions. Implication of this result for mood-congruent information processing were discussed.

• Science of Emotion and Sensibility
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• v.6 no.2
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• pp.37-47
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• 2003

The objectives of this study were to find the relationship between the olfactory sense such as perfume and sense of sight and how it affects the sensibility based on the fact that ,senses are compound feeling from detective parts of human body. First, to build the emotional rate stale we selected the 19 pairs of adjective from the previous studies that overlaps smell, color, and clothes and added one pairs of related clause. Then each pair was divided into 7 level of emotional stage. In the experiment by the selected 15 man and woman from the visual design major student of Hong-ick Univ each student was given floral, jasmin, lavender, papaya and asked them to pick one color from I.R.I Hue & Tone chart for each smell. Then, analyzed the emotional rating of selected color for given smell. The emotional structure of smell and color consists five parts; 'Esthetics', 'Romance', 'Character', 'Intensity', 'Nature', There were significant differences in frequencies of selected colors for each given smell and gender difference also affected the color selected. Average value of emotional rating scale of smell and color was ,similar to the results from previous studies on relationship between smell and emotion.

• The Journal of the Korea Contents Association
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• v.16 no.5
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• pp.21-34
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• 2016

In the design and develop a virtual character, it is important to correctly deliver target emotions generated by the combination of facial expression and gesture. The purpose of this study is to examine the effect of congruent/incongruent between gesture and facial expression on target emotion. In this study four emotions, joy, sadness, fear, and anger, are applied. The results of study showed that sadness emotion were incorrectly perceived. Moreover, it was perceived as anger instead of sadness. Sadness can be easily confused when facial expression and gestures were simultaneously presented. However, in the other emotional status, the intended emotional expressions were correctly perceived. The overall evaluation of virtual character's emotional expression was significantly low when joy gesture was combined with sad facial expression. The results of this study suggested that emotional gesture is more influential correctly to deliver target emotions to users. This study suggested that social cues like gender or age of virtual character should be further studied.

• Science of Emotion and Sensibility
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• v.20 no.3
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• pp.89-96
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• 2017

This study developed a method which recognizes emotional interactions from the social distance by a beacon wearable device. The recognized interaction was evaluated by comparing with the cardiovascular synchrony from photoplethysmogram (PPG). The interaction was recognized when social distance was maintained for a certain period of time. The cardiovascular synchrony was estimated by correlation anaysis between beat per minute (BPM) from PPG. The maintenance time was determined by Mann-Whitney U test between the cardiovascular synchrony of interaction and non-interaction groups. Fifteen groups (2 persons per a group) participated in the experiment and they were asked to wear the beacon and PPG wearable devices in daily life. Experimental results showed that the interaction groups had more higher cardiovascular synchrony than non-interaction groups and the significant interaction time was determined to be 11 seconds (p=.045). Consequently, the real-time measurement and evaluation of the social network in real space was expected to be improved.