• The Journal of the Korea Contents Association
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• v.19 no.4
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• pp.63-78
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• 2019

The objective of this study is to verify the effects of private banking(PB) relation marketing on relationship quality between bank and customer and long-term business intention and to verify the mediating effect of the relationship quality. The subjects of this study were 431 PB customers in Seoul. The questionnaire data were utilized for verification of hypotheses through structural equation model analysis. As a result of verification, PB relation marketing presented a statistically significant positive correlation with relationship quality between bank and customer. The PB relation marketing showed a significant positive effect on the long-term business intention with the mediating effect of the relation quality. Finally, the result of this study is meaningful in a point of view of PB relation marketing of bank on the relationship quality and long-term business intention. It is worthwhile to verify the mediation effect of the relationship quality.

• The KIPS Transactions:PartD
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• v.9D no.2
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• pp.185-194
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• 2002

Most of mobile computing systems allow mostly read-only transactions from mobile clients for retrieving various types of Information such as stock data, traffic information and news updates. Since previous concurrence control protocols, however, do not consider such a particular characteristics, the performance degradation occurs when previous schemes are applied to the broadcast environment. In this paper, we propose OCC/UTF(Optimistic Concurrence Control with Update Transaction First) that is most appropriate for broadcast environment. OCC/UTF lets a query transaction, that has already read the data item which was invalidated by update transaction, read again the same data item without the abort of the query transaction due to non-serializability. Therefore, serializable order is maintained and the query transaction is committed safely regardless of commitment of update transactions. In OCC/UTF, Clients need not require server to commit their query transactions. Because of broadcasting the validation reports including values updated recently to clients, it reduces the overhead of requesting recent values from the server and the server need not also re-broadcast the newest values. As a result, OCC/UTF makes full use of the asymmetric bandwidth. It can also improve transaction throughput by increasing the commit ratio of query transactions as much as possible.

• Asia Marketing Journal
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• v.7 no.2
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• pp.1-22
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• 2005

This paper reports on a study testing a model of relationship quality in the context of new versus mature export-import relationships. The model posits that perceived similarity, relationship performance, and opportunism predict relationship quality, moderated by relationship duration. The model also posits relationship quality affects commitment. A survey of importers with regard to their relationships with foreign exporters was conducted to test the model. It has been found that perceived similarity has a significant effect on relationship quality at the early stage of the relationship, but not at the later stage of the relationship. It also has been found that relationship performance and opportunism have significant influence on relationship quality. Regardless of relationship duration, the study results provided good support for our model. Theoretical and managerial implications of the study results are discussed.

• Journal of KIISE:Databases
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• v.30 no.1
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• pp.95-107
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• 2003

The broadcast environment has asymmetric communication aspect that is typically much greater communication bandwidth available from server to clients than in the opposite direction. In addition, most of mobile computing systems allow mostly read-only transactions from mobile clients for retrieving different types of information such as stock data, traffic information and mews updates. Since previous concurrency control protocols, however, do not consider such a particular characteristics, the performance degradation occurs when previous schemes are applied to the broadcast environment. In this paper, we propose the efficient concurrency control for query transaction in broadcast environment. The following requirements are satisfied by adapting weak consistency that is the appropriate correctness criterion of read-only transactions: (1) the mutual consistency of data maintained by the server and read by clients (2) the currency of data read by clients. We also use the serialization graph scheme to check the weak consistency efficiently. As a result, we improved a performance by reducing unnecessary aborts and restarts of read-only transactions caused when global serializability was adopted.

• The Journal of Society for e-Business Studies
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• v.14 no.4
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• pp.75-94
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• 2009

Since XML emerged as a standard for data exchange on the web, it has been established as a core component in e-Commerce and efficient query processing over XML data in ubiquitous computing environment has been also receiving much attention. Recently, the techniques were proposed whereby an XML document is fragmented into XML fragments to be streamed and the mobile clients receive the stream while processing queries over it. In processing queries over an XML fragment stream, the average access time significantly depends on the order of fragments in the stream. As such, for query performance, an efficient organization of XML fragment stream is required as well as the indexing for energy-efficient query processing due to the reduction of tuning time. In this paper, a technique of XML fragment stream organization based on query frequencies, fragment size, fragment access frequencies, and an active XML-based indexing scheme are proposed. Through implementation and performance experiments, our techniques were shown to be efficient compared with the conventional XML fragment stream organizations.

• The KIPS Transactions:PartD
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• v.8D no.2
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• pp.132-144
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• 2001

The broadcast environment is asymmetric communication aspect that is typically much greater communication capacity available from server to clients than in the opposite direction. In addition, most of mobile computing systems only allow the generation of read-only transactions from mobile clients for retrieving different types of information such as stock data, traffic information and news updates. Since previous concurrency control protocols, however, do not consider such a particular characteristics, the performance degradation occurs when those schemes are applied to the broadcast environment having quite a high data contention. In this paper, we propose OCC/2VTS (Optimistic Concurrency Control based on 2-Version and TimeStamp) that is most appropriate for broadcast environment. OCC/2VTS lets each client process and commit query transactions for itself by using two version data in cache. If the values of appropriate data items are not changed twice by invalidation report after a query transaction starts, the query transaction is committed safely independent of commitment of update transactions. OCC/2VTS decreases the number of informing server for the purpose of commitment. Due to broadcasting the validation reports including updated recent values, it reduces the opportunity of requesting a recent data values of server as well. As a result, OCC/2VTS makes full use of the asymmetric bandwidth. It also improves transaction throughput by increasing the query transaction commit ratio as much as possible.

