• Proceedings of the Korean Society of Broadcast Engineers Conference
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• 2017.06a
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• pp.219-222
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• 2017

본 논문에서는 DTV 시스템을 대상으로 PN 시퀀스를 이용한 MCLT(Modulated Complex Lapped Transform) 기반 오디오 워터마크 알고리즘에 대한 BER 및 PEAQ(Perceptual Evaluation of Audio Quality) 성능 평가를 통해 오디오 신호 압축에 대한 워터마크의 강인성 및 워터마크 삽입에 따른 오디오 품질 열화 정도를 분석하였다. 이를 위해 오디오 신호 특성을 고려한 프로그램 장르별 시험용 방송 콘텐츠를 제작하고, Lab. Test 를 위한 DTV 송수신 시스템을 구축하였다. 오디오 인코딩 비트율 변화에 따른 성능 평가 결과, 광고 콘텐츠를 제외한 평균 BER(%)에서 192kbps 비트율이 128kpbs 비트율에 비해 0.0767 더 우수한 성능을 보였다. 오디오 워터마크 삽입에 따른 객관적 음질 평가에서는 PEAQ 점수가 약 -0.2 로 원래 오디오 신호와의 품질 차이가 매우 작은 것으로 나타났으며, 또한 DTV 시스템상의 신호 압축에 의해 발생하는 오디오 신호의 품질 저하 이외에 워터마크 삽입으로 인한 추가적인 음질 저하는 거의 발생하지 않는 것으로 분석되었다.

• Proceedings of the Korean Institute of Interior Design Conference
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• 2006.05a
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• pp.264-267
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• 2006

The purpose of this study is to examine the advertisements of eco-friendly interior products and finishing materials in 3 interior design magazines which have been published for 4 years since 2002: to identify specific types of the products and materials that consumers can choose and to analyze their special ingredients which have functions and effectiveness related to health. Literature review and content analysis on the advertisements were employed. The results are as follows: The amount of advertisements has been continuously increasing due to the public concerns on well-being and finishing material types absolutely took the greatest proportion (92.8%) among them. Floor coverings, wall papers, and paints are the big 3 materials in the finishing material advertisements. The frequently mentioned health-related ingredients in them were charcoal, natural jade, nanosilver, yellow soil and quartz porphyry, And their main functions were emission of negative ions and ultra infrared. However, it's not easy to find their scientific test results on health. Objective guidelines are needed for the right selection of interior products and materials to maintain healthy interior environment.

• Journal of the Korean Society of Clothing and Textiles
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• v.21 no.2
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• pp.333-345
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• 1997

The purposes of this study were 1) to identify the differences between the sexes in the perception of sexuality in jeans fashion advertising, 2) to find out the differences between the high and low sexy advertisements and the differences between the groups which had different orientation of the characteristics of new young generation in preferences of advertisements and intentions to purchase product in sexy fashion advertising. The data were collected using questionnairs which contained nine advertisements of Guess Jeans, from 441 college students (female= 225, male= 216) living in Seoul, Korea participated in the study and the data were and analyzed by paired 1·test and t-test. The results of this study were as follows: First, there were significant differences between male and female in the perceptions of sexuality in jeans advertisements. Second, by paired t-test, male preferred highly sexy advertisement to low sexy advertisement, and female's intention to purchase product was higher in the advertisement of high sex appeal than that of low sex appeal. Third, there were partially significant diferences between two groups which had different orientation of the characteristics of new young generation in preferences of sexy advitisements. The differences of intentions to purchase product between two groups were significant in highly sexual advertising. But in low sexual advertising, the significant differences between two groups were not found in advertisement preferences and intentions to purchase products.

• Journal of Korea Society of Industrial Information Systems
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• v.13 no.4
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• pp.14-23
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• 2008

Information Technology (IT) managers play an important role as a bridge between technology and business, and it is therefore important to determine what skills are required for this position. Although many previous studies have investigated the skills necessary for IT managers to perform their roles, most of these studies are based on the data collected from companies in the US. However, given the increased labor mobility in the IT industry, it is important to determine whether IT manager positions elsewhere require the same skills as the positions in the US. This study is a first step in this direction and attempts to determine whether there are any differences in skill requirements between Korean IT managers and American IT managers, and, if so, what they are.

• 프린팅코리아
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• s.2
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• pp.36-37
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• 2002

지난 6.13 지방선거에 총 10명의 인쇄인이 당선됐다. 총 24명이 의회 진출을 시도한 가운데 광역의원 선거에선 6명이 도전해 3명이 당선됐으며, 기초의원선거에선 총 18명이 나서서 7명이 당선의 기쁨을 누렸다. 시, 도의원 당선자는 인천 중구 제1선거구의 안병배(진문사인쇄소.45세), 충남 연기군 제1선거구 유환준(일신인쇄사.56세), 전북 무주군 무주제1선거구 윤완병(현대인쇄광고.46세) 의원등 이다. 구, 시, 군의원 당선자는 서울 도봉구 창제5동 목충균(세로와상사.62세), 서울 송파구 거여제1동 장경선(이레문화사.61세), 부산 중구 중앙동 영주1동 김만택(한일인쇄.58세), 부산 동래구 사직제1동 강신두(영남종합인쇄.48세), 대구 북구 침산3동 김형구(경원인쇄소.60세), 충남 보령 대천1동 임대식(명문당인쇄소.52세), 경북 경주시 동천동 김병태(경주인쇄소.44세) 의원 등이다. 새로이 의회에 발을 들여놓은 이들은 이구동성으로 인쇄업 경영이 선거에서 크나큰 도움이 됐다고 말했다. 당선자 모두는 인쇄업을 직접 경영한 경우였으며, 후보자 가운데는 광역의회와 기초의회 각각 1명씩 2명의 인쇄 현장 근로자들도 있었으나 탈락의 고배를 마셨다. 6.13 지방선거에 출마해 당선돼 인쇄업의 위상을 한층 드높인 대표 당선자 인터뷰와 10명 당선자들의 인적 사항을 정리했다.

• Journal of the Korean Society of Clothing and Textiles
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• v.21 no.3
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• pp.607-620
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• 1997

The purpose of this study was to identify the variables which could predict advertisement preference and intention to purchase product in sexuality-oriented fashion advertising. The data were collected using questionnaires which contained nine advertisements of Guess jeans, selected from Vogue magazine published from 1990 to 1996.441 college students (female= 225, male=216) living in Seoul, Korea participated in the study. The data were analyzed by factor analysis and stepwise elimination method of multiful regression analysis. The results of this study were as follows: First, seven factors of New Young Generation oriented characteristics were identified: fashion, individuality, preferences of caffa or reggae bar with affective mood, expression of emotion, individualism, preferences of a foreign-made product/western culture oriented tastes and activity of fan club/chatting through personal computers. Three factors of fashion advertising involvement were identified: social involvement, hedonic involvement and utilitarian involvement. Second, the variables which predicted preferences of advertisements in sexuality-oriented fashion advertising were perceived eroticism levels, hedonic involvenent, prior brand attitude and preference of a foreign-made product/western culture oriented tastes in the case of females, while perceived eroticism levels, hedonic involvenent prior brand attitude, preference of a foreign-made product/western culture oriented tastes and activity of fan club/ chatting through personal computers were identified as predictor variables for males. Third, the intention to purchase product was predicted by preference of a foreign-made product/western culture oriented tastes, prior brand attitude, hedonic involvenent and fashion for females, and by perceived eroticism levels, fashion opinion leadership, hedonic involvenent and prior brand attitude in the case of males.

• Journal of the Korean Society of Clothing and Textiles
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• v.47 no.6
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• pp.996-1011
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• 2023

This study introduces an effective marketing strategy for fashion SMEs and small designer brands utilizing Instagram as a social networking platform. The research compared the impact of two information delivery types (native advertisements vs. live streaming after native ads) and two types of promotional messages (scarcity vs. price discount) on SNS consumption value, and product attitude toward fashion designer brands. The study involved surveying 251 Korean women aged 25-55 with experience in buying designer products and using SNS. Data analysis was conducted using SPSS 26.0 and Process Macro v3.5. Results indicated that both native advertisements and live streaming enhance economic and social values in SNS consumption. Live streaming with price discount messages generates higher perceived SNS consumption values compared to scarcity messages. Consumers showed a more favorable attitude toward designer brand products when watching the live streaming of price discount messages rather than scarcity messages. The findings emphasize that the broadcast host actively induced participation to reveal viewers' social presence through comments or emphasized discount messages such as ultra-special prices during live streaming on Instagram.

• The Journal of the Korea Contents Association
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• v.22 no.4
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• pp.352-364
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• 2022

As the types of actions and the magnitude of the required actions for environmental improvement get diversified, the necessity to develop effective messages is increasing. This research tries to develop proper messages with message characteristics of message framing and value orientation per different types of behaviors using a 2(message framing: gain/loss) × 2(value orientation: individual/social) × 2(magnitude of the requested behaviors: high/low). The results showed that framing and the magnitude of the requested behaviors had main effects on message attitudes and behavioral intentions. The gain framing showed more favorable effects than the loss framing, and the low magnitude of the requested behaviors showed better persuasive effects. According to the results of interaction effects, the gain framing showed higher behavioral intentions than the loss framing in the individual-oriented message, and there were no differences between the frames in the social-oriented message. When the magnitude of the requested behavior was high, the gain framing in the individual-oriented message was more favorable than the loss framing. On the other hand, when the magnitude of the requested behavior was low, the gain framing in the social-oriented message was more favorable. Although there were differences in the form of interactions by the magnitude of the requested behaviors, the individual-oriented gain framing message was found to be the most effective.

• The Journal of the Korea Contents Association
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• v.22 no.10
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• pp.575-585
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• 2022

Negative perceptions about corporate social responsibility (CSR) crises and repeated crises are increasing. It is necessary to examine the effects of a proactive strategy of disclosing crisis information against the negative perceptions. The research is intended to analyze ability-based trust, and benevolence-based trust by crisis type, crisis history, and timing of crisis disclosure. In this regard, a 2 (crisis history: present vs. absent) x 2 (crisis type: corporate ability crisis vs CSR crisis) x 2 (timing of crisis disclosure: stealing thunder vs thunder) between-groups design experiment was conducted. Research results show crisis type and crisis history have significant interaction effects on ability-based trust. In the CSR crisis, the case with crisis history shows lower ability-based trust than the case without crisis history. Timing of crisis disclosure showed significant interactions with crisis history and crisis type. The stealing thunder strategy heigntened ability-based trust and benevolence-based trust against the CSR crises and the cases without crisis history more than the corporate ability crises and the cases with crisis history. Considering that the stealing thunder strategy is more effective with the CSR crises than the corporate ability crises, the research results suggest that future CSR crisis responses should prepare active disclosure of crisis information before news media disclosure of such information.

• The Journal of the Convergence on Culture Technology
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• v.10 no.3
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• pp.89-96
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• 2024

Signboard plays a pivotal role in crafting the initial impression of a storefront and contributing to the overall aesthetics of the local environment. Since 2012, the South Korean government has been annually implementing signboard improvement projects as part of its commitment to enhance urban landscapes and invigorate local business districts. Particularly noteworthy in recent years is the government's emphasis on creating signborad that aligns with the characteristics of the cities. This study aimed to investigate the impact on stores and the local area when incorporating local characteristics into signboard, with a focus on the mediating roles of informativeness, entertainment, and irritation. A survey was conducted among 150 undergraduate and graduate students who had experience visiting areas with improved signboard. The findings indicate that local fit of signboards has a positive impact on intention to visit store and area by mediating informativeness and entertainment. On the other hand, irritation does not exert a significant influence within this structural relationship. The results of this study contribute to broadening the scholarly understanding of signboards and signboard improvement, highlighting the importance of incorporating local characteristics into signboard to small business owners and local government practitioners.