Content analysis of advertised eco-interior products and materials

친환경 실내 디자인 마감재의 유형별 광고특성 연구

The purpose of this study is to examine the advertisements of eco-friendly interior products and finishing materials in 3 interior design magazines which have been published for 4 years since 2002: to identify specific types of the products and materials that consumers can choose and to analyze their special ingredients which have functions and effectiveness related to health. Literature review and content analysis on the advertisements were employed. The results are as follows: The amount of advertisements has been continuously increasing due to the public concerns on well-being and finishing material types absolutely took the greatest proportion (92.8%) among them. Floor coverings, wall papers, and paints are the big 3 materials in the finishing material advertisements. The frequently mentioned health-related ingredients in them were charcoal, natural jade, nanosilver, yellow soil and quartz porphyry, And their main functions were emission of negative ions and ultra infrared. However, it's not easy to find their scientific test results on health. Objective guidelines are needed for the right selection of interior products and materials to maintain healthy interior environment.