• Journal of Distribution Research
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• v.12 no.1
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• pp.85-104
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• 2007

The basic purpose of this study is to investigate service quality and relationship quality affecting the result of long-term relationship between service buyers and suppliers. This research presented a constructive model(service quality${\rightarrow}$relationship quality${\rightarrow}$customer's revisiting intention) and then propose the research model base on prior researches and studies about relationships among components of service. Data were gathered from respondents who visit traditional markets. For this study, data were analyzed by SPSS and AMOS 5.0. Data were gathered from 209 respondents in the Korean traditional market. This research proposed 6 hypotheses on 5 latent variables and tested through structural equation modeling. 5 alternative measurements were compared through statistical significance test of the paths of research model and the overall fitting level of structural equation model. and the result was successful. The results of the study indicate that service quality is properly modeled as an antecedent of relationship quality and revisiting intentions. We also discussed managerial implications of the study and its limitations.

• Annual Conference on Human and Language Technology
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• 1999.10e
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• pp.85-88
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• 1999

전자거래 시스템에서 상품정보에 대한 자연언어 질의 문장은 상품명과 가격의 범위를 인식하는 것이 가장 중요한 요소이다. 가격의 범위를 인식하려면 가격 어휘와 가격지정어로 이루어진 가격범위 구문에 대한 별도의 처리 방법이 요구된다. 아라비아 숫자와 수사들로 구성된 가격어휘를 인식하는 수사어절 인식 알고리즘과 구문분석기를 이용하여 상품정보를 검색하는 질의 문장으로부터 상품명에 대한 가격의 범위를 인식하는 자연언어 질의어 처리 방법을 제안한다.

• Asia Marketing Journal
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• v.4 no.3
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• pp.1-22
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• 2002

본 연구는 다양한 통제메커니즘이 관계의 질에 미치는 영향과 환경불확실성의 조절효과를 분석하고 있다. 국내 모 백화점의 202개 공급업체를 대상으로 한 서베이 분석결과, 위 연구문제들에 대한 해답은 명쾌하게 제시되고 있지 않다. 첫째, 관계의 질에 가장 큰 영향을 미치는 변수는 조직간 통합인 것으로 나타났다. 조직간 통합은 신뢰, 만족, 장기거래의지를 모두 증가시키는 것으로 나타났다. 둘째, 인센티브로서 공급자의 거래특유투자가 많을수록 만족과 장기거래의지는 증가하는 것으로 나타났다. 셋째, 자격제한과 감시의 주효과와 환경불확실성의 조절효과는 없는 것으로 확인되고 있다. 결론부분에서는 이상의 연구결과가 구매자-공급자간 거래에서의 통제메커니즘의 활용과 관련하여 가지는 이론 및 실제적 의의와 시사점을 기술하고 있다.

• Asia Marketing Journal
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• v.5 no.2
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• pp.49-70
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• 2003

현재 우리 나라 약업계에서는 의약분업, 일부 의약품의 슈퍼마켓에서의 판매 등의 급격한 환경변화로 약국경영형태의 혁신적인 변화가 진행되고 있다. 본 논문에서는 현재 약업계에서는 급속히 발전되고 있으나 학문적으로는 연구된 적이 거의 없는 볼런터리 체인형태의 협업체 약국에 초점을 맞추어 가맹약국과 체인본부와의 거래관계의 질과 체인약국 시스템의 효율적인 운영 및 관리방안을 알아보았다. 본 논문에서는 연구목적들을 달성하기 위하여 특정 협업체 약국체인에 참여하고 있는 168개의 가맹약국을 대상으로 자료를 전국적으로 수집하였으며, 구조방정식 모형을 사용하여 연구가설을 검정한 분석결과는 다음과 같다. 첫째, 약국체인시스템에 투자한 가맹약국의 거래특유자산과 기업가정신은 관계규범에 유의한 영향을 주었으나, 환경의 불확실성은 정보교환, 결속력, 운영유연성 등의 관계규범에 유의적인 작용을 하지 못하였다. 둘째, 거래특유자산과 동기적 투자는 체인구성원들간의 상호의존성을 유의하게 높였으나, 대체안의 획득가능성과 관계규범은 상호의존성에 중요한 영향을 미치지 못하였다. 마지막으로, 체인구성원간의 관계규범과 상호의존성이 관계의 질 즉 가맹약국들이 거래에서 느끼는 만족, 체인본부에 대한 신뢰, 약국체인에 지속적으로 참여하려는 몰입에 주는 영향을 분석하였다. 상호의존성은 관계규범과 신뢰에 영향을 주고, 관계규범은 만족을 통하여 신뢰에 유의한 영향을 주었으며, 그리고 신뢰는 몰입에 유의적인 영향을 주었다